Vapor Fresh

What Vapor Fresh does

Vapor Fresh, operating as Raw Athletics LLC, manufactures and sells a focused line of plant-based cleaning and disinfecting products specifically engineered for sports and fitness equipment. The portfolio is organized around two technological pillars: sprays powered by a proprietary blend of four essential oils (Ho Wood, Tea Tree, Eucalyptus, and Lavender) designed to penetrate porous materials such as helmet pads, gloves, yoga mats, and footwear, and EPA-registered disinfecting wipes (Reg. #34810-36-90011) formulated with citric acid (0.60% active) that kill 99.9% of germs while carrying the EPA's lowest toxicity rating, Category IV. All formulas are explicitly free of quaternary ammonium compounds (quats), a deliberate point of differentiation against incumbent household cleaners. The catalog spans roughly twelve SKUs across sprays (16oz flagship, 4oz travel, yoga mat, shoe odor), wipes (100ct consumer canisters, 1,200ct commercial disinfecting rolls, 1,500ct bulk value rolls), premium made-to-order metal dispensers manufactured in New York, and bundle packs.

Name

Vapor Fresh

Legal name

Raw Athletics LLC

Website

https://vaporfresh.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Vapor Fresh, a privately held, family-owned brand operating as Raw Athletics LLC, manufactures plant-based, quat-free cleaning sprays, EPA-registered disinfecting wipes, and metal dispensers for sports and gym equipment, selling direct-to-consumer, on Amazon, and through wholesale to gyms and retailers.

Ownership category

akta.pro rank

Product category

Sports Equipment Cleaning Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Disinfecting All-Purpose Cleaners (CRAJAMAB)

akta.pro secondary industry

Odor Eliminators & Neutralizers (Non-fragrance) (CRAJAEAF)

Keywords

• Sports equipment cleaning
• Gym equipment disinfecting wipes
• Natural sports cleaning sprays
• Quat-free cleaning products
• Plant-based disinfecting wipes

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Vapor Fresh sells directly to consumers through its own e-commerce storefront at vaporfresh.com, offering individual products, bundles, and subscription options. Free shipping is provided on orders over $30.
2. Amazon Retail Sales: Products are available on Amazon as an Amazon Bestseller, providing an additional direct-to-consumer retail channel with significant review volume (5,800+ reviews on the flagship spray).
3. Wholesale/Reseller Distribution: Vapor Fresh sells to authorized resellers who operate their own gyms or retail stores. Resellers must comply with Minimum Advertised Price (MAP) policy. Available through Faire wholesale marketplace.
4. Subscription / Bundle Subscriptions: Vapor Fresh offers a subscription model through its bundle builder (Loop) where customers can subscribe to regular deliveries with no commitment to skip or cancel anytime, and a 15% discount on orders of 3 or more items.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Vapor Fresh manufactures and sells plant-based, quat-free cleaning products engineered specifically for sports and gym equipment, including essential-oil-powered deodorizing sprays, EPA-registered citric acid disinfecting wipes in both consumer canister and commercial bulk-roll formats, and metal wipe dispensers for facility use. The company sells direct to consumers through its Shopify storefront and Amazon, and direct to gyms, universities, and retail stores through a wholesale reseller program and Faire marketplace.

