The Fully Bookers

What The Fully Bookers does

The Fully Bookers is a privately held digital marketing services firm founded in 2016 and headquartered in The Hague, Netherlands. According to its own positioning, the company helps hotels and restaurants maximize occupancy and profitability through digital marketing strategies, targeting the European hospitality SMB segment.

The company operates with a headcount of 11–50 employees, consistent with a boutique agency rather than a technology platform company. The website (thefullybookers.com) is the primary commercial surface; however, the publicly available source content reviewed for this analysis consisted of a verification/loader page rather than substantive product or pricing detail, meaning that the specific service mix (e.g., SEO, paid media, booking-engine optimization, metasearch, web design) and the technical platform components are not evidenced in the input. The firm is founder-led, with Mitchell Ling identified as co-founder and owner.

The business model is best characterized as fee-based digital marketing services for hospitality clients, but no pricing tiers, retainer structures, or revenue mechanics were disclosed. No funding rounds, investors, M&A activity, partnerships, awards, patents, or geographic footprint beyond the Netherlands are evidenced. As a result, the available evidence supports a factual description of what the company claims to do, but limits conclusions on operational scale, customer mix, and unit economics.

Name

The Fully Bookers

Website

https://thefullybookers.com

Company type

Private

Founded year

2016

Headcount range

11–50 employees

Short description

The Fully Bookers is a The Hague-based digital marketing agency founded in 2016 that helps hotels and restaurants increase occupancy and profitability through digital marketing strategies.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Core offering

The Fully Bookers is a digital marketing agency that helps hotels and restaurants increase their occupancy rates and profitability. Founded in 2016 and based in Den Haag, Netherlands, the firm delivers digital marketing strategies tailored to the hospitality sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services for Hospitality

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• SiteMinder: SiteMinder is a hotel commerce platform offering channel management, booking engines, and digital marketing solutions for hotels globally. It is a broad incumbent in hotel technology and competes for the same hospitality digital spend as The Fully Bookers.
• Leonardo Worldwide: Leonardo provides visual content management and media distribution for hotels and chains, including digital marketing services. It is a broader incumbent serving hotel chains globally and overlaps with The Fully Bookers' hospitality marketing focus.
• TravelClick (Amadeus Hospitality): Now part of Amadeus Hospitality, TravelClick offers a broad portfolio of hotel CRS, RMS, media, and digital marketing solutions. It competes with The Fully Bookers for enterprise hotel digital marketing but serves as a broad incumbent rather than a niche boutique.

Emerging players

• BookingLayer: BookingLayer provides direct booking software and digital marketing tools for hotels, B&Bs, and short-term rentals. It is an emerging player overlapping with The Fully Bookers' focus on helping hospitality operators maximize occupancy and direct bookings.
• Koddi: Koddi is an ad-tech platform focused on travel and hospitality marketing campaigns, with bidding and optimization tools. It competes for marketing-tech budgets for hotels but with a software rather than full-service agency model.

Direct peers

• Milestone: Milestone is a digital agency specializing in hospitality and restaurant marketing, offering SEO, paid media, and website services. Its direct focus on hotels and restaurants makes it a strong comparable to The Fully Bookers' boutique agency model.
• Hotelchamp: Hotelchamp provides a digital marketing and direct booking platform built specifically for hotels, helping operators maximize direct revenue through personalization and campaign tools. It is a direct competitor in the hotel digital marketing niche where The Fully Bookers operates.
• Sojern: Sojern is a digital marketing platform purpose-built for travel and hospitality, providing programmatic advertising, metasearch, and guest experience tools. It competes for the same hospitality marketing spend as The Fully Bookers, particularly across hotel chains.
• Avvio: Avvio offers a direct booking platform and digital marketing services for hotels and accommodation providers, including AI-powered personalization. It competes with The Fully Bookers for hotel digital marketing and direct-booking optimization budgets.
• SHR (Sceptre Hospitality Resources): SHR provides CRM, revenue management, and digital marketing solutions for hotels and chains. Its hotel-marketing software and agency services put it in direct competition for hospitality digital marketing budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/TheFullyBookers
• LinkedInlinkedin.com/company/the-fully-bookers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fully Bookers