Intercodam
Intercodam is a Dutch specialty retailer founded in 1919 that supplies high-end tiles, sanitary products, and bathroom design services through showrooms in Amsterdam and Haarlem, serving residential consumers, hospitality projects, architects, and B2B wholesale partners in the Netherlands.
- Company typePrivate
- Founded1920
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Intercodam does
Intercodam B.V. is a Dutch specialty retailer founded in 1919/1920 that supplies high-end tiles, sanitary products, and bathroom solutions through physical showrooms in Amsterdam (Piet Heinkade 211) and Haarlem (Stephensonstraat 31, operated under the Kol Tegels by Intercodam sub-brand). The company carries an exclusive portfolio of international premium tile and sanitary brands including Winckelmans, Living Ceramics, Inax, Mutina, Bisazza, Ariostea, and Cielo, supplemented by its own Orta sanitary product line. The company has 105 years of operating history and was awarded the prestigious Hofleverancier (Royal Supplier) designation by the Dutch Royal Court in 2019.
Intercodam operates a dual go-to-market combining direct-to-consumer showroom retail with B2B field sales for wholesale and project business. Free initial design consultations are offered in-showroom, with paid custom design services and a proprietary custom mosaic design capability that converts images into pixel-matched mosaic patterns using specialized software. The company serves four primary customer segments: private residential consumers seeking high-end renovation materials, the hospitality industry (with named project references including Hotel Chique Boutique, Hotel New York Rotterdam, and Grand Hotel Valies Roermond), architects and interior designers specifying materials for client projects, and B2B wholesale partners facilitated through membership in the HIBIN trade organization.
The revenue model is primarily transactional (one-time product sales of tiles and sanitary ware) supplemented by professional design service fees. Pricing is quote-based and not publicly disclosed, with separate general terms and conditions governing B2B transactions. Distribution is exclusively domestic within the Netherlands through the two showroom locations plus HIBIN wholesale channels, with no disclosed international expansion or e-commerce fulfillment operations. The company is privately held with no disclosed parent company, funding rounds, or external investors.
Intercodam firmographics
Firmographics- Name
- Intercodam
- Legal name
- Intercodam B.V.
- Website
- https://intercodam.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intercodam is a Dutch specialty retailer founded in 1919 that supplies high-end tiles, sanitary products, and bathroom design services through showrooms in Amsterdam and Haarlem, serving residential consumers, hospitality projects, architects, and B2B wholesale partners in the Netherlands.
- Ownership category
- akta.pro rank
Where Intercodam is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Intercodam business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Tile Sales: Retail and wholesale sales of high-end tiles including ceramic, porcelain, natural stone, and specialty tiles from international brands like Winckelmans, Living Ceramics, Inax, and Mutina.
- Sanitary Products Sales: Sales of sanitary ware, fixtures, and bathroom equipment including their own Orta brand and branded products from suppliers like Cielo, Jee-O, and Vola.
- Design Services: Custom bathroom and interior design services provided by experienced designers. Design work is charged separately; introductory consultation meetings are free of charge.
- B2B Wholesale: Wholesale distribution to business partners including tiles and building materials through membership in HIBIN trade organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free introductory consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Intercodam product offering
Product offeringCore offering
Intercodam is a Dutch specialist retailer that supplies high-end tiles and sanitary products through physical showrooms in Amsterdam and Haarlem, complemented by paid design consultation services and a B2B wholesale channel via HIBIN membership. The company sells international tile brands (Winckelmans, Living Ceramics, Inax, Mutina, Ariostea, Bisazza) and sanitary fixtures including its own Orta brand, while offering custom bathroom designs, custom mosaic creation, and project supply for residential and hospitality customers.
Product overview
Intercodam is a Dutch tile and bathroom specialist operating as a single unified brand with two physical showrooms (Amsterdam and Haarlem) and a tile-focused sub-brand called Kol Tegels by Intercodam. The company sells an extensive portfolio of high-end tiles from international brands (including Winckelmans, Living Ceramics, Inax, Ariostea, Mutina, and Bisazza) and sanitary products from brands like Jee-O, Royal Douche, Cielo, and Vola. Their own product line, Orta, offers sanitairy products. Services include design consultation, custom design creation (charged), and installation support. The company has 105 years of history and holds the royal supplier designation since 2019.
Differentiator
Problem solved
Functional benefit
Products and services
- Intercodam Tile and Sanitary Retail
- Kol Tegels by Intercodam
- Orta Sanitary Line
- Bathroom and Interior Design Consultation Services
- Custom Mosaic Design Service
- B2B Wholesale Distribution
Companies that use Intercodam
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Intercodam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Intercodam partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- HIBINcoreIntercodam B.V. is a member of HIBIN, the trade organization for building materials in the Netherlands. This membership facilitates B2B wholesale distribution and connects Intercodam with the broader construction materials trade network.
- WinckelmanscoreExclusive tile brand partnership with French manufacturer Winckelmans from Lille. Intercodam supplies Winckelmans tiles for numerous high-profile projects including hotels, restaurants, and public spaces like Amsterdam Centraal Station.