Product overview

Vapor Fresh offers a portfolio of plant-powered sports and gym equipment cleaning products, primarily organized into two categories: sprays and wipes. The spray line includes the flagship Sports Equipment Cleaner & Deodorizer (16oz and 4oz travel size), Yoga Mat Cleaning Spray, and Shoe Odor Eliminator Spray - all powered by proprietary blends of essential oils (Ho Wood, Tea Tree, Eucalyptus, Lavender). The wipes line includes three variants: EPA-registered Disinfecting Wipes (1200ct bulk rolls for commercial gyms), Value Wipes (1500ct for high-volume facilities), and Consumer Cleaning Wipes (100ct canisters for home gyms). Bundles combine sprays and wipes for complete home gym care. Accessory wipe dispensers (floor stand with trash bin and wall-mounted) serve commercial customers. All products are quat-free, made and filled in the USA, with east and west coast distribution. The company sells direct-to-consumer via its Shopify store and through Amazon, with wholesale availability through Faire marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Equipment Cleaner & Deodorizer Spray (16oz) A 16oz plant-based cleaning and deodorizing spray powered by a proprietary blend of Ho Wood, Tea Tree, Eucalyptus, and Lavender essential oils, designed for helmets, gloves, pads, bags, and other porous sports gear where traditional cleaning product residues cause skin and lung irritation.
• Natural Sports Cleaning Spray Travel Size (4oz) A 4oz portable version of the flagship Sports Equipment Cleaner & Deodorizer with the same plant-based four-essential-oil formula, packaged for travel, gym bags, and locker storage.
• Yoga Mat Cleaning Spray A 6oz non-irritating, non-toxic cleaning spray formulated to lift sweat and oils from yoga mats, blocks, and towels without compromising grip, texture, or post-cleaning slip safety.
• Shoe Odor Eliminator Spray An aerosol-free, quat-free deodorizing spray that penetrates shoe fabric to eliminate odor at the source across sneakers, boots, cleats, and slippers using the same four-essential-oil base as the flagship product.
• Fitness Equipment Disinfecting Wipes (1200ct) EPA-registered (Reg #34810-36-90011) plant-based bulk disinfecting wipes using 0.60% citric acid as the active ingredient to kill 99.9% of bacteria and viruses including MRSA, Staph, Influenza A, and Salmonella, supplied as 1,200-wipe rolls in a 4-roll case for commercial fitness facility use.
• Fitness Equipment Value Wipes (1500ct) High-volume, value-positioned bulk fitness wipes delivering 1,500 wipes per roll (80% more than competing brands) at a cost-per-wipe as low as 1.3 cents, sold as a 4-roll case of 6,000 wipes for high-consumption facilities.
• Fitness Equipment Cleaning Wipes (100ct Canister) 100-count canisters of plant-based cleaning wipes offered in unscented and lemon variants for home gyms, boutique fitness studios, and travel, using the same quat-free approach as the bulk disinfecting line.
• Metal Wipe Dispenser Stand With Trash Bin A premium metal floor-standing wipe dispenser with an integrated trash bin, made-to-order in New York, sized to hold bulk wipe rolls up to 9.5" diameter, and sold in satin aluminum, gray, and black variants for commercial facility installations.
• Wall Mounted Metal Wipe Dispensers A premium wall-mounted metal wipe dispenser with mounting bracket, made-to-order in New York and sized for standard wipe rolls, providing facility-grade wipe dispensing for gyms and fitness studios.
• Home Gym Bundle (Unscented) A consumer bundle combining three 16oz bottles of unscented Sports Equipment Cleaner & Deodorizer Spray and three 100-count unscented Fitness Equipment Wipes for a complete home-gym cleaning kit, sold at 30% off comparable individual pricing.
• Home Gym Bundle (Lemon) A lemon-scented consumer bundle combining three 16oz Sports Equipment Cleaner & Deodorizer spray bottles with three 100-count lemon-scented Fitness Equipment Wipes for home-gym cleaning.
• Home Gym Wipe Variety Pack A wipe variety pack combining unscented and lemon-scented Fitness Equipment Cleaning Wipe canisters, sold as a bundle at a discount versus individual canister purchases.

