South Pacific Travel

What South Pacific Travel does

South Pacific Travel (legal name: Công Ty Cổ Phần Du Lịch Nam Thái Bình Dương, dba SP Travel / Du lịch SP Travel) is a Vietnam-based, privately held international travel agency founded in 2002 and headquartered in Hanoi. The company organizes packaged domestic and outbound tours spanning Vietnam's four regions and five continents (Europe, Asia, Oceania, Africa, Americas), with tour SKUs ranging from 1.32M VND domestic getaways to 139.9M VND premium Europe itineraries. It operates through three physical offices (Hanoi, Ho Chi Minh City, Ha Long) and a multi-channel digital presence (sptravel.vn, Facebook, YouTube, Zalo, email, Facebook Messenger).

The business is structured around five revenue streams: (1) organized tour packages, (2) airline ticketing via wholly-owned subsidiary Vemaybaysp as a tier-1 authorized agent for eight carriers (Vietnam Airlines, Vietjet, Jetstar, Air Asia, Scoot Air, Malindo Air, Thai Lion Air, Angkor Air), (3) domestic and international accommodation booking, (4) standard 3-star cruise services (e.g., Halong Phoenix Cruises partnership), and (5) visa processing via wholly-owned subsidiary Visanhanh (visanhanh.com.vn), which serves as a strategic partner of the French, German, Japanese, and Korean embassies and issues over 30,000 visas annually.

The go-to-market is sales-led via direct channels: walk-in offices, website booking funnel, hotline (0936 096 422), email, and Zalo/Messenger. Customer mix spans individual leisure travelers (45,000+ served annually per company commentary) plus corporate and government accounts (Honda Vietnam, Unilever Vietnam, Hai Phong People's Committee, Ministry of Public Security, and multiple embassies). International Travel Business License No. 01-366/2015/TCDL-GP LHQT authorizes operations. The company has earned Top 10 Famous Brands in Vietnam (2017), 10 consecutive The Guide Awards, and 8 consecutive Tripadvisor Certificates of Excellence. No external funding rounds, M&A activity, leadership changes, or AI capabilities are disclosed in the source material.

Name

South Pacific Travel

Legal name

CÔNG TY CỔ PHẦN DU LỊCH NAM THÁI BÌNH DƯƠNG

Website

https://sptravel.vn

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

South Pacific Travel is a Hanoi-based international travel agency founded in 2002 that organizes domestic and outbound tour packages across five continents, sells airline tickets via subsidiary Vemaybaysp, and processes visas via subsidiary Visanhanh, serving individual leisure travelers, enterprises (Honda Vietnam, Unilever Vietnam), and government/diplomatic clients across three Vietnamese offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tour Packages: Organized domestic and international tour packages covering multiple regions including Europe, Asia, Australia, Africa, and the Americas
2. Airline Ticketing: Tier-1 authorized agent for major airlines including Vietnam Airlines, Vietjet Air, Jetstar, Air Asia, Scoot Air, Malindo Air, Thai Lion Air, and Angkor Air
3. Accommodation Services: Domestic and international accommodation booking services
4. Cruise Services: Standard 3-star cruise services including Halong Bay cruises
5. Visa Services: Visa processing service through Visanhanh brand, serving French, German, Japanese, and Korean embassies

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

South Pacific Travel (Công Ty Cổ Phần Du Lịch Nam Thái Bình Dương) is a Vietnamese travel agency that organizes and sells organized domestic and international tour packages, provides airline ticketing, accommodation booking, cruise packages, and visa processing services. The company operates three offices across Vietnam (Hanoi, Ho Chi Minh City, Ha Long) and holds tier-1 airline agent status with eight carriers, enabling direct booking and competitive pricing on air travel.

Product overview

SP Travel (Công Ty Cổ Phần Du Lịch Nam Thái Bình Dương) is a comprehensive travel agency offering organized tour packages and travel services. The company operates a portfolio of products including domestic Vietnam tours (Northern, Central, Southern, Western regions), international tour packages across Europe, Asia, Australia, Africa, and the Americas, visa processing services through its Visanhanh sub-brand, and cruise partnerships like Halong Phoenix Cruises. The company also provides flight ticketing services and functions as a tier-1 authorized agent for multiple airlines including Vietnam Airlines, Vietjet Air, Jetstar, Air Asia, Scoot Air, Malindo Air, Thai Lion Air, and Angkor Air. Founded in 2002, SP Travel serves over 45,000 customers annually across multiple offices in Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• Vemaybaysp: Authorized tier-1 airline ticket agent for domestic and international carriers.
• Visanhanh

Products and services

• Domestic tour packages Organized guided tours within Vietnam covering destinations, transportation, accommodation, and activities, marketed to Vietnamese leisure travelers and groups.
• International tour packages Outbound tour packages to international destinations, including flights, accommodation, ground transfers, and guided activities, sold to Vietnamese consumers seeking overseas travel.
• Airline ticketing services Sale of airline tickets on domestic and international carriers, leveraging tier-1 airline agent status with eight carriers to provide fares for individual and corporate travelers.
• Accommodation booking Hotel and resort reservations for domestic and international destinations, offered as part of tour packages or as standalone bookings for travelers.
• Cruise packages Curated cruise vacation packages, including ocean and river cruises, bundled with travel arrangements and accommodation for leisure travelers.
• Visa processing services Visa application assistance and processing for outbound travelers from Vietnam, supporting international tour packages and standalone travel.
• Corporate travel services Managed business travel and group travel arrangements for Vietnamese corporate and government clients, including ticketing, accommodation, and itinerary coordination for employees and delegations.

