Rondom Leefstijl

What Rondom Leefstijl does

Rondom Leefstijl is a Netherlands-based healthcare services subsidiary of Rondom Lopen Groep (operating since 1978) that delivers reimbursed lifestyle coaching to Dutch patients. The company was renamed from Gezond Leefstijlcoaching to Rondom Leefstijl on January 1, 2025, as part of a broader group-wide rebrand. Its core offering is the Combined Lifestyle Intervention (GLI) portfolio, comprising the two-year CooL programma, BeweegKuur, and SLIMMER programma, plus a Stoppen met roken programma (three months of coaching with one year of aftercare) and a tiered self-pay 1-on-1 coaching ladder (Basis, Medium, Intensief). All GLI programs are fully reimbursed by Dutch basic health insurance with no deductible impact, and the stop-smoking program is fully covered for VGZ-insured patients and their labels.

The technology layer is the Rondom mobile application (available on iOS App Store and Google Play), which provides in-app chat with lifestyle coaches, peer community groups, step counter integration with smartphone health apps, personalized challenges, recipes, and motivational messaging, plus a €35/year post-program subscription tier. Distribution is sales-led via general practitioners and praktijkondersteuners using the ZorgDomein and VIPLive digital referral systems, anchored by contracts with more than ten regional healthcare groups (zorggroepen) across seven Dutch provinces. Go-to-market is supplemented by physical delivery at 500+ locations across the Netherlands, primarily inside primary care health centers.

The business model combines insurer reimbursement (per-participant fees for GLI and stop-smoking programs), a recurring app subscription, and out-of-pocket self-pay coaching packages. The company is privately held, self-funded since 1978 with no external investors, and operates inside the 350+-professional Rondom group that includes podiatry, physiotherapy, lifestyle coaching, and psychology services under a shared brand. Customer concentration is moderate, with breadth across zorggroep contracts but structural exposure to the Dutch national health insurance system and VGZ specifically for the smoking-cessation program.

Name

Rondom Leefstijl

Legal name

Rondom Leefstijl

Website

https://rondomleefstijl.nl

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Rondom Leefstijl is a Netherlands-based subsidiary of Rondom Lopen Groep that delivers reimbursed Combined Lifestyle Intervention (GLI) programs, smoking cessation coaching, and self-pay 1-on-1 lifestyle coaching to Dutch patients across 500+ locations, supported by the Rondom mobile application and healthcare provider referral channels.

Ownership category

akta.pro rank

Product category

Lifestyle Coaching Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Lifestyle intervention programs
• Smoking cessation services
• Preventive health coaching
• GLI healthcare programs
• Mobile health coaching

Headquarters

HQ city

Leusden

HQ country

Netherlands

HQ region

Europe

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Insurance Reimbursement (GLI Programs): Combined Lifestyle Interventions (GLI) including CooL, BeweegKuur, and SLIMMER programs are fully reimbursed by Dutch health insurers. Programs do not count against patient deductible (eigen risico) and require no co-payment. Reimbursement is handled through contracts with regional healthcare groups.
2. Healthcare Insurance Reimbursement (Stop Smoking Program): Stoppen met roken programma is fully covered for VGZ insured patients (including IZA, UMC, Univé, ZEKUR, IZZ labels) at no cost. For other insurers, patients pay €411.85 upfront and submit to insurer for reimbursement.
3. App Subscription (Post-program): Former participants can continue using the Rondom app after their program ends for €35 per year, providing ongoing lifestyle support.
4. 1-on-1 Coaching Packages (Self-pay): Private coaching packages (Basis, Medium, Intensief) are not covered by insurance and paid out-of-pocket by patients. Includes structured coaching sessions and follow-up contacts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rondom Leefstijl delivers reimbursed Combined Lifestyle Intervention (GLI) programs in the Netherlands, including the CooL, BeweegKuur, and SLIMMER curricula, alongside a Stoppen met roken (smoking cessation) program. Services are delivered in-person by lifestyle coaches across a network of more than 500 locations and supported by the proprietary Rondom mobile app. The company also offers 1-on-1 and duo lifestyle coaching, as well as single coach consultations for self-paying clients.

Product overview

Rondom Leefstijl offers a portfolio of lifestyle coaching programs centered around GLI (Gecombineerde Leefstijl Interventie) offerings. The core programs are the CooL-programma and BeweegKuur, both two-year group-based programs complemented by individual coaching sessions. For participants seeking one-on-one support, individual coaching is available in three tiers: Basis (2-3 months), Medium (3-5 months), and Intensief (4-7 months). The company also operates a Stoppen met rokenprogramma (smoking cessation) spanning 3 months of coaching plus 1 year aftercare. All participants in leefstijl programs have access to the Rondom app, which provides digital coaching support, community features, and motivational tools between sessions. The programs are delivered at multiple physical locations across the Netherlands and are fully reimbursed through basic health insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• CooL-programma
• BeweegKuur
• SLIMMER-programma
• Stoppen met roken programma
• 1-op-1 leefstijlcoaching
• Duo coaching
• Los coachgesprek
• Rondom app

