What Staete does

Staete is a privately held Dutch residential real estate services firm headquartered in Waalwijk with six regional offices across North Brabant (Drunen, Vlijmen, Boxtel, Sint-Michielsgestel, and 's-Hertogenbosch). Operating as Staete Makelaars B.V. (brokerage) and Staete Hypotheken VOF (mortgage advisory), the company has served more than 10,000 customers over 25+ years since its 2000 founding, employing more than 30 'woonspecialisten' including NVM-certified brokers, NRVT/NWWI appraisers, financial advisors, legal specialists, and home stagers. Its core offering spans the full homeownership lifecycle: property sales advisory, buyer-side representation (Aankoopbegeleiding), personalized home-search coaching (Samen Zoeken, €495 for 3 months), NRVT/NWWI-certified valuations, mortgage and financial advisory through Staete Hypotheken, home staging, new-build project advisory, and commercial real estate brokerage. The single-advisor model (Persoonlijk adviseur wonen) routes each client to a dedicated coordinator who orchestrates the in-house specialists.

The company's technology stack is a regional services platform rather than a software product: a website with property listings, appointment booking, an online mortgage calculator, WhatsApp messaging integration, and the 2025-launched Staete Samen Zoeken App for daily listing monitoring. The proprietary 'Staete Primeur' service delivers early WhatsApp notifications of new listings to registered users before public release. Distribution is hybrid: walk-in offices, online appointment scheduling, phone, WhatsApp, and listings on Funda (the dominant Dutch property portal), supplemented by SEO, six localized Facebook pages, LinkedIn, Instagram, and participation in the twice-yearly NVM Open Huizen Dag. Revenue is generated through NVM-standard brokerage commissions on residential transactions, professional service fees for valuations and financial advisory, transaction-based brokerage fees, and the subscription Samen Zoeken product; exact commission rates and revenue figures are not publicly disclosed.

Customer segments are horizontal residential: individual home buyers (including first-time, upsizers, downsizers, and new-build purchasers), home sellers, mortgage and refinancing clients, and a smaller commercial real estate tail. The customer base is highly fragmented across individual consumers with no enterprise anchors. The firm is founder/management-owned with no disclosed institutional investors, no external funding rounds, and no M&A activity in the source materials.

Name

Staete

Legal name

Staete Makelaars B.V.

Website

https://staete.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Staete is a privately held Dutch full-service residential real estate advisory firm operating six offices across North Brabant, serving individual home buyers and sellers with brokerage, mortgage advisory, valuation, staging, and new-build services under a single-advisor model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA), New Construction-to-Perm (Single-Family Owner-Occupied) (FSALAHAA), Home Equity Valuation & Collateral Management (AVM/Appraisal/BPO) (FSALAGAJ), Construction-to-Perm & Renovation Loan Brokers (FSALABAF)

Keywords

• Residential real estate brokerage
• Mortgage advisory services
• Property valuation services
• Home staging services
• New construction advisory

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage (Makelaardij): Commission-based brokerage services for residential property sales and purchases. The company earns fees for facilitating home sales, purchases, and new construction transactions. Pricing follows NVM standard consumer terms including percentage of transaction value or fixed fees.
2. Financial Advisory (Hypotheekadvies): Mortgage and financial advisory services through Staete Hypotheken VOF, providing customized financial planning for home purchases, refinancing, and renovation financing.
3. House Hunting Guidance (Samen Zoeken): Personalized 3-month house-hunting service at €495, providing daily monitoring of listings, viewing accompaniment, and bidding strategy support.
4. Property Appraisal (Taxaties): NRVT and NWWI-certified property valuation services for mortgage applications, sales valuations, and succession planning.
5. Home Staging (Woningstyling): Interior styling services to prepare properties for sale, enhancing visual appeal and market value.
6. Comparison Documents (Vergelijkingskaarten): Standardized financial service comparison documents as required by AFM (Authority for the Financial Markets), covering mortgages, wealth building, and risk coverage services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Staete is a Dutch residential real estate advisory firm providing full-service brokerage for buying, selling, financing, and valuing homes across North Brabant. Core services include home sales representation, buyer search coaching (Samen Zoeken at €495 for three months), purchase representation, NRVT/NWWI-certified property appraisals, mortgage advisory through Staete Hypotheken VOF, home staging, new-build project advisory, and commercial real estate brokerage. Each customer is assigned a single Persoonlijk adviseur wonen who coordinates all in-house disciplines.

Product overview

Staete is a full-service Dutch residential real estate brokerage offering a coordinated portfolio of buying, selling, financing, and valuation services under a single roof. The core offering centres on three integrated service lines: Woning Verkopen (home sales advisory), Samen Zoeken/Samen Kopen (buyer coaching and purchase representation), and Staete Hypotheken (mortgage and financial advisory), supplemented by NRVT/NWWI-certified appraisals, home styling, new-build project advisory, and commercial real estate services. A key differentiator is the dedicated Persoonlijk adviseur wonen model: each client works with one named advisor who coordinates all required specialisms—marketing, legal, financial, and technical—within the firm. The product portfolio spans the full homeownership lifecycle from search and acquisition through financing, appraisal, styling, and eventual sale.

