Petros Petropoulos
Petros Petropoulos (Πέτρος Πετρόπουλος ΑΕΒΕ) is a publicly listed Greek industrial distributor serving as the exclusive Greek importer for 40+ international brands across vehicles, marine, agricultural, and industrial equipment, sold through an authorized nationwide dealer network.
- Company typePublic
- Founded1921
- HeadquartersAthens, Greece
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Petros Petropoulos does
Petros Petropoulos (Πέτρος Πετρόπουλος ΑΕΒΕ) is a publicly listed Greek industrial distribution company (Athens Stock Exchange: PETRO) headquartered in Athens, founded in 1921 and operating continuously for over 100 years. The firm functions as the exclusive Greek importer and distributor for more than 40 international brands, organized across 13 product categories: trucks and buses (Scania, Isuzu), passenger vehicles (Land Rover, Jaguar), light commercial vehicles, motorcycles and bicycles (KTM, GASGAS, Husqvarna, SeaDoo, Can-Am), engines and boats (Bombard, Zodiac, Evinrude, Tohatsu, Lombardini, Perkins), generator sets, lubricants (Shell/Petrogen), agricultural equipment (McCormick, Landini, Kubota), industrial machinery (Getman, Ingersoll Rand), batteries (Exide, Tudor), tires (Hankook, Triangle), garden and forestry equipment (Oleo-Mac, Briggs & Stratton), and an emerging electromobility and energy portfolio (BYD, MAXUS, EV charging solutions).
The company operates an asset-light distribution model: it does not manufacture vehicles or engines itself but rather licenses and resells third-party products through an authorized dealer network that spans all Greek geographies (Attica, Northern Greece, Central Greece, Crete, Aegean Islands, Ionian Islands). Revenue is generated through one-time sales of imported vehicles, equipment, parts, and consumables to dealers and, ultimately, to commercial fleet operators, farmers, marine users, industrial customers, and individual consumers. The firm maintains an in-house aftersales, parts, and warranty infrastructure supporting its dealer base.
Petros Petropoulos is governed by a Board of Directors and committees (Audit, Remuneration & Nominations), and disclosed an annual dividend of €0.35 per share (record date 21 July 2026, payment 27 July 2026) yielding 4.4%, notably above the ~2.1% industry average. Recent strategic emphasis has been on electromobility (BYD EV imports, opening of the largest EV charging station in Greece in November 2022) and motorcycle distribution (KTM/GASGAS/Husqvarna onboarded March 2023). The company employs 101-250 people and serves exclusively the Greek domestic market.
Petros Petropoulos firmographics
Firmographics- Name
- Petros Petropoulos
- Legal name
- Petros Petropoulos S.A.
- Website
- https://petropoulos.com
- Company type
- Public
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Petros Petropoulos (Πέτρος Πετρόπουλος ΑΕΒΕ) is a publicly listed Greek industrial distributor serving as the exclusive Greek importer for 40+ international brands across vehicles, marine, agricultural, and industrial equipment, sold through an authorized nationwide dealer network.
- Ownership category
- akta.pro rank
Where Petros Petropoulos is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
Petros Petropoulos business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Distribution of vehicles and equipment: The company generates revenue through the distribution and sale of vehicles (trucks, buses, passenger cars, light commercial vehicles), motorcycles, boats, engines, agricultural equipment, industrial machinery, lubricants, batteries, tires, generator sets, and garden equipment. Revenue is derived from the sale of these products through dealer networks across Greece.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Petros Petropoulos product offering
Product offeringCore offering
Petros Petropoulos AEBE is the exclusive Greek importer and distributor for more than forty international brands of commercial vehicles, passenger cars, motorcycles, boats, marine and industrial engines, agricultural and industrial machinery, batteries, tires, lubricants, generator sets, and electromobility products. The company sells and supports these products through an authorized dealer network covering all regions of Greece, providing sales, service, and parts to commercial operators, dealers, agricultural users, marine customers, and individual consumers.
Product overview
Petros Petropoulos AEBE is a diversified industrial and commercial distribution company operating in Greece. The company serves as an authorized distributor and representative for numerous international brands across multiple product categories including commercial vehicles (trucks, buses), passenger vehicles, marine products, agricultural and industrial equipment, lubricants, batteries, tires, and electromobility solutions. The company operates through exclusive distribution partnerships with brands such as Scania, Land Rover, Jaguar, BYD, Isuzu, McCormick, Landini, Bombard, Zodiac, SeaDoo, Can-Am, Perkins, KTM, Gas Gas, and Husqvarna. The product portfolio is organized into 13 main categories spanning automotive, marine, agricultural, industrial, and emerging electromobility sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Trucks & Buses Commercial vehicles including trucks and buses distributed in Greece through partnerships with manufacturers such as Scania and ISUZU for fleet operators, logistics companies, and public-transport operators.