Quantifiable outcome

• 1,200 wipes per roll (50% more than competing brands) and 1,500 wipes per roll for Value Wipes (80% more than competing brands), with cost as low as 1.3 cents per wipe
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Medical Fitness AssociationcoreOthersVapor Fresh is an Industry Partner of the Medical Fitness Association, which serves commercial medical fitness facilities. This partnership provides market credibility and access to the professional fitness facility segment. The partnership is displayed on product pages for disinfecting wipes.
• NIRSA (National Intramural-Recreational Sports Association)coreOthersVapor Fresh is an Industry Partner of NIRSA, the association representing collegiate recreation and campus wellness centers. This partnership targets the university recreation center market segment for bulk wipe purchases.
• HFA (Health Fitness Association)coreOthersVapor Fresh is an Industry Partner of HFA, representing health and fitness facility operators. This partnership supports B2B marketing to commercial gym chains and fitness centers.
• Faire Wholesale MarketplaceminorChannel Partner/ Reseller/ DistributorVapor Fresh products are available through the Faire wholesale marketplace, allowing retailers and gym owners to purchase at wholesale pricing. This provides an additional distribution channel for B2B sales.
• New York Metal Wipe Dispenser Manufacturing PartnerminorImplementation/ SI/ Consulting PartnerMetal wipe dispensers (floor stands and wall-mounted) are made-to-order at a partner supplier's facility in New York. Made-to-order production with approximately 1 week lead time before shipping.
• Raw Athletics LLCminorOthersRaw Athletics LLC is the parent/legal entity operating the Vapor Fresh brand. Customer support emails go to [email protected] and the company address for returns is listed as Raw Athletics LLC.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Benefect: Benefect produces EPA-registered botanical disinfectants using plant-based active ingredients and markets them for health-conscious commercial users. It overlaps with Vapor Fresh on EPA-registered, non-synthetic, plant-based disinfection positioning, though its primary channel is restoration/professional remediation rather than fitness.
• Zogics: Zogics sells commercial-grade gym wipes, fitness facility cleaning supplies, and dispensers to health clubs, studios, and corporate gyms. It overlaps directly on bulk gym wipes, dispensers, and the commercial-facility B2B channel that Vapor Fresh targets with its 1,200/1,500-count rolls and EPA-registered wipes.
• Defense Soap: Defense Soap makes natural, essential-oil-based antimicrobial soap and body care for combat-sport athletes (wrestlers, MMA, jiu-jitsu). It is the most direct comparable: same 'natural hygiene for athletes' positioning, same target customer (athletes + sports parents), and overlapping go-to-market via Amazon and specialty retailers.
• CleanWell: CleanWell manufactures botanical-based disinfectants and wipes using thymol (from essential oil) instead of quats or bleach. It is a direct competitor on the 'plant-powered disinfectant' regulatory and consumer narrative that Vapor Fresh leans on, though it sells across household and personal care rather than purely sports.

Broad incumbents

• Method Products: Method is a mainstream natural-design cleaning brand (Ecover/SC Johnson) with plant-based, biodegradable surface and bathroom cleaners. It overlaps with Vapor Fresh's eco/plant-based positioning but addresses general household surfaces, illustrating the 'all-purpose natural cleaner' alternative that Vapor Fresh intentionally avoids.
• Ecolab: Ecolab is a global commercial cleaning and sanitation giant supplying gyms, hotels, healthcare, and food service with disinfectants and wipes. It represents the institutional incumbent whose bulk-distribution muscle and gym-chain relationships Vapor Fresh's NIRSA/HFA/MFA partnerships attempt to penetrate.
• The Clorox Company: Clorox owns Clorox, Lysol, and Pine-Sol — the dominant quat- and bleach-based disinfectant brands broadly distributed at retail. It is the principal incumbent whose formulation philosophy Vapor Fresh explicitly rejects, and the most likely large competitor to launch a sports/fitness-specific sub-line if the niche scales.
• EO Products: EO Products makes essential-oil-based soaps, hand sanitizers, and personal care items. It shares the essential-oil formulation narrative with Vapor Fresh's four-oil blend and is a comparable natural-products brand, though it focuses on personal care rather than equipment cleaning.
• Seventh Generation: Seventh Generation is a large, established plant-based household cleaning brand owned by Unilever. It competes in the same 'natural, no harsh chemicals' consumer narrative but operates across all-purpose cleaners, laundry, and baby — the broad incumbent against which Vapor Fresh positions by specializing in sports equipment.

Emerging players

• PureGreen24: PureGreen24 markets an EPA-registered, botanical active-ingredient disinfectant (silver-ion based) targeting gyms, schools, and health-conscious commercial users. It is an emerging peer competing in the same 'EPA-registered, non-quat, fitness-friendly disinfectant' category from a different active-ingredient angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VaporFresh
• YouTubeyoutube.com/@VaporFresh
• Facebookfacebook.com/VaporFreshProducts
• Instagraminstagram.com/vaporfresh
• Pinterestpinterest.com/vaporfresh
• LinkedInlinkedin.com/company/vapor-fresh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vapor Fresh