What Serthoro does

Serthoro GmbH is a privately held German PropTech company headquartered in Bamberg that builds digital software for the real estate and facility management industry. Its flagship product, the Beestate® platform, is a modular end-to-end facility management solution covering procurement and tendering (Beestate® PRO), continuous contract and change order management (Beestate® LC), audit and compliance (Beestate® A+), and business intelligence and ESG reporting (Beestate® IN). The platform is built on standardized service specifications and unit pricing models that allow FM procurement without prior data, and a standalone Audit-Tool supports questionnaire-based, comparable FM audits with Word/Excel export.

The company targets two primary enterprise customer segments: owners and managers of large real estate portfolios (property owners, institutional investors, property managers) and facility management service providers and contractors. It distributes exclusively through direct enterprise sales with a consultative, SCRUM-based development engagement, operates in the DACH region (Germany and Switzerland, via the RESO Group partnership), and supplements the Beestate® subscription with custom software development (Auftragsentwicklung) services for real estate clients.

Serthoro generates revenue from recurring SaaS subscriptions to Beestate® modules and from project-based custom software development, under a quote-based enterprise pricing model. Industry recognition includes the 2020 GEFMA PropTech Award, ZIA Innovation Radar, BUILD Facilities Management Awards, Top 10 Innovation World Cup, and Best PropTech 2025. The company is led by managing directors Sebastian Hölzlein and Isabella Dietel-Curtis, operates with a team of 1-10 employees, and has no disclosed external funding or institutional investors.

Name

Serthoro

Legal name

Serthoro GmbH

Website

https://serthoro.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Serthoro GmbH is a German PropTech company offering the Beestate® modular SaaS platform for end-to-end facility management — procurement, contract lifecycle, audit, and ESG reporting — to enterprise real estate owners, portfolio managers, and FM service providers in the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Bamberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Beestate® Platform Subscription: SaaS platform revenue from modular software subscriptions. The platform offers multiple integrated modules (PRO, LC, A+, IN) suggesting a modular subscription model with enterprise contracts.
2. Custom Software Development (Auftragsentwicklung): Custom software solutions tailored to customer requirements based on state-of-the-art technologies, providing project-based development services for the real estate industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Beestate® is a digital end-to-end Facility Management platform for the real estate industry, combining procurement (PRO), contract management (LC), audit (A+), and business intelligence (IN) modules in a single SaaS solution. Serthoro also provides a standalone Audit-Tool and offers Auftragsentwicklung (custom software development) services for bespoke facility and real estate digitalization needs.

Product overview

Serthoro offers a modular platform called Beestate® for digital Facility Management, comprising four integrated modules: Beestate® PRO for procurement, Beestate® LC for contract and change order management, Beestate® A+ for audit and compliance, and Beestate® IN for business intelligence and ESG reporting. The platform also includes a standalone Audit-Tool for questionnaire-based FM audits. Additionally, the company provides custom software development services (Auftragsentwicklung) for real estate industry clients.

Differentiator

Problem solved

Functional benefit

Brands

• Beestate®: Digital end-to-end solution for Facility Management – from procurement and tendering through contract and change order management to performance control and ESG reporting. The modular structure, standardization, and ESG alignment make the platform an efficient, transparent, and sustainable tool for Real Estate Management. Includes modules: Beestate® PRO (procurement for large portfolios), Beestate® LC (Living Contract for continuous contract maintenance and change order management), Beestate® A+ (audit module for transparency in delivered services), and Beestate® IN (Business Intelligence for KPIs and benchmarking).

Products and services

• Beestate® Digital end-to-end Facility Management platform that integrates procurement (PRO), contract management (LC), audit (A+), and business intelligence (IN) modules. Targeted at real estate companies, property managers, and facility managers seeking to digitize building and portfolio operations.
• Audit-Tool Standalone audit tool derived from the Beestate® A+ module, allowing real estate and facility management professionals to perform building and portfolio audits independently of the full platform.
• Auftragsentwicklung Custom software development service delivering bespoke digital solutions for facility and real estate management clients with unique requirements not covered by standard products.

Quantifiable outcome

• Erhebliche Reduzierung der Vergabezeit (Significant reduction in tendering time) — The standardized process and unit pricing model substantially reduce tendering time and effort
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Alpha IC GmbHcoreStrategic or Co-development PartnerALPHA IC GmbH is a consulting company founded in 2001 and based in Bamberg, Germany. It is one of the leading consulting firms for Real Estate Management, with focus areas in Facility Management, Green Building, and Digitalization transformation. The partnership provides Serthoro with domain expertise and market insights in the real estate industry, as well as direct contacts in building management.
• RESO Group AGcoreStrategic or Co-development PartnerRESO Group AG is headquartered in Zürich, Switzerland, offering consulting and project services around real estate (Real Estate) and facility operations (Site Operation). The partnership extends Serthoro's domain knowledge and provides access to Swiss market insights and building management contacts.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Planon: Planon is a Dutch-headquartered IWMS / facility management software suite used by large property owners and FM service providers. It directly overlaps Serthoro's Beestate® target use cases (procurement, contract management, service verification, ESG/performance reporting) and competes for the same enterprise customer segment in Europe.
• Archibus: Archibus is an established IWMS platform widely used for facility and real estate management, including space, maintenance, and lease administration. It competes with Beestate® for the same large-portfolio FM software buyer in Europe.
• Spacewell (MCS Group): Spacewell offers an IWMS platform covering FM, real estate, workplace, and ESG/sustainability management. Its Axxerion platform overlaps directly with Beestate® in FM procurement, contract management, and ESG reporting for European real estate portfolios.
• FSI (Concept Evolution / FM:Systems): FSI provides CAFM/IWMS software for facility and real estate management with strong presence in UK/European markets. Its platform covers similar procurement, contract, and compliance workflows as Beestate® for FM service providers and property owners.

Broad incumbents

• SAP (RE/FM and S/4HANA Real Estate): SAP's real estate and facility management modules are embedded in many large enterprises' ERP stacks. It competes for the same enterprise buyer on FM, contract, and ESG processes, with deeper finance/ERP integration but less domain-specialized procurement tooling than Beestate®.
• Yardi: Yardi is a global, broad real estate management software suite spanning property management, accounting, and FM/operations modules. While its portfolio is much wider than Serthoro's, it increasingly addresses the same FM procurement and ESG use cases for large property owners in Europe.
• IBM Maximo Application Suite: IBM Maximo is an enterprise asset management / FM platform used by large organizations for maintenance, procurement, and contract management. It addresses overlapping FM procurement and contract workflows but is part of a much broader IBM portfolio.

Emerging players

• iOFFICE (SpaceIQ): iOFFICE / SpaceIQ provides workplace and facility management software including space, maintenance, and IWMS modules. It is a more US-centric emerging platform with overlapping FM/ESG functionality competing for mid-market and enterprise customers.
• FacilityApps: FacilityApps is a mobile-first FM workforce and contractor management platform used by FM service providers in Europe. While focused more on mobile execution than procurement/ESG, it competes for the same FM service-provider software budget as Beestate®.

Regional players

• Apleona (digital FM products): Apleona is one of Germany's largest FM service providers and increasingly bundles its own digital FM tooling. As a regional German player with direct overlap in the Beestate® customer base, it represents both a potential channel partner and a competitor for FM software procurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/serthorogmbh-beestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serthoro