Oben-Auf

What Oben-Auf does

Oben-Auf d.o.o. is a privately held Slovenian wholesale distributor specializing in roofing, facade, sheet metal, and wood-construction materials. Founded in 1999 and headquartered at Šlandrova ulica 4C in Ljubljana–Črnuče, the company operates four physical locations across Slovenia — PE Ljubljana and PE Maribor as full warehouse branches, with additional service points (servisne točke) in Kranj and Novo mesto — and supports 24/7 self-service material pickup via Strehomat containers in three cities. The product portfolio spans every major roofing category: clay tiles (Creaton/swissporTON, Tondach, Erlus), concrete tiles (Swisspor with PLANAR technology), metal roofing (Figo, Gerard), aluminum roofing (Duofalz TX, Alustar TX, PREFA), fiber cement tiles (Swisspearl), bitumen shingles (IKO), flat and green roof systems (Bauder), thermal insulation (Bauder PIR, Knauf), wood construction (Hasslacher, Egger, Gutex, Naturheld), roof windows (Velux, Roto, Tondach), and roof panels (Marcegaglia, Petrovič). The company also markets its own breathable roof membrane under the Obenauf TOP SK 185 brand, with a documented 20-year warranty.

The business operates on a sales-led B2B distribution model, with field sales representatives covering Central Slovenia, Gorenjska, and Primorska, supported by the OA@ B2B portal (b2b.obenauf.si) for real-time inventory checks, ordering, and consolidated document access. Revenue is generated primarily through hardware sales of distributed roofing materials to professional buyers (roofers/krovci, carpenters/tesariji, and metal roofers/kleparji), with secondary revenue streams from the OA+ managed-services arrangement — effectively making the company's warehouse the customer's warehouse — and the OA@ portal's recurring transactional use. Pricing is quote-based and not publicly disclosed; seasonal promotional campaigns offering discounts of 10–20% on specific product lines are run regularly. The company is privately held, with no disclosed funding, parent, or subsidiary relationships, and reported employee headcount of 11–50. Its customers are Slovenian construction professionals and (indirectly) end consumers reached through those contractors; no major named-customer concentration is disclosed. Note: source data shows a discrepancy between the firmographic founding year (1999) and the company history timeline (2004); this analysis relies on the firmographic field while flagging the inconsistency.

Name

Oben-Auf

Legal name

OBEN-AUF d.o.o.

Website

https://obenauf.si

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Oben-Auf d.o.o. is a Slovenian B2B wholesale distributor of roofing, facade, sheet metal, and wood-construction materials, serving roofers, carpenters, metalworkers, and architects through four physical locations, an OA@ B2B portal, OA+ managed services, and 24/7 Strehomat pickup.

Ownership category

akta.pro rank

Product category

Roofing Materials Wholesale

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

• Roofing materials distribution
• Wholesale building materials
• Facade cladding supplies
• Metal roof tiles
• Timber construction materials

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Roofing and facade material distribution: Wholesale distribution of roofing materials including clay tiles, concrete tiles, metal roofing, ALU roofing, bitumen shingles, fiber cement tiles, flat/green roofs, wood construction, and accessories. Revenue is generated through product sales to B2B customers (roofers, builders, architects) with own warehouse inventory and logistics delivery.
2. OA+ Custom services: Custom services model where the company's warehouse and inventory effectively operate as the customer's warehouse and inventory, offering Just-In-Time availability for partners.
3. B2B portal OA@: Digital B2B platform enabling customers to check real-time inventory, place orders, access documents (contracts, compliance declarations, price lists), streamlining order processing and reducing administrative overhead.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Oben-Auf is a Slovenian wholesale distributor that supplies roofing, facade, and wood construction materials to B2B construction professionals. Its product range covers clay, concrete, metal, aluminum, fiber cement, bitumen shingles, flat/green roof systems, thermal insulation, roof accessories, roof windows, and roof panels from multiple European manufacturers. The company operates four physical locations across Slovenia, provides value-added services including the OA@ B2B ordering portal, 24/7 Strehomat self-pickup containers, on-site metal profiling, and OA+ custom inventory services, and distributes its own Obenauf TOP SK 185 breathable roof membrane.

