What Trend does

Trend Terrazzo is the US-facing brand of TREND Group S.p.A., a privately held Italian multinational founded in 2000 by Dr. Pino Bisazza and Andrea Di Giuseppe. The company manufactures engineered terrazzo surface tiles and slabs that combine post-consumer recycled glass, granite, quartz, quartzite, and pre-consumer porcelain bound with a polyester-based polymer system. Its portfolio is anchored by three collections marketed under the etherium® By E-Stone Terrazzo umbrella: Terrazzo Trend Origina® (flagship recycled blend), La Veneziana (classic Venetian aesthetic), and Trascenda® (fully customizable surfaces with mirror, mother-of-pearl, and backlit glass options). The product platform is supplied in formats up to 118 inches with 6.6mm thickness, finished in Polished or Honed variants, and certified for low silica and 72% post-consumer recycled content.

The company operates manufacturing in Sebring, Florida (8+ million sq ft annual capacity, with new equipment set to more than double output), Venice, Italy (Angelo Orsoni Furnace artisan glass foundry), and Kadi, India (Pino Bisazza Glass). Commercial and operational headquarters sit in Vicenza, Italy (Villa alle Scalette) and Miami, Florida (TREND USA, Ltd), with regional offices in Dubai, Tunbridge Wells (UK), New South Wales (Australia), and additional subsidiaries serving Russia and India. Trend Terrazzo employs more than 700 people globally.

Revenue is generated through a hybrid go-to-market combining a global franchise and dealer network (Granite Transformations, TREND Transformations showrooms plus independent distributors) with direct enterprise field sales from regional corporate offices serving commercial projects in hospitality, retail, transportation, education, automotive, media, and legal sectors. Pricing is quote-based and varies by product line, format, finish, and project scope. The company holds USGBC LEED-eligibility recognition, Declare, GREENGUARD, and NSF certifications, supporting premium positioning in sustainability-driven commercial construction procurement.

Name

Trend

Legal name

TREND USA, Ltd

Website

https://trendterrazzo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Trend Terrazzo is the US brand of TREND Group S.p.A., manufacturing engineered terrazzo tiles and slabs from recycled glass, granite, quartz, and porcelain for commercial, residential, and architectural projects worldwide through franchise, dealer, and direct enterprise sales channels.

Ownership category

akta.pro rank

Product category

Engineered Terrazzo Surfaces

NAICS

Clay Building Material and Refractories Manufacturing (327120), Clay Building Material and Refractories Manufacturing (32712), Home Centers (444110)

SIC

Concrete Products, Except Block & Brick (3272), Cut Stone & Stone Products (3281), Structural Clay Products (3250)

akta.pro primary industry

Terrazzo & Decorative Aggregate Flooring (IMADAJAF)

akta.pro secondary industries

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE), Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Engineered terrazzo tiles
• Recycled glass surfaces
• Terrazzo flooring
• Engineered stone slabs
• Surface cladding materials

Headquarters

HQ city

Sebring

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Terrazzo Tile and Slab Sales: Sale of engineered terrazzo floor tiles, wall cladding, and slabs for commercial and residential applications. Products sold through franchise network, dealers, and direct corporate sales.
2. Franchise System: Revenue from franchise operations of Granite and TREND Transformations showrooms selling and installing terrazzo products

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Trend Terrazzo manufactures and sells engineered terrazzo tiles and slabs under the etherium® By E-Stone Terrazzo brand, composed of up to 72% post-consumer recycled glass, granite, quartz, quartzite, and pre-consumer porcelain bound with a polyester-based polymer. Products are sold in standardized and large-format sizes for flooring, wall cladding, and countertops in commercial and residential applications, distributed through corporate offices, a global franchise network, and authorized dealers.

Product overview

Trend offers a unified terrazzo product ecosystem under the etherium® By E-Stone Terrazzo brand. The portfolio centers on three distinct terrazzo collections: Terrazzo Trend Origina® (flagship blend of recycled glass, granite, quartz, quartzite, and porcelain), La Veneziana (Venetian-style reproduction), and Trascenda® (fully customizable surfaces with optional backlit capabilities). Products are manufactured as engineered tiles/slabs with 6.6mm thickness, available in multiple standard sizes from 12"x12" to 118"x48" sheets, suitable for flooring, wall cladding, countertops, and high-traffic commercial applications.

Differentiator

Problem solved

Functional benefit

Brands

• Terrazzo Trend Origina®: Flagship terrazzo collection made from post-consumer recycled glass, granite, quartz, and pre-consumer porcelain.
• La Veneziana
• Trascenda®
• Metamorphosis Collection

Products and services

• etherium® By E-Stone Terrazzo Main terrazzo product line combining post-consumer recycled glass, granite, quartz, quartzite, and pre-consumer porcelain with a polyester-based binding agent. Available in multiple formats for flooring, walls, and countertops in commercial and residential applications.
• Terrazzo Trend Origina®

Quantifiable outcome

• 72% post-consumer recycled material content in terrazzo products
• +3 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered supporting, core and heritage.

• Custom Building ProductssupportingOthersApproved adhesive supplier for terrazzo tile installation. Products include EBMLITE Premium Epoxy Bonding Mortar, MegaLite RS mortar, ProLite RS mortar, and Porcelain Tile Professional Thin-Set Mortar
• LaticretesupportingOthersApproved adhesive supplier providing Latapoxy 300 Adhesive and 254R Platinum Rapid setting mortar for terrazzo installations
• MAPEIsupportingOthersApproved adhesive supplier providing GraniRapid System and Kerapoxy 410 adhesive for terrazzo installations
• Schluter SystemssupportingOthersApproved adhesive partner for use over Ditra and Kerdi Membranes with Schluter Fast-Set adhesive
• Granite TransformationscoreChannel Partner/ Reseller/ DistributorGlobal franchise network selling and installing Trend terrazzo products through Granite Transformations showrooms in US and UK markets
• TREND TransformationscoreChannel Partner/ Reseller/ DistributorFranchise system for terrazzo product sales and installation globally under TREND Transformations brand
• Angelo Orsoni FurnaceheritageStrategic or Co-development PartnerCenturies-old Venetian glass foundry providing traditional mosaic manufacturing for specialty artisan products including gold leaf Aureo and hand-cut enamel

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Shaw Industries: US flooring giant (Berkshire Hathaway) with broad hard and soft surface portfolios, including commercial tile and stone products that compete for the same specification opportunities as Trend.
• Florim: Large Italian manufacturer of porcelain and ceramic tiles and slabs for architectural surfaces — directly comparable technology base (large-format engineered porcelain) and premium commercial positioning to Trend.
• Mohawk Industries: Largest US flooring manufacturer with broad carpet, tile, laminate, and stone portfolios. Competes with Trend on commercial surfacing but at vastly greater scale across multiple categories.

Direct peers

• Agglotech: Italian manufacturer of architectural terrazzo blocks and slabs made from recycled aggregates — the closest direct competitor to Trend's recycled-content engineered terrazzo, especially in European commercial projects.
• MSI (M S International): Major distributor and manufacturer of natural stone, quartz, and tile surfaces including terrazzo-look products, serving the same commercial flooring/cladding specification market as Trend.
• Caesarstone: Leading engineered quartz surface manufacturer serving kitchens, bathrooms, and commercial interiors — a direct competitive comparable for Trend's engineered stone/terrazzo slab offering.
• Cambria: US-based engineered quartz surface producer serving residential and commercial customers through a direct dealer network — comparable in premium positioning, surface format, and channel structure to Trend.
• Cosentino (Silestone / Dekton): Global manufacturer of engineered quartz (Silestone) and ultracompact surfaces (Dekton) for countertops, flooring, and cladding — directly competing with Trend in decorative engineered surfaces for commercial and residential projects.

Peers

• Concord Terrazzo Company:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trend