What Now HR

What What Now HR does

What Now HR is a New York City-based HR consulting and outsourcing firm founded in 2014 by Lauren Casimir, who holds SPHR and GPHR certifications and brings 15+ years of Fortune 500 HR experience. The firm delivers remote HR support via phone, email, and chat to small and mid-sized businesses across all 50 U.S. states, organized around three subscription tiers: a dedicated Sr. HR Generalist for companies of 2-150 employees at $599/month, a dedicated HR Manager for 500-1,000 employees at $999/month, and a dedicated HR Director for 1,000-5,000 employees at $1,500/month (per the company website), with a one-time HR audit priced separately.

The core product is dedicated-expert HR support rather than software; the firm also offers add-on modules including NY State/NYC sexual harassment training (in English, Spanish, and French), COVID-19 compliance packages for spa/salon and film/TV verticals, and Diversity & Inclusion consulting. A sub-brand, "What now? Recruitment!," provides multicultural recruitment services focused on female and minority candidates. The technology stack is intentionally low-tech: a WordPress-hosted website with consultation forms, direct phone lines, and email-based service delivery. The website lists more than 20 named clients including Netflix, Apple, Amazon, NFL, LVMH, HBO Max, Lionsgate, and ViacomCBS, though the firm is sized at 1-10 employees, indicating that enterprise engagements are likely episodic or project-based.

Revenue is not publicly disclosed and the firm has no institutional funding, no parent company, and no public listing. The business model combines recurring monthly subscriptions with episodic project work (COVID compliance packages at $500-$2,000/day, training rollouts, one-time HR audits), and go-to-market is sales-led via website consultation requests, phone outreach, and email. The firm's website and pricing copy have not been updated to reflect 2024-2025 market conditions, and there are no recent product launches, funding events, or leadership changes disclosed.

Name

What Now HR

Legal name

What Now HR

Website

https://whatnowhr.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

What Now HR is a New York City-based HR consulting firm founded in 2014 that provides tiered subscription HR support plus compliance training to small and mid-sized businesses across all 50 U.S. states, with specialty modules in harassment training, COVID-19 compliance, and diversity and inclusion consulting.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612), Employment Placement Agencies and Executive Search Services (56131), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA)

akta.pro secondary industries

HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC), HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI), HR Strategy & Operating Model Design (BPACAJAA), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• HR consulting services
• HR outsourcing
• Multicultural recruitment
• Workplace compliance training
• Employee policy development

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly HR Retainer Subscriptions: Monthly subscription model providing dedicated HR support. Tiers based on company size: 2-150 employees ($599/month for Sr. HR Generalist), 500-1000 employees ($999/month for HR Manager), 1000-5000 employees ($2,500/month for HR Director).
2. COVID-19 Compliance Training: One-time daily rate packages for onsite or virtual COVID compliance training for spa, salon, and barbershop businesses. Package A at $1,000/day, Package B at $2,000/day, Package C at $500 for zoom training.
3. Sexual Harassment Training: Group training for NY State harassment compliance, available in English, Spanish & French with interactive content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

What Now HR is a boutique HR consulting firm that provides subscription-based outsourced HR support to U.S. small and mid-sized businesses. Clients are assigned a dedicated HR Generalist, Manager, or Director based on company size, receiving ongoing policy development, compliance, onboarding/termination, and HR guidance delivered remotely via phone, email, and chat. The firm also operates a multicultural recruitment sub-brand and offers specialty training and compliance services including sexual harassment training, COVID-19 compliance, and diversity & inclusion consulting.

