FishPartners
FishPartners B.V. is a Dutch B2B wholesale fish distributor serving SMB fish specialists, fishmongers, and fish stalls across the Netherlands and Germany with a full assortment of fresh, smoked, frozen, and processed fish plus ancillary non-fish products, distributed via its own fleet and B2B webshop from Spakenburg, Enschede, and Urk.
- Company typePrivate
- Founded2008
- HeadquartersSpakenburg, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What FishPartners does
FishPartners B.V. is a Dutch B2B wholesale fish distributor formed in 2008 through the consolidation of three pre-existing Kennemervis Groep entities (Gebroeders Muys, Gravis, and Eldoro). The company operates from three Dutch sites: Spakenburg as the headquarters and main processing hub, Enschede as a regional hub serving the German market, and Urk as the dedicated smoking facility. Its primary customers are SMB fish specialists (visspecialisten), fishmongers, and fish stalls in the Netherlands and Germany.
The company's core offering is a complete fish assortment, ranging from day-fresh fish sourced from Dutch and European auctions, smoked fish produced in-house at Urk, matjes herring from its Danish sister Werner Larsson, eel and salmon, shrimp, shellfish, fried products (kibbeling, lekkerbekken), and prepared salads. Approximately 30 manual filleting specialists operate in the Spakenburg Filetierhuis. FishPartners is positioned as a "totaalleverancier" bundling its own fish lines with third-party brands (Bonfait, Smedes Fine Food, Verstegen, Kesbeke, Degens, Knorr, Wijko, Epos) so that SMB customers can procure fish and non-fish ancillary products from a single supplier.
FishPartners generates revenue from wholesale product sales distributed via its own fleet of vehicles making daily deliveries in the Netherlands and Germany, supplemented by the FishSuper self-service wholesale market in Spakenburg and a B2B webshop platform developed with Midmid. Pricing is not publicly disclosed and is quoted on request via sales representatives. The company holds multiple food-safety and sustainability certifications (IFS Food Higher Level, FSSC 22000, MSC and ASC Chain of Custody via Kennemervis Groep) and operates a public 2030 target of 100% MSC/ASC certified sourcing, alongside a 2027 phase-out of VISwijzer "red" fish.
FishPartners firmographics
Firmographics- Name
- FishPartners
- Legal name
- FishPartners
- Website
- https://fishpartners.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FishPartners B.V. is a Dutch B2B wholesale fish distributor serving SMB fish specialists, fishmongers, and fish stalls across the Netherlands and Germany with a full assortment of fresh, smoked, frozen, and processed fish plus ancillary non-fish products, distributed via its own fleet and B2B webshop from Spakenburg, Enschede, and Urk.
- Ownership category
- akta.pro rank
FishPartners industry classification
Industry- Product category
- Seafood Wholesale Distribution
- NAICS
- Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (31171), Fish and Seafood Retailers (44525)
- SIC
- Wholesale-Groceries & Related Products (5140), Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)
- akta.pro primary industry
- Seafood Wholesale (Fresh & Frozen) (AFAIADAD)
- akta.pro secondary industries
- Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF), Shellfish Processing (Shrimp, Crab, Lobster, Mollusks) (AFANADAC), Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Shellfish Value-Added Products (Shucked Oysters, Mussels, Clams; Cooked/Marinated) (AFANALAK)
Keywords
Where FishPartners is headquartered
LocationHeadquarters
- HQ city
- Spakenburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
FishPartners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Fish Distribution: FishPartners generates revenue through the wholesale distribution of fresh, frozen, and processed fish products to fish specialists, fishmongers, and fish stalls. As a total supplier, it also distributes non-fish products such as oils, sauces, seasonings, and packaging materials sourced from partners. The revenue model is based on product sales at wholesale prices.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
FishPartners product offering
Product offeringCore offering
FishPartners is a Dutch wholesale fish distributor supplying fresh, frozen, smoked, and processed fish products to fish specialists, fishmongers, and fish stalls in the Netherlands and Germany. Founded in 2008 through the merger of Gebroeders Muys, Gravis, and Eldoro, the company operates from Spakenburg with additional sites in Enschede and Urk, running its own delivery fleet, dedicated smoking facilities, and a manual filleting division staffed by 30 specialists. As part of Kennemervis Groep and sister company to Danish Werner Larsson, it positions itself as a total supplier (uw totaal leverancier) for the fish retail trade.
Product overview
FishPartners is a fish wholesale company for fish specialists, operating as a total supplier with an extensive assortment. The core offering includes fresh fish (Verse Vis), smoked fish (Gerookte Vis), matjes herring (Maatjesharing), eel and salmon (Paling en Zalm), shrimp (Garnalen), and shellfish (Schaal- en Schelpdieren). They also offer prepared products including kibbeling (fried fish), lekkerbekken (breaded fish), the Bonfait sub-brand (base salads, meals, sauces), and fish salads from VH, Bieze, and Westland. As a total supplier, they provide non-fish products through partnerships with Smedes Fine Food and other brands. Additional services include a FishSuper wholesale market for direct pickup, a Filetierhuis manual filleting service, and a B2B webshop platform developed with Midmid. The company operates from Spakenburg (main hub for Netherlands), Enschede (serving German market), and Urk (smoking facilities).