Product overview

Oben-Auf is a roofing and facade specialist offering a comprehensive portfolio of building materials. The offering spans multiple product categories: clay roof tiles (Creaton, Tondach, Erlus), concrete tiles (Swisspor with Planar technology), metal roofing (Figo, Gerard), aluminum roofing (Duofalz TX, Alustar TX, Prefa), fiber cement (Swisspearl), bitumen shingles (IKO), flat and green roofs (Bauder systems), thermal insulation (Bauder PIR, Knauf), roof accessories (UNI, Riwega), wood and timber construction (Naturheld, Hasslacher, Egger, Gutex), roof windows (Roto, Velux, Tondach), and roof panels (Marcegaglia, Petrovič). Own-brand products include Obenauf TOP SK 185 breathable roof membrane. Services include the OA@ B2B portal, Strehomat 24/7 pickup containers, on-site profiling, and service points. Products are complemented by proprietary services enabling inventory management, order fulfillment, and technical support.

Differentiator

Problem solved

Functional benefit

Brands

• OA@: B2B business portal for customers to check inventory, place orders, and access documents, contracts, and compliance declarations
• Obenauf TOP SK 185
• OA+

Products and services

• Clay Roof Tiles (Opečne kritine) Clay roof tiles distributed from Creaton / swissporTON (Rapido, Nomina, Balance, Bobrovec Klassik, Domino, Harmony, Cantus, Ratio, Futura, Premium, NIVELO, GENEVO), Tondach / Wienerberger (Bobrovec, Traditon 9 Jupiter, Contiton 9 Saturn, Planoton 14 Figaro Deluxe, Traditon 11 Fidelio, Planoton 10), and Erlus AG (Level RS, E58 SL, Linea, Reform SL, Scala, Veliki zareznik XXL, Bobrovec). Includes Erlus Lotus self-cleaning and Erlus Venti ventilation technologies. Sold to roofing contractors and construction professionals in Slovenia.
• Concrete Roof Tiles (Betonske kritine)