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• DiabetercoreStrategic or Co-development PartnerInnovative partnership between Rondom Leefstijl and Diabeter, the specialized treatment center for type 1 diabetes care. Together they develop programs focused on improving quality of life for people with type 1 diabetes through foot care, exercise, lifestyle interventions, and psychological support. Services delivered at Diabeter location in Rotterdam.
• GLI Zuid-Holland ZuidcoreChannel Partner/ Reseller/ DistributorRegional healthcare partnership for Combined Lifestyle Intervention (GLI) services in South Holland South region. Handles group registrations and digital referrals for CooL programs in Gorinchem and Dordrecht.
• Rijnmond DokterscoreChannel Partner/ Reseller/ DistributorRegional healthcare partnership for GLI services in Rotterdam area. Contract applies to all health insurers for CooL program delivery.
• Delta DokterscoreChannel Partner/ Reseller/ DistributorRegional healthcare partnership for GLI services in Spijkenisse and Brielle areas. Contract applies to all health insurers.
• HadokscoreChannel Partner/ Reseller/ DistributorRegional healthcare partnership for GLI services in The Hague area. Contract applies to all health insurers for CooL program delivery in Loosduinen.
• Eerstelijnszorg ZoetermeercoreChannel Partner/ Reseller/ DistributorRegional healthcare partnership for GLI services in Zoetermeer. Contract applies to all health insurers for CooL program delivery.
• Zorggroep UnicumcoreChannel Partner/ Reseller/ DistributorRegional healthcare partnership for GLI services in Zeist and Nieuwegein areas. Contract applies to all health insurers.
• RegiozorgNUcoreChannel Partner/ Reseller/ DistributorRegional healthcare partnership for GLI services in Woerden and Mijdrecht areas. Contract applies to all health insurers.
• Eerstelijns Samenwerking Veenendaal (ESV)coreChannel Partner/ Reseller/ DistributorRegional healthcare partnership for BeweegKuur program in Veenendaal. Coordinates with dietitians, physiotherapists, and lifestyle coaches.
• Huisartsenzorg Zaanstreek WaterlandcoreChannel Partner/ Reseller/ DistributorRegional healthcare partnership for GLI services in Purmerend area. Contract applies to all health insurers.
• Zorggroep ZELcoreChannel Partner/ Reseller/ DistributorRegional healthcare partnership for GLI CooL program in Hoek van Holland. Contract applies for BeweegKuur program delivery.
• Rondom (Parent Company)coreOthersRondom Leefstijl is part of Rondom, consisting of various companies with more than 350 professionals. Parent company provides shared infrastructure, brand, and network across podiatry, physiotherapy, lifestyle coaching, and other health services.
• Rondom PodotherapeutencoreOthersSister company under Rondom providing podiatry services. Shares practice spaces with Rondom Leefstijl at various locations including Mijdrecht and Veenendaal.
• Fysio on the MoveminorStrategic or Co-development PartnerPartner for BeweegKuur program in Bodegraven, providing physiotherapy component alongside lifestyle coaching and dietetics.
• Diëtistenpraktijk Mirjam van EgmondminorStrategic or Co-development PartnerPartner for BeweegKuur program in Bodegraven, providing nutritional counseling alongside lifestyle coaching and physiotherapy.
• T.I.M. Fysiotherapie LoosduinenminorStrategic or Co-development PartnerPhysiotherapy partner in The Hague Loosduinen area, providing practice space for individual appointments.
• Gezondheidscentrum MiddellandminorStrategic or Co-development PartnerHealth center partner in Rotterdam providing practice space for lifestyle coaching services.
• Fysique FysiotherapieminorStrategic or Co-development PartnerPhysiotherapy partner in Dordrecht providing practice space for lifestyle coaching services.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Omada Health: US-listed digital chronic-disease prevention platform combining coaching, app-based tracking, and insurer/B2B reimbursement for diabetes and obesity. Closest international analogue to Rondom Leefstijl's insured GLI model.
• Vida Health: Virtual chronic-care platform combining coaching, therapy, and clinical care for diabetes, obesity, mental health, and hypertension. Closely mirrors Rondom Leefstijl's multi-disciplinary, multi-condition lifestyle intervention thesis.
• Noom: Subscription-based digital weight-management and lifestyle-coaching platform with app, group coaching, and B2B health-plan partnerships. Comparable consumer-facing coaching methodology and app-led engagement model.
• Virta Health: Specialized digital type-2-diabetes reversal program combining continuous remote care, nutrition coaching, and clinician oversight. Comparable to Rondom Leefstijl's Diabeter partnership on chronic-condition verticalization.
• Liva Healthcare: European (UK/Denmark) digital lifestyle-coaching platform reimbursed by national health systems for obesity, type-2 diabetes, and cardiovascular risk. Direct competitor operating under similar insurance-funded, behavior-change-coaching model.

Broad incumbents

• WellDoc: Digital therapeutic platform offering AI-driven chronic-disease coaching (diabetes, hypertension) via employer and payer channels. Adjacent incumbent in reimbursed digital lifestyle/behavior-change interventions.
• Teladoc Health (incl. Livongo): Global virtual-care incumbent with chronic-condition management (Livongo) and integrated coaching. Represents the scale-driven competitive ceiling Rondom Leefstijl could face if preventive care consolidates.

Regional players

• Luscii: Dutch telehealth and remote-monitoring platform used by hospitals and insurers; overlaps with Rondom Leefstijl on digital chronic-care delivery in the same Dutch primary-care ecosystem.
• OpenUp: Dutch mental-wellbeing platform providing online coaching and psychologist access, often reimbursed by employers. Adjacent Dutch preventative-care competitor that could extend into lifestyle coaching.

Others

• Sinzer: Dutch wellbeing-impact measurement and consulting firm serving healthcare and corporate clients. Adjacent ecosystem participant that intersects with GLI program evaluation and outcome measurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rondomleefstijl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rondom Leefstijl