What Wellbeing Solutions does

Wellbeing Solutions, legally Work Stress Management Ltd, is a UK-headquartered independent provider of Employee Assistance Programmes (EAPs) and adjacent workplace mental health services. Founded in 2001 by Steven Stanbury and still family-run, the company delivers 24/7 confidential counselling, stress management, and work-life balance support to more than 850 client organisations across the UK and 24 countries worldwide, operating from London and Croydon. Its flagship product is a tiered EAP (Essential and Premier), with the Premier tier adding couples and family therapy; the EAP is complemented by a modular set of services including Critical Incident Support, Therapy Services (CBT, EMDR), Neurodiversity assessments, Workplace Mediation, Mental Health First Aid Training, a Wellbeing Education / eLearning catalogue, and a separate Anon Whistleblowing Helpline. All clinical and helpline staff are UK-based, with a dedicated Clinical Director overseeing trauma-informed practice and a 24/7 in-house call centre running 365 days a year.

The business runs on a subscription-recurring revenue model, with annual contracts available on 12, 36, and 60-month terms priced per employee or per organisation on a quote basis (pricing not publicly disclosed). Go-to-market is hybrid: a sales-led direct motion (Get a Quote, Book a Demo) targeting UK SMEs as the primary segment and larger enterprises, layered with a wholesale EAP Partners Programme that white-labels or co-brands the service for OH providers, insurance companies, HR consultancies, membership schemes, benefits providers, and employee benefits brokers. The underlying technology stack is conventional and non-proprietary — a WordPress/Elementor website, a mobile app, an online employee portal and HR hub, live chat, and on-site support — with no developer-facing API, SDK, or AI/ML capabilities disclosed. There are no external investors, parent company, or M&A activity in the record; the company has grown entirely organically, now spanning multiple verticalised offerings (IT, Manufacturing, Healthcare including NHS, Charities, Local Government) alongside named enterprise clients such as BMW Group, CostCo, NHS, Oxfam, RSPCA, Age UK, and Foxtons.

Name

Wellbeing Solutions

Legal name

Work Stress Management Ltd

Website

https://wsm-wellbeing.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellbeing Solutions is an independent, family-run UK provider of Employee Assistance Programmes and workplace mental health services, serving 850+ organisations across the UK and 24 countries via 24/7 counselling, therapy, training, and modular add-ons delivered by UK-based clinicians.

Ownership category

akta.pro rank

Product category

Employee Assistance Programme Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Individual and Family Services (6241), Other Individual and Family Services (624190), Other Individual and Family Services (62419), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Employee Assistance Programs (EAP) Management (HLAEAHAB)

akta.pro secondary industries

Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Employee assistance programme
• Workplace mental health
• Counselling services
• Critical incident support
• Wellbeing training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. EAP Subscription Services: Annual subscription-based EAP contracts with flexible terms ranging from 12, 36, and 60-month durations. Pricing is per-employee or organisation-wide, with tiered packages (Essential and Premier) offering different levels of counselling sessions and features.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wellbeing Solutions provides a 24/7 confidential Employee Assistance Programme (EAP) delivering counselling, stress management, therapy, and mental health helpline support to UK organisations and their employees. Its offering extends to whistleblowing, critical incident response, neurodiversity assessments, workplace mediation, mental health training, and wellbeing education, sold both directly to employers and through a white-label partner channel.

Product overview

Wellbeing Solutions operates as a platform-plus-modules EAP provider. At its core is the Employee Assistance Programme (EAP) — a 24/7 confidential mental health helpline and counselling service available in two tiers (Essential EAP with 6 sessions per issue, and Premier EAP adding couples and family therapy). The EAP is sold directly to organisations and SMEs, and is also resold through the white-labelled EAP Partners Programme. The platform is extended by a suite of complementary mental health modules: Critical Incident Support for rapid trauma response, Therapy Services (CBT, EMDR, on-site counselling), Neurodiversity Support (assessments, screening, workplace needs assessments), Workplace Mediation, Mental Health First Aid Training, and Wellbeing Education (interactive workshops and eLearning). A separate Anon Whistleblowing Helpline is offered as an independent service. All services are delivered by UK-based teams and are characterised by clinical quality, confidentiality, and personalisation.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Assistance Programme (EAP) Flagship 24/7 confidential mental health support service offering counselling, stress management, work-life balance strategies, and a dedicated helpline to reduce absenteeism, burnout, and workplace stress for employees of subscribing UK organisations.
• SME EAP

