StainMaster
STAINMASTER is a U.S. residential flooring brand selling stain-resistant carpet, luxury vinyl, laminate, sheet vinyl, tile, and cleaners exclusively through Lowe's, serving active families and pet owners with proprietary technologies and lifetime warranties.
- Company typePrivate
- Founded1987
- HeadquartersKennesaw, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What StainMaster does
STAINMASTER is a U.S. consumer flooring brand founded in 1986/1987 that designs and sells stain-resistant residential flooring across six product categories: carpet, luxury vinyl flooring (LVT), waterproof wood-based laminate, sheet vinyl, floor & wall tile, plus accessories (underlayment and cleaners). Its underlying technology platform rests on proprietary coatings and constructions — ACTIVELIFE SHIELD for dent, abrasion, and scratch resistance; CLAWSHIELD for enhanced pet scratch resistance; LeakDefense as a subfloor liquid barrier; and built-in antimicrobial protection on tile and sheet vinyl — supported by lifetime stain-resistance and 15–25 year texture-retention warranties. The STAINMASTER Pet Protect sub-brand layers these technologies into pet-targeted variants.
StainMaster firmographics
Firmographics- Name
- StainMaster
- Legal name
- STAINMASTER
- Website
- https://stainmaster.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- STAINMASTER is a U.S. residential flooring brand selling stain-resistant carpet, luxury vinyl, laminate, sheet vinyl, tile, and cleaners exclusively through Lowe's, serving active families and pet owners with proprietary technologies and lifetime warranties.
- Ownership category
- akta.pro rank
StainMaster industry classification
Industry- Product category
- Residential Flooring
- NAICS
- Carpet and Rug Mills (31411)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Floor Covering Finishing & Treatment (Dyeing/Printing/Coating/Stain Resistance) (IMAOAJAL)
- akta.pro secondary industry
- Carpet & Fabric Protectants & Stain Repellents (CRAJALAG)
Keywords
Where StainMaster is headquartered
LocationHeadquarters
- HQ city
- Kennesaw
- HQ country
- United States
- HQ region
- North America
Markets served
StainMaster business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Flooring Product Sales: STAINMASTER generates revenue through the sale of residential flooring products including carpet, luxury vinyl flooring, laminate flooring, sheet vinyl, floor and wall tile, flooring underlayment, and floor cleaning solutions. Products are sold through Lowe's retail and e-commerce channels as a branded product line. Revenue is primarily one-time product purchase with optional professional installation services through Lowe's independent installer network.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
StainMaster product offering
Product offeringCore offering
STAINMASTER designs and sells residential stain-resistant and waterproof flooring products spanning multiple categories: carpet (standard and Pet Protect with LeakDefense), luxury vinyl flooring (LVP/LVT), waterproof wood-based laminate, sheet vinyl, floor & wall tile, flooring underlayment, and floor cleaning solutions. Products are sold exclusively through Lowe's retail stores and Lowes.com, targeting homeowners—particularly active families and pet owners—with durable, easy-to-clean, warrantied flooring backed by a Stain Resistance Lifetime Limited Warranty.
Product overview
STAINMASTER is a flooring brand offering a comprehensive portfolio of stain-resistant flooring products sold exclusively at Lowe's. The core product line includes STAINMASTER Carpet with standard and Pet Protect variants featuring LeakDefense subfloor protection technology; luxury vinyl flooring (LVP/LVT) with waterproof construction and ACTIVELIFE SHIELD durability technology; waterproof wood-based laminate flooring; sheet vinyl flooring; and floor & wall tile with antimicrobial properties. Pet Protect variants across carpet, vinyl, and laminate lines incorporate CLAWSHIELD technology for enhanced pet scratch resistance. The brand is complemented by specialty underlayment products designed for specific flooring types and a line of floor cleaning solutions. All products are backed by Stain Resistance Lifetime Limited Warranty for Food and Beverage. STAINMASTER was ranked as America's Most Trusted carpet brand in the 2026 America's Most Trusted Flooring Studies.
Differentiator
Problem solved
Functional benefit
Brands
- STAINMASTER Pet Protect: A sub-brand specifically designed for pet owners featuring LeakDefense (subfloor liquid barrier) and CLAWSHIELD (pet scratch resistance) technologies. Products include carpet with LeakDefense, waterproof luxury vinyl, and waterproof wood-based laminate flooring.
Products and services
- STAINMASTER Carpet Stain-resistant residential carpet designed for active families, backed by a Stain Resistance Lifetime Limited Warranty for Food and Beverage. Available in polyester, olefin, and nylon constructions in various colors and styles. Sold exclusively through Lowe's retail stores and Lowes.com.
- STAINMASTER Pet Protect Carpet with LeakDefense Carpet specifically designed for pets and their people, featuring LeakDefense backing that protects the subfloor from pet accidents and odor-causing spills. Backed by a 25-year texture retention limited warranty. Sold exclusively through Lowe's.
- STAINMASTER & STAINMASTER Pet Protect Luxury Vinyl Flooring Waterproof luxury vinyl flooring (LVP/LVT) with rigid-core construction, stain-resistant and easy to clean. Features ACTIVELIFE SHIELD for dent, abrasion, and scratch resistance. Pet Protect variant adds CLAWSHIELD for pet scratch resistance. Includes pre-attached acoustic pad for easy installation. Sold exclusively through Lowe's.
- STAINMASTER & STAINMASTER Pet Protect Waterproof Wood-Based Laminate Flooring Waterproof wood-based laminate flooring with enhanced durability and a pre-attached 2-millimeter acoustic underlayment. Features ACTIVELIFE SHIELD for scratch resistance. Backed by a Lifetime Residential Limited Warranty and Lifetime Stain Resistance Limited Warranty. Pet Protect variant available. Sold exclusively through Lowe's.
- STAINMASTER Sheet Vinyl Flooring Waterproof sheet vinyl flooring ideal for moisture-prone areas such as kitchens, bathrooms, and laundry rooms. Features built-in antimicrobial properties and a tough surface coating that resists scratches, stains, and pet urine. Sold exclusively through Lowe's.
- STAINMASTER Floor & Wall Tile Durable, waterproof, antimicrobial, and slip-resistant tile suitable for floors and walls in kitchens, bathrooms, and outdoor or high-traffic areas. Offers up to 99% antimicrobial product protection to inhibit bacteria growth. Sold exclusively through Lowe's.
- STAINMASTER Flooring Underlayment Flooring underlayment that adds extra cushioning, insulation, and moisture protection, plus improves noise dampening between rooms. Available for vinyl plank and laminate flooring. Sold exclusively through Lowe's.
- STAINMASTER Floor Cleaners Floor cleaning solutions including easy-to-use sprays and deep-cleaning concentrates, safe for family use and effective on both carpet and hard floors. Sold exclusively through Lowe's.
Quantifiable outcome
- 99% antimicrobial product protection on tile surfaces
- +4 more outcomes
Companies that use StainMaster
Customer profileSegments4 records
Ideal customer profiles4 records
StainMaster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
StainMaster partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lowe'scoreLowe's is the exclusive retail partner for STAINMASTER flooring products in the United States. STAINMASTER products are sold through Lowe's 1,700+ retail store locations nationwide and through Lowes.com e-commerce platform. The partnership includes professional measurement and installation services through Lowe's independent installer network, in-store displays and dedicated brand sections, and the STAINMASTER Flooring Promise warranty program where Lowe's will replace flooring material if the customer doesn't love the look within 90 days of installation.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
StainMaster competitors and assessment
Company assessmentBroad incumbents
- Tarkett: Global flooring manufacturer with broad residential and commercial portfolios in vinyl, laminate, carpet, and rubber that overlaps STAINMASTER's categories at a broader scale.
Direct peers
- Karastan: Mohawk-owned premium residential carpet brand competing with STAINMASTER's mid-to-premium stain-resistant carpet lines on similar warranty and durability claims.
- Mohawk Industries: Largest U.S. flooring manufacturer with residential carpet, LVT (SolidTech), and laminate (Pergo) brands competing head-to-head with STAINMASTER across categories and retail channels.
- Shaw Industries: Major carpet and hard-surface flooring manufacturer whose residential brands (Shaw Floors, Anderson Tuftex, COREtec) directly overlap STAINMASTER's carpet, LVP, and tile portfolios.
- LifeProof (Lowe's exclusive): Lowe's exclusive LVP and pet-friendly flooring brand that competes directly with STAINMASTER Pet Protect on the same retail shelves, often at lower price points.
- Pergo: Mohawk-owned laminate flooring pioneer with waterproof and pet-proof SKUs directly comparable to STAINMASTER's waterproof wood-based laminate and Pet Protect laminate offerings.
- Phenix Flooring: Carpet-focused manufacturer offering stain-resistant and pet-friendly carpet collections that compete with STAINMASTER's core and Pet Protect carpet lines at independent and big-box retailers.
- COREtec: Shaw's rigid-core LVT brand competing with STAINMASTER luxury vinyl on waterproof construction, scratch resistance, and pet-friendly positioning across U.S. flooring retailers.
- Armstrong Flooring: Residential sheet vinyl, LVT, and tile manufacturer competing with STAINMASTER's hard-surface categories, particularly in moisture-prone kitchens and bathrooms.
- Mannington Mills: Residential flooring manufacturer with carpet, LVT, laminate, and sheet vinyl lines that mirror STAINMASTER's six-category portfolio strategy and compete in similar mid-to-premium price tiers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
StainMaster social profiles
Digital presenceStainMaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
StainMaster leadership team
Management profileNumber of profiles
StainMaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StainMaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StainMaster
What does StainMaster do?
STAINMASTER designs and sells residential stain-resistant and waterproof flooring products spanning multiple categories: carpet (standard and Pet Protect with LeakDefense), luxury vinyl flooring (LVP/LVT), waterproof wood-based laminate, sheet vinyl, floor & wall tile, flooring underlayment, and floor cleaning solutions. Products are sold exclusively through Lowe's retail stores and Lowes.com, targeting homeowners—particularly active families and pet owners—with durable, easy-to-clean, warrantied flooring backed by a Stain Resistance Lifetime Limited Warranty.
When was StainMaster founded?
StainMaster was founded in 1987. It employs 5,001 to 10,000 people.
Where is StainMaster based?
StainMaster is headquartered in Kennesaw, United States, in the North America region.
How does StainMaster make money?
One revenue line is on record: flooring Product Sales.
Who are StainMaster's main competitors?
Tarkett is listed as a broad incumbent. Direct peers are Karastan, Mohawk Industries, Shaw Industries, LifeProof (Lowe's exclusive), Pergo, Phenix Flooring, COREtec, Armstrong Flooring and Mannington Mills.
Does StainMaster have an API?
No public API is recorded for StainMaster.
What industry is StainMaster in?
StainMaster's product category is Residential Flooring. Its primary akta.pro industry code is IMAOAJAL, Floor Covering Finishing & Treatment (Dyeing/Printing/Coating/Stain Resistance), with a secondary code of CRAJALAG, Carpet & Fabric Protectants & Stain Repellents. Its NAICS code is 31411 and its SIC code is 2273.