PayTabs Egypt
- Company typePrivate
- Founded2014
- HeadquartersCairo, Egypt
- Headcount—
- GTM typeB2B
- OfferingSoftware
What PayTabs Egypt does
PayTabs Egypt is the Egyptian operating entity of PayTabs, an award-winning payment infrastructure company founded in 2014 in Saudi Arabia by entrepreneur Abdulaziz Al Jouf. The company is privately held and backed by private Saudi investment, with the legal entity PayTabs Payment Services Provider L.L.C. operating a network of wholly-owned regional subsidiaries across nine MENA markets (KSA, UAE, Egypt, Jordan, Iraq, Kuwait, Oman, Qatar, Morocco) plus Azerbaijan and an engineering center in Chennai. Its core product is an AI-powered payment orchestration platform that combines white labelling, processing, smart routing, payouts, and data localization for banks, fintechs, enterprises, and government institutions, marketed as the largest payment acceptance network in MENA with 500+ payment methods supported.
The product portfolio spans four lines: GROW (Paymes Super App for SMEs), SCALE (Payment Orchestration, SoftPOS / PT Touch, Bank Moderator Platform), CONNECT (National Payment Switch, Acquiring Switch, ATM Controller, POS Terminal Management, PayTabs Issuance), and EXPAND (Payment Gateway, White Labelling, PayTabs Consultancy Suite), plus add-ons like TAPn'GO (restaurant pay-at-table) and PayLinks (payment links). PayTabs Egypt specifically delivers SoftPOS in Jordan, Egypt, and Iraq, and PayTabs Issuance across KSA, UAE, Kuwait, Oman, Iraq, Morocco, and Egypt. Integration is delivered through direct APIs, mobile SDKs, iFrame, pre-built plugins for eight major eCommerce platforms (Shopify, WooCommerce, Magento, PrestaShop, OpenCart, CS-Cart, Drupal, WHMCS), and certified integration partners (Shubbak Technologies in UAE, Soleek Lab in Egypt). Certifications include PCI DSS and GDPR compliance.
The business model is multi-stream: primary revenue from payment processing/transaction fees charged to merchants, secondary streams from white-label licensing to banks and enterprises, subscription and platform fees for tiered merchant accounts, and professional services revenue from certified integration partners. The customer base spans enterprise logos (STC, Tabadul, valU, ELMPAY, Amwal, MEPS), mid-market (ClickPay), and long-tail SMEs addressed through self-serve real-time onboarding and the Paymes Super App. Distribution combines direct enterprise sales, self-serve online onboarding, and a partner channel, with GTM supported by content marketing, a support portal, and a 100,000+-follower social presence. PayTabs Egypt's recent commercial momentum is evidenced by the October 2025 Valu Merchant App launch and the December 2025 Edita Trade partnership unlocking 550,000+ POS machines in Egypt.
PayTabs Egypt firmographics
Firmographics- Name
- PayTabs Egypt
- Legal name
- PayTabs Payment Services Provider L.L.C.
- Website
- https://paytabs.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Ownership category
- akta.pro rank
PayTabs Egypt industry classification
Industry- Product category
- Payment Infrastructure / Payment Orchestration
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Processing & Data Preparation (7374), Finance Services (6199)
- akta.pro primary industry
- PSP Aggregators / PayFac Enablement (Gateway Layer) (FSAMACAK)
- akta.pro secondary industries
- Alternative Payment Methods (APM) Enablement (Wallets, A2A, Local Rails) (FSAGABAJ), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)
Keywords
Where PayTabs Egypt is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices11 records
Markets served
PayTabs Egypt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Payment Processing/Transaction Fees: PayTabs charges merchants transaction fees for processing payments through its platform. The company earns revenue through per-transaction fees and potentially commission on payment volumes processed.
- Integration Services: Paid integration service through certified partners (Shubbak Technologies, Soleek Lab) for merchants needing technical help with plugin integration, SDK integration, and custom development
- White Label Solutions: Banks and enterprises can white-label PayTabs payment infrastructure under their own brand
- Subscription/Platform Fees: Various account tiers with different features and pricing for merchants ranging from micro-businesses to large enterprises
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | eCommerce Platform Plugins (Shubbak - UAE) |
| One time/ perpetual license | Pay-as-you-go | Mobile SDKs (Shubbak - UAE) |
| One time/ perpetual license | Pay-as-you-go | Mobile SDKs (Soleek Lab - Egypt) |
| One time/ perpetual license | Pay-as-you-go | Backend Integration Packages |
| Subscription | Monthly | Post Payment Notification |
Distribution channels4 records
Marketing channels6 records
PayTabs Egypt product offering
Product offeringCore offering
PayTabs Egypt provides AI-powered payment infrastructure including an orchestration platform with smart routing, processing, white labelling, payouts, and data localization, a payment gateway for medium-sized businesses, SoftPOS for contactless smartphone-based acceptance, a Bank Moderator Platform, the CONNECT suite (National Payment Switch, Acquiring Switch, ATM Controller, POS Terminal Management), PayTabs Issuance for card programs, and merchant-facing tools (Paymes Super App, TAPn'GO, PayLinks). In Egypt specifically, it delivers the Valu Merchant App (QR-based contactless payments) and integrates with Edita Trade's 550,000+ POS network, supporting 500+ payment methods across the MENA region.