Quantifiable outcome

• Top 10 thương hiệu, nhãn hiệu nổi tiếng của năm 2017
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Vietnam AirlinescoreChannel Partner/ Reseller/ DistributorAuthorized tier-1 agent for Vietnam Airlines domestic and international flights
• Vietjet AircoreChannel Partner/ Reseller/ DistributorAuthorized tier-1 agent for Vietjet Air flights
• JetstarcoreChannel Partner/ Reseller/ DistributorAuthorized tier-1 agent for Jetstar flights
• Air AsiacoreChannel Partner/ Reseller/ DistributorAuthorized tier-1 agent for Air Asia flights
• Scoot AircoreChannel Partner/ Reseller/ DistributorAuthorized tier-1 agent for Scoot Air flights
• Malindo AircoreChannel Partner/ Reseller/ DistributorAuthorized tier-1 agent for Malindo Air flights
• Thai Lion AircoreChannel Partner/ Reseller/ DistributorAuthorized tier-1 agent for Thai Lion Air flights
• Angkor AircoreChannel Partner/ Reseller/ DistributorAuthorized tier-1 agent for Angkor Air flights
• Sứ quán PhápcoreStrategic or Co-development PartnerStrategic and trusted partner for visa services, processing visas for French embassy in Vietnam
• Sứ quán ĐứccoreStrategic or Co-development PartnerStrategic and trusted partner for visa services, processing visas for German embassy in Vietnam
• Sứ quán NhậtcoreStrategic or Co-development PartnerStrategic and trusted partner for visa services, processing visas for Japanese embassy in Vietnam
• Sứ quán HàncoreStrategic or Co-development PartnerStrategic and trusted partner for visa services, processing visas for Korean embassy in Vietnam
• Halong Phoenix CruisesminorChannel Partner/ Reseller/ DistributorPartner cruise service provider for Halong Bay tours with standard 3-star cruise services

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vietravel: Vietnam's largest domestic travel agency, operating organized outbound and inbound tour packages, airline ticketing, and accommodation services. Directly comparable as a full-service tour operator serving similar Vietnamese retail and corporate customers.
• Asian Trails: Destination management company covering Vietnam and Southeast Asia with inbound and outbound tour services, MICE, and airline contracting. Comparable in serving Vietnam-sourced travelers across the same region.
• Buffalo Tours: Indochina-focused tour operator with deep Vietnam operations, offering multi-country Asia itineraries, Halong Bay cruises, and tailor-made tours. Comparable as a Vietnam-based tour operator targeting international and outbound travelers.
• Saigontourist: Major Vietnam-based travel group offering domestic and international tours, hotel and cruise services. Comparable in scale and breadth of services, with similar reliance on tour packages, ticketing, and corporate/government accounts.
• Fiditour: Vietnamese travel agency operating domestic, outbound, and inbound tours along with airline ticketing and visa services. Closely comparable product mix and customer base to SP Travel.
• Exo Travel: Asia-focused tour operator with strong Vietnam presence, specializing in customized multi-country itineraries, Halong cruises, and FIT travel. Comparable for international multi-destination tour packages from Vietnam.
• Ben Thanh Tourist: Ho Chi Minh City-headquartered tour operator offering outbound and inbound tour packages, MICE services, and visa assistance. Direct competitor in the same Vietnamese retail and corporate tour market.

Broad incumbents

• Trip.com: Global OTA with strong Asia presence, offering flights, hotels, tours, and visa support services. Comparable as an alternative booking channel for outbound Vietnamese customers and a structural competitor to traditional tour operators.
• Traveloka: Southeast Asia-headquartered OTA offering flights, hotels, tours, and travel packages across Vietnam. Adjacent competitor capturing share of the same outbound Vietnamese traveler through digital channels.

Regional players

• Indochina Junk: Halong Bay cruise and tour specialist operating premium itineraries in Vietnam. Comparable niche overlap through Halong Bay cruise offerings (e.g., Halong Phoenix Cruises partnership) and tour package bundling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sptravel2002
• Facebookfacebook.com/sp.wherememoriesaremade
• LinkedInlinkedin.com/company/south-pacific-travel-jsc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Pacific Travel