Differentiator

Problem solved

Functional benefit

Brands

• Staete Hypotheken: Mortgage advisory services operated as Staete Hypotheken VOF, providing financial advice, mortgage comparisons, and lending services.
• Staete Samen Zoeken
• Staete Primeur

Products and services

• Staete Woning Verkopen (Home Sales Advisory) Full-service residential property sales advisory covering realistic market valuation, professional marketing, viewings, price negotiation, and transaction completion, delivered by a dedicated personal housing advisor for residential property owners in North Brabant.
• Staete Samen Zoeken (House-Hunting Coaching) Personalized home-search coaching service pairing buyers with a dedicated search coach who monitors daily listings, including off-market properties not yet on Funda, for a 3-month subscription fee of €495, including viewing accompaniment and bidding strategy support.
• Staete Aankoopbegeleiding (Purchase Representation) Full purchase-representation service for residential buyers including property search, negotiation on behalf of the buyer, legal and technical due diligence, and post-agreement administration through notary handover.
• Staete Taxaties (Property Appraisals) NRVT- and NWWI-certified property appraisals producing official valuation reports accepted by mortgage lenders for home purchases, sales, succession planning, and dispute resolution.
• Staete Hypotheken (Mortgage Advisory) Certified mortgage and financial advisory service covering affordability assessment, mortgage product comparison, wealth-building and risk-coverage structuring, and full financing trajectory through to the notary, delivered through the Staete Hypotheken VOF entity.
• Staete Financieel Advies (Financial Advisory) Financial advisory service that assesses personal financial situations to determine borrowing capacity, optimal mortgage structuring, and best-fit product selection for home buyers.
• Staete Woningstyling (Home Staging) Home staging service that prepares residential properties for sale by enhancing visual appeal and market presentation, aiming to accelerate sale timelines and improve sale outcomes.
• Staete Nieuwbouw Advies (New-Build Project Advisory) Advisory service for new-build property purchases covering project selection, tender or lottery registration processes, and coordination with developers from initial inscription through final handover.
• Staete Bedrijfsonroerend Goed (Commercial Real Estate) Commercial real estate advisory and brokerage service for businesses buying, selling, or valuing business property, including commercial new-construction tenders.
• Staete Primeur (Early-Access Property Notifications) Early-access notification service that gives registered buyers advance information about upcoming property listings before public release on Funda, enabling faster viewing bookings and a competitive edge in the Dutch housing market.
• Staete Samen Kopen (Silent Sale / Confidential Sale) Silent or confidential sale service enabling property owners to sell their home without public listing or broad neighbourhood awareness, maintaining privacy throughout the transaction while still leveraging Staete's buyer network.

Quantifiable outcome

• Customer satisfaction rating of 9.0 based on verified customer reviews
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• De Hypotheker: National Dutch mortgage advisory chain offering independent mortgage advice; directly competes with Staete Hypotheken VOF on home-purchase financing advisory in the same customer base.
• Van der Sande Makelaars: Regional Dutch full-service residential brokerage operating multiple offices with bundled sales, purchase, mortgage, and appraisal services — closely matches Staete's integrated model and regional focus.
• Hypotheek Visie: National Dutch mortgage and financial advisory franchise; competes with Staete Hypotheken for the mortgage advisory layer of the home-purchase journey across similar buyer demographics.
• 123Wonen: Multi-office Dutch residential brokerage combining online property search with regional makelaar services, competing head-to-head for sellers in the same price band and customer segment as Staete.

Broad incumbents

• RE/MAX Netherlands: International franchise network operating many individual broker offices across the Netherlands; competes with Staete for sellers and buyers in North Brabant but at materially greater national scale.
• Coldwell Banker Netherlands: International-affiliated residential brokerage present in the Dutch premium segment; overlaps with Staete's higher-value transactions in the Brabant region but at a national/international scale.
• ERA Nederland: National Dutch franchise brokerage network with broad geographic coverage; competes with Staete's NVM-style full-service offering but with significantly more affiliated agents and marketing reach.

Emerging players

• Makelaarsland: Low-cost, digitally enabled Dutch brokerage using flat-fee pricing that directly pressures traditional percentage-commission brokerages like Staete in similar customer segments.
• Droomhuis.nl: Dutch online property platform connecting buyers with regional brokerages; an emerging digital channel that competes with Staete's owned digital surfaces (Staete.nl, Primeur) for buyer lead generation.
• iBrokers: Online-enabled Dutch brokerage combining digital tooling with regional agents; competes with Staete's digital products (Primeur, Samen Zoeken) on buyer-side user experience and pricing transparency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StaeteMakelaars.Den.Bosch
• LinkedInlinkedin.com/company/staete
• Instagraminstagram.com/staete.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staete