Quantifiable outcome

• Trained managers are 3 times more likely to refer a colleague to the EAP
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Off the Record (OTR) Youth Counselling CroydonminorStrategic or Co-development PartnerWellbeing Solutions provides OTR with a complimentary EAP, improving resilience and wellbeing of their dedicated staff. This helps OTR's team continue their mission supporting young people's mental health aged 14 to 25 in Croydon. Partnership exemplifies commitment to community giving back.
• OH ProviderscoreChannel Partner/ Reseller/ DistributorOccupational health providers partner with Wellbeing Solutions to embed EAP and mental health services into their offerings. Partners receive wholesale rates and can white-label or co-brand the service.
• Insurance CompaniescoreChannel Partner/ Reseller/ DistributorInsurance companies integrate EAP services into employee benefits packages or insurance products. Wholesale rates available with branding flexibility.
• HR ConsultanciescoreChannel Partner/ Reseller/ DistributorHR consultancies add EAP to their service portfolio. Partnership agreements clearly define commercial arrangements and operational service delivery processes.
• Benefits ProviderscoreChannel Partner/ Reseller/ DistributorEmployee benefits providers embed Wellbeing Solutions EAP into their benefits packages. Wholesale rates and flexible branding options available.
• Employee Benefits BrokerscoreChannel Partner/ Reseller/ DistributorBenefits brokers resell EAP services to their client organisations. Commercial and operational processes defined in comprehensive partnership agreement contracts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bupa UK: UK health insurer offering corporate EAP, mental health and wellbeing products as part of broader employee benefits. Overlaps with Wellbeing Solutions on EAP functionality and UK enterprise buyer, though delivered as part of a much wider portfolio.
• Optum (UnitedHealth Group): US/global EAP, behavioural health and managed care business within UnitedHealth Group. Offers employer EAP at scale with technology-enabled delivery, representing both a competitive incumbent for enterprise RFPs and a potential strategic acquirer profile for UK independents like Wellbeing Solutions.
• Workplace Options: Global EAP provider serving multinational employers with counselling, concierge and wellbeing services. Overlaps with Wellbeing Solutions on core EAP but operates at much larger scale and broader geographic footprint, posing competitive pressure especially on enterprise tenders.

Direct peers

• BHSF: UK provider of employee benefits including EAP, health screening and wellbeing programmes, historically serving large employers and public sector. Directly comparable product and target market to Wellbeing Solutions, particularly on enterprise and HR-led GTM motion.
• Health Assured: One of the largest UK EAP providers, offering 24/7 helpline, counselling, GP and wellbeing services to SMEs and enterprises. Directly comparable to Wellbeing Solutions on product mix (core EAP plus modules), target buyer (HR managers) and UK distribution via direct and partner channels.
• PAM Group (PAM Wellbeing): UK occupational health and EAP provider combining OH, physiotherapy, mental health and EAP under one roof. Comparable to Wellbeing Solutions on EAP-plus-modules structure and UK enterprise/SME buyer focus, with a stronger OH upstream integration.
• Validium: UK-based EAP and wellbeing provider serving SMEs, mid-market and enterprise. Comparable to Wellbeing Solutions on subscription model, counselling-led core service and UK-centric direct/partner distribution.
• CiC (Confidential Information for Care): UK EAP specialist providing counselling, information and support services to employers and intermediaries. Comparable product set, comparable wholesale/white-label partner model and UK SME/enterprise focus.
• Care First: UK EAP specialist offering counselling, information and wellbeing services to organisations. Overlaps closely with Wellbeing Solutions on core 24/7 helpline, counselling sessions and SME/enterprise buyer profile.

Emerging players

• Spectrum.Life: Ireland-headquartered digital-first mental health and EAP platform expanding into the UK. Comparable product (EAP, teletherapy, wellbeing) but a younger, tech-led challenger to traditional UK EAPs such as Wellbeing Solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights2 records

Customer concentration

• LinkedInlinkedin.com/company/wellbeing-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbeing Solutions