WaterLine
WaterLine S.r.l. is an Italian B2B distributor and producer of water treatment, filtration, dispensing, and swimming pool components, supplying professional operators, pool builders, Ho.Re.Ca. venues, and industrial clients across multiple proprietary and exclusively distributed brands.
- Company typePrivate
- Founded1990
- HeadquartersReggio Nell'emilia, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What WaterLine does
WaterLine S.r.l. is an Italian B2B distributor and producer of components for water treatment, dispensing, filtration, and swimming pools, headquartered in Reggio Emilia and founded in 1990 by Roberto Marchetti and Walter Fanelli. The company operates four product divisions: (1) Water Treatment components — including valves, cartridges, pressure cylinders, cabinets, reverse osmosis membranes, and ion exchange resins — sourced from leading valve manufacturers (Fleck, Clack, Autotrol, Canature, Siata, Runxin) under exclusive Italian distribution for Clack; (2) Dispensing Technology — water dispensers for filtered, refrigerated, and sparkling water for Ho.Re.Ca., vending, and residential use, distributed exclusively under the Bevco brand (a Solido Group sister company); (3) Swimming Pool components — proprietary Waterpool brand products including filters, pumps, valves, LED lamps, and electronic control panels, plus the Starway motorized valve for automatic backwashing; and (4) Filtration and Osmosis — proprietary Oceano microfiltration/ultrafiltration systems and Wate'RO' reverse osmosis systems, with the Oceano range holding NSF/ANSI 42 certification.
The company generates revenue almost exclusively through B2B hardware sales to professional water sector operators, pool builders, Ho.Re.Ca. establishments, vending operators, and industrial clients. Go-to-market is sales-led, relying on trade show participation (Aquatech Amsterdam, Venditalia, Host Milano, SIGEP, Forum Piscine, Aquatec), product catalogs (WaterBook, PoolBook, Vending Ho.Re.Ca., Point of Use), a corporate website, and direct professional distribution. WaterLine operates as the water treatment division of Solido Group alongside Bevco (dispensing) and AMG-Plastik (filters), with the broader group reporting 30+ years of acquisitions, mergers, and start-ups. The company is privately held, employs 51-100 people, and has no disclosed institutional investment or public listing.
WaterLine firmographics
Firmographics- Name
- WaterLine
- Legal name
- WaterLine S.r.l.
- Website
- https://waterline.it
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WaterLine S.r.l. is an Italian B2B distributor and producer of water treatment, filtration, dispensing, and swimming pool components, supplying professional operators, pool builders, Ho.Re.Ca. venues, and industrial clients across multiple proprietary and exclusively distributed brands.
- Ownership category
- akta.pro rank
WaterLine industry classification
Industry- Product category
- Water Treatment Equipment
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Fluid Power Valve and Hose Fitting Manufacturing (332912)
- SIC
- Pumps & Pumping Equipment (3561), Water Supply (4941), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)
- akta.pro primary industry
- Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)
- akta.pro secondary industries
- Under-Sink Water Filtration Systems (CRAJAJAD), Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where WaterLine is headquartered
LocationHeadquarters
- HQ city
- Reggio Nell'emilia
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
WaterLine business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Water Treatment Components: Production and distribution of components, equipment and solutions for water treatment including valves, cartridges, pressure cylinders, cabinets, RO membranes, ion exchange resins, and filter materials.
- Dispensing Technology: Distribution of water dispensers for filtered, refrigerated and sparkling water through exclusive dealer agreements for Bevco products.
- Swimming Pool Components: Proprietary Waterpool brand products including filters, pumps, valves, LED lamps and electronic control panels for swimming pool professionals.
- Filtration and Osmosis Systems: Microfiltration, ultrafiltration and reverse osmosis systems under proprietary Oceano and Wate'RO' brands.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
WaterLine product offering
Product offeringCore offering
WaterLine S.r.l. produces and distributes components, equipment and complete solutions for water treatment, filtration, dispensing and swimming pools. Its offering spans four product divisions: professional water treatment components (valves, cartridges, cylinders, cabinets, RO membranes, ion exchange resins); Waterpool-branded swimming pool components and the Starway motorized valve; Bevco-branded water dispensers (exclusive dealer); and Oceano microfiltration/ultrafiltration and Wate'RO' reverse osmosis systems. Products are sold B2B to professional operators across Italy with broader European reach.
Product overview
WaterLine is a comprehensive water treatment solutions provider offering four main product divisions: Water Treatment (components, valves, filtration, and softening solutions), Swimming Pools (Waterpool branded components and Starway motorized valves for professional builders), Dispensing Technology (Bevco branded water dispensers for Ho.Re.Ca., vending, and residential), and Filtration & Osmosis (Oceano microfiltration/ultrafiltration and Wate'RO' reverse osmosis systems). The company operates as a B2B distributor-partner for water sector professionals, providing proprietary brands like Waterpool and Oceano alongside exclusive distribution agreements for Bevco dispensers. Product portfolio spans from industrial-grade filtration components and valves (Fleck, Clack, Autotrol, Canature, Siata, Runxin) to consumer-facing dispensers and point-of-use filtration systems.
Differentiator
Problem solved
Functional benefit
Brands
- Waterpool: Proprietary brand for swimming pool components including filters, pumps, valves, ABS components, LED lamps and electrical panels designed and manufactured in Italy.
- Oceano
- Wate'RO'
- Pearl
Products and services
- Oceano Oceano is WaterLine's proprietary microfiltration and ultrafiltration system brand for improving drinking water quality. Available in different filtration grades (precoated membrane, carbon block and hollow fibre ultrafiltration), it removes suspended substances, chlorine, tastes and odors from water for domestic, Ho.Re.Ca. and Vending applications. NSF/ANSI 42 certified.
- Wate'RO' Wate'RO' is WaterLine's proprietary reverse osmosis brand offering complete systems for domestic, Ho.Re.Ca. and industrial applications, producing lighter and safer water through osmosis technology.
- Arago Filters Arago is a filter series within the Oceano microfiltration brand designed for applications requiring specific treatment with heated water and steam, including coffee machines, steam ovens and dishwashers.
- ON Series Filters (ON10-ON75)
Companies that use WaterLine
Customer profileSegments6 records
Ideal customer profiles4 records
WaterLine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WaterLine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Bevco SrlcoreBevco is part of Solido Group and WaterLine serves as exclusive dealer for Bevco dispensers producing filtered, refrigerated and sparkling water for restaurants, offices and residential use.
- AMG-Plastik SrlcorePart of Solido Group with WaterLine and Bevco, connected by shared expertise and common vision of the future in the water treatment sector.
- Clack CorporationcoreWaterLine is exclusive distributor for Clack valves in Italy for professional water treatment applications.
- Solido GroupcoreWaterLine Group parent organization comprising WaterLine, Bevco and AMG-Plastik as three main companies, formed through 30+ years of acquisitions, mergers and start-ups.
- GrimacminorBolognese coffee machine manufacturer part of Solido Group. WaterLine exhibits at SIGEP within Grimac stand to present Arago filters for coffee machines, steam ovens and dishwashers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
WaterLine competitors and assessment
Company assessmentDirect peers
- Fluidra (parent of AstralPool): Spanish-listed global pool and water treatment equipment group operating the AstralPool brand. Directly comparable to WaterLine's Waterpool division and competing across European pool construction, filtration, and pump categories.
- Waterco: Manufacturer and distributor of pool equipment, filtration, pumps, and water treatment components serving residential, commercial, and industrial channels. Overlaps with WaterLine's pool components and filtration product lines across a comparable customer mix.
