Permanently Unique Group Limited

What Permanently Unique Group Limited does

Permanently Unique Group Limited is a privately funded international hospitality group headquartered in Manchester, operating eight premium restaurant sites across the UK and Dubai under three distinct concept brands: Tattu (Contemporary Modern Asian cuisine), Fenix (Modern Greek-Mediterranean with live charcoal flame cooking), and Louis (Italian American dining with live music). Founded in 2015 by Adam Jones and Drew Jones with the launch of Tattu Manchester, the group has expanded through regional UK openings (Leeds, Birmingham, Edinburgh, London), three concept launches, and its first international site at Ciel Tower Dubai in 2025, followed by Fenix Mayfair in 2026. The group's core offering is design-led, culturally immersive dining targeted at affluent consumers and experience-seekers, differentiated through strong organic social media reach (1.3m+ group followers) and prime real estate locations.

The business operates a single revenue model built on premium in-person dining across owned and operated restaurants, with bookings handled through the SevenRooms reservation platform and supplemented by private events, venue hire, and live entertainment programming (notably the Louis Supper Club on Friday and Saturday nights). Menu pricing is not publicly disclosed at group level, but the group is positioned at the premium/luxury price point, as evidenced by press references to £30 pasta at Louis Manchester. Distribution is exclusively through owned physical sites, with eight locations currently trading and recent additions at Piccadilly Mayfair and Ciel Tower Dubai representing trophy-asset expansion into London's and Dubai's most premium submarkets.

For 2026 the group forecasts approximately $100 million in revenue with 25%+ site-level EBITDA, serving more than one million annual visitors and maintaining a customer database of over 100,000 contacts. The group is led day-to-day by CEO Dan Purnell alongside a founder-led ownership structure; senior hires include a Global Head of Culinary and a UK Head of Operations managing the eight-site estate. Recognition as a Sunday Times Best Place to Work in 2024 and 2025, together with press coverage in The Guardian, Forbes, and Manchester Evening News, indicates an established consumer brand position rather than an early-stage venture.

Name

Permanently Unique Group Limited

Legal name

Permanently Unique Group Limited

Website

https://permanentlyunique.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Permanently Unique Group Limited is a privately funded Manchester-based hospitality group operating eight premium restaurant sites in the UK and Dubai across three concepts: Tattu (Asian fusion), Fenix (Greek-Mediterranean), and Louis (Italian American with live music). It serves affluent experience-seeking diners, forecasts $100m revenue in 2026, and serves over one million visitors annually.

Ownership category

akta.pro rank

Product category

Premium Hospitality and Dining

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFACAK

Special Occasion & Destination Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Premium dining
• Hospitality concepts
• Contemporary restaurants
• Experiential dining
• Restaurant group

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Restaurant dining (Food & Beverage): Revenue from three premium restaurant concepts — Tattu (Chinese/Japanese fusion), Fenix (Greek-Mediterranean), and Louis (Italian American) — operating across eight sites in the UK and Dubai. Guests pay for dining experiences including live music (Louis), private events, and venue hire.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Permanently Unique Group operates eight premium restaurant sites across the UK and Dubai under three branded concepts: Tattu (contemporary Chinese/Japanese fusion), Fenix (modern Greek-Mediterranean with live charcoal flame cooking), and Louis (Italian American dining with live music). The group generates revenue through dine-in service, private events, and venue hire at prime city-centre locations.

Product overview

Permanently Unique Group Limited operates as an international privately funded hospitality business with three distinct premium restaurant concepts across the UK and Dubai. The portfolio comprises Tattu (flagship contemporary Asian fusion brand with 5 UK locations and Dubai expansion), Fenix (modern Greek-Mediterranean concept with live charcoal flame cooking), and Louis (Italian American dining and live music experience inspired by 1950s New York). The group operates eight sites total, generating approximately $100 million in revenue with 25%+ EBITDA and serving over 1 million visitors annually. The three concepts function as separate branded restaurant experiences unified under the group's hospitality management.

