Zen Mobile Agency
Zen Mobile Agency is a Moscow-based mobile advertising agency offering user acquisition, ASO, retargeting, media buying, and analytics across 1000+ ad sources for Russian enterprise clients in finance, retail, and telecom.
- Company typePrivate
- Founded2017
- HeadquartersMoscow, Russia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Zen Mobile Agency does
Zen Mobile Agency is a Moscow-based, privately held mobile advertising agency operating in the Russian market since its 2017 founding by CEO Elena Pikunova. The firm delivers a six-module managed-services portfolio covering Mobile Ad Strategy, Mobile Ad Promotion (user acquisition and retargeting), App Store Optimization (ASO), Ad Creatives Development, Mobile Analytics integration, and Marketing Research. Its core technology stack spans a portfolio of 1000+ ad sources — programmatic/DSP platforms, OEM and alternative app store channels (including Huawei AppGallery), CPI networks, Yandex Direct, and VK Ads — integrated with major mobile attribution and analytics providers (AppsFlyer, AppMetrica, Adjust, MyTracker). The agency does not operate a self-serve software platform; service delivery is project-based, supported by proprietary research including an independent tactical map of the Russian mobile performance market.
The customer base of 50+ clients is anchored by Russian financial-services enterprises — VTB, Sber, Alfa Capital, and a Top-5 Russian investment app — with additional presence in retail and eCommerce, hospitality and food service, and telecom/media. Documented outcomes span app-install growth, app-store rating improvements, cost-per-acquisition reductions, and ROAS gains. Distribution is single-country (Russia), executed through direct enterprise field sales and inside sales with a 500,000 RUB minimum engagement threshold, supplemented by Telegram and VK content marketing, industry event participation, and a hosted meetup series ('5 o'clock with Zen Mobile'). The firm holds #1 AdIndex rankings for Quality / CPI in both 2022 and 2025, plus a Tagline Awards Silver for best mobile advertising campaign.
Monetization follows three documented streams: agency commission as a percentage of client spend (primary), usage-based pricing via Cost-Per-Install (PPI/CPI), and outcome-based pricing via Cost-Per-Action (PPA/CPA). Headcount stands at 40+ professionals and is described as expanding monthly; the firm is founder-controlled with no disclosed institutional investors, parent company, subsidiaries, or external funding rounds.
Zen Mobile Agency firmographics
Firmographics- Name
- Zen Mobile Agency
- Legal name
- OOO «Дзен Мобайл»
- Website
- https://zenmobile.ru
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zen Mobile Agency is a Moscow-based mobile advertising agency offering user acquisition, ASO, retargeting, media buying, and analytics across 1000+ ad sources for Russian enterprise clients in finance, retail, and telecom.
- Ownership category
- akta.pro rank
Zen Mobile Agency industry classification
Industry- Product category
- Mobile Advertising Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)
- akta.pro secondary industry
- Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)
Keywords
Where Zen Mobile Agency is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Zen Mobile Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Agency Commission: The advertiser pays a fixed percentage of the transaction amount. This is the primary agency fee model.
- Payment Per Install (PPI/CPI): Advertiser pays a fixed price (CPI) for each install of their app on a user's device. Zen Mobile acquires traffic through various channels (programmatic, CPI networks, OEM, ASO) and delivers installs to clients.
- Payment Per Action (PPA/CPA): Advertiser pays a fixed price per targeted action (CPA) in their app. Zen Mobile optimizes campaigns for specific conversion events defined by the client.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Minimum engagement threshold |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Zen Mobile Agency product offering
Product offeringCore offering
Zen Mobile Agency is a mobile-only advertising agency that plans, buys, and optimizes mobile media across more than 1,000 ad sources. Its services cover user acquisition, app store optimization (ASO), mobile ad strategy, creative production, marketing research, and mobile analytics for app-based brands. The firm operates as a paid media partner to enterprise clients running mobile apps in finance, retail, media, and telecom.
Product overview
Zen Mobile Agency operates as a full-service mobile advertising agency offering a six-module portfolio of managed services built around a strategic consulting layer. The core offering comprises Mobile Ad Promotion (user acquisition, retargeting across 1000+ ad sources including programmatic DSP, OEM, CPI-networks, Yandex Direct, VK Ads), Mobile Ad Strategy (end-to-end planning and execution), ASO (app store visibility and organic growth optimization), Ad Creatives Development (video, banners, playables), Mobile Analytics (analytics system selection and integration), and Marketing Research (market and competitive analysis). Services are delivered as managed consulting engagements rather than a self-serve software platform, with pricing based on agency fee, PPI (pay-per-install), or PPA (pay-per-action) models.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Ad Promotion End-to-end mobile media buying across 1,000+ ad sources for app-based brands seeking paid user acquisition.
- Mobile Ad Strategy Strategic planning for mobile ad campaigns, including audience, channel mix, and budget allocation across paid mobile channels.
- App Store Optimization (ASO) Optimization of app store listings (keywords, creatives, conversion) to improve organic discoverability and install conversion for owned apps.
- Ad Creatives Development In-house production of advertising creatives tailored for mobile ad placements and app store assets.
- Marketing Research Independent market research studies on the mobile advertising market, used both for client strategy and as thought-leadence.
- Mobile Analytics Setup, integration, and management of mobile measurement and analytics for client campaigns to track performance and attribution.
