South West NRM

What South West NRM does

South West NRM (legally South West Catchments Council Inc) is a not-for-profit environmental organisation and registered charity headquartered in Bunbury, Western Australia, founded in 2000. It is one of 54 Natural Resource Management organisations across Australia, operating across a 4 million hectare region that sits within one of only 36 internationally recognised Global Biodiversity Hotspots and contains 108 nationally listed threatened species, 14 EPBC-listed Threatened Ecological Communities, and three Ramsar-listed wetlands. Its work spans threatened species conservation (white-bellied frog, western swamp tortoise, Carnaby's black-cockatoo, malleefowl), ecosystem restoration, and sustainable agriculture advisory for landholders covering carbon farming, drought resilience, soil health, and grazing management.

The organisation's technology stack is science-based and conservation-oriented, centred on environmental monitoring rather than commercial software products. Notable technical components include eDNA-based species monitoring, AI-enabled Felixer grooming traps for feral cat control (deployed via technology partner Thylation, achieving a 49% reduction in feral cat activity over a 15-week trial), remote camera trap networks, and a custom mobile peatland field assessment app developed with universities. Its business model is primarily grant-funded: the Australian Government is the anchor funder through Regional Land Partnerships, Natural Heritage Trust, and National Landcare Program, supplemented by tax-deductible donations to the South West Environment Public Fund, fee-for-service consulting (whole-of-farm planning, carbon accounting, biodiversity planning), impact investor partnerships via an Investment Prospectus, and corporate ESG engagement including planting days. Customer segments include landholders, federal and state government agencies (DBCA, DWER, DPIRD), Noongar Traditional Custodians, research partners (CSIRO and multiple universities), and corporate ESG clients.

Name

South West NRM

Legal name

South West Catchments Council Inc

Website

https://southwestnrm.org.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

South West NRM is a not-for-profit environmental organisation and registered charity operating across 4 million hectares of South West Western Australia, delivering threatened species conservation, ecosystem restoration, and sustainable agriculture advisory services to landholders, government agencies, Traditional Custodians, and corporate ESG clients.

Ownership category

akta.pro rank

Product category

Natural Resource Management and Environmental Conservation Services

NAICS

Administration of Conservation Programs (92412), Environmental Consulting Services (541620)

akta.pro primary industry

Sustainable Agriculture, Food Systems & Land Management (BPADALAG)

Keywords

• Natural resource management
• Environmental conservation services
• Sustainable agriculture advisory
• Threatened species recovery
• Ecosystem restoration programs

Headquarters

HQ city

Bunbury

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Grants: Primary funding from Australian Government through Regional Land Partnerships and Natural Heritage Trust programs. Also receives funding through the National Landcare Program and other government environmental initiatives.
2. Donations and Fundraising: Tax-deductible donations to the South West Environment Public Fund (registered charity with DGR status). Accepts one-off and monthly donations from individuals and organizations.
3. Consulting Services: Fee-for-service consulting services including whole-of-farm sustainable agriculture planning, carbon accounting, carbon farming assessments, biodiversity planning, and ESG program development for landholders and organizations.
4. Partner Investments: Investment partnerships with impact investors, philanthropists, and organizations seeking to contribute to landscape-scale environmental outcomes through the Investment Prospectus.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

South West NRM is a not-for-profit environmental organisation that delivers environmental conservation programs (threatened species recovery, ecosystem restoration, biodiversity planning) and sustainable agriculture advisory services (whole-of-farm planning, carbon accounting, drought resilience, soil health) to landholders, government agencies, and organisations across the South West Western Australia region. It also operates the Wildly South West podcast and Nature Voice community consultation platform to engage community and stakeholders.

