What Rewards does

Rewards Perú is a Lima-based loyalty and relationship marketing company founded in 2006 that designs, implements, and operates end-to-end customer, trade, and collaborator loyalty programs for enterprise clients in Peru. Its core offering is structured around four integrated modules: Programas de Puntos (loyalty point program design and administration), Administración Logística (procurement, warehousing, and national prize distribution), Transferencia de Demanda (commercial alliance negotiation with brands at national scale), and Soluciones Digitales (B2B, B2E, and B2C web platforms and portals). The flagship asset is Puntos Delivery, the official BBVA eCommerce portal which the company designs, develops, and administers, maintaining a live catalog of more than 1,500 products and operating as the only online store in Peru that accepts payment with loyalty points.

The underlying technology stack centers on CRM systems, web platforms, eCommerce infrastructure, and digital loyalty tooling, with notable proprietary deployments including the Abbott referral program platform (with consumer database consolidation and CRM implementation) and the BBVA Consumer Finance self-manageable portal with online calculators. The business model is primarily managed services and professional services delivered through a B2B enterprise field sales motion, with quote-based pricing on customized solutions; the company does not publish pricing and operates with no disclosed funding rounds. Customer segments are weighted toward financial institutions (BBVA, Interbank, Banco Pichincha, CrediScotia, Rímac), with additional presence in healthcare/pharma (Abbott), consumer goods (Natura Semillas), and technology (EPSON).

Operationally, Rewards is concentrated in a single domestic market (Peru, with 51–100 employees headquartered in San Isidro, Lima) and relies heavily on direct enterprise sales, word-of-mouth, and an 18-year reputation. Scale signals include 160 commercial alliances built nationally for Interbank's Cuenta Sueldo program without bank subsidy and using only digital channels, the 1,500+ product Puntos Delivery catalog, and an EPSON program that received special recognition from EPSON Japan with replication approved for Brazil and Mexico. The company is privately held with no institutional investors or parent company identified in the available data.

Name

Rewards

Legal name

Rewards Perú

Website

https://rewardsperu.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Rewards Perú is a Lima-based loyalty and relationship marketing firm founded in 2006 that designs and operates end-to-end point programs, prize logistics, commercial alliances, and digital platforms for enterprise clients, primarily Peruvian banks (BBVA, Interbank, Banco Pichincha, CrediScotia, Rímac), plus Abbott, Natura, and EPSON.

Ownership category

akta.pro rank

Product category

Loyalty Program Management Services

SIC

Services-Advertising (7310)

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

akta.pro secondary industries

Loyalty Program Strategy & Program Management (MPAAAIAF), Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

Keywords

• Customer loyalty programs
• Points program management
• Relationship marketing services
• Commercial alliance negotiation
• Loyalty logistics administration

Headquarters

HQ city

San Isidro

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Loyalty Program Design and Management: Custom design, implementation, and ongoing management of customer loyalty and point reward programs for enterprise clients. Includes program conceptualization, administration, and optimization.
2. Logistics and Distribution Services: Prize chain management, warehousing, inventory control, and prize distribution for loyalty programs. Includes delivery to end customers and telephone support services.
3. Commercial Alliance Negotiation: Negotiation and acquisition of commercial alliances with brands at national level for financial institution clients, linking them to loyalty and benefits programs.
4. Digital Platform Development: Development and administration of web platforms, eCommerce portals, and B2B/B2E/B2C digital solutions for loyalty program operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rewards designs, implements, and manages end-to-end customer loyalty and points programs for enterprise clients in Peru. Its offering combines loyalty program design and administration, prize logistics and distribution, commercial alliance negotiation, and digital platform development — anchored by Puntos Delivery, a proprietary eCommerce portal that administers BBVA's online store of 1,500+ products and is the only Peruvian online store permitting payment with loyalty points.