Quantifiable outcome

• Up to 50-year warranty on swissporTON NIVELO and GENEVO clay roof tiles
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Creaton / swissporTONcoreChannel Partner/ Reseller/ DistributorOben-Auf is a distribution partner for Creaton / swissporTON clay roof tiles (including Rapido, Nomina, Balance, Bobrovec Klassik, Domino, Harmony, Cantus, Ratio, Futura, Premium models) and the new NIVELO and GENEVO generation tiles with up to 50-year warranty. Promotional campaigns run regularly with discounts up to 20%.
• ERLUS AGcoreChannel Partner/ Reseller/ DistributorOben-Auf distributes the full Erlus range of clay roof tiles including Level RS, E58 SL, Linea, Reform SL, Scala, Veliki zareznik XXL, and Bobrovec. Erlus AG is a German manufacturer with 175+ years of tradition, headquartered in Neufahrn, Bavaria. Products carry CE, TÜV, and DIN certifications.
• Tondach (Wienerberger)coreChannel Partner/ Reseller/ DistributorOben-Auf distributes Tondach clay roof tiles (Bobrovec, Traditon 9 Jupiter, Contiton 9 Saturn, Planoton 14 Figaro Deluxe, Traditon 11 Fidelio, Planoton 10) and Tondach roof windows, including SmartPro PVC and EnergyPro models. Tondach is owned by Wienerberger AG.
• SwissporcoreChannel Partner/ Reseller/ DistributorOben-Auf distributes Swisspor concrete roof tiles including Kapstadt (modern flat profile) and Brema (classic wave shape), both featuring PLANAR technology with multi-layer painting for long-lasting color stability and resistance.
• BaudercoreChannel Partner/ Reseller/ DistributorOben-Auf distributes the full Bauder range for flat and green roofs: PIR insulation (PIR SDS, PIR Plus with up to 160mm thickness eligible for Eco Fund subsidy), bitumen membranes, FPO membranes (Thermoplan, Thermofin), PVC membranes (Thermofol U), LIQUITEC PU liquid membrane, and Bauder green roof systems.
• GRÖMO (Duofalz TX / Alustar TX)coreChannel Partner/ Reseller/ DistributorOben-Auf serves as representative and distributor for GRÖMO's premium ALU product lines: Duofalz TX (aluminum coil-coated sheets with 25µm double-sided coating and 40-year warranty) and Alustar TX (powder-coated aluminum drainage systems with 40-year warranty on TX surface). On-site profiling service offered at construction sites.
• PREFAminorChannel Partner/ Reseller/ DistributorOben-Auf distributes the Prefa aluminum roofing system, featuring Prefalz sheets in antracite and dark grey finishes, along with a complete Prefa drainage package.
• Gerard (rook zelo močan)coreChannel Partner/ Reseller/ DistributorOben-Auf distributes Gerard steel roof tiles with stone chip coating including Klasik and Corona profiles. Gerard tiles combine steel core protected with aluminum-zinc alloy and natural stone chip surface, offering hail resistance class H4 and wind resistance up to approximately 160 km/h.
• FIGO (Filli Stahl)coreChannel Partner/ Reseller/ DistributorOben-Auf distributes FIGO steel and aluminum roofing products including FIGO Amade and Romb roof sheets, FIGO Quattro facade sheets, FIGO Robust drainage program, standing seam sheet metal, and Voestalpine sheet metal. FIGO Highline PLUS line offers 50µm colofer® PLUS 50 premium surface protection. Gerard (Apex) roof tile product also distributed.
• SwisspearlminorChannel Partner/ Reseller/ DistributorOben-Auf distributes Swisspearl fiber cement tiles including Valovitka V5 and V8 corrugated sheets, and Structa roof sheets with up to 30% promotional discount. Valovitka is available in uncolored (15% off) and colored versions.
• IKOminorChannel Partner/ Reseller/ DistributorOben-Auf distributes IKO bitumen shingles: Armourglass Plus (APP modified, TÜV certified), Cambridge Xpress (laminated/double-layer, world's most efficient), Superglass (3-tab shingles with high bitumen content), and Armourbase Pro Plus underlayment.
• HasslacherminorChannel Partner/ Reseller/ DistributorOben-Auf distributes Hasslacher wood products for construction including sawn lumber (žagan les), glued laminated timber (lepljen les), and scaffolding boards (opaži), supporting the company's wood construction program.
• EggerminorChannel Partner/ Reseller/ DistributorOben-Auf distributes Egger OSB DHF wood panels for construction, available through the wood construction program.
• GutexminorChannel Partner/ Reseller/ DistributorOben-Auf distributes Gutex wood fiber insulation panels, available through the wood construction program.
• NaturheldminorChannel Partner/ Reseller/ DistributorOben-Auf distributes Naturheld wood panels (lesne plošče) as part of its comprehensive wood construction program.
• DecolorminorChannel Partner/ Reseller/ DistributorOben-Auf distributes Decolor wood protection products including Decobase BR and Decobase CuB (preventive wood impregnation with organic and inorganic biocides) and Decolazur Super (durable varnish coating for weather protection and color enhancement).
• EurotecminorChannel Partner/ Reseller/ DistributorOben-Auf distributes Eurotec fastening technology (vijačna tehnika) for wood construction. Additional discount and free delivery offered on full-pallet orders.
