What trend transformations does

TREND Transformations, legally Rocksolid Granit (USA), Inc., is a Florida-incorporated home and commercial renovation franchisor headquartered in Miami with manufacturing operations in Sebring, FL. Founded in 1996, the company sells and installs proprietary etherium® By E-Stone engineered stone surfaces through independently operated franchise locations across the United States and Canada, and serves commercial customers through a dedicated enterprise sales team. Service offerings span countertop and surface installation, cabinet refacing under the MillWURK™ Cabinetry line, mosaic tile backsplashes, and full kitchen and bathroom renovations for residential and commercial customers.

The company's core technology is the etherium® By E-Stone engineered stone platform, in which proprietary ForeverSeal® polymer resin is infused to produce nonporous, heat-, stain-, scratch-, mold-, and mildew-resistant surfaces. Surfaces are manufactured under centralized quality control in Sebring, FL and installed using a proprietary overlay method that fits directly over existing countertops, eliminating demolition and enabling installations in as little as one day. Select product lines incorporate licensed Microban® 24/7 antimicrobial technology, and recycled glass collections contain up to 72% post-consumer glass. The portfolio spans Quartz, Classic Marble, Concrete (Trascenda), Recycled Glass (Origina & Sparkling), and Granite collections, supported by NSF 51, GREENGUARD, Declare, and LEED-contributing certifications.

The business operates on a franchise-royalty-plus-manufacturing model. Revenue is generated from one-time countertop and surface sales and installation, professional cabinet-refacing and mosaic-tile services at the franchise level, and licensing/royalty streams paid by franchisees to the parent for brand, product, and operational support. Pricing is quote-based and determined store-by-store, with disclosed average gross sales of $1.54 million per single-territory franchise. Commercial revenue is sourced across education, hospitality, food and beverage, healthcare, automotive, transportation, government, and military end markets. Ownership sits with parent entities TREND Group SPA and Tessina Holdings PTY. LTD., and the company has reported over 1.5 million renovations completed globally since founding.

Name

trend transformations

Legal name

Rocksolid Granit (USA), Inc.

Website

https://trend-transformations.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

TREND Transformations (Rocksolid Granit (USA), Inc.) is a Florida-based franchisor that manufactures proprietary etherium® By E-Stone engineered stone surfaces and installs them across U.S. and Canadian franchise locations, serving residential homeowners and commercial customers with one-day overlay kitchen, bath, and surface renovations.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Cut Stone and Stone Product Manufacturing (327991), Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Kitchen Permitting, Design & Project Management (HSAPAAAK)

akta.pro secondary industries

Tile & Stone Flooring Installation (HSAPAGAE), Cabinet Installation (New & Replacement) (HSAPAIAC), Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

Keywords

• Kitchen remodeling
• Bathroom renovation
• Engineered stone surfaces
• Cabinet refacing
• Overlay countertops

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Countertop and Surface Sales & Installation: Sale and professional installation of etherium® By E-Stone engineered stone surfaces including granite, quartz, recycled glass, concrete, and marble-look finishes. Installation is performed by certified teams at customer locations.
2. Cabinet Refacing Services: Budget-friendly cabinet refacing by applying new door fronts and veneer over existing cabinet boxes, saving time and money compared to full replacements. Includes MillWURK™ Cabinetry premium cabinet line.
3. Mosaic Tile Installation: Design and installation of custom mosaic tile backsplashes and decorative wall surfaces that complement countertops, adding visual texture and elegance to spaces.
4. Franchise Fees and Royalty Revenue: The company grows through franchising, with independently operated franchise locations. Each franchisee pays fees to join the network and ongoing royalties for brand and operational support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

TREND Transformations manufactures and installs proprietary etherium® By E-Stone engineered stone surfaces (quartz, granite, marble-look, concrete-look, recycled glass) for kitchen, bathroom, and commercial applications using an overlay installation method that fits directly over existing surfaces without demolition. The company also sells and installs MillWURK™ Cabinetry and mosaic tile backsplashes, and delivers full kitchen and bath renovation services through a franchise network of independently operated locations across the United States and Canada, with a separate commercial sales team for large-scale enterprise projects.

Product overview

TREND Transformations (operated by RockSolid Granit) offers a unified home renovation platform centered on proprietary etherium® By E-Stone engineered stone surfaces. The core product line spans multiple material collections (Classic Marble, Quartz, Recycled Glass, Granite, Concrete) unified by ForeverSeal technology and Microban antimicrobial protection. These surfaces are complemented by MillWURK™ Cabinetry (premium cabinet refacing), mosaic tile installations, and full-service kitchen/bathroom remodeling. The company serves both residential and commercial segments through an overlay installation process requiring minimal demolition, with proprietary 3D design tools enabling customer visualization. The portfolio includes both surface product lines and installation services, all backed by lifetime limited warranties for residential use.

Differentiator

Problem solved

Functional benefit

Brands

• etherium® By E-Stone: Proprietary engineered stone surface product line featuring granite, quartz, marble, and recycled glass options with ForeverSeal® technology and Microban® antimicrobial protection.
• MillWURK™ Cabinetry
• ForeverSeal®

Products and services

• etherium® By E-Stone Engineered Stone Surfaces Proprietary engineered stone surface line available in quartz, marble-look, granite, concrete-look, and recycled glass variants. Features ForeverSeal® polymer resin for heat, stain, scratch, mold, and mildew resistance and built-in Microban 24/7 antimicrobial protection. Sold and installed for residential and commercial countertops and surfaces.
• Classic Marble Collection Engineered stone surfaces replicating natural marble aesthetics (Calacatta, Statuario, Carrara, Arabescato, Bianco Dolomite, Imperial Blue, Imperial Ivory, Terra, Alpine Mist, Rivulet) with superior durability and stain resistance compared to natural stone. Designed for residential and commercial countertop and surface installations.
• Quartz Collection Nonporous quartz surfaces engineered for moisture resistance and durability, suitable for bathroom vanities and shower applications. Includes King Ivory, Perla Bianca, Pietra Serena, and Super Bianco Plus variants.
• Concrete Collection (Trascenda) Engineered quartz surfaces with authentic concrete aesthetics, offering an industrial look without the sealing and maintenance requirements of traditional concrete. Includes Portland Silver, Portland White, and Sandstorm options.
• Recycled Glass Collection (Origina & Sparkling) Sustainable engineered surfaces crafted from up to 72% post-consumer recycled glass (beer bottles, liquor bottles, and other reclaimed materials) combined with quartz. Includes Ice Gold, Royal Ivory, White, White Star, Polar Ice, and Sparkling Black variants.
• Granite Collection Premium engineered granite countertop surfaces with proprietary ForeverSeal® technology for nonporous, stain-resistant performance. Includes Perla di Modena and Bianco Modena options.
• Mosaic Tiles Custom mosaic tile backsplashes and wall installations in Liberty, Metropolis, Subway, and Mix Plaza collections, designed to complement etherium® By E-Stone countertops and add visual texture to kitchens and bathrooms.
• MillWURK™ Cabinetry Premium American-made cabinet line featuring consistent in-house manufacturing quality, soft-close doors and drawers as standard, high-grade materials, and extensive customization options. Sold alongside cabinet refacing services as part of kitchen and bath renovations.
• Cabinet Refacing Service Budget-friendly cabinet refresh service that applies new MillWURK™ door fronts and veneer over existing cabinet boxes, saving time and cost compared to full cabinet replacement while transforming the kitchen's appearance.
• Kitchen Remodeling Service Complete kitchen renovation service combining countertop installation, cabinet refacing, and mosaic tile backsplash work, typically completed in as little as one day with minimal-to-no demolition. Sold through franchise locations to residential homeowners.
• Bathroom Remodeling Service Full bathroom renovation service covering vanities, floors, walls, shower stalls, and tub surrounds using etherium® By E-Stone engineered surfaces, delivered with the same overlay, minimal-demolition installation approach used in kitchens.
• Commercial Remodeling Service Surface renovation solutions for commercial applications including floors, walls, countertops, and facades. Sold and project-managed by dedicated commercial sales teams serving bars, restaurants, schools, hotels, medical facilities, government buildings, transportation hubs, automotive dealerships, and other commercial properties nationwide.

Quantifiable outcome

• Overlays with durable stone and updated cabinetry can add thousands of dollars to home resale value
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered parent company, core, minor and affiliated entity.

• TREND Groupparent companyOthersParent company of Rocksolid Granit (USA), Inc. TREND Group SPA is the ultimate parent company along with Tessina Holdings PTY. LTD. The partnership provides corporate governance and ownership structure for the Granite and TREND Transformations brand.
• Tessina Holdings PTY. LTD.parent companyOthersParent company alongside TREND Group SPA providing corporate ownership structure for the global Granite and TREND Transformations network.
• Garage TransformationscoreStrategic or Co-development PartnerRelated brand under the same corporate umbrella offering garage remodeling services. Allows homeowners to extend renovation services beyond kitchens and bathrooms to the garage space.
• TREND TerrazzominorStrategic or Co-development PartnerRelated brand offering terrazzo products and services, part of the broader TREND Group ecosystem of surface and renovation brands.
• OrsoniminorStrategic or Co-development PartnerRelated brand in the TREND Group portfolio, adding to the ecosystem of surface renovation and design brands available through the franchise network.
• Microban InternationalcoreTechnology or IntegrationLicensed integration partner for Microban® 24/7 antimicrobial technology built into etherium® By E-Stone countertops. This is the only engineered stone countertop with built-in Microban protection, providing continuous antimicrobial protection throughout the product's lifetime.
• TREND USA Ltd.affiliated entityOthersAffiliated company referenced in the Privacy Policy alongside parent companies TREND Group SPA and Tessina Holdings PTY. LTD.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MSI (M S International): MSI is a major national distributor and manufacturer of countertops including quartz, granite, and porcelain surfaces, competing with TREND on product breadth and dealer/distributor reach.
• Cambria: Cambria is a leading US-based manufacturer of engineered quartz surfaces for countertops, directly comparable to TREND's etherium® By E-Stone product line in material, customer segment, and design-led premium positioning.
• Caesarstone: Caesarstone is one of the largest global manufacturers of engineered quartz surfaces, competing head-to-head with TREND's Quartz Collection in residential and commercial kitchen/bath applications.
• Cosentino (Silestone): Cosentino's Silestone and Dekton brands are direct competitors in engineered stone and ultra-compact surfaces, serving the same residential and commercial kitchen/bath remodeling customers as TREND Transformations.
• Corian Design (DuPont): Corian Design offers solid surface countertops targeting the same residential kitchen/bath and commercial interior segments, competing with TREND's non-porous engineered stone on durability and aesthetic positioning.
• Re-Bath: Re-Bath is a US franchise network specializing in bathroom remodeling with proprietary surface and overlay products, directly comparable to TREND's franchise model and bathroom renovation services.
• Bath Fitter: Bath Fitter is a franchise-based bathroom renovation company using proprietary acrylic overlays installed over existing fixtures, mirroring TREND's overlay-over-existing-surface approach in the bath segment.
• Kitchen Tune-Up: Kitchen Tune-Up is a national franchise offering kitchen remodeling services including cabinet refacing and surface updates, directly comparable to TREND's cabinet refacing and kitchen renovation offerings.

Broad incumbents

• Home Depot Home Services: Home Depot is a broad incumbent offering kitchen and bath remodeling services through its national store footprint and installed services program, overlapping TREND's customer base and product categories at scale.
• IKEA Kitchen Services: IKEA offers modular kitchen design and installation services with proprietary countertop surfaces, competing with TREND on accessible, design-forward kitchen renovation for homeowners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/granite_trans
• YouTubeyoutube.com/granitetransformations
• Facebookfacebook.com/TRENDTransformations
• LinkedInlinkedin.com/company/trend-transformations-of-sarasota
• Instagraminstagram.com/granite_transformations

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about trend transformations