- Living CeramicscorePartnership with Living Ceramics for ceramic tile collections featuring designs like New Naturals, Biscuit, and modern travertine looks. Frequently specified in Intercodam residential and hospitality projects.
- InaxcorePartnership with Japan's largest tile manufacturer Inax. The collection features original, aesthetically high-quality designs including Japanese-style tiles. Intercodam provides technical guidance on application methods for Dutch installations.
- MutinacorePartnership for Mutina tile collections including Matonella and products by designer Patricia Urquiola. Featured in projects requiring contemporary Italian design aesthetics.
- BisazzacorePartnership for Bisazza glass mosaic collections. Used in luxury residential and hospitality projects for wall and floor applications requiring distinctive visual effects.
- CielocorePartnership for Cielo sanitary products including colored bathroom fixtures. Known for allowing distinctive color combinations and featured in design projects with architects like Isabel Schwencke.
- AriosteacorePartnership for Ariostea High Tech ceramic tiles. Products like the green onyx-look tile offer natural stone aesthetics with practical ceramic properties for bathroom applications.
- Orta (Own Brand)coreIntercodam's own sanitary product line under the Orta brand. Products first appeared in their own projects like Hotel Amstel Corner. Represents vertical integration in sanitary ware.
- Co van der HorstminorStrategic collaboration with Co van der Horst where Intercodam contributed to material specification for interior projects, including Japanese-style bathroom designs.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Intercodam competitors and assessment
Company assessmentDirect peers
- SanitairSale: Dutch online-first sanitary ware retailer. Comparable to Intercodam in sanitary product category, representing the online distribution alternative that pressure-tests Intercodam's showroom-only model.
- Mandarin Stone: UK-based premium natural stone and tile specialist retailer with showrooms across the UK. Closely comparable to Intercodam in premium positioning, exclusive international tile assortments, and design-led showroom experience.
- BadkamerXXL: Dutch bathroom and sanitary specialist retailer with multiple showrooms and an online store. Comparable to Intercodam in core bathroom product focus, though positioned more toward value than premium.
- Brugman: Dutch specialist retailer of tiles, sanitary ware, and bathroom solutions with showrooms across the Netherlands. Directly comparable to Intercodam as a premium tile/bathroom showroom operator serving consumers, architects, and B2B partners.
- Plieger: Established Dutch sanitary ware and tile retailer/wholesaler with a long heritage. Comparable to Intercodam in product mix (sanitary and tile), B2B trade focus, and specialty showroom distribution model in the Netherlands.
Broad incumbents
- Karwei: Dutch DIY and home improvement chain owned by Intergamma. Overlaps with Intercodam in tile and bathroom product categories but serves the broad mid-market rather than the premium tile/bathroom specialist segment.
- Gamma: Largest Dutch DIY chain offering tiles, sanitary, and home improvement products across a national store network. Comparable to Intercodam in tile/sanitary product category but as a mass-market broad-line retailer, not a premium specialist.
- Hornbach: European DIY and home improvement hypermarket chain with a substantial Dutch store footprint. Comparable to Intercodam in tile/sanitary product overlap but competes primarily on breadth and price rather than premium curation.
- Bauhaus: European DIY and home improvement chain with stores in the Netherlands. Competes with Intercodam on tile and sanitary assortment at mass-market price points, representing the broad-incumbent competitive threat to premium positioning.
Regional players
- X²O Badkamers: Belgian bathroom specialist retailer with showrooms across Belgium and a growing Dutch presence. Comparable to Intercodam in bathroom-specialist positioning and premium showroom model, though primarily serving the Belgian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Intercodam social profiles
Digital presenceIntercodam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intercodam leadership team
Management profileNumber of profiles
Intercodam subsidiaries and ownership
Company hierarchySubsidiaries1 record
Intercodam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intercodam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intercodam
What does Intercodam do?
Intercodam is a Dutch specialist retailer that supplies high-end tiles and sanitary products through physical showrooms in Amsterdam and Haarlem, complemented by paid design consultation services and a B2B wholesale channel via HIBIN membership. The company sells international tile brands (Winckelmans, Living Ceramics, Inax, Mutina, Ariostea, Bisazza) and sanitary fixtures including its own Orta brand, while offering custom bathroom designs, custom mosaic creation, and project supply for residential and hospitality customers.
Is Intercodam a public or private company?
Intercodam is a private company. It is classified as unknown and is currently operating.
When was Intercodam founded?
Intercodam was founded in 1920. It employs 11 to 50 people.
Where is Intercodam based?
Intercodam is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Intercodam make money?
Four revenue lines are on record. Tile Sales are the primary driver. The others are sanitary Products Sales, design Services and B2B Wholesale.
Who are Intercodam's main competitors?
Direct peers on record are SanitairSale, Mandarin Stone, BadkamerXXL, Brugman and Plieger. Broad incumbents are Karwei, Gamma, Hornbach and Bauhaus. X²O Badkamers is listed as a regional player.
Does Intercodam have an API?
No public API is recorded for Intercodam.