MOBEXO

What MOBEXO does

Mobexo GmbH is a German cloud-based fleet management SaaS provider headquartered in Bochum, Germany, operating as a subsidiary of LUEG Holdings, a diversified automotive and services group. The company sells an integrated platform that consolidates vehicle administration, driver management, damage management, electronic driver's license verification, multi-bid leasing, cost and invoice accounting, traffic violation handling, and electric fleet transition support for businesses operating vehicle fleets in Germany. The core product, Mobexo Fuhrparkmanagement Software, is supplemented by twelve specialized modules including Schadenmanagement with a 24/7 in-house hotline and proprietary workshop network, Multi-Bid Leasing for automated lease procurement, E-Flotte for fleet electrification, Enterprise Solutions for customized deployments, Flottenversicherung (fleet insurance offered with LUEG Holdings), and an ROI calculator. The platform manages approximately 35,000 vehicles and drivers in near real-time and processes more than 200 damage cases daily.

The business model is recurring SaaS subscription with annual billing cadence and quote-based pricing that is not publicly disclosed. Mobexo employs a multi-modal go-to-market strategy combining product-led growth (42-day free trial with all features enabled and no credit card required), an inside sales team reachable via phone for mid-market prospects, and dedicated enterprise field sales for large organizations. Distribution is exclusively domestic to Germany, supported by a growing workshop partner network for damage management services. Notable enterprise customers include Aldi Süd, Tempton, Toll Collect, Bitmarck, Materna, Goldbeck, House of HR, IPG, ASS, and Braaker Mühle, spanning staffing, telematics, automotive, marketing, healthcare IT, IT services, grocery retail, construction/real estate, HR services, and food/agriculture industries. The company is private, was founded around 2010, employs 51-100 people, and last raised a disclosed $1,800,000 funding round in November 2013.

Name

MOBEXO

Legal name

Mobexo GmbH

Website

https://mobexo.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Mobexo GmbH is a German cloud-based fleet management SaaS provider serving 312 companies managing approximately 35,000 vehicles, offering integrated vehicle, driver, damage, compliance, and leasing modules as a subsidiary of LUEG Holdings.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

akta.pro secondary industries

Corporate & Employee Fleet Programs (THADAKAC), EV Fleet Leasing & Fleet Management (EV-Focused) (THADANAI)

Keywords

• Fleet management software
• Vehicle fleet administration
• Damage management services
• Electronic license verification
• Leasing bid comparison

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Fleet Management Software Subscription: SaaS-based fleet management software sold as subscription to companies managing vehicle fleets. The platform offers a comprehensive suite of tools including vehicle management, driver administration, damage management, compliance monitoring, and fuel management. Pricing is quote-based with a 42-day free trial available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mobexo GmbH provides cloud-based fleet management software that consolidates vehicle administration, driver management, damage handling, compliance controls (including electronic driver's license verification), fuel and invoice accounting, and vehicle procurement (with multi-bid leasing comparison) into a single platform. The offering is complemented by a 24/7 in-house damage hotline, a proprietary workshop partner network, and specialized modules for electric fleet transition and enterprise customers, primarily serving German companies with company vehicle fleets.

Product overview

Mobexo is a comprehensive fleet management software platform offering a unified ecosystem of integrated modules. The core product is the Mobexo Fuhrparkmanagement Software, which serves as the central platform providing vehicle management, driver administration, damage management, compliance controls, and cost accounting. This core is supplemented by specialized add-on modules including Führerscheinkontrolle (electronic license verification), Schadenmanagement (damage management with 24/7 hotline and workshop network), Multi Bid Leasing (automated lease comparison), E-Flotte (electric fleet solutions), Enterprise Solutions (customized enterprise offerings), ROI-Kalkulator (ROI calculation tool), and Flottenversicherung (fleet insurance). The platform supports approximately 35,000 vehicles and drivers across Germany, processing over 200 damage cases daily.