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Fish (Verse Vis) Whole and portioned fresh fish supplied daily to fish specialists, fishmongers, and fish stalls in the Netherlands and Germany for immediate retail resale and counter display.
- Smoked Fish (Gerookte Vis) Hot- and cold-smoked fish produced at FishPartners' dedicated smoking facility in Urk, sold wholesale to fish retailers under the company's own production.
- Matjes Herring (Maatjesharing) Premium Dutch-quality matjes herring sourced through sister company Werner Larsson in Denmark and distributed wholesale to fish specialists and fishmongers.
- Eel and Salmon (Paling en Zalm) Whole, portioned, smoked, and processed eel and salmon supplied wholesale to fish retailers for retail and foodservice resale.
- Shrimp (Garnalen) Whole and peeled shrimp supplied wholesale to fish specialists and fish stalls in the Netherlands and Germany.
- Shellfish (Schaal- en Schelpdieren) Crustaceans and mollusks including mussels and other shellfish distributed wholesale to Dutch and German fish retailers.
- Kibbeling and Lekkerbekken Battered and breaded Dutch fish snacks — kibbeling (battered fish chunks) and lekkerbekken (fried fish fillet) — supplied ready-to-fry or par-fried to fish retailers and foodservice operators.
- Bonfait and Fish Salads (Bonfait en Salades) Prepared fish products including bonfait and assorted fish salads supplied wholesale to fish counters and food retailers for direct resale.
- Total Supplier Non-Fish Assortment (Uw Totaal Leverancier) Non-fish ancillary products and supplies provided alongside the fish assortment so fish retailers can consolidate their procurement with a single total supplier.
- Manual Filleting Service Hand-filleting service performed by 30 in-house specialists, providing custom-cut fresh fish portions to wholesale customers who require labor-intensive cuts beyond standard offerings.
Quantifiable outcome
- 35% of fish purchased and processed by FishPartners was MSC or ASC certified in 2022.
- +1 more outcomes
Companies that use FishPartners
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
FishPartners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FishPartners partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Good Fish FoundationcoreFishPartners partners with the Good Fish Foundation to help fish specialists communicate responsible fish choices to consumers. FishPartners provides free shelf cards with color codes corresponding to the VISwijzer ratings, supplied by the Good Fish Foundation. The first set was handed out in September 2023 at Visgilde Lijffijt & De Jong in Utrecht.
- Twentevis, Dorset Green Machines, Forelkwekerij 't SmallertminorA circular cooperation project (PROJ-01015) for sustainable fish farming in East Netherlands, funded by the European Regional Development Fund. The project focuses on developing a sustainable processing method for fish waste into fish feed for circularly farmed trout in East Netherlands.
- Purple MediaminorPurple Media designed and built the current FishPartners website. The project combined creativity and professional approach to deliver a website reflecting the company's professionalism and quality.
- IJsselmeervogelsminorFishPartners has been the main (shirt) sponsor of IJsselmeervogels football club since 2014. The partnership was renewed for at least 5 years through 2023, with branding appearing at multiple locations within the club.
- Werner LarssoncoreWerner Larsson is a Danish sister company and part of the Kennemervis Group (KVG). It is a key supplier of matjes herring to FishPartners, handling the catch and processing under MSC certification. Through this close partnership, FishPartners can buy directly at source and maintain guaranteed quality of Dutch matjes herring. Daily contact is maintained before and during the matjes season.
- Smedes Fine FoodminorSmedes Fine Food produces fish frying oil, meal, sauces, marinades, and herbs under its own brand. FishPartners offers the full Smedes Fine Food assortment as part of its total supplier offering, enabling customers to purchase non-fish products alongside their fish orders.
- VerstegenminorVerstegen is known in the industry for its own line of marinades, as well as high-quality herbs and sauces that allow fish specialists to complete their product offerings.
- KesbekeminorKesbeke is an Amsterdam-based producer of quality table pickles, packaged in large tins or consumer packaging. FishPartners distributes Kesbeke products including Amsterdam onions to its fish specialist customers.
- DegensminorDegens develops pure, natural products and crafts exclusive, easy-to-apply herbs, sauces, and marinades specifically for the fish trade, allowing fish specialists to differentiate in the market.
- KnorrminorKnorr produces ready-made soups. FishPartners offers these to customers, who can add fish to create delicious soups in various flavors including asparagus, Breton, mustard, and fish soup.
- WijkominorWijko is best known for its satay sauce for consumers but also produces delicious sauces for fish including ravigotte, remoulade, garlic, and cocktail sauces.
- EposminorEpos produces herbs, spices, marinades, sauces, and other flavorings, ideal for creating delicious fish dishes.