Differentiator

Problem solved

Functional benefit

Brands

• Tattu: Contemporary Modern Asian cuisine / premium Chinese fusion restaurant. The Group's premier concept operating five locations in key UK cities, recognised for innovative cuisine and strong organic social influence with over 1 million followers.
• Fenix
• Louis

Products and services

• Tattu A world-renowned premium contemporary Chinese and Japanese fusion restaurant concept operating across five UK cities and Dubai, fusing traditional flavours with modern cooking methods and innovation. Targets diners seeking immersive, design-led Asian cuisine with over 1 million social media followers.
• Fenix A modern Greek-Mediterranean dining concept built around the mythical firebird theme, featuring dramatic interiors and live charcoal flame cooking to transport guests on a culinary adventure through ancient Greece. Targets diners seeking immersive Mediterranean cuisine with theatrical presentation.
• Louis

Quantifiable outcome

• 1m+ annual visitors
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered flagship and core.

• Meili VodkaflagshipGTM or Marketing Partner · 6 February 2026Meili Vodka, the spirits brand co-founded by actor Jason Momoa, secured a permanent brand partnership with hospitality group Permanently Unique across its Manchester venues including Fenix, Louis, and Tattu. The partnership was aligned to Momoa's arrival for his film 'The Wrecking Crew' premiere in Manchester and forms part of a wider UK launch for Meili Vodka in 2026. The partnership was announced in February 2026.
• We Are IndigocoreGTM or Marketing Partner · 6 February 2026Meili Vodka appointed Manchester agency We Are Indigo to lead its UK launch. While this partnership technically sits between Meili Vodka and We Are Indigo, it also directly involves Permanently Unique as the venue partner for the Manchester activation, making it a co-marketing relationship across the Permanently Unique estate.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hawksmoor: Premium UK steakhouse and restaurant group operating multiple sites across London, Manchester, Edinburgh, and other UK cities. Comparable as a high-end, design-forward dining group scaling a single premium concept across UK gateway cities with strong employer brand and critical acclaim.
• Nobu Restaurants: Global premium Japanese fusion restaurant brand operating in major cities worldwide. Directly comparable to Tattu's Asian fusion positioning, with international flagship rollouts, premium pricing, and a celebrity/brand-led experiential dining concept.
• Dishoom: Premium Indian-inspired restaurant group with multiple sites across UK cities. Comparable concept-multiplication playbook: takes a single, culturally-anchored, design-led dining format and scales it across UK cities with strong organic social and critical acclaim.
• The Ivy Collection (Richard Caring): UK premium restaurant group (The Ivy, Sexy Fish, Scott's, J Sheekey) operating multiple destination dining brands in London and select international markets. Closely comparable multi-concept premium dining model targeting affluent diners and experience seekers.
• Corbin & King (The Wolseley Hospitality Group): UK premium restaurant group operating The Wolseley, Brasserie Zédel, The Delaunay, and Colbert. Directly comparable as a multi-site premium dining group with strong brand identities in major UK cities and a focus on experiential, design-led venues.
• Gordon Ramsay Restaurants: International premium restaurant group operating multiple full-service concepts (e.g., Restaurant Gordon Ramsay, Hell's Kitchen, Lucky Cat) globally. Comparable as a multi-concept premium dining operator scaling destination brands across the UK, US, and Asia.
• D&D London: Multi-concept premium UK restaurant group operating a portfolio of destination dining venues (e.g., Bluebird, Le Pont de la Tour, Skylon) in London and other cities. Closely comparable business model: multiple branded full-service premium concepts in prime city locations targeting affluent diners.
• Gaucho (M Restaurants): UK premium steakhouse and restaurant group operating multiple sites across London and other cities. Comparable as a high-end, design-forward multi-site restaurant group targeting affluent UK diners with destination dining experiences.

Broad incumbents

• Big Mamma Group: European premium restaurant group operating destination Italian dining venues across France, Spain, Italy, and the UK. Comparable as a multi-concept, design-led experiential dining operator with strong organic social presence and rapid international expansion.
• Soho House & Co. International premium hospitality group operating members' clubs with restaurants and hotels globally. Comparable as an international premium experiential hospitality operator targeting affluent consumers with destination venues in major global cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/permanently-unique-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Permanently Unique Group Limited