Product overview

What Now HR is an HR consulting firm offering a tiered subscription model with three core service levels based on company size: Dedicated Sr. HR Generalist for 2-150 employees at $599/month, Dedicated HR Manager for 500-1000 employees at $999/month, and Dedicated HR Director for 1000-5000 employees at $2,500/month. The company also operates What now? Recruitment! (a multicultural recruitment sub-brand founded in 2014), and offers specialized add-on modules including Sexual Harassment Training, Diversity & Inclusion Services, COVID-19 Compliance Packages for Spa/Beauty and Film/TV industries, and a standalone In-Depth HR Audit. Services support all 50 U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• Dedicated Sr. HR Generalist (2-150 employees tier) Subscription-based HR outsourcing tier for U.S. small businesses with 2-150 employees, providing a dedicated senior HR Generalist who delivers HR policy development, compliance support, employer onboarding and terminations, expert HR guidance, and a comprehensive HR audit.
• Dedicated HR Manager (500-1000 employees tier) Subscription-based HR outsourcing tier for U.S. mid-sized businesses with 500-1,000 employees, providing a dedicated HR Manager for full-service HR management, policy crafting, and compliance maintenance.
• Dedicated HR Director (1000-5000 employees tier) Subscription-based HR outsourcing tier for U.S. larger organizations with 1,000-5,000 employees, providing a dedicated HR Director for executive-level HR leadership, strategic policy development, and comprehensive compliance management.
• What now? Recruitment! (multicultural recruitment) Multicultural recruitment agency founded in 2014, specializing in diversity-focused hiring with emphasis on female and minority candidates. Services include CV advice, interview preparation, salary negotiation, and placement in temporary and permanent roles across New York City and New York State.
• Spa & Beauty COVID-19 Compliance Packages COVID-19 compliance training and prevention plan services for spa, salon, and barbershop businesses, including onsite and virtual training, customized written prevention plans, and state-required disinfecting protocols.
• Film/TV COVID-19 Compliance Services COVID-19 health and safety guidelines and procedures for TV and film production, including risk assessment, crew physical separation protocols, self-screening, PPE implementation, and travel procedures.
• Sexual Harassment Training Online interactive anti-sexual harassment training covering NY State and NYC law requirements. Available in English, Spanish, and French with 20-minute courses including voice-over, quizzes, and policy templates.
• Diversity & Inclusion Services Strategic diversity and inclusion consulting including driving engagement, countering workplace bias, fostering inclusive climate, workplace disability inclusion, autism at work programs, and coaching culture development.
• COVID-19 HR Brief for Small Business Comprehensive COVID-19 HR support including sick leave policy guidance, remote work policy development, employee return-to-work surveys, and coronavirus-related compliance resources.
• In-Depth HR Audit One-time comprehensive HR audit service priced at $1,000 to $2,500 depending on company size tier, providing detailed assessment of HR policies, compliance status, and operational gaps.

Quantifiable outcome

• Transforms existing office manager or assistant into full HR/Payroll/Benefits/Labor Law expert
• +1 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Human Resources Administration (HRA)minorOthersHRA listed as a partner/client organization. Nature of relationship unclear from available sources.
• STRAND BookstoreminorOthersSTRAND iconic bookstore in NYC listed as a partner/client organization.
• Bloomberg's NYC Business SolutionminorOthersNYC Business Solutions (Hire NYC) program listed as a partner/client relationship.
• Tiffany Morrell / Covid Compliance ProducersminorStrategic or Co-development PartnerTiffany Morrell, Writer/Producer with experience at HBO, Showtime, VH1, BET, Netflix, ABC, launched Covid Compliance Producers division. Partnered with What Now HR for TV/Film COVID compliance services.
• Christina Regan / Create Her ConsultingminorStrategic or Co-development PartnerChristina Regan, operator of Create Her consulting with 10+ years sales/marketing experience in corporate and dermatology, partnered with What Now HR for spa & beauty COVID compliance consulting.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Insperity: Insperity is a PEO providing full-service HR outsourcing to small and mid-sized businesses—a directly comparable outsourced HR model, though at meaningfully larger scale.
• TriNet: TriNet is a PEO serving SMBs with HR outsourcing, benefits administration, and compliance support, competing for the same mid-market customer segment as What Now HR.
• Justworks: Justworks is a PEO offering payroll, benefits, and HR support to SMBs—directly competing with What Now HR for outsourced HR spend, with a more tech-enabled and broader service bundle.
• Bambee: Bambee provides dedicated HR managers to small businesses on a flat monthly subscription, nearly identical in model, target customer (US SMBs), and value proposition to What Now HR's tiered offering.
• Gusto: Gusto provides payroll, benefits, and HR tools targeted at small businesses, overlapping with What Now HR's SMB HR outsourcing value proposition via a self-serve SaaS model.
• Zenefits: Zenefits offers a SaaS HR, benefits, and compliance platform targeting SMBs, competing with What Now HR for the same outsourced HR budget via technology rather than dedicated consultants.
• Rippling: Rippling offers a unified HR, payroll, IT, and finance platform for SMB and mid-market employers, competing with What Now HR's outsourced HR and compliance value proposition via integrated software.
• Sequoia (One): Sequoia/One provides PEO services to SMBs including HR, payroll, and benefits—an outsourced HR model directly comparable to What Now HR's subscription offerings.

Broad incumbents

• Paychex: Paychex provides payroll, HR, and benefits solutions to SMBs and mid-market employers—adjacent to What Now HR's HR outsourcing focus but with a much broader, more established product suite.
• ADP TotalSource: ADP TotalSource is the PEO division of ADP, offering comprehensive HR outsourcing to SMBs—overlapping in service category with What Now HR but as part of ADP's much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/whatnowhr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about What Now HR