Rick Moorman House of Men

What Rick Moorman House of Men does

John Moorman founded Moorman Mannen Mode BV in 1981 at Gelderlandplein in Amsterdam. Three generations later, the company operates as Rick Moorman House of Men, a private family-owned menswear specialist run by Rick Moorman (born 1962) with third-generation Dennis Moorman (born 1994) joining after a tenure at Hugo Boss. The business is anchored by a single 700m2 flagship at Gelderlandplein 135 in Amsterdam-Zuid, structured to deliver a high-touch, time-intensive shopping experience including bespoke tailoring, in-store coffee, Moët & Chandon service, and VIP cloakroom amenities.

The core proposition is custom and premium menswear. Made-to-measure suits are offered under the proprietary 'Meet to Measure' process using Scabal (with hand-made options) and Canali fabrics, alongside the Moorman 1981 house label and the newer Dennis M Smart Suits line. Ready-to-wear assortment spans more than 25 European brands covering suits, shirts, knitwear, outerwear, footwear, accessories, and luxury leather goods (Canali, Scabal, Herno, Fay, Hand Picked, Piacenza, BARMAS, Pasotti, John Smedley, Doucal's, JOOP!, Solferino, Eton, Van Laack, Perofil, TUMI, S.T. Dupont, Borsalino). A limited webshell carries non-fitting SKUs only (Perofil underwear, gift vouchers, Moorman-authored book, VIP support vouchers), with shipping to 15 European countries. The firm holds ISO 9001, ISO 14001, and ISO 27001 certifications, distinguishing it among Dutch menswear retailers.

Revenue is generated via four streams: (1) retail sales of ready-to-wear and accessories in-store and online; (2) bespoke tailoring for individuals and private appointments, including at-home measuring; (3) corporate wear programs for enterprise clients including BMW subsidiaries (Driving Experience, Ekris, Van Poelgeest, Fleed), Eye Wish (180+ stores), Louwman Exclusive, ARBO Rotterdam, Centurion Groep, Der Kreis Nederland, EuroCollege, and Ename Uitvaartzorg; and (4) the Veteran Suit (Veteranenpak) program priced at €395 with a €300 Ministry of Defense reimbursement, co-developed with Stichting Veteraan en thuisfront and validated by NL Veteraneninstituut. Ancillary revenue comes from corporate speaking engagements (lezingen) for clients such as Siemens, ING Bank, and BMW Driving Experience. Customer segments cluster around affluent professional men seeking lifetime-occasion attire and B2B organizations standardizing employee presentation.

Name

Rick Moorman House of Men

Legal name

Moorman Mannen Mode BV

Website

https://rickmoorman.nl

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Rick Moorman House of Men is a third-generation, family-owned luxury menswear retailer and bespoke tailor in Amsterdam-Zuid operating since 1981, serving individual customers and enterprise clients with made-to-measure suits, premium ready-to-wear, corporate wear programs, and a Dutch Ministry of Defense-subsidized veteran suit initiative.

Ownership category

akta.pro rank

Product category

Luxury Menswear Retail

NAICS

Cut and Sew Apparel Contractors (315210)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro industry

PRIMARYCRAAAFAF

Luxury Menswear

Consumer Products & Retail/Apparel, Footwear & Accessories/Luxury & Designer Fashion

SECONDARYHSACAJAG

Men’s Styling & Tailoring Coordination

Home & Personal Services/Event & Personal Concierge Services/Personal Shopping & Styling Services

SECONDARYCRAGAGAC

Men’s Specialty Department Stores

Consumer Products & Retail/General Merchandise & Department Stores/Junior / Specialty Department Stores

Keywords

• Luxury menswear retail
• Bespoke tailoring
• Made-to-measure suits
• Corporate uniforms
• Custom formalwear

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales: The primary revenue stream comes from selling high-end menswear including suits, jackets, shirts, accessories, and footwear from luxury brands such as Canali, Scabal, Herno, Borsalino, and their own Moorman 1981 label. Sales occur through their physical retail store and limited e-commerce offerings.
2. Bespoke Tailoring: Custom-made suits and garments using Scabal, Canali, and Moorman 1981 fabrics. The tailored clothing service involves personal measurement sessions either in-store or at client locations, with hand-made Scabal suits as a premium offering.
3. Corporate Wear Programs: B2B corporate clothing contracts with organizations including BMW subsidiaries, Eye Wish (180+ stores), Louwman Exclusive, ARBO Rotterdam, Centurion Groep, Der Kreis Nederland, EuroCollege, and Ename Uitvaartzorg. They provide complete uniform packages including measurement and ongoing supply.
4. Veteranenpak (Veteran Suit) Program: Specialized veteran suit program developed in collaboration with Stichting Veteraan en thuisfront. Veterans receive subsidized suits (€395 with €300 government reimbursement) including shirts, ties, leather belts, and berets. On-site measurement days are held at various locations across the Netherlands.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rick Moorman House of Men is a luxury menswear retailer operating from its Amsterdam-Zuid flagship, selling bespoke and ready-to-wear suits, shirts, knitwear, shoes, and accessories from premium European brands (Canali, Scabal, Herno, Fay, Borsalino, John Smedley, Piacenza) alongside its own Moorman 1981 and Dennis M Smart Suits labels. The company also delivers B2B corporate wear programs (uniforms for BMW, Eye Wish, Louwman, and others), a subsidized Dutch veteran suit package developed with Stichting Veteraan, and paid corporate speaking engagements on professional presentation.