Product overview

South West NRM is a not-for-profit environmental organization and charity that provides environmental conservation services and sustainable agriculture advisory services rather than a software product. Their core offerings include: (1) Environmental Conservation - working to protect and restore ecosystems in the South West region of Western Australia through threatened species conservation, ecosystem restoration, biodiversity planning, and environmental advocacy; (2) Sustainable Agriculture - providing farmers with advice and support on grazing land management, drought resilience, carbon emissions management, saltland management, biodiversity and pollination, and soil health; (3) Landholder Support - offering consultancy services including whole-of-farm sustainable agriculture planning, carbon accounting, carbon farming assessments, and biodiversity planning; (4) Services for Organisations - ESG partnerships, ecosystem restoration, and conservation services for businesses and government; (5) Traditional Custodian Partnerships - collaborating with Aboriginal and Torres Strait Islander peoples on environmental management. Additional offerings include the 'Wildly South West' podcast and various publications and resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Environmental Conservation Services End-to-end environmental conservation services including threatened species recovery (white-bellied frog, western swamp tortoise, Carnaby's black-cockatoo, malleefowl), wetland protection across three Ramsar-listed sites, ecosystem restoration (100,000+ seedlings planted), large-scale revegetation (4.5 km Roe 8 corridor rehabilitation), and biodiversity planning. Targeted at landholders, government agencies, and Traditional Custodians in the South West Western Australia region.
• Sustainable Agriculture Advisory Services Advisory services for farmers and landholders covering grazing land management, drought resilience, soil health, saltland management, pasture management, biodiversity and pollination, and climate-smart agriculture. Delivered through field-based Sustainable Agriculture Facilitators and project officers across the South West region.
• Landholder Support and Consulting Fee-for-service consulting for landholders including whole-of-farm sustainable agriculture planning, carbon accounting, carbon farming assessments, and biodiversity planning. Quoted on a project-by-project basis.
• Services for Organisations (ESG and Conservation Partnerships) ESG strategy development, environmental and biodiversity markets advisory, ecosystem restoration program delivery, corporate planting days, and nature-based solution partnerships for businesses, impact investors, and philanthropists.
• Traditional Custodian Partnerships Program Collaborative program with Noongar Traditional Custodians (including Badgebup Aboriginal Corporation and Undalup Association) covering cultural land management, Two-way learning, Indigenous ecological knowledge integration, ranger programs, and Indigenous-led conservation projects such as Ngoolyark and Gnow and PEAT Southwest.
• Wildly South West Podcast Podcast featuring panel discussions with environmental experts, landholders, researchers, and community voices on biodiversity, threatened species, sustainable agriculture, and climate resilience. Available on Spotify, Apple Podcasts, and YouTube.

Quantifiable outcome

• 49% reduction in feral cat activity in trial areas using Felixer™ technology over 15-week period
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

25 partnerships are on record, tiered core and minor.

