meseras
Meseras operates a Mexican food delivery marketplace built on the Karenderia framework, connecting consumers, local restaurants, and delivery drivers via a K mobile app, web storefront, merchant portal, and courier recruitment platform with commission-based restaurant revenue.
- Company typePrivate
- Founded1995
- HeadquartersSan Francisco, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What meseras does
Meseras operates a multi-restaurant food ordering and delivery marketplace branded as "Meseras Mexican Food Delivery," built on the Karenderia framework. Its product surface consists of five components: a consumer-facing K mobile application available on iOS and Android, a web-based ordering storefront at meseras.com, a Merchant Backoffice Portal that lets restaurant partners manage menus and orders, a Restaurant Partner Signup Portal with membership program options, and a Delivery Partner Platform for onboarding couriers, plus a Customer Account System for order tracking and address management. The company primarily serves individual consumers seeking Mexican food delivery or pickup, local restaurants looking to expand online ordering reach, and delivery drivers seeking flexible earning opportunities — a three-sided horizontal marketplace structure.
The business model is commission-based: restaurants pay per-order commissions through membership programs (with fixed order fee components layered in), and the company also derives transaction-fee revenue from consumer orders placed through the platform. Go-to-market is product-led and self-serve on all three sides — restaurant acquisition via a self-service merchant signup portal, delivery driver acquisition via a dedicated recruitment page, and consumer acquisition through iOS and Android app stores plus the website. There is one disclosed executive, Avimel Dolfin (CEO); no other management, board, ownership, or investor information is available.
Significant data gaps materially limit further analysis. The firmographics block reports 10,000+ employees and a founding year of 1995, which is contradicted by every operational signal (template-era codebase, placeholder Lorem ipsum legal pages, footer links to an unrelated demo domain at demo.bastisapp.com) and should be treated as erroneous. No revenue figures, funding history, named customer logos, operating geographies beyond a San Francisco HQ entry, patents, certifications, regulatory actions, M&A, or pricing tier specifics are disclosed in the source. The platform's operating state appears to be a thin, early-stage or template deployment of the Karenderia marketplace product rather than a scaled delivery business.
meseras firmographics
Firmographics- Name
- meseras
- Legal name
- Meseras Mexican Food Delivery
- Website
- https://meseras.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Meseras operates a Mexican food delivery marketplace built on the Karenderia framework, connecting consumers, local restaurants, and delivery drivers via a K mobile app, web storefront, merchant portal, and courier recruitment platform with commission-based restaurant revenue.
- Ownership category
- akta.pro rank
meseras industry classification
Industry- Product category
- Online Food Delivery Platform
- NAICS
- Limited-Service Restaurants (722513), Mobile Food Services (72233)
- SIC
- Retail-Eating Places (5812), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)
- akta.pro secondary industries
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)
Keywords
Where meseras is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
meseras business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Restaurant Commission Fees: Restaurants pay commission fees per order through membership programs. The platform offers membership programs with commission and fixed order fee structures. Claims potential sales boost of up to 30% for restaurant partners.
- Consumer Delivery Orders: Revenue generated from consumer orders placed through the platform for food delivery
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Restaurant Membership Program with commission structure |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
meseras product offering
Product offeringCore offering
Meseras operates a multi-restaurant online food ordering and delivery marketplace built on the Karenderia framework, connecting consumers with local restaurants through a web platform and the K mobile app (iOS and Android). The platform includes a merchant backoffice for restaurants to manage menus and orders, a delivery partner recruitment system, and a customer account system for order tracking, with revenue generated from commission fees on restaurant orders.
Product overview
Meseras is a multi-restaurant food ordering and delivery platform built on the Karenderia framework. The platform consists of the K App (mobile application for iOS and Android), a web-based ordering website, a Merchant Backoffice Portal for restaurant partners to manage their menus and orders, a Delivery Partner Platform for couriers, and a Customer Account System for order tracking. Restaurants can join as partners to reach more customers and increase sales through the platform's marketing tools.
Differentiator
Problem solved
Functional benefit
Products and services
- K App All-in-one mobile application for ordering food from restaurants and tracking deliveries in real time. Available on iOS and Android.
- Meseras Web Ordering Platform Website-based food ordering platform allowing customers to browse restaurants, place orders, and make payments online.
