What NuPlace does

NuPlace Ltd is a private residential property company wholly owned by Telford & Wrekin Council, established to develop, manage, and let high-quality rental housing within the Telford & Wrekin borough in the West Midlands, England. Founded in 2015 and operating with 11–50 employees, NuPlace has built a portfolio across at least nine developments including Wild Walk Donnington, Southwater Way Malinslee, Snedshill Phase 2, Pool View Randlay, Woodland Walk Madeley, The Oaklands Dawley, Miners Walk Madeley, Blossom Walk Hadley, Springfields Newport, Coppice Court Snedshill, Rowan View Snedshill, and The College Wellington, housing more than 1,000 residents. The portfolio emphasises sustainable, low-carbon construction, with standard features including solar PV panels, electric vehicle charging points, Waste Water Heat Recovery Systems, and—most notably—18 pilot homes at Wild Walk built to the UK Future Homes Standard three years ahead of government targets, using modern methods of construction (MMC), electric heating, and battery storage.

The underlying technology is centred on sustainable housing construction rather than digital platforms: NuPlace deploys MMC, upgraded building fabric exceeding current UK building regulations, PV diverters that use surplus solar electricity to heat water, and accessible-design adaptations for wheelchair users. The company operates a direct-to-consumer rental model in which tenants search and apply through NuPlace's own property portal (apps.telford.gov.uk/nuplace) and a parallel Zoopla listing, then proceed through a sales-led application workflow that includes affordability and credit checks, a £110 holding fee, and deposits equivalent to five weeks' rent. Priority is given to key workers in essential public service roles (MOD, NHS, Police, Fire, and teaching), and 18 specialist accessible homes have been delivered for wheelchair and mobility-impaired tenants.

NuPlace generates revenue through recurring monthly rental payments: one-bedroom properties capped at £500 per month, with two-, three-, and four-bedroom homes ranging from £600 to £1,500 per month. The company raises no external capital or venture funding, instead functioning as a municipal housing vehicle backed by its parent council, which provides brownfield land access, public co-funding (e.g., the Marches LEP £7.685m Stronger Communities package supporting Wild Walk enabling works), and alignment with the council's wider Housing Strategy. Major development partners include Lovell Partnerships (national housebuilder), Wrekin Housing Group (housing association with a separate £170m, 1,400-home regional programme), and whg (Midlands landlord), through which NuPlace participates in mixed-tenure schemes while retaining its private-rental niche.

Name

NuPlace

Legal name

Nuplace Ltd

Website

https://nuplace.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wholly owned by Telford & Wrekin Council, NuPlace develops and lets private rental homes across nine sites in the West Midlands, serving over 1,000 residents through sustainable, low-carbon builds featuring solar PV, EV charging, and Future Homes Standard construction.

Ownership category

akta.pro rank

Product category

Residential Property Rental

NAICS

Lessors of Residential Buildings and Dwellings (53111)

akta.pro primary industry

Corporate Extended-Stay Housing (Relocation & Project-Based) (THAMAFAA)

akta.pro secondary industry

Single-Family Homes (Standalone Houses) (THAMAAAA)

Keywords

• Private rental housing
• Residential property management
• Sustainable housing construction
• Council housing development
• Municipal housing rental

Headquarters

HQ city

Telford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Private Rental Income: NuPlace generates revenue through private rental payments from tenants. Properties are available for private rent only at market rates, with monthly rental payments forming the primary revenue stream. Tenants pay deposits equivalent to five weeks rent and monthly rent.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

NuPlace is a wholly owned housing company of Telford & Wrekin Council that builds, manages, and rents residential properties across the Telford & Wrekin borough. The company provides private rental housing through multiple sustainable developments ranging from 1 to 4 bedroom homes, with priority access for key workers and specialist accessible homes for disabled tenants.

Product overview

NuPlace is Telford & Wrekin Council's wholly owned housing company offering private rental housing across multiple developments in the Telford & Wrekin area. The company operates a unified private rental housing service, providing sustainable modern properties ranging from 1 to 4 bedrooms across developments including Wild Walk Donnington, Southwater Way Malinslee, The College Wellington, Pool View, Woodland Walk, The Oaklands, Miners Walk, Blossom Walk, Springfields Newport, Coppice Court, Snedshill Phase 2, Rowan View, and Maple Fields. NuPlace also provides specialist accessible homes and sustainable features including solar PV technology, electric car charging points, and Future Homes Standard pilot properties. The portfolio includes various named house types (Elm, Harley, Weston, Kedington, Ringwood, Westwood, Manswood, Appleby, and others) across its developments, all offered exclusively for private rent.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Rental Housing NuPlace offers private rental housing through multiple developments across Telford & Wrekin, providing sustainable modern homes ranging from 1 to 4 bedrooms for private rent at market rates, with priority given to key workers and specialist accessible homes for wheelchair users.
• Wild Walk Donnington A mixed tenure housing development in Donnington bringing forward 329 new homes, with NuPlace providing 66 homes for private rent, including 18 Future Homes Standard pilot homes and 18 specialist accessible properties for wheelchair users.
• Southwater Way Malinslee A sustainable development in Malinslee featuring 46 new homes ranging from 1 to 4 bedrooms, the first NuPlace site to benefit from solar panels and electric car charging points as standard.
• The College Wellington Development in Wellington featuring The College inn, offering private rental properties to tenants in the Telford & Wrekin area.
• Pool View Randlay Residential development in Randlay offering various house types including Lynton, Kenton, Dartington, Dalwood, and Abbey Wood for private rent.
• Woodland Walk Madeley Residential development in Madeley with multiple house types including Abbey Wood, Addingrove, Astwood, Dalwood, Dartington, Hopwood, Kenton, Lynton, and Ringwood.
• The Oaklands Dawley

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lovell Partnerships LtdcoreStrategic or Co-development Partner · 25 February 2022Leading national developer Lovell is partnered with Telford & Wrekin Council, NuPlace Ltd, and Wrekin Housing Group to deliver the Wild Walk development of 329 new homes on a 14.85ha brownfield site. Lovell is contributing 77 homes for open market sale as part of this mixed tenure development.
• Wrekin Housing GroupcoreStrategic or Co-development Partner · 25 February 2022Housing Association Wrekin Housing Group is contributing 186 affordable homes to the Wild Walk development, including 20 retirement apartments, a 76-apartment extra care scheme for over 55s, and additional homes for affordable rent or Rent to Buy scheme. This forms part of their £170m development programme delivering 1,400 new homes across Telford & Wrekin.
• whg (Midlands' landlord)minorStrategic or Co-development PartnerMidlands' landlord whg is delivering 39 additional homes at Snedshill Phase 2 development, providing a mix of properties for affordable rent and shared ownership alongside NuPlace's 37 homes for private rent.
• Telford & Wrekin CouncilcoreStrategic or Co-development PartnerTelford & Wrekin Council is the parent authