Player

What Player does

Player Plus d.o.o., operating as Player, is a Serbian specialty retailer of musical instruments and professional audio equipment. Its catalogue spans Hi-Fi systems, DJ gear, studio recording equipment, guitars, keyboards, drums, sound reinforcement, lighting, and cables/accessories, organized into roughly a dozen product categories with 1,000+ active SKUs. Distribution combines a multi-country physical retail footprint (showrooms in Belgrade x2, Novi Sad, Niš, Bijeljina, and Banja Luka, plus a dedicated service center in Belgrade) with a Selltico-powered e-commerce storefront serving Serbia and Bosnia and Herzegovina, complemented by a System Installation reference service targeting commercial venues. There is no proprietary technology stack; the offering is built around authorized distribution of 25+ global brands (Pioneer DJ, Technics, Bowers & Wilkins, Focal, KEF, Focusrite, Native Instruments, JBL, Marantz, and others).

Revenue is generated entirely through one-time retail product sales, with prices denominated in Serbian Dinars and premium items reaching RSD 1,078,800 (e.g., Bowers & Wilkins 803 D4). The company supports transactions with a lowest-price guarantee (10% below any competitor differential), interest-free 12-month installments through Banka Intesa, and free delivery on orders exceeding RSD 15,000. Customer segments are horizontal and fragmented: professional and mobile DJs, studio owners and producers, musicians/guitarists at all skill levels, Hi-Fi enthusiasts, and a smaller commercial sound-installation segment for venues, clubs, and event operators. The company is privately held with no disclosed external investment, and it operates without a mobile app, public API, or disclosed AI/ML capabilities.

Name

Player

Legal name

Player Plus d.o.o.

Website

https://player.rs

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Player (Player Plus d.o.o.) is a Serbian specialty retailer of musical instruments, professional audio equipment, DJ gear, and Hi-Fi systems, operating six showrooms across Serbia and Bosnia and Herzegovina alongside an e-commerce platform and installation services.

Ownership category

akta.pro rank

Product category

Musical Instrument and Audio Equipment Retail

NAICS

Musical Instrument and Supplies Retailers (459140)

akta.pro primary industry

Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)

akta.pro secondary industries

DJ Equipment & Electronic Music Gear Retail (CRALAEAD), Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)

Keywords

• Musical instrument retail
• Professional audio equipment
• DJ equipment sales
• Studio recording gear
• Music gear store

Headquarters

HQ city

Belgrade

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated from selling musical instruments, audio equipment, DJ gear, studio equipment, and accessories through physical retail stores and e-commerce platform. Products include guitars, keyboards, drums, Hi-Fi equipment, PA systems, lighting, cables, and related accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Player is a multi-channel retailer that sells musical instruments, professional audio equipment, DJ gear, studio recording equipment, lighting, and related accessories to musicians, DJs, Hi-Fi enthusiasts, studios, and commercial sound-installation buyers in Serbia and Bosnia and Herzegovina. The company combines six physical retail showrooms with an e-commerce platform, offering roughly 1,000+ SKUs across Hi-Fi, DJ, Guitars, Keyboards and Pianos, Drums, Sound Systems, Studio, Headphones, Lighting, Cables and Connectors, and Outlet categories. Order support includes a 12-month interest-free installment option, free delivery above 15,000 RSD, a lowest-price guarantee, and on-site installation references.

Product overview

Player is a music equipment retail store operating as a single unified e-commerce platform with multiple physical store locations across Serbia. The company offers a comprehensive portfolio of musical equipment and audio gear organized into distinct product categories: Hi-Fi equipment for premium home audio, DJ equipment for professional disc jockeys, Guitars including electric, acoustic, and bass variants, Keyboards and Pianos for digital and acoustic instruments, Drums including electronic and acoustic percussion, Sound Systems for professional PA and installation use, Studio Equipment for recording and production, Headphones across all form factors, Lighting for stage and club environments, Cables and Connectors for audio connectivity, and an Outlet section for discounted items. The company operates multiple retail locations in Belgrade, Novi Sad, Niš, Bijeljina, and Banja Luka, with a centralized e-commerce platform driving sales.