Product overview
PayTabs is an award-winning payment infrastructure company offering an AI-powered payment orchestration platform along with a comprehensive suite of products. The core platform includes Payment Orchestration (with white labelling, processing, smart routing, and payouts), Payment Gateway for medium businesses, SoftPOS (PT Touch) for contactless acceptance, and Bank Moderator Platform for ecosystem control. The CONNECT suite covers National Payment Switch, Acquiring Switch, ATM Controller, and POS Terminal Management for infrastructure players. The product portfolio also includes PayTabs Issuance for card programs, Paymes Super App for SMEs, TAPn'GO for restaurants, PayLinks for payment links, White Labelling, and Consultancy Suite. In Egypt specifically, PayTabs partnered with Valu to launch a QR-based smartphone merchant payment app and with Edita for cash collection solutions accessing 550,000+ POS machines.
Differentiator
Problem solved
Functional benefit
Brands
- Paymes Super App: A super app for SMEs providing total SME experience including accepting payments online, social commerce, and digital onboarding.
- PT Touch (SoftPOS)
- PayTabs Issuance
- PayTabs SwitchOn
- PayTabs TAPn'GO
- PayLinks
Products and services
- Payment Orchestration AI-powered platform that optimizes money movement across multiple payment methods and channels, offering white labelling, processing, smart routing, payouts, and data localization for banks, fintechs, enterprises, and government institutions.
- Payment Gateway Platform (PayTabs Payments) Industry-ready payment gateway for medium-sized businesses offering realtime onboarding, digital invoicing, plugin integrations, repeat billing, multiple payment methods, QRPay, PayLinks, and split payments.
- SoftPOS (PT Touch) Contactless payment acceptance solution that turns smartphones into POS terminals, eliminating the need for dedicated hardware. Available in Jordan, Egypt, and Iraq.
- Bank Moderator Platform Ecosystem control platform designed for banks to manage payment operations, including oversight of payment processing and merchant activity.
- National Payment Switch Infrastructure powering domestic and national payment ecosystems, providing regional payment connectivity for switches and schemes.
- Acquiring Switch Smart routing acquiring switch designed to maximize transaction approval rates for payment acquirers.
- ATM Controller Management platform for operating ATM networks, enabling monitoring and control of ATM fleets.
- POS Terminal Management Control solution for managing every POS terminal at scale across large merchant and acquirer deployments.
- PayTabs Issuance Solution for launching dynamic card programs targeted at banks and financial institutions; available in KSA, UAE, Kuwait, Oman, Iraq, and Morocco.
- Paymes Super App Super app for SMEs that bundles online, social, and retail payment acceptance with digital onboarding, social commerce, payouts, a digital storefront, and SoftPOS.
- PayTabs TAPn'GO Restaurant-focused pay-at-table solution with scan & pay, table-side ordering, and bill splitting.
- PayLinks Secure web payment link solution that can be shared via digital channels and social platforms for quick, contactless transactions.
- White Labelling (PayTabs) Private label payment solutions allowing partners (banks, fintechs, enterprises) to monetize payments under their own brand.
- PayTabs Consultancy Suite Payment advisory/consultancy services for the MENA region, helping businesses design and execute payment strategies.
- Valu Merchant App Smartphone-based merchant payment app launched in partnership with Valu, using QR technology for fast, secure, contactless transactions replacing traditional POS hardware; targeted at Egyptian merchants across multiple sectors.
Quantifiable outcome
- Access to 550,000+ POS machines across Egypt through Edita partnership
- +1 more outcomes
Companies that use PayTabs Egypt
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
PayTabs Egypt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature10 records
PayTabs Egypt partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Edita TradecorePayTabs Egypt partnered with Edita Trade to integrate cash collection solutions into Edita's operations. The partnership enables Edita to access over 550,000 POS machines across Egypt, simplifying payments and improving cash flow management for Edita's business operations.
- ValucorePayTabs Egypt and Valu launched the Valu Merchant App - a smartphone-based payment solution that replaces traditional POS hardware. The app utilizes QR technology to enable fast, secure, and contactless transactions, supporting digital payment adoption across various sectors in Egypt.
