What Treacle does

Treacle is an independent, multi-award winning creative agency founded in 2011 in Hong Kong as an animation and post-production house, which has since expanded into a full-service studio operating across Hong Kong, Sydney, and Bangkok. The firm delivers five integrated service lines — Animation (2D/3D/mixed/motion graphics), Film (direction, production, VFX), Interactive Experiences (VR, app, web, event), Post-Production (online/offline editing, colour grading, VFX compositing), and Social Content Creation — packaged as bespoke project engagements rather than recurring contracts. Differentiated capabilities include anamorphic LED installations (delivered for Salesforce across eight and six global offices respectively) and award-winning immersive activations, with the firm's AgentForce AI experience for Salesforce and TripADeal recognized as a 'world first' by BandT.

The firm's client roster is concentrated in Fortune 500 multinationals and selective emerging brands across financial services (UBS, HSBC, American Express), technology (Salesforce, Microsoft, Lenovo, WeChat, DHL), consumer goods (Cadbury, Estee Lauder, Chow Tai Fook, Calvin Klein), luxury beverage (Remy Martin, Hennessy, Jack Daniels), entertainment (Disney, Marvel, BBC, Paramount), automotive (Porsche), hospitality (Hyatt, Marriott), and aviation (Cathay Pacific). Notable named projects include the Lenovo ThinkCentre AIO campaign debuting at CES 2025, Salesforce's Paris Olympics 3D mascot collection, the Analog Web3 brand video, the Calvin Klein International Women's Day Asia campaign, and the UBS ESG corporate communications film.

Treacle operates a sales-led, direct-to-client go-to-market supplemented by agency partnerships with The CWK, Ketchum, and Catalyst who act as referral channels into multinational accounts. Pricing is custom and quote-based with multi-year engagement structures, and revenue is project-based with no disclosed recurring contracts. The company is privately held with no disclosed institutional investment, funding rounds, or ownership changes since founding, and management is led by Director Tom Mitchell and Executive Producer Josie Mitchell, supported by credited senior producers and an animation director across all three studios. The firm is recognized by Creativity International Awards, Spikes Asia, PR Awards, Sabre Awards, Kam Fan Awards, and the Melbourne Fashion Festival.

Name

Treacle

Legal name

Treacle

Website

https://treacle.media

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Treacle is an independent, full-service creative agency with studios in Hong Kong, Sydney, and Bangkok, delivering animation, film, VFX, interactive experiences, and post-production services as bespoke projects for Fortune 500 multinationals and selective emerging brands across Asia-Pacific and global markets.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Creative production services
• Animation and motion graphics
• Film direction and VFX
• Interactive brand experiences
• Post-production services

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Production Services: Project-based creative services including animation, film production, VFX, post-production, and interactive content creation for enterprise clients. Revenue is generated through individual project engagements rather than recurring contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Treacle is an independent creative agency that produces animation, film, interactive experiences, post-production, and social content for global multinational corporations. The agency delivers bespoke project-based creative campaigns spanning TV commercials, PSAs, brand films, immersive LED installations, VR/AR activations, and corporate communications across studios in Hong Kong, Sydney, and Bangkok.

Product overview

Treacle is a multi-award winning, independent, creative agency providing tailored creative services — not a unified software platform. Its core offering spans five service lines: Animation (2D/3D/mixed/motion graphics), Film (direction/production/VFX), Interactive (VR/app/web/event), Post-Production (online/offline/grading/VFX), and Social Content Creation. These services are delivered as bespoke project work to a global roster of multinational clients. The portfolio includes named campaign and project works such as the Salesforce Resin River LED Installation, Lenovo ThinkCentre AIO Campaign (CES 2025), Salesforce Paris Olympics 3D Asset Collection, Analog Brand Video, Salesforce Vintage Wallpaper LED Installation, AgentForce AI Immersive Experience, Lenovo Tiny 25 AIO Campaign, UBS ESG Film, Amata 2020 Animated Film, Creative Victoria Recognition Fashion Film, Calvin Klein IWD Campaign, and the Salesforce Live APAC animation studio partnership — all produced under the same creative services model. Projects span animated content, live-action film, interactive installations, and social content across diverse industry verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Animation Services
• Film Services
• Interactive Experiences
• Post-Production Services
• Social Content Creation

Quantifiable outcome

• 20,000+ participants in single activation
• +3 more outcomes

Named customers26 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The CWK (The Company We Keep)coreStrategic or Co-development PartnerAgency partner that brings Treacle into client projects. Collaborated on multiple Salesforce projects including AgentForce AI immersive experience and Wallpaper LED lobby displays.
• KetchumcoreStrategic or Co-development PartnerPR powerhouse agency that partnered with Treacle on Lenovo campaigns including AIO 25 and Tiny 25 product launches.
• CatalystminorStrategic or Co-development PartnerAgency partner that brought Treacle in as production house for Calvin Klein's first ever International Women's Day campaign for Asia.
• The Company We KeepcoreStrategic or Co-development PartnerAgency partner (also known as The CWK) that collaborates with Treacle on Salesforce projects.
• TripADealminorStrategic or Co-development PartnerPartner with Salesforce for the AgentForce AI immersive experience activation in Sydney's Martin Place.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Psyop: Independent creative studio specializing in animation, VFX, and interactive/experiential work for global brands. Overlaps closely with Treacle's animation, film, and interactive experience offerings.
• Nexus Studios: Animation, film, and interactive studio producing branded content, immersive experiences, and commercials for major global brands. Similar in size, capability mix, and Fortune 500 client focus to Treacle.
• Jam3: Independent creative agency producing interactive experiences, films, and digital campaigns for major brands. Strong overlap with Treacle's interactive and experiential creative offerings.
• B-Reel: Independent creative agency and production studio with capabilities in film, digital, experiential, and interactive content for global brands. Closely comparable operating model as an independent production-led creative shop.
• Tool of North America: Independent creative production studio spanning commercial film, animation, VFX, and interactive content for global brands. Comparable independent, project-based production model.
• The Mill: Global creative studio offering VFX, animation, design, and experiential content for major brands across film, advertising, and immersive installations. Directly comparable to Treacle in service mix (animation, VFX, interactive) and enterprise client focus.
• Unit9: Creative production studio with strong interactive, film, and experiential capabilities serving enterprise and brand clients globally. Comparable mix of animation, interactive, and project-based creative services.
• Buck: Design and animation studio producing motion graphics, film, and interactive experiences for enterprise brands. Comparable in animation/film focus and brand-client base.

Regional players

• Super Deluxe: Japan-based creative production studio with animation, VFX, and interactive work for global brands. Comparable service mix to Treacle with primary regional focus in APAC.

Broad incumbents

• MPC (Moving Picture Company): Large, established VFX, animation, and creative studio operating broadly across advertising, film, and immersive content. Competes with Treacle on premium animation/VFX work for major brands as part of a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TreacleLtd
• Facebookfacebook.com/TreacleLtd
• LinkedInlinkedin.com/company/treacle
• Instagraminstagram.com/treacle_creative
• Pinterestpinterest.com/treacle_media

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treacle