Urich

What Urich does

Urich is a boutique eCommerce development and design agency founded in 2015 and headquartered in Lviv, Ukraine, with a secondary branch in Tallinn, Estonia. The company targets direct-to-consumer (D2C) brands primarily in the US, UK, and EU, delivering custom Shopify development, headless commerce builds (API-first architecture on Shopify Plus), platform migrations from Magento, WooCommerce, and OpenCart, UX/UI design, and an expanding set of AI-driven services including computer-vision-based product recommendations, WhatsApp support agents, and a Custom Commerce Assistant. Reference engagements span beauty (Instytutum), luxury fashion (Aurora Crystal), refurbished electronics (Janado), smart home (Nearsens), fintech (Exchanger), grocery (Kitshop), automotive (Symon SKM), and furniture/home decor (Mapico, We The Wild), with the company claiming 350+ completed projects across 42+ countries and 5.0 ratings on both Clutch and GoodFirms.

The company is operated by founder-CEO Sergii Anufriiev and CTO Jane Kholmetskaya, with a headcount in the 11–50 range and no disclosed outside funding. Its technology stack centers on Shopify, headless eCommerce (React.js, Node.js, Next.js, PHP/Laravel, Docker), and applied AI/ML (Mediapipe, YOLO, semantic search via Klevu/Algolia/Nosto), supported by deep integrations with Stripe, PayPal, Zoho CRM, Klaviyo, GA4, PowerBI, BigQuery, SAP, NetSuite, and Microsoft Dynamics. Marketing is content-led via the urich.org blog, LinkedIn, Behance, Facebook, and review-platform profiles, with no app-store products, no public revenue disclosure, and no parent company or institutional investor.

Revenue mechanics are professional services, project-based and quote-driven: standard custom Shopify setups start at $3,000–$8,000, complex headless/API engagements span 3–6 months, and AI projects typically go live in 6–10 weeks. The primary go-to-market is enterprise field sales through "Book A Call" consultations, supplemented by case-study-driven inbound. The 2025 launch of an AI Agents service line and the Estonian branch signal intent to move from pure build-services toward recurring AI and managed-services revenue.

Name

Urich

Legal name

URich

Website

https://urich.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Urich is a boutique eCommerce development agency building custom Shopify, headless commerce, and AI agent solutions for D2C brands across the US, UK, and EU, delivered primarily as project-based professional services with growing recurring AI and managed-services revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Lviv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom eCommerce Development Projects: Project-based engagements for custom Shopify development, headless eCommerce builds, custom eCommerce solutions, UI/UX design, and web/mobile application development. Pricing typically ranges from $3,000-$8,000 for standard custom store setups, with complex projects (headless, PWAs, custom APIs) spanning 3-6 months
2. Platform Migration Services: Migration engagements from Magento, WooCommerce, OpenCart, or custom platforms to Shopify. Includes data migration, SEO redirect mapping, theme setup, and integration rebuild. Timeline varies from 4-12 weeks depending on complexity
3. AI & Data Solutions: Custom AI solution development including skin analysis, product recommendation engines, and business automation. AI projects typically go live in 6-10 weeks
4. Growth & Marketing Support: Ongoing services including conversion optimization, marketing tech setup, Core Web Vitals optimization, SEO audit and optimization, CDP and marketing automation implementation
5. Enterprise Support & DevOps: Security and compliance services, DevOps and infrastructure management, and ongoing technical support for stable operations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

URich is a custom eCommerce development agency that builds, migrates, and scales online stores primarily on Shopify for direct-to-consumer brands. Its core deliverables include Shopify store development and migrations, headless commerce builds, UX/UI and digital product design, conversion rate optimization, and applied AI/data solutions (e.g., product recommendation, AI agents, computer vision). Engagements are delivered as project-based and managed services rather than packaged software products.