• Blackwood Basin GroupcoreChannel Partner/ Reseller/ DistributorAssociation member organization providing local catchment and environmental management services in the Blackwood River basin region.
• Blackwood Environment SocietycoreChannel Partner/ Reseller/ DistributorAssociation member focused on environmental conservation and advocacy in the Blackwood region.
• GeoCatchcoreChannel Partner/ Reseller/ DistributorAssociation member organization working on geoconservation and environmental management in the Geographe Bay region.
• Katanning LandcarecoreChannel Partner/ Reseller/ DistributorAssociation member focused on sustainable land management and environmental restoration in the Katanning region.
• Nature Conservation Margaret River RegioncoreChannel Partner/ Reseller/ DistributorAssociation member dedicated to protecting and enhancing the natural environment of the Margaret River region.
• Australian Government (Department of Climate Change, Energy, the Environment and Water)coreStrategic or Co-development PartnerPrimary funder through Regional Land Partnerships program, Natural Heritage Trust, and National Landcare Program. Provides funding for threatened species conservation and environmental restoration projects.
• Department of Biodiversity, Conservation and Attractions (DBCA)coreStrategic or Co-development PartnerGovernment partner for threatened species recovery programs including western swamp tortoise and white-bellied frog conservation. Provides technical expertise and co-delivers conservation projects.
• Department of Water and Environmental Regulation (DWER)coreStrategic or Co-development PartnerGovernment partner for water and environmental management initiatives across Western Australia.
• Department of Primary Industries and Regional Development (DPIRD)coreStrategic or Co-development PartnerGovernment partner supporting sustainable agriculture programs, drought resilience initiatives, and primary industry development.
• CSIROcoreTechnology or IntegrationScientific research partner providing expertise in environmental research, monitoring technology, and conservation science.
• University of Western AustraliacoreStrategic or Co-development PartnerAcademic partner co-leading PEAT Southwest peatland research project and providing research expertise for conservation initiatives.
• Murdoch UniversitycoreStrategic or Co-development PartnerAcademic partner providing environmental research expertise and adjunct academic positions for staff development.
• Curtin UniversityminorStrategic or Co-development PartnerAcademic partner contributing research and educational collaboration to environmental programs.
• University of QueenslandminorStrategic or Co-development PartnerAcademic partner contributing research expertise to environmental conservation projects.
• Australian National UniversityminorStrategic or Co-development PartnerAcademic partner providing research collaboration for conservation science.
• One Tree PlantedminorGTM or Marketing PartnerGlobal reforestation non-profit partner supporting tree planting initiatives and environmental restoration projects.
• Farming for the FuturecoreGTM or Marketing PartnerIndustry partner supporting climate-smart agriculture initiatives and farmer resilience programs.
• Landcare AustraliacoreChannel Partner/ Reseller/ DistributorNational Landcare network partner supporting community-based environmental management and sustainable agriculture.
• Grower Group AlliancecoreChannel Partner/ Reseller/ DistributorAgricultural network partner connecting farmers with research, innovation, and sustainable practice adoption programs.
• Badgebup Aboriginal CorporationcoreStrategic or Co-development PartnerTraditional Custodian partner for Indigenous-led conservation projects including Ngoolyark and Gnow threatened species program. Supports cultural knowledge integration into land management.
• Undalup AssociationcoreStrategic or Co-development PartnerAboriginal organization partner contributing to PEAT Southwest project and Indigenous engagement in environmental management.
• Thomson GeerminorOthersLegal services partner providing professional advisory support.
• Perth ZoocoreStrategic or Co-development PartnerConservation partner supporting white-bellied frog breeding programs and western swamp tortoise conservation initiatives.
• BirdLife WAcoreStrategic or Co-development PartnerBird conservation organization partner supporting Carnaby's black-cockatoo recovery programs and avian biodiversity initiatives.
• ThylationcoreTechnology or IntegrationTechnology provider for Felixer™ grooming trap technology used in feral cat control trials and wildlife conservation programs.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• WWF-Australia: Australian arm of a global conservation NGO operating on threatened species, sustainable agriculture, and environmental markets. Comparable in science-based conservation delivery and donor fundraising capability.
• The Nature Conservancy (Australia): Global conservation NGO with Australian operations focused on land/seascape conservation, science-based program design, and corporate ESG partnerships. Comparable conservation science capability and corporate partnership motion.
• Australian Conservation Foundation: Australia's largest national environmental advocacy organisation. Overlaps with South West NRM on biodiversity and climate advocacy, but operates primarily through campaigning rather than on-ground program delivery.
• Greening Australia: Australia's largest environmental restoration NGO, working on landscape-scale revegetation and carbon/biodiversity projects nationally. Overlaps with South West NRM's restoration and sustainable agriculture work but operates at national scale.

Direct peers

• Peel-Harvey Catchment Council: A neighbouring WA catchment/NRM body with similar remit, member-based structure, and government-funded program delivery. Comparable in scale and operating model within the same state.
• Bush Heritage Australia: A conservation NGO that acquires and manages land for biodiversity outcomes, with a similar science-led, donor-funded, multi-state operating model. Comparable in conservation program delivery and donor base.
• BirdLife Australia: A formal conservation partner of South West NRM (Carnaby's black-cockatoo recovery). Operates species conservation programs nationally with overlapping threatened-species, habitat restoration, and volunteer engagement models.
• Perth NRM: A fellow Western Australian Natural Resource Management organisation with the same federally-designated NRM mandate, delivering environmental and sustainable agriculture programs in a different WA region. Directly comparable in structure, funding model, and core mission.
• Landcare Australia: The national umbrella for community-based Landcare groups, with which South West NRM partners. Shares the NRM mission, federal funding relationships, and community-led delivery model across Australia.

Regional players

• Trust for Nature (Victoria): A Victorian conservation NGO with a similar state-level mandate to conserve biodiversity on private land through covenants and stewardship. Comparable in operating model but confined to a different Australian state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/southwestnrm
• YouTubeyoutube.com/@southwestnrm
• Facebookfacebook.com/swnrmwa
• LinkedInlinkedin.com/company/south-west-catchments-council
• Instagraminstagram.com/southwestnrm

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South West NRM