Product overview

Rick Moorman House of Men is a family-owned luxury menswear retailer based in Amsterdam, operating since 1981. The business operates on a platform-plus-services model centered around custom tailoring (maatwerk) and premium ready-to-wear menswear. Core offerings include bespoke suits using fabrics from Canali, Scabal, and the house labels Moorman 1981 and Dennis M Smart Suits. The company carries over 25 exclusive European brands including Herno, Fay, John Smedley, Piacenza, Borsalino, TUMI, and S.T. Dupont across categories including suits, knitwear, shirts, shoes, accessories, and outerwear. Complementary services include in-store coffee, Suits & Service (made-to-measure, dry cleaning, VIP cloakroom), corporate wear programs, and presentations on professional presentation. The limited webshop offers underwear (Perofil 4SEASONS), gift vouchers, the book 'Mijn man wil blauw,' and VIP support vouchers. The company also manages veteran suit programs and manages exclusive wine experiences (De Wijnschuur) and serves Moët & Chandon champagne to customers.

Differentiator

Problem solved

Functional benefit

Brands

• Moorman 1981: The private label of Rick Moorman House of Men representing timeless style, quality and craftsmanship. Inspired by the rich history of the family business, combining classic elegance with modern fit and high-quality materials.
• Dennis M Smart Suits
• De Wijnschuur