- Passenger Cars Passenger automobiles distributed in Greece through Land Rover and Jaguar brand partnerships for individual and luxury consumer buyers.
- Light Commercial Vehicles Light commercial vehicles for business and professional use distributed in Greece through the company's vehicle portfolio.
- Motorcycles & Bicycles Two-wheeled vehicles distributed in Greece including SeaDoo, Can-Am, and the KTM, GASGAS, and Husqvarna motorcycle brands for recreational and sport riders.
- Generator Sets Power generation equipment distributed in Greece for industrial and commercial applications, including 2G energy systems.
- Engines & Boats Marine engines and boats distributed in Greece including Evinrude and Tohatsu outboard motors, and Bombard and Zodiac inflatable and RIB boats, serving recreational boaters, professional marine operators, and fishing operators.
- Lubricants Lubricant products distributed in Greece through the Shell partnership, including the Petrogen and Rocol brands, for automotive, industrial, and marine customers.
- Agricultural Equipment Farm machinery distributed in Greece including McCormick and Landini tractors, together with Kubota equipment through Elxis-Petropoulos, for farming and agribusiness customers.
- Industrial Equipment Heavy machinery distributed in Greece including Getman equipment, Ingersoll Rand products, Kögel, Perkins engines for industrial applications, and Mitsubishi engines for industrial operators.
- Batteries Battery products distributed in Greece from Exide, Tudor, and Discover brands for automotive, marine, and industrial applications.
- Tires Tire products distributed in Greece including Hankook and Triangle brands for automotive and commercial-vehicle customers.
- Garden & Forest Equipment Outdoor power equipment distributed in Greece including Oleo-Mac and Briggs & Stratton products for landscaping, gardening, and forestry customers.
- Electromobility & Energy Products Electric vehicles and energy solutions distributed in Greece including BYD electric vehicles and MAXUS electric and commercial vehicles, along with EV charging infrastructure including the largest EV charging station in Greece opened in November 2022.
Companies that use Petros Petropoulos
Customer profileSegments7 records
Ideal customer profiles5 records
Petros Petropoulos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Petros Petropoulos partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- ScaniacorePetros Petropoulos is the exclusive Greek importer and distributor for Scania vehicles and engines, including marine engines. Scania trucks and buses are distributed through the company's dealer network in Greece.
- Land RovercorePetros Petropoulos is the official importer and distributor of Land Rover vehicles in Greece.
- JaguarcorePetros Petropoulos is the official importer and distributor of Jaguar vehicles in Greece.
- Shell (Petrogen)corePetros Petropoulos distributes Shell lubricants (including Petrogen and Rocol brands) in Greece through the company's network.
- BYDcorePetros Petropoulos is the importer and distributor for BYD electric vehicles in Europe (bydeurope.com).
- ISUZUcorePetros Petropoulos is the exclusive importer for ISUZU marine engines, trucks, and buses in Greece.
- McCormick TractorscorePetros Petropoulos distributes McCormick agricultural tractors in Greece.
- Landini TractorscorePetros Petropoulos distributes Landini agricultural tractors in Greece.
- EvinrudecorePetros Petropoulos is the official importer for Evinrude outboard motors in Greece.
- ZodiaccorePetros Petropoulos is the official importer for Zodiac inflatable boats and marine products in Greece.
- SeaDoocorePetros Petropoulos distributes SeaDoo personal watercraft and boats in Greece (seadoogreece.com).
- KubotacorePetros Petropoulos distributes Kubota equipment through Elxis-Petropoulos in Greece.
- MaxuscorePetros Petropoulos is the importer for MAXUS electric and commercial vehicles in Greece (maxus-motor.gr).
- TohatsucorePetros Petropoulos distributes Tohatsu outboard motors and represents Bombard boats in Greece since October 2000.
- BombardcorePetros Petropoulos represents Bombard inflatable and RIB boats in Greece since October 2000, with a full range from 2 to 7.30 meters.
- KTMcorePetros Petropoulos distributes KTM motorcycles in the Greek market, announced March 2023.
- GASGAScorePetros Petropoulos distributes GASGAS motorcycles in the Greek market, announced March 2023.
- Husqvarna MotorcyclescorePetros Petropoulos distributes Husqvarna motorcycles in the Greek market, announced March 2023.
- PerkinscorePetros Petropoulos has been the Greek representative for Perkins engines for 70 years, distributing industrial engines for various applications.
- Briggs & StrattonminorPetros Petropoulos distributes Briggs & Stratton engines and power equipment in Greece.
- LombardiniminorPetros Petropoulos distributes Lombardini marine engines in Greece.
- Allison TransmissionminorPetros Petropoulos distributes Allison Transmission products in Greece.
- ExideminorPetros Petropoulos distributes Exide batteries in Greece.
- HankookminorPetros Petropoulos distributes Hankook tires (Atlas BX) in Greece.
- Oleo-MacminorPetros Petropoulos distributes Oleo-Mac garden and forestry equipment in Greece.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Petros Petropoulos competitors and assessment
Company assessmentDirect peers
- Bilia AB: Scandinavian multi-brand automotive retailer with comparable model of distributing multiple international car brands and providing aftersales service across a national dealer network.
- CFAO Group: Pan-African and European multi-brand distributor of vehicles, motorcycles, and industrial equipment with exclusive distribution agreements similar to Petros's portfolio of Scania, Isuzu, and other OEM principals.
- Inchcape plc: UK-listed global multi-brand automotive distributor that imports and distributes vehicles for multiple international OEMs across emerging markets, sharing Petros's exclusive-importer economic model at much larger scale.
- D'Ieteren Group: Belgian family-controlled multi-brand automotive distributor whose core business mirrors Petros's exclusive distribution model for international vehicle OEMs operating across European single-country markets.
- Motus Holdings Limited: South African multi-brand vehicle distributor that combines vehicle import/distribution with dealer operations, closely matching Petros's model of holding exclusive brand rights and operating dealer networks in a single national market.
Broad incumbents
- Hedin Mobility Group: European multi-brand automotive retailer and mobility services provider with broader geographic reach and ancillary mobility services beyond pure vehicle distribution.
- Marshall Motor Group: UK-based multi-brand automotive retailer representing multiple OEMs across a national footprint, comparable in dealer-network distribution but larger and UK-focused.
- Pendragon plc: UK-listed multi-brand automotive retailer operating a national dealer network, analogous to Petros's dealer-led distribution model but at significantly larger scale and UK-focused.
- Group 1 Automotive: US-based multi-brand automotive retailer representing international OEMs, sharing Petros's dealer-distribution model but at substantially larger scale and with broader geographic reach.
Regional players
- AutoCanada Inc. Canadian multi-brand automotive dealer group operating comparable exclusive dealership agreements with international OEMs across a single national market with similar mix of new vehicle sales and aftersales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Petros Petropoulos social profiles
Digital presencePetros Petropoulos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petros Petropoulos leadership team
Management profileNumber of profiles
Profiles8 records
Petros Petropoulos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petros Petropoulos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petros Petropoulos
What does Petros Petropoulos do?
Petros Petropoulos AEBE is the exclusive Greek importer and distributor for more than forty international brands of commercial vehicles, passenger cars, motorcycles, boats, marine and industrial engines, agricultural and industrial machinery, batteries, tires, lubricants, generator sets, and electromobility products. The company sells and supports these products through an authorized dealer network covering all regions of Greece, providing sales, service, and parts to commercial operators, dealers, agricultural users, marine customers, and individual consumers.
Is Petros Petropoulos a public or private company?
Petros Petropoulos is a public company. It is classified as public and is currently operating.
When was Petros Petropoulos founded?
Petros Petropoulos was founded in 1921. It employs 101 to 250 people.
Where is Petros Petropoulos based?
Petros Petropoulos is headquartered in Athens, Greece, in the Europe region.
How does Petros Petropoulos make money?
One revenue line is on record: distribution of vehicles and equipment.
Who are Petros Petropoulos's main competitors?
Direct peers on record are Bilia AB, CFAO Group, Inchcape plc, D'Ieteren Group and Motus Holdings Limited. Broad incumbents are Hedin Mobility Group, Marshall Motor Group, Pendragon plc and Group 1 Automotive. AutoCanada Inc. is listed as a regional player.
Does Petros Petropoulos have an API?
No public API is recorded for Petros Petropoulos.