- Merchant Backoffice Portal Restaurant management dashboard enabling partners to manage menus, process orders, track sales, and manage store settings, with membership program options featuring commission-based fees.
- Restaurant Partner Signup Portal Onboarding portal for restaurants to join the platform, offering membership programs with commission-based fees and marketing support, with a claimed sales boost of up to 30%.
- Delivery Partner Platform Platform for individuals to sign up as delivery drivers and earn income by fulfilling food orders from restaurants to consumers.
- Customer Account System User authentication and account management system for customers to track orders, save preferences, and manage delivery addresses.
Quantifiable outcome
- Potential sales boost of up to 30% for restaurant partners
Companies that use meseras
Customer profileSegments3 records
Ideal customer profiles3 records
meseras technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
meseras partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
meseras competitors and assessment
Company assessmentOthers
- Karenderia: The underlying white-label food ordering framework on which Meseras' platform is built. Not a direct competitor but the technology vendor/ecosystem peer; any Karenderia licensee is a structural competitor.
Regional players
- Rappi: Latin American super-app delivery platform with strong Mexican/Latin food focus. Comparable marketplace model and cuisine overlap, though primarily operates in Latin America rather than US.
Broad incumbents
- Grubhub: Long-standing US food delivery platform, now part of Wonder. Same commission-based restaurant model and consumer ordering flow as Meseras; competes for the same restaurant partnerships.
- Postmates: On-demand delivery platform (owned by Uber) covering restaurants and convenience items. Comparable transaction-based take-rate model and three-sided marketplace structure.
- DoorDash: Largest US food delivery aggregator. Directly comparable three-sided marketplace model (consumer, restaurant, Dasher) with massive scale; Meseras competes in the same product category from a niche-cuisine angle.
- Uber Eats: Global food delivery platform from Uber with comparable restaurant commissioning, courier network, and consumer app. Direct competitor across all geographies and cuisine categories Meseras targets.
Emerging players
- Goldbelly: E-commerce marketplace for specialty/niche foods from restaurants across the US. Comparable niche-cuisine commerce model though ships via carriers rather than local couriers.
- Slice: Delivery platform specialized for independent pizzerias with a restaurant SaaS angle. Comparable niche-vertical strategy and restaurant back-office tooling similar to Meseras' merchant portal.
Direct peers
- Caviar: Premium restaurant delivery service (owned by DoorDash). Comparable curated-restaurant marketplace model with commission-based merchant economics; targets similar urban food outlets.
- Chowbus: Food delivery platform specializing in Asian cuisine with a similar niche-vertical strategy. Closely comparable as a cuisine-focused competitor using an aggregated restaurant and delivery driver model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
meseras social profiles
Digital presencemeseras financial estimates
Financial estimateRevenue estimate
Valuation estimate
meseras leadership team
Management profileNumber of profiles
Profiles1 record
meseras funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
meseras M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about meseras
What does meseras do?
Meseras operates a multi-restaurant online food ordering and delivery marketplace built on the Karenderia framework, connecting consumers with local restaurants through a web platform and the K mobile app (iOS and Android). The platform includes a merchant backoffice for restaurants to manage menus and orders, a delivery partner recruitment system, and a customer account system for order tracking, with revenue generated from commission fees on restaurant orders.
Is meseras a public or private company?
meseras is a private company. It is classified as unknown and is currently operating.
When was meseras founded?
meseras was founded in 1995. It employs 5,001 to 10,000 people.
Where is meseras based?
meseras is headquartered in San Francisco, United States, in the North America region.
How does meseras make money?
Two revenue lines are on record. Restaurant Commission Fees are the primary driver. The others are consumer Delivery Orders.
Who are meseras's main competitors?
Karenderia is listed as an others. Rappi is listed as a regional player. Broad incumbents are Grubhub, Postmates, DoorDash and Uber Eats. Emerging players are Goldbelly and Slice. Direct peers are Caviar and Chowbus.
Does meseras have an API?
No public API is recorded for meseras.
What industry is meseras in?
meseras's product category is Online Food Delivery Platform. Its primary akta.pro industry code is BPAMAHAB, Food Delivery & Restaurant Logistics Platforms, with a secondary code of AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators. Its NAICS code is 722513 and its SIC code is 5812.