Products and services

• Custom Suits (Maatwerk / Made-to-Measure) Bespoke tailoring service offering made-to-measure suits constructed from premium fabrics including Scabal (including hand-made options with home measuring), Canali made-to-measure, and the in-house Moorman 1981 label. Targeted at individual professional men seeking a perfect, personalized fit for business and ceremonial occasions.
• Ready-to-Wear Suits, Jackets, and Coats Pre-made menswear including suits, blazers, jackets, and coats from Canali, Scabal, Herno, Fay, and the in-house Dennis M Smart Suits label. Available in-store at the Amsterdam flagship for individual consumers.
• Corporate Wear Program B2B uniform and corporate attire service providing complete clothing packages including measurement, fitting, and ongoing supply for enterprise clients such as BMW subsidiaries, Eye Wish (180+ stores), Louwman Exclusive, EuroCollege, ARBO Rotterdam, Centurion Groep, Der Kreis Nederland, and Ename Uitvaartzorg.
• Veteranenpak (Veteran Suit) Package Subsidized veteran formal-ware package (€395, with €300 reimbursement via the Dutch Ministry of Defense) including suit, shirt, tie, leather belt, and beret, co-developed with Stichting Veteraan en Thuisfront under the 'Erkenning door Herkenning' initiative. Delivered through mobile on-site measurement events at locations including Tilburg, Schaarsbergen, Kerkrade, Hoogezand, and Brunssum, with eligibility validated by NL Veteraneninstituut.
• Corporate Presentations and Lectures (Lezingen) Paid speaking engagements delivered by Rick Moorman on professional personal presentation, dress codes, styling tips, and anecdotes. Past and current clients include Siemens, ING Bank, ETC Plus, Kembo, Sparta Rotterdam Business Club, BMW Driving Experience, and various government institutions. Engagements typically conclude with an optional shopping opportunity for business suits at adjusted prices.
• Gift Vouchers (Cadeauvouchers) Online gift vouchers available in denominations of €25, €50, €75, €100, €150, €200, and €250, redeemable for the full 700m² in-store shopping experience including suits, shaves, shoes, glasses, watches, and pens.
• Perofil Underwear (Online) Italian Perofil 4SEASONS luxury underwear available via the webshop — boxers (e.g., Push-up Basic €39.95) and T-shirts (€44.95–€49.95), made from 90% cotton / 10% elastan. Deliberately limited to non-fitting items for online sale.
• Mijn man wil blauw (Book by Rick Moorman) Authored book by Rick Moorman covering fashion experiences, historical backgrounds, sports fashion perspective, and practical styling tips. Sold at €19.95 single copy, or €15 per copy including 6% VAT for bulk orders of 18+ copies (often used as corporate gifts).
• 40-Year Anniversary Package Jubilee package priced at €1,040 (incl. VAT) including €1,300 in shop credit plus exclusive gifts such as a Droomparken weekend, McLaren driving experience, professional portrait session with Humberto Tan, Wolter Kroes Zoom surprise performance, and BMW 8 Series cabriolet weekend.
• De Wijnschuur Wine Collection In-store curated wine concept offering a selection of characterful wines from reputable wine estates and lesser-known producers across Europe, with tastings and events. Moët & Chandon champagne is also served in-store as part of the luxury shopping experience.
• Suits & Service (Premium In-Store Services) In-store premium services including made-to-measure measuring experiences, dry cleaning, home measuring for Scabal suits, and a VIP cloakroom for private appointments.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• CoffeeClick B.V.minorOthersCoffee service provider supplying coffee machines and freshly roasted beans for in-store hospitality. CoffeeClick offers all-in pricing per cup with transparent costs and high-quality Swiss machines from brands like Schaerer, Jura, and Aequator. Located at Hessenbergweg 109-119, Amsterdam.
• Stichting Veteraan en ThuisfrontcoreStrategic or Co-development PartnerVeteran foundation that initiated the search for a contemporary veteran suit. Collaborated with Rick Moorman to develop the 'Erkenning door Herkenning' (Recognition through Recognition) veteran suit program. Veteraan Roy from the foundation was the driving force behind this initiative.
• NL VeteraneninstituutcoreStrategic or Co-development PartnerDutch Veterans Institute handles validation and application processing for the Veteran Suit program. Veterans can apply for €300 reimbursement through this institution when ordering the veteran suit.
• ScabalcoreTechnology or IntegrationExclusive partnership for bespoke tailoring using Scabal fabrics. Offers one of the most extensive Scabal fabric collections with hundreds of exclusive qualities from superfine merino wool to cashmere blends and limited editions. Hand-made suits available with personalized consultation.
• CanalicoreTechnology or IntegrationItalian luxury menswear brand offering made-to-measure suits featuring refined Italian style, luxurious fabrics, and exceptional wearing comfort. Canali's soft construction allows natural drape with comfort throughout the day.
• Defensie (Dutch Ministry of Defense)coreOthersGovernment partner providing €300 reimbursement for veteran suits. Veterans from Royal Netherlands Army, Air Force, Navy, and Military Police can claim this subsidy when purchasing the veteran suit.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Reiss: British contemporary luxury menswear and womenswear brand. Comparable as a premium menswear retailer serving a similar affluent professional segment, though at much larger scale and with broader product categories.
• Hugo Boss: Global premium menswear brand with extensive retail and corporate-wear programs. Comparable via Dennis Moorman's prior tenure and the broader suit-and-formalwear market, but operates at a vastly larger scale and breadth as an incumbitor brand.
• Paul Smith: British luxury designer menswear brand with flagship retail and made-to-measure tailoring. Comparable as a premium multi-brand-adjacent menswear specialist with similar tailoring service offerings.
• Massimo Dutti: Spanish premium menswear and womenswear chain owned by Inditex. Comparable as a premium menswear retailer competing for similar suit and formalwear occasions, though at much higher scale and lower price point than Rick Moorman.

Direct peers

• Gieves & Hawkes: British heritage menswear and tailoring house rooted in Savile Row with a flagship retail strategy. Comparable as a multi-generational luxury menswear brand combining bespoke tailoring with premium ready-to-wear heritage.
• E. Tautz: British heritage tailoring house offering ready-to-wear, made-to-measure, and bespoke menswear. Comparable as a small-scale heritage tailor with strong brand history and limited physical footprint, similar to Rick Moorman's profile.
• Suitsupply: Dutch-founded made-to-measure and ready-to-wear menswear retailer with a strong omnichannel and online presence. Most directly comparable as a Netherlands-rooted suit specialist serving a similar affluent professional customer, though operating at significantly larger scale.
• Oger: Dutch multi-brand luxury menswear retailer carrying premium Italian brands (including Canali) with bespoke tailoring services. Closest geographic and assortment competitor to Rick Moorman in the Netherlands luxury menswear category.
• Hawes & Curtis: British heritage menswear retailer specializing in shirts, suits, and formalwear with a long-standing London Jermyn Street presence. Comparable as a multi-generational multi-brand formal menswear specialist with bespoke services.
• Richard Anderson: Independent Savile Row bespoke tailor offering custom suiting and shirts. Comparable as a small-scale, high-touch bespoke menswear specialist with a curated brand portfolio and loyal recurring clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rickmoormanhouseofmen
• Instagraminstagram.com/explore/locations/401962446/rick-moorman-house-of-men
• LinkedInlinkedin.com/company/rick-moorman-house-of-men

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rick Moorman House of Men