- Shubbak TechnologiesminorPayTabs certified technical integrator based in Dubai, UAE providing integration services for eCommerce platforms and mobile SDKs
- Soleek LabminorPayTabs certified technical integrator based in Egypt empowering non-tech founders with digital product development and integration services
- Doha Bank (Qatar)corePayTabs operates in Qatar through partnership with Doha Bank, leveraging local banking infrastructure for settlement and compliance with Qatari banking regulations
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
PayTabs Egypt competitors and assessment
Company assessmentDirect peers
- HyperPay: MENA-headquartered payment gateway and orchestration platform serving merchants and banks across Saudi Arabia, UAE, and Egypt. Overlaps with PayTabs on gateway, recurring billing, and multi-payment-method acceptance.
- Tap Payments: MENA-focused payment gateway and orchestration platform headquartered in Kuwait serving SMEs and enterprises across the GCC. Closely comparable product set including gateway, APM enablement, and white-label infrastructure.
- Moyasar: Saudi-based online payment gateway serving SMEs and enterprises with card and APM acceptance. Comparable gateway, SDK, and plugin-based onboarding experience for MENA merchants.
- Telr: UAE-based online payment gateway and merchant services provider with multi-currency support across MENA and SEA. Comparable gateway, hosted checkout, and integration partner ecosystem.
- Fawry: Egypt's dominant digital payments platform offering online payment gateway, POS, bill presentment, and merchant acquiring. Directly competes with PayTabs Egypt across the same SME and enterprise merchant base in Egypt.
- Geidea: Saudi-based payment solutions provider offering POS terminals, SoftPOS, payment gateway, and merchant services. Comparable to PayTabs across gateway, SoftPOS (PT Touch), and POS terminal management.
Broad incumbents
- Stripe: Global payment platform expanding into MENA with gateway, orchestration, and developer APIs. Represents the international competitive benchmark PayTabs's AI orchestration is positioned against.
- Amazon Payment Services (formerly PayFort): Amazon-owned MENA payment service provider offering gateway, checkout, and fraud tools. Competes with PayTabs for enterprise and SME merchants across UAE, KSA, and Egypt.
- Network International: Large MENA-based payment processor with acquiring, processing, and merchant services across the region. Broader portfolio than PayTabs but overlaps on acquiring switches, ATM/POS management, and bank-side processing.
- Checkout.com: Global payment processor with growing MENA presence and AI-driven smart routing capabilities. Competes for enterprise and fintech clients seeking orchestration and high approval rates, mirroring PayTabs's positioning.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
PayTabs Egypt social profiles
Digital presencePayTabs Egypt compliance and trust
Trust signalCompliance2 records
PayTabs Egypt financial estimates
Financial estimateRevenue estimate
Valuation estimate
PayTabs Egypt leadership team
Management profileNumber of profiles
PayTabs Egypt subsidiaries and ownership
Company hierarchySubsidiaries9 records
PayTabs Egypt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PayTabs Egypt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PayTabs Egypt
What does PayTabs Egypt do?
PayTabs Egypt provides AI-powered payment infrastructure including an orchestration platform with smart routing, processing, white labelling, payouts, and data localization, a payment gateway for medium-sized businesses, SoftPOS for contactless smartphone-based acceptance, a Bank Moderator Platform, the CONNECT suite (National Payment Switch, Acquiring Switch, ATM Controller, POS Terminal Management), PayTabs Issuance for card programs, and merchant-facing tools (Paymes Super App, TAPn'GO, PayLinks). In Egypt specifically, it delivers the Valu Merchant App (QR-based contactless payments) and integrates with Edita Trade's 550,000+ POS network, supporting 500+ payment methods across the MENA region.
Is PayTabs Egypt a public or private company?
PayTabs Egypt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PayTabs Egypt founded?
PayTabs Egypt was founded in 2014.
Where is PayTabs Egypt based?
PayTabs Egypt is headquartered in Cairo, Egypt, in the Africa region.
How does PayTabs Egypt make money?
Four revenue lines are on record. Payment Processing/Transaction Fees are the primary driver. The others are integration Services, white Label Solutions and subscription/Platform Fees.
Who are PayTabs Egypt's main competitors?
Direct peers on record are HyperPay, Tap Payments, Moyasar, Telr, Fawry and Geidea. Broad incumbents are Stripe, Amazon Payment Services (formerly PayFort), Network International and Checkout.com.
Does PayTabs Egypt have an API?
Yes. PayTabs provides API integrations, SDKs, and documentation for developers to integrate payment processing into websites and applications. The platform supports Direct API, Mobile SDKs (iOS & Android), iFrame integration, and shopping cart plugins. Integration timelines typically take 2-3 days with partner assistance. Developer documentation is at docs.paytabs.com/manuals/Find-Your-Fit-Start-Building.
What industry is PayTabs Egypt in?
PayTabs Egypt's product category is Payment Infrastructure / Payment Orchestration. Its primary akta.pro industry code is FSAMACAK, PSP Aggregators / PayFac Enablement (Gateway Layer), with a secondary code of FSAGABAJ, Alternative Payment Methods (APM) Enablement (Wallets, A2A, Local Rails). Its NAICS code is 522320 and its SIC code is 7374.