- BonfaitminorBonfait produces under IFS certification beautiful products for the fish retail trade, including base salads, meals, and sauces. FishPartners offers the complete Bonfait product range to its customers.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
FishPartners competitors and assessment
Company assessmentBroad incumbents
- Labeyrie Fine Foods: French-based premium seafood specialist (smoked salmon, fish-based meals) supplying retail and food service across Europe. Comparable in smoked fish, value-added seafood, and broadline European distribution, though a much larger brand-led CPG player.
- Kennemervis Groep: Parent group of FishPartners and a broader Dutch fish trading and processing conglomerate. Directly comparable as a seafood wholesaler/processor serving Dutch and European customers, with overlapping categories (fresh, frozen, smoked) and shared MSC/ASC chain-of-custody certifications.
- Deutsche See: Germany's largest fish specialist with own fishing fleet, processing, and nationwide retail and wholesale distribution. Comparable as the dominant German fish wholesaler and direct competitor for the Enschede-based German market expansion; substantially larger in scale.
Direct peers
- Klaas Puul: Dutch shrimp processor and supplier (part of the Heiploeg group) with both consumer and foodservice distribution. Comparable as a Netherlands-based seafood processor/wholesaler, overlapping in shrimp and shellfish categories and shared focus on MSC/ASC certification.
- Kwakman Vis: Family-owned Dutch fish wholesaler supplying fresh, smoked, and processed fish to fish specialists, supermarkets, and food service. Comparable in total-supplier positioning, smoked fish capability, and regional delivery focus.
- Jan van As Vis: Dutch fish wholesaler with a long heritage, distributing fresh and frozen fish, shellfish, and sushi to hospitality, retail, and food service in the Netherlands and Belgium. Directly comparable in B2B wholesale model, breadth of assortment, and use of own delivery fleet.
- Schmidt Zeevis: Amsterdam-based Dutch fish wholesaler supplying fresh and frozen fish, smoked fish, and sushi-grade seafood to fish specialists, hospitality, and retail. Closely comparable in target customer (visspecialisten), product range, and supply model from Dutch/European auctions.
Regional players
- Morubel: Belgian seafood processor and wholesaler producing frozen, prepared, and value-added fish products for European retail and food service. Comparable as a Benelux seafood processor/wholesaler with overlapping fresh and frozen categories and B2B customer base.
Emerging players
- Heiploeg: Dutch shrimp processor whose brand appears in the FishPartners assortment. Comparable in shrimp processing and B2B distribution to retail and food service; a partial overlap given FishPartners' role as a distributor of Heiploeg-branded shrimp.
- Princesse Amandine: European seafood brand specializing in prepared and value-added fish products sold through retail and wholesale. Comparable in the value-added and prepared seafood categories where FishPartners operates with kibbeling, lekkerbekken, and Bonfait sub-brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
FishPartners social profiles
Digital presenceFishPartners compliance and trust
Trust signalCompliance4 records
FishPartners financial estimates
Financial estimateRevenue estimate
Valuation estimate
FishPartners leadership team
Management profileNumber of profiles
Profiles2 records
FishPartners subsidiaries and ownership
Company hierarchySubsidiaries1 record
FishPartners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FishPartners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FishPartners
What does FishPartners do?
FishPartners is a Dutch wholesale fish distributor supplying fresh, frozen, smoked, and processed fish products to fish specialists, fishmongers, and fish stalls in the Netherlands and Germany. Founded in 2008 through the merger of Gebroeders Muys, Gravis, and Eldoro, the company operates from Spakenburg with additional sites in Enschede and Urk, running its own delivery fleet, dedicated smoking facilities, and a manual filleting division staffed by 30 specialists. As part of Kennemervis Groep and sister company to Danish Werner Larsson, it positions itself as a total supplier (uw totaal leverancier) for the fish retail trade.
Is FishPartners a public or private company?
FishPartners is a private company. It is classified as corporate owned and is currently operating.
When was FishPartners founded?
FishPartners was founded in 2008. It employs 51 to 100 people.
Where is FishPartners based?
FishPartners is headquartered in Spakenburg, Netherlands, in the Europe region.
How does FishPartners make money?
One revenue line is on record: wholesale Fish Distribution.
Who are FishPartners's main competitors?
Broad incumbents on record are Labeyrie Fine Foods, Kennemervis Groep and Deutsche See. Direct peers are Klaas Puul, Kwakman Vis, Jan van As Vis and Schmidt Zeevis. Morubel is listed as a regional player. Emerging players are Heiploeg and Princesse Amandine.
Does FishPartners have an API?
No public API is recorded for FishPartners.
What industry is FishPartners in?
FishPartners's product category is Seafood Wholesale Distribution. Its primary akta.pro industry code is AFAIADAD, Seafood Wholesale (Fresh & Frozen), with a secondary code of AFAIADAF, Shellfish Wholesale (Crustaceans & Mollusks). Its NAICS code is 42446 and its SIC code is 5140.