• RotominorChannel Partner/ Reseller/ DistributorOben-Auf distributes Roto roof windows (WDF R4, WDF R7, WDF R8, WDT R6 models) with German quality, pre-assembled insulation, and various opening mechanisms. Available through service points.
• VeluxminorChannel Partner/ Reseller/ DistributorOben-Auf distributes Velux roof windows including GZL (wooden, center-pivot), GGL (wooden, top-hung), GGU (PVC, center-pivot), Integra (electric/solar opening), panoramic roof windows, Cabrio roof balcony, and associated blinds and accessories.
• Knauf InsulationminorChannel Partner/ Reseller/ DistributorOben-Auf distributes Knauf insulation products including glass wool (CD), rock wool (CH), Thermotop CC, and DDP for flat roofs (RS).
• UNI and RIWEGAminorChannel Partner/ Reseller/ DistributorOben-Auf distributes UNI and RIWEGA roof accessories (strešni dodatki) including ventilation systems, snow guards, roof trims, fastening systems, roof access elements, and drainage components. RIWEGA R1, R2, and R3 product lines offered.
• MarcegagliaminorChannel Partner/ Reseller/ DistributorOben-Auf distributes Marcegaglia metal roof panels including PGB TK5 AC/K (polyurethane insulated), PGB TD5 (trapezoidal), PGB TV5 (for farms/hydroponic barns), PGB T13 MONO (for curved surfaces), PD2 FN/PSD FN (facade panels with hidden joint), PGB PDD (facade panels), and EGB 1250 trapezoidal sheet. 10-year color warranty offered.
• PetrovičminorChannel Partner/ Reseller/ DistributorOben-Auf distributes Petrovič metal roofing products including the LUX profile (1203mm width, 4.50-5.10 kg/m2, minimum slope 8°). Petrovič offers hot-dip galvanized painted sheet metal with anti-corrosion protection.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CRH plc: CRH is a global building materials group with significant European distribution operations selling roofing, masonry, and exterior products to professional contractors. It competes with Oben-Auf through integrated manufacturing-plus-distribution models across multiple markets.
• BMI Group: BMI Group is a major European manufacturer and distributor of pitched and flat roofing systems including membranes, tiles, and insulation — overlapping with Oben-Auf's product range but operating as a vertically integrated upstream supplier rather than an independent distributor.
• Travis Perkins plc: Travis Perkins is a leading UK builder's merchant distributing roofing materials, timber, insulation, and tools through a national branch network to professional trades — analogous to Oben-Auf's B2B distribution model at much larger UK scale.
• Saint-Gobain Distribution (POINT.P): Saint-Gobain operates one of Europe's largest building materials distribution networks (including POINT.P in France and local brands across Europe) covering roofing, insulation, and facade systems for professional contractors — competing with Oben-Auf's offering as part of a much wider product portfolio.
• Stark Group (Raab Karcher): Stark Group is one of Europe's largest specialist building materials distributors with deep presence in Germany and Central Europe, distributing roofing, facade, insulation, and interior finishing products to professional trades — a scaled version of Oben-Auf's model across a broader footprint.
• Bauhaus (Austria/Germany/Slovenia): Bauhaus is a large European DIY and home improvement retailer with a Slovenian store presence, selling building materials, roofing products, tools, and accessories to both consumers and trades — overlapping with Oben-Auf on roofing and facade categories but from a mass-retail rather than B2B specialist position.
• Hornbach Baumarkt: Hornbach is a European home improvement and DIY retailer with a strong professional-customer focus, distributing building materials, roofing products, and tools across multiple countries including Central Europe — overlapping with Oben-Auf's trade-customer base from a hypermarket format.

Direct peers

• Merkur trgovina: Merkur is a long-established Slovenian retailer and wholesaler of building materials, tools, hardware, and home improvement products — directly competing with Oben-Auf for Slovenian contractor and DIY demand across overlapping construction material categories.
• SIG Roofing: SIG Roofing is the UK and Ireland's specialist roofing merchant operating as a B2B distributor of pitched and flat roofing materials, membranes, insulation, and accessories — closely aligned with Oben-Auf's specialist-roofing distribution model in a different geography.

Others

• Wienerberger AG: Wienerberger is the parent company of Tondach (clay roof tiles) and one of Oben-Auf's core supplier partners. It is comparable as both an upstream supplier and a potential channel competitor with the scale to bypass distributors and sell direct to large projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/obenaufslo
• LinkedInlinkedin.com/company/oben-auf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oben-Auf