Product overview

URich is an AI boutique agency and custom eCommerce development company specializing in D2C brands. The portfolio operates as a platform-plus-services model combining Shopify development (Shopify Development, Headless E-Commerce, Custom E-Commerce Solutions) with UX/UI Design services (Web Design, Mobile App UX/UI Design, Digital Product Design, Brand Identity), Growth & Marketing Support (Conversion Optimization, Marketing Tech Setup, Core Web Vitals Optimization, SEO Audit), Enterprise DevOps (Security & Compliance, DevOps & Infrastructure, Tech Support), Mobile Commerce (Mobile Apps, PWA Development), and Data/AI capabilities (AI Solutions for eCommerce, Data Engineering & Analytics, CDP & Marketing Automation). Migration services for Magento, WooCommerce, and OpenCart to Shopify complete the offering. Reference implementations include Shopify stores for luxury, fashion, home decor, beauty (with AI skin analysis), refurbished electronics, grocery, and smart home verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Development Full-cycle Shopify store development service covering custom theme development, Shopify Plus enterprise implementations, and migration from other platforms (Magento, WooCommerce, OpenCart, BigCommerce). Delivered as project-based engagements for D2C brands.
• Headless E-Commerce API-first headless commerce architecture service separating the frontend from the Shopify backend engine, targeting sub-1-second loading speeds, total design freedom, and advanced security for fast-scaling D2C brands.
• Custom E-Commerce Solutions Bespoke eCommerce functionality built to specification for unique business requirements that exceed standard platform capabilities, delivered for D2C and enterprise operators.
• UI/UX Design Conversion-focused UI/UX design covering web design, mobile app UX/UI, digital product design, and brand identity to deliver user interfaces that balance clarity, usability, and brand expression.
• Conversion Optimization (CRO) Data-driven conversion rate optimization service using a five-layer methodology across Traffic, Understanding, Trust, Decision, and Transaction, supported by behavioral data auditing and hypothesis-driven testing.
• Marketing Tech Setup Implementation of marketing technology stacks including GA4, server-side tracking, and marketing automation integration to enable analytics and campaign execution.
• Core Web Vitals Optimization Performance optimization service targeting Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift metrics to improve storefront speed and user experience.
• SEO Audit and Optimization Search visibility improvement service through technical SEO, content optimization, and authority building, including SEO preservation during platform migrations.
• Security & Compliance Risk protection service covering PCI compliance, security audits, and infrastructure hardening for enterprise-level eCommerce operations.
• DevOps & Infrastructure Infrastructure management service covering CI/CD pipelines, Docker-based deployments, and cloud-native architecture for system reliability.
• Tech Support Ongoing technical assistance service for eCommerce platforms including monitoring, troubleshooting, and continuous improvement.
• Mobile App Development Native mobile application development service for iOS and Android delivering native commerce experiences optimized for mobile shoppers.
• PWA Development Progressive Web App development service providing app-like web experiences with offline capability, push notifications, and mobile-first performance.
• AI Solutions for eCommerce Applied AI service for eCommerce including AI commerce assistants, conversational AI agents (e.g., WhatsApp agent), computer-vision-based product recommendation (facial skin analysis using Mediapipe and YOLO), and business process automation. Reported client ROI of 120-180% within 12 months, with most projects going live in 6-10 weeks.
• Data Engineering & Analytics Data infrastructure service including data pipelines, warehouse setup (BigQuery), analytics integration (PowerBI), and server-side tracking implementation.
• CDP & Marketing Automation Customer Data Platform implementation and marketing automation service for orchestrating personalized customer journeys across channels.
• Magento to Shopify Migration End-to-end migration service from Magento 1 or Magento 2 to Shopify or Shopify Plus, including data migration, SEO redirect mapping, theme setup, and integration rebuild with zero downtime.
• OpenCart to Shopify Migration Migration service from OpenCart to Shopify covering data transfer, SEO preservation, and support for multi-region and multi-currency setups.
• WooCommerce to Shopify Migration Replatforming service from WooCommerce to Shopify protecting SEO authority, data integrity, and customer experience through a full migration workflow.

Quantifiable outcome

• +52% international traffic, -46% page load time, +31% mobile conversion rate for fashion brand
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

AI capability8 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Shopify PartnerscoreTechnology or IntegrationURich operates as a Shopify Partner, building and deploying Shopify stores and Shopify Plus implementations for clients. The partnership enables access to Shopify's platform capabilities, development tools, and ecosystem integrations for building custom eCommerce solutions.
• Lviv IT ClusterminorOthersURich is a member of the Lviv IT Cluster, a professional association of technology companies in Lviv, Ukraine, supporting the local tech ecosystem development and collaboration.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Codal: Digital product and eCommerce development agency with a Shopify practice serving D2C and B2B brands; comparable on engineering-first positioning and cross-industry client base.
• BlueSwitch: Shopify Plus partner agency focused on enterprise eCommerce builds, migrations, and CRO for D2C brands; overlaps URich on platform, target customers, and headless engineering.
• Zigzag Global: Shopify Plus partner providing eCommerce design, development, and optimization for international D2C brands; competes with URich for similar enterprise and mid-market engagements.
• SmartOSC: eCommerce agency with strong Magento-to-Shopify migration and headless commerce capabilities; similar offshore-delivery cost structure and D2C target market as URich.
• Scandiweb: Eastern European Shopify Plus and headless eCommerce agency serving global D2C brands; directly comparable in origins, stack (headless, React/Node), and target customer profile to URich.
• Disco: Shopify Plus agency combining strategy, design, and engineering for D2C brands; directly comparable service mix (build, CRO, design) and customer segment to URich.
• OuterBox: US-based full-service eCommerce design and development agency with deep Shopify and Shopify Plus practices; competes for the same D2C brand customers as URich.
• Pixel Union: Shopify theme and app ecosystem partner with design-led Shopify store builds; adjacent peer given shared Shopify platform focus and D2C merchant base.

Broad incumbents

• Deloitte Digital: Large digital transformation consultancy with a substantial eCommerce and commerce-platform practice; competes for the enterprise end of URich's D2C customer segment with broader portfolio offerings.
• Globant: Global IT and digital services firm with eCommerce, Shopify, and AI commerce capabilities; operates at the upper end of the same market as URich with scale advantages.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/urichorg
• LinkedInlinkedin.com/company/urichorg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urich