Product overview

Rewards is a loyalty and relationship marketing company with over 18 years of experience operating as a single unified platform complemented by specialized service modules. The core offering consists of Programas de Puntos (Points Programs) for designing and managing loyalty rewards, supported by four key service modules: Administración Logística for prize procurement and distribution, Transferencia de Demanda for commercial alliance negotiation, and Soluciones Digitales for web platforms and applications (B2B, B2E, B2C). The flagship product is Puntos Delivery, a comprehensive point redemption and eCommerce platform that serves BBVA and represents the only online store allowing payment with Points. The company primarily serves the financial services, retail, and hospitality sectors in Peru.

Differentiator

Problem solved

Functional benefit

Products and services

• Programas de Puntos (Points Programs) End-to-end design, conceptualization, and administration of customer loyalty and points programs that build solid and lasting relationships with Customers, Trade, and Collaborators. Sold as a managed-service engagement to enterprise clients in financial services, retail, insurance, and consumer goods.
• Puntos Delivery (Point Redemption eCommerce Platform) Proprietary point redemption and eCommerce platform administered by Rewards for BBVA and other enterprise clients. Manages 360° point exchange operations, offers 1,500+ products, and uniquely allows payment with loyalty points.
• Administración Logística (Logistics Administration)

Quantifiable outcome

• 160 commercial alliances achieved nationally for Interbank in record time
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• BBVA Beneficios Partner BrandscoreGTM or Marketing PartnerRewards generates negotiation and acquisition of commercial alliances nationally with brands valued by BBVA clients, integrating them into Pago sin Intereses, Puntos y Descuentos program. Coordinates launch events, branding in establishments, and staff training.
• Interbank Cuenta Sueldo Partner BrandscoreGTM or Marketing PartnerAchieved 160 commercial alliances nationally for Interbank's Cuenta Sueldo program without bank subsidy, benefiting their customers. Digital channel used exclusively for program diffusion and promotion.
• EPSON Public Institution Decision MakersflagshipGTM or Marketing PartnerObjective was to link and engage public institution decision makers in the acquisition of original EPSON consumables. This model program received special recognition from EPSON Japan with approval for immediate replication in Brazil and Mexico.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kognitiv: Loyalty technology platform serving enterprise clients globally with loyalty program management, data, and member engagement tools. Comparable as a technology-enabled loyalty operator competing for the same enterprise RFPs as Rewards.
• Comarch: Global provider of loyalty management software and services to banks, telcos, and retailers. Directly comparable to Rewards as it offers end-to-end loyalty program platforms, although typically via SaaS rather than managed services.
• Bond Brand Loyalty: Loyalty agency offering strategy, program design, and customer engagement services to enterprise clients. Directly comparable service-based model to Rewards, especially for retail and financial services verticals.
• Tango Card: Rewards and incentives platform providing digital gift card distribution and incentive program infrastructure. Comparable to Rewards' logistics and prize distribution component, especially for B2B loyalty programs.
• Points International (now Plusgrade): Loyalty commerce and points-based services platform partnering with loyalty programs globally. Comparable as a technology and services partner to enterprise loyalty programs, similar to Rewards' Puntos Delivery eCommerce.

Broad incumbents

• Aimlab Group (formerly Aimia / LoyaltyOne): Established loyalty and data analytics company that operated Aeroplan and other major programs. Comparable as a broader incumbent in loyalty program management and redemption ecosystems with deeper scale and geographic reach.
• Maritz Loyalty (previously MaritzCX): Long-established engagement and loyalty program operator serving global enterprises. Comparable as a broad incumbent offering program design, rewards, and engagement solutions across multiple verticals.
• Blackhawk Network: Global branded payments and rewards distribution network. Comparable as a rewards/loyalty infrastructure provider, particularly in the gift card and reward fulfillment value chain that Rewards covers through its logistics services.
• Epsilon (Publicis Groupe): Data-driven marketing and loyalty services provider within Publicis. Comparable as an enterprise loyalty and CRM marketing services provider serving large financial and consumer brands.

Emerging players

• Annex Cloud: Loyalty and customer engagement software platform serving mid-market and enterprise brands. Comparable as a loyalty technology vendor competing for the same enterprise loyalty RFPs, though primarily SaaS-led versus Rewards' service-led model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/rewardsper%C3%BA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rewards