- Culligan Italia: Italian operating arm of Culligan offering water treatment, filtration, and dispensing solutions domestically. Direct competitor to WaterLine's Oceano, Wate'RO', and Bevco dispenser lines within the Italian HORECA, residential, and light-industrial channels.
- Hayward Holdings: Major manufacturer of pool equipment including pumps, filters, valves, LED lighting, and automation controls serving pool builders and service professionals. Directly comparable to WaterLine's Waterpool brand business across the same professional pool construction channel.
- BWT (Best Water Technology): European-headquartered water technology group producing filtration, softening, reverse osmosis, and dispensing solutions for residential, HORECA, and industrial customers. Most direct European peer to WaterLine given overlapping product portfolio and channel focus.
- Emaux Water Technology: Manufacturer of pool and water treatment equipment including pumps, filters, LED lighting, and control systems targeting pool builders and distributors globally. Closely comparable to WaterLine's Waterpool product family and pool channel focus.
Broad incumbents
- Pentair: US-listed multinational offering water treatment components, pumps, filtration systems, and pool equipment through multiple brands. Overlaps directly with WaterLine's Waterpool (pumps/filters/valves), Oceano (filtration), and Wate'RO' (reverse osmosis) product lines, but at much broader global scale.
- Culligan International: Global water treatment company offering residential, commercial, and industrial filtration, softening, and reverse osmosis solutions. Comparable to WaterLine as a multi-vertical water treatment player, but operates at significantly larger scale with global direct-to-customer distribution.
Others
- Clack Corporation: US-based manufacturer of water treatment control valves and components used by OEMs and distributors worldwide. Already a partner (WaterLine is the exclusive Italian distributor), but also competes in adjacent valve/component categories and represents a strategic supplier dependency.
Emerging players
- Ecosoft: Manufacturer of reverse osmosis systems, filters, and water treatment components for residential, commercial, and light industrial applications. Directly comparable to WaterLine's Wate'RO' and Oceano filtration lines in the RO/filtration category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WaterLine social profiles
Digital presenceWaterLine compliance and trust
Trust signalCompliance1 record
WaterLine financial estimates
Financial estimateRevenue estimate
Valuation estimate
WaterLine leadership team
Management profileNumber of profiles
Profiles2 records
WaterLine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WaterLine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WaterLine
What does WaterLine do?
WaterLine S.r.l. produces and distributes components, equipment and complete solutions for water treatment, filtration, dispensing and swimming pools. Its offering spans four product divisions: professional water treatment components (valves, cartridges, cylinders, cabinets, RO membranes, ion exchange resins); Waterpool-branded swimming pool components and the Starway motorized valve; Bevco-branded water dispensers (exclusive dealer); and Oceano microfiltration/ultrafiltration and Wate'RO' reverse osmosis systems. Products are sold B2B to professional operators across Italy with broader European reach.
Is WaterLine a public or private company?
WaterLine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WaterLine founded?
WaterLine was founded in 1990. It employs 51 to 100 people.
Where is WaterLine based?
WaterLine is headquartered in Reggio Nell'emilia, Italy, in the Europe region.
How does WaterLine make money?
Four revenue lines are on record. Water Treatment Components are the primary driver. The others are dispensing Technology, swimming Pool Components and filtration and Osmosis Systems.
Who are WaterLine's main competitors?
Direct peers on record are Fluidra (parent of AstralPool), Waterco, Culligan Italia, Hayward Holdings, BWT (Best Water Technology) and Emaux Water Technology. Broad incumbents are Pentair and Culligan International. Clack Corporation is listed as an others. Ecosoft is listed as an emerging player.
Does WaterLine have an API?
No public API is recorded for WaterLine.
What industry is WaterLine in?
WaterLine's product category is Water Treatment Equipment. Its primary akta.pro industry code is IMADALAK, Water Filtration, Treatment & Softening Plumbing Products, with a secondary code of CRAJAJAD, Under-Sink Water Filtration Systems. Its NAICS code is 333914 and its SIC code is 3561.