Differentiator

Problem solved

Functional benefit

Brands

• Player Plus: Parent legal entity operating as Player music store

Products and services

• Hi-Fi Equipment High-fidelity home audio equipment including floorstanding and bookshelf speakers, amplifiers and receivers, soundbars, wireless speakers, subwoofers, surround systems, headphones, network players, turntables, DACs, and Hi-Fi cables, sold to audiophiles and Hi-Fi enthusiasts.
• DJ Equipment Professional DJ gear including controllers, all-in-one DJ systems, mixers, turntables, DJ headphones, bags and cases, and accessories, sold to professional and mobile DJs.
• Guitars and Guitar Equipment Electric, classical, acoustic, and bass guitars together with guitar and bass amplifiers, cabinets, and related accessories, sold to guitarists and bass players at all skill levels.
• Keyboards and Pianos Electric pianos, synthesizers and rhythm machines, MIDI keyboards, arranger keyboards, and related accessories, sold to keyboardists and electronic-music producers.
• Drums and Percussion Electronic drums, acoustic drum accessories, and percussion instruments such as darbuka and djembe, sold to drummers and percussionists.
• Sound Systems (Ozvučenje) Professional audio systems including active and passive speakers, subwoofers, mixers, amplifiers, microphones, wireless systems, installation speakers, and PA equipment, sold to commercial sound-installation customers and live-sound users.
• Studio Equipment Recording studio gear including audio interfaces, studio monitors, microphones, headphones, mixers, signal processors, recorders, controllers, and studio furniture, sold to home and professional studio operators and producers.
• Headphones Audio headphones in in-ear, on-ear, over-ear, wireless, broadcast, and gaming form factors, sold to consumers, broadcasters, and gamers.
• Lighting (Rasveta) Stage and club lighting equipment including effect machines, moving heads, lasers, scanners, par cans, LED bars, DMX controls, and related accessories, sold to venues, DJs, and event-production customers.
• Cables and Connectors Audio cables and connectors including microphone cables, speaker cables, instrument cables, digital cables, DMX cables, MIDI cables, and power cables, sold across all customer segments.
• Outlet / Discounted Equipment Discounted and clearance audio equipment and musical instruments across the other Player categories, sold to price-sensitive buyers.
• System Installation Services (Montaža Sistema) Design and installation service for commercial PA, sound, and lighting systems delivered alongside equipment sales, targeted at venues, clubs, bars, and corporate event buyers in Serbia and Bosnia and Herzegovina.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered major, core and minor.