Differentiator

Problem solved

Functional benefit

Brands

• Mobexo E-Flotte: Electric fleet solutions for electrifying company fleets
• Mobexo Multi Bid Leasing
• Mobexo Enterprise Solutions

Products and services

• Mobexo Fuhrparkmanagement Software Comprehensive fleet management software platform providing a unified system for vehicle management, driver administration, damage management, maintenance scheduling, compliance controls, fuel cost management, accounting, and vehicle procurement with leasing comparison. Sold to companies managing business vehicle fleets.
• Schadenmanagement (Damage Management) Damage management service with a 24/7 hotline, in-house claims team, proprietary partner workshop network, digital damage files, and repair status tracking; processes over 200 damage cases daily in Germany for fleet customers.
• Multi Bid Leasing Automated leasing comparison service that solicits bids from multiple leasing providers to identify optimal lease conditions for company vehicles, with near-automatic digital bidding functionality.
• E-Flotte (E-Fleet) Electric fleet solution enabling companies to electrify their company vehicle fleets with Mobexo, supporting the transition to e-mobility for fleet operators.
• Enterprise Solutions Enterprise-grade fleet management offering fully customized to individual large-organization requirements, including dedicated account engagement and tailored implementations.
• Flottenversicherung (Fleet Insurance) Fleet insurance offering provided in partnership with parent company LUEG Holdings to cover company vehicle fleets.

Quantifiable outcome

• Reduced fleet management effort through consolidation of multiple tools (e.g., replaced 3 other tools)
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• LUEG HoldingscoreStrategic or Co-development PartnerMobexo is part of the LUEG Holdings group of companies. LUEG is a diversified automotive and services company operating in Germany. Mobexo helps LUEG companies reduce fleet management costs and administrative burden through digital and customized solutions.
• Werkstattpartner (Workshop Partners)coreChannel Partner/ Reseller/ DistributorMobexo operates a growing network of partner workshops throughout Germany. These workshops provide repair services for damage management cases, enabling short turnaround times and fast return to mobility for fleet customers. Partners can apply to join via the 'Werkstattpartner werden' (Become Workshop Partner) page.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fleetio: Fleetio is a fleet maintenance and management SaaS platform with vehicle, driver, and maintenance workflows. While more US-anchored, it competes with Mobexo for international and digitally mature fleet operators looking for an integrated vehicle management platform.
• Vimcar: Vimcar is a German fleet management and vehicle-logbook SaaS provider serving SMB and mid-market corporate fleets. It directly competes with Mobexo on electronic driver's license verification, vehicle tracking, and fleet administration in the German market.
• Avrios: Avrios is a Germany-based fleet management SaaS platform serving corporate fleets with vehicle, driver, cost, and compliance modules. It is the closest direct competitor to Mobexo in the German corporate-fleet SaaS category, competing head-to-head for the same mid-market and enterprise customers.

Broad incumbents

• Samsara: Samsara is a large, publicly listed IoT and fleet operations platform combining telematics, video, and asset management. It competes with Mobexo in the broader fleet-management software category, particularly for enterprise accounts seeking advanced telematics and analytics.
• Geotab: Geotab is one of the largest global telematics and fleet management platforms, offering vehicle tracking, driver behavior, and compliance tools. It represents a broader incumbent competing with Mobexo for enterprise fleet digitization mandates.
• Holman Automotive: Holman is a long-established North American fleet services and management company offering outsourced fleet programs. It is comparable to Mobexo's outsourced/full-service fleet management positioning at a much larger and more mature scale.
• Enterprise Fleet Management: Enterprise Fleet Management is a large North American full-service fleet management provider managing hundreds of thousands of vehicles. It is comparable to Mobexo's outsourced fleet management value proposition, though at vastly greater scale and geographic footprint.
• Webfleet (Bridgestone): Webfleet is a Bridgestone-owned fleet management and telematics SaaS serving commercial fleets across Europe. It overlaps with Mobexo's vehicle and driver management capabilities and is a scaled incumbent in the European fleet-software market.
• TomTom Telematics (now Webfleet): TomTom's former telematics business, now integrated into Webfleet, historically served European commercial fleets with vehicle tracking and fleet management. It is a comparable scaled incumbent in the same fleet-software category as Mobexo.

Emerging players

• Trajectools / Shiftmove: Shiftmove (formerly Trajectools) is a European fleet and mobility management SaaS, active in the DACH region. It is an emerging peer with overlapping vehicle, driver, and cost-management modules that competes with Mobexo for German and Benelux corporate fleets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Mobexo
• Facebookfacebook.com/172551162822436
• LinkedInlinkedin.com/company/mobexo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOBEXO