What Regional Psychiatry does

Regional Psychiatry is a private telehealth mental health practice founded in 2019 by Dr. Andrew Pleener, operating from its Windermere, Florida headquarters with additional offices in Gaithersburg, Maryland and Denver, Colorado. The practice delivers fully virtual psychiatric evaluations, medication management, psychotherapy, neuropsychological testing, and somatic mind-body coaching to patients across multiple U.S. states. Its core differentiator is the proprietary STARR model (Stress & Trauma, Active Release & Rewiring), branded as 'The Gym for the Brain,' which integrates top-down clinical interventions (psychiatry, therapy) with bottom-up somatic practices (breathwork, TRE, EFT, Havening) within a unified care framework endorsed by the American Institute of Stress.

The practice operates on a HIPAA-compliant technology stack built on the AdvancedMD EMR and patient portal for scheduling, documentation, and telehealth delivery, supplemented by Heidi Health's AI-assisted documentation tool. Revenue is generated through per-session billing across five service streams: psychiatric services, therapy, neuropsychological testing, mind-body coaching, and self-pay options. The practice is in-network with 20+ insurance plans including major commercial carriers and Medicare, with revenue mechanics primarily recurring (monthly billing cadence) through ongoing therapeutic relationships, supplemented by one-time evaluation and testing fees.

The go-to-market approach is sales-led with a multi-channel acquisition strategy spanning direct digital marketing (website, Facebook, Instagram, LinkedIn), patient referrals, healthcare provider referrals from hospitals and treatment programs, and insurance network directories. The practice targets a diverse patient base including children/adolescents, adults, seniors, the Hispanic/Latino community (via bilingual providers), first responders/military, and corporate wellness clients, with a hybrid segmentation approach across persona, geography, and business unit dimensions.

Name

Regional Psychiatry

Legal name

Regional Psychiatry

Website

https://regionalpsychiatry.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Regional Psychiatry is a telehealth mental health practice delivering virtual psychiatric care, therapy, neuropsychological testing, and somatic coaching across Florida, Maryland, and Colorado under its proprietary STARR integrated care model.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Psychiatry & Medication Management Platforms (HLALAEAB)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Telehealth psychiatry
• Online mental health
• Psychiatric medication management
• Virtual therapy services
• Neuropsychological testing

Headquarters

HQ city

Windermere

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Psychiatric Services: Recurring telehealth appointments for psychiatric evaluation, medication management, and ongoing monitoring delivered by psychiatrists (MDs/DOs) and Psychiatric Mental Health Nurse Practitioners (PMHNPs). Billed per session; covered by insurance from 20+ accepted plans.
2. Therapy Services: Individual psychotherapy sessions delivered by licensed therapists (LMHCs, LCSWs) utilizing evidence-based modalities (CBT, DBT, ACT, EMDR, Brainspotting). Covered by insurance.
3. Neuropsychological Testing: Virtual comprehensive assessments evaluating cognitive, emotional, and behavioral functions for ADHD, ASD, learning disabilities, dementia, and other conditions. One-time evaluation service.
4. Mind-Body Coaching: Somatic coaching services including breathwork, TRE, EFT, yoga, Havening, and vibrational therapies. Delivered by certified coaches as part of STARR model.
5. Self-Pay: Out-of-network and self-pay options available with transparent rates for patients without accepted insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Regional Psychiatry is a virtual mental health practice delivering integrated psychiatric care, therapy, medication management, neuropsychological testing, and somatic mind-body coaching to patients across multiple U.S. states via telehealth. Its proprietary STARR model (Stress & Trauma, Active Release & Rewiring) combines top-down (psychotherapy, medication) and bottom-up (somatic) interventions across the full mental health continuum. The practice is in-network with 20+ insurance plans and also offers self-pay options.

Product overview

Regional Psychiatry is a virtual, STARR-powered integrated mental health platform offering coordinated care across the full mental health continuum. The STARR model (Stress & Trauma, Active Release & Rewiring) serves as the core integrative framework uniting four main service divisions: medication management (by psychiatrists and PMHNPs), therapy (LMHCs/LCSWs offering CBT, DBT, ACT, EMDR, Brainspotting), mind-body coaching (somatic practices like TRE, breathwork, EFT), and neuropsychological testing. Additional services include Evaluation & Referral intake, Child & Adolescent Psychiatry, Autism Spectrum Support, and Case Management for coordinating external resources. All services are delivered via telehealth, with the company operating locations in Florida (Windermere), Maryland (Gaithersburg), and Colorado (Denver), serving patients across multiple states.

Differentiator

Problem solved

Functional benefit

Products and services

• STARR Program (Stress & Trauma, Active Release & Rewiring) Proprietary evidence-based holistic mental wellness model integrating psychiatry, therapy, somatic coaching, and neuropsychological testing. Combines top-down (mind) and bottom-up (body) interventions for stress management, trauma resolution, and resilience building.
• Evaluation & Referral (STARR Concierge) One-time virtual intake assessment (up to 60 minutes) with a master's-level specialist that reviews patient history, explains STARR options, and co-creates a tailored treatment plan matching patients to appropriate providers.
• Medication Management Psychiatric care including diagnostics, prescriptions, lab work, and ongoing monitoring delivered by board-certified psychiatrists (MDs/DOs) and Psychiatric Mental Health Nurse Practitioners (PMHNPs), integrated with therapy and coaching.
• Therapy Division Individual psychotherapy delivered by licensed LMHCs and LCSWs using evidence-based modalities including CBT, DBT, ACT, Brainspotting, EMDR, and supportive therapy, optimized for nervous system regulation and trauma resolution.
• Child & Adolescent Psychiatry Specialized virtual psychiatric care for children and adolescents integrating medication, therapy, testing, and family support within the STARR model for developmental, behavioral, and emotional health concerns.
• Mind-Body Coaching Somatic coaching delivering bottom-up practices including breathwork, TRE (Tension & Trauma Releasing Exercises), EFT (Emotional Freedom Techniques), yoga, Havening, and vibrational therapies to release stored trauma and target body structures like the vagus nerve, amygdala, and psoas muscle.
• Neuropsychological Testing Virtual in-depth evaluations assessing cognitive, emotional, and behavioral functions including memory, attention, executive skills, IQ, and personality, guiding diagnoses of ADHD, ASD, learning disabilities, dementia, PTSD, and neurological impacts.
• Autism Spectrum Support Specialized virtual care for individuals on the autism spectrum including FRAT testing for folate transport issues, leucovorin calcium intervention when indicated, and integrated STARR therapy, coaching, and testing for holistic support.
• Case Management Coordination service blending complementary modalities such as TMS, neurofeedback, HBOT, IOP, PHP, residential treatment, and ketamine into patient care plans while maintaining continuity with core Regional Psychiatry providers.

Quantifiable outcome

• 50,000+ appointments delivered
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AdvancedMDcoreTechnology or IntegrationHIPAA-compliant electronic medical record (EMR) system and patient scheduling platform used for all clinical documentation, patient records, and appointment scheduling. Powers the patient portal and telehealth delivery infrastructure.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Octave: Outpatient mental health practice combining therapy, psychiatry, and coaching with insurance-based billing. Comparable integrated multi-disciplinary model delivered in-person and virtually, serving a similar patient demographic.
• Talkspace: Public online therapy and psychiatry platform connecting users with licensed therapists and psychiatrists via messaging and video. Directly comparable virtual delivery model and mental health focus, with broader B2B2C employer-sponsored benefits distribution.
• BetterHelp: Largest direct-to-consumer online therapy platform offering individual, couples, and teen therapy via video, chat, and phone. Comparable virtual mental health delivery model though primarily cash-pay and less psychiatry-heavy than Regional Psychiatry.
• Brightside Health: Telehealth psychiatry and therapy platform focused on anxiety and depression with medication management and therapy services. Closely comparable insurance-based telehealth psychiatry model and target demographic.
• Two Chairs: Hybrid in-person and teletherapy practice offering individualized therapy with a clinical matching model similar to Regional Psychiatry's Evaluation & Referral concierge. Comparable multi-modal therapy practice with emphasis on therapist-client fit.
• Lyra Health: Enterprise mental health benefits platform providing therapy, coaching, and medication management through employer-sponsored contracts. Comparable integrated-care offering, but anchored in B2B distribution rather than direct-to-consumer.
• Done (Done.): Telehealth platform specializing in ADHD evaluation and treatment with medication management and ongoing care. Comparable virtual psychiatry delivery model with a narrower therapeutic focus overlapping with Regional Psychiatry's child/adolescent and adult ADHD offerings.
• Forefront Telecare: Telepsychiatry services provider delivering remote psychiatric evaluations and medication management to hospitals, clinics, and skilled nursing facilities. Comparable telehealth psychiatry model but B2B-focused on facility contracts rather than consumer.
• Cerebral: Direct telehealth competitor offering online psychiatric evaluation, medication management, and therapy for anxiety, depression, and ADHD. Closely comparable business model (insurance + self-pay, psychiatrist-led, multi-state) and target customer base, though Cerebral operates at significantly greater scale.
• Array Behavioral Care: Telehealth mental health provider offering telepsychiatry and teletherapy services to health systems, primary care, and employer clients. Comparable virtual psychiatry and therapy delivery model with multi-state operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RegionalPsychiatry
• LinkedInlinkedin.com/company/regional-psychiatry
• Instagraminstagram.com/regionalpsychiatry

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regional Psychiatry