• MackiemajorChannel Partner/ Reseller/ DistributorMajor audio equipment brand distributed through Player stores and website. Products include mixers, speakers, studio monitors, and amplifiers.
• Pioneer DJmajorChannel Partner/ Reseller/ DistributorLeading DJ equipment brand including controllers, mixers, players, and bags/cases. Major product category for Player.
• FocusritemajorChannel Partner/ Reseller/ DistributorAudio interface brand featuring Scarlett series and ISA products. Popular among studio owners.
• TechnicsmajorChannel Partner/ Reseller/ DistributorPremium turntable and audio equipment brand. SL-1200MK7 series popular among professional DJs.
• KEFmajorChannel Partner/ Reseller/ DistributorPremium speaker manufacturer offering bookshelf, floorstanding, wireless speakers and subwoofers.
• FocalmajorChannel Partner/ Reseller/ DistributorFrench high-end audio brand including studio monitors, headphones, and speakers.
• Bowers & WilkinsmajorChannel Partner/ Reseller/ DistributorPremium speaker and headphone brand including Px7 S3 wireless headphones.
• Native InstrumentsmajorChannel Partner/ Reseller/ DistributorDJ software and controller manufacturer including Traktor series.
• ArturiamajorChannel Partner/ Reseller/ DistributorSynthesizer and MIDI controller manufacturer including KeyLab, PolyBrute series.
• Apogee ElectronicsmajorChannel Partner/ Reseller/ DistributorPremium audio interfaces including Duet, Ensemble, and Symphony series for Mac.
• CASIOcoreChannel Partner/ Reseller/ DistributorMusical instruments including keyboards, digital pianos, and synthesizers for beginners and professionals.
• Marshall AmplificationmajorChannel Partner/ Reseller/ DistributorGuitar and bass amplifiers, headphones, and lifestyle audio products.
• ORTOFONmajorChannel Partner/ Reseller/ DistributorTurntable cartridges including Concorde series, popular among professional DJs.
• UDG (Urban DJ Gear)coreChannel Partner/ Reseller/ DistributorDJ equipment bags, cases, and accessories for transport and protection.
• SontronicscoreChannel Partner/ Reseller/ DistributorStudio microphones including Zeta and other professional recording mics.
• Adam AudiomajorChannel Partner/ Reseller/ DistributorStudio monitor speakers including T series and professional monitoring solutions.
• EVE AudiocoreChannel Partner/ Reseller/ DistributorStudio monitor manufacturer including SC series for nearfield and midfield applications.
• FBTcoreChannel Partner/ Reseller/ DistributorItalian audio manufacturer of professional speakers, amplifiers, and PA systems including HiMaxx and ProMaxx series.
• Antelope AudiomajorChannel Partner/ Reseller/ DistributorHigh-end audio interfaces and studio gear including Zenith and Synergy Core series.
• VerterecoreChannel Partner/ Reseller/ DistributorPremium turntables, tonearms, and accessories for audiophiles.
• KlipschmajorChannel Partner/ Reseller/ DistributorAmerican speaker manufacturer offering home audio, theater, and commercial solutions.
• MarantzmajorChannel Partner/ Reseller/ DistributorPremium AV receivers, amplifiers, and home audio equipment.
• JBLmajorChannel Partner/ Reseller/ DistributorAudio equipment including speakers, headphones, and professional PA systems including Studio and Stage series.
• Austrian AudiocoreChannel Partner/ Reseller/ DistributorProfessional microphones and headphones including OC series and Hi-X headphones.
• Q AcousticscoreChannel Partner/ Reseller/ DistributorBritish speaker manufacturer offering M series and wireless audio solutions.
• AUDIENTmajorChannel Partner/ Reseller/ DistributorAudio interfaces and mixing consoles including EVO series and ASP series.
• AlphaThetamajorChannel Partner/ Reseller/ DistributorDJ equipment brand formerly known as Pioneer DJ, offering controllers, mixers, and bags.
• ReloopcoreChannel Partner/ Reseller/ DistributorDJ equipment including turntables, cases, and accessories.
• Banka IntesaminorOthersPayment processing partner enabling installment payment options for customers using credit cards.
• SellticominorOthersE-commerce platform provider for the company's online store.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Thomann: Thomann is the largest European online music retailer, offering instruments, pro audio, DJ gear, and studio equipment across hundreds of brands with both e-commerce and a flagship showroom. Directly comparable to Player in product breadth, customer segments (DJs, producers, musicians, HiFi), and multi-channel model.
• Sam Ash: Sam Ash is a long-standing US specialty music retailer operating physical stores plus e-commerce across instruments, pro audio, and lighting. Comparable to Player as a multi-store retail chain covering instruments, pro audio, and lighting with broad brand portfolio.
• Music Store Professional: Music Store Professional is one of Europe's largest music retailers, operating a flagship store in Cologne plus a major e-commerce site covering instruments, DJ, studio, and live-sound equipment. Strong comparator to Player's pro-audio and DJ-heavy mix with an omnichannel model.
• Andertons Music Co. Andertons is a UK-based music retailer offering guitars, pro audio, DJ, and studio equipment through e-commerce and a brick-and-mortar store, with strong content marketing and brand-authorization across Fender, PRS, and others. Closely matches Player in product breadth, multi-channel retail, and emphasis on premium brands.
• Sweetwater: Sweetwater is the largest US specialty music retailer, combining an extensive online catalog and a strong inside-sales/phone-based sales motion across instruments, pro audio, and recording gear. Highly comparable to Player in carrying a deep catalog across pro audio, instruments, and studio categories with strong customer-service-led sales.
• American Music & Sound: American Music & Sound is a US distributor/dealer for premium pro-audio and instrument brands including Pioneer DJ, Focusrite, Native Instruments, and others. Closely matches Player's role as an authorized regional reseller of the same top-tier pro-audio and DJ brands.
• Just Music: Just Music is an Austrian music retailer (with German operations) carrying instruments, pro audio, DJ, and studio gear via physical stores and online. Comparable to Player as a multi-channel European music retailer carrying similar premium and pro-audio lines.
• Guitar Center: Guitar Center is the largest US specialty retailer of musical instruments, pro audio, and production gear, operating a chain of stores plus a major e-commerce site. Closest direct comparator to Player's multi-location retail + e-commerce model across instruments, DJ, and pro audio categories.
• Session Music: Session Music is a German professional audio and music retailer focused on studio, DJ, and live-sound equipment with both an online store and physical presence. Comparable to Player in its pro-audio/DJ/studio emphasis and authorized-dealer business model.

Broad incumbents

• B&H Photo Video: B&H is a US broad-line consumer electronics and pro AV retailer with a substantial pro-audio and instruments assortment. Overlaps with Player's HiFi and pro-audio categories and competes via cross-border e-commerce, but does not specialize in Player's core instrument/DJ retail niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/playermusichouse
• LinkedInlinkedin.com/company/player-music-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Player