Quantifiable outcome
- +50% average growth of organic installs (ASO)
- +10 more outcomes
Companies that use Zen Mobile Agency
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles1 record
Zen Mobile Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature4 records
Zen Mobile Agency partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- Yandex Direct (Яндекс Директ)coreIntegrated advertising platform partner for search-based user acquisition campaigns. Zen Mobile runs keyword search campaigns on Yandex.Direct as part of its mobile promotion mix. Minimum budget 100,000 RUB per platform.
- VK Ads (VK Реклама)coreSocial advertising platform partner for mobile user acquisition and retargeting campaigns within the VKontakte ecosystem. Minimum budget 50,000 RUB.
- VunglesupportingIn-app video advertising network used by Zen Mobile for programmatic media buying and campaign testing. Part of the 1000+ ad sources in the company's portfolio.
- Unity AdssupportingGame engine and in-app advertising platform used for CPI campaigns and creative testing. Part of the media buying channel mix.
- ironSourcesupportingIn-app advertising platform used for user acquisition and media buying. Part of the new media buying channels tested by Zen Mobile.
- Huawei AppGallery / AGCPD / CPTsupportingAlternative app store and OEM traffic source. Zen Mobile runs test launches of Huawei AGCPD and CPT campaigns to get client apps into TOP AppGallery collections.
- AppsFlyercoreMobile attribution and analytics platform recommended and integrated by Zen Mobile for campaign tracking, fraud prevention, and performance measurement.
- AppMetricacoreYandex's mobile analytics solution recommended by Zen Mobile. Provides tracking, custom events, and fraud monitoring. Free tracking available with paid raw data export.
- AdjustcoreMobile measurement platform used by Zen Mobile for campaign attribution, tracking, and fraud detection. Free tier up to 12K conversions.
- MyTrackersupportingMobile analytics and tracking platform integrated by Zen Mobile for cross-platform campaign measurement and attribution.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Zen Mobile Agency competitors and assessment
Company assessmentDirect peers
- Yeahmobi: Mobile performance marketing agency focused on global user acquisition, retargeting, and ad creative. Directly comparable service portfolio and target customer base (app developers and brands).
- Yodel Mobile: Global mobile marketing agency offering ASO, paid UA, app store optimization, and creative services. Closest direct competitor in business model — specialist mobile agency targeting app advertisers across verticals.
- Remerge: Mobile retargeting and re-engagement platform serving app marketers globally. Directly comparable to Zen Mobile's retargeting offering and outcome-based (CPA) revenue model.
- Moloco: Programmatic mobile UA DSP with strong presence in app-install advertising and retargeting. Competes with Zen Mobile's programmatic/DSP channel capabilities and similar performance advertiser client base.
- Bidalgo: Mobile UA platform/agency offering AI-driven campaign automation and creative optimization. Comparable service breadth (UA, creative, ASO-adjacent) and similar target market.
Others
- Adjust: Mobile attribution and analytics platform integrated into Zen Mobile's anti-fraud and tracking stack. Ecosystem partner enabling measurement for Zen Mobile's UA campaigns.
- AppsFlyer: Mobile measurement and attribution partner integrated into Zen Mobile's analytics stack. Adjacent ecosystem participant rather than direct competitor — partners with rather than competes against agencies.
Broad incumbents
- InMobi: Global mobile ad platform with programmatic, UA, and analytics offerings. Broader incumbent alternative that competes with Zen Mobile's full-stack mobile advertising services.
- AppLovin: Major mobile ad tech platform spanning UA, mediation, and analytics via AppDiscovery and MAX. Overlaps with Zen Mobile's programmatic buying capabilities as a global incumbent rather than a niche agency.
- ironSource: Mobile UA and monetization platform integrated with Unity. Listed as one of Zen Mobile's CPI/ad source partners and competes for the same mobile advertiser budgets at a much larger scale.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Zen Mobile Agency social profiles
Digital presenceZen Mobile Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zen Mobile Agency leadership team
Management profileNumber of profiles
Profiles1 record
Zen Mobile Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zen Mobile Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zen Mobile Agency
What does Zen Mobile Agency do?
Zen Mobile Agency is a mobile-only advertising agency that plans, buys, and optimizes mobile media across more than 1,000 ad sources. Its services cover user acquisition, app store optimization (ASO), mobile ad strategy, creative production, marketing research, and mobile analytics for app-based brands. The firm operates as a paid media partner to enterprise clients running mobile apps in finance, retail, media, and telecom.
Is Zen Mobile Agency a public or private company?
Zen Mobile Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zen Mobile Agency founded?
Zen Mobile Agency was founded in 2017. It employs 51 to 100 people.
Where is Zen Mobile Agency based?
Zen Mobile Agency is headquartered in Moscow, Russia, in the Europe region.
How does Zen Mobile Agency make money?
Three revenue lines are on record. Agency Commission is the primary driver. The others are payment Per Install (PPI/CPI) and payment Per Action (PPA/CPA).
Who are Zen Mobile Agency's main competitors?
Direct peers on record are Yeahmobi, Yodel Mobile, Remerge, Moloco and Bidalgo. Others are Adjust and AppsFlyer. Broad incumbents are InMobi, AppLovin and ironSource.
Does Zen Mobile Agency have an API?
No public API is recorded for Zen Mobile Agency.
What industry is Zen Mobile Agency in?
Zen Mobile Agency's product category is Mobile Advertising Services. Its primary akta.pro industry code is MPAAACAI, App Store Optimization (ASO) & Mobile Growth Marketing, with a secondary code of BPAFACAF, Mobile & App Performance Marketing (UA, App Store Ads). Its NAICS code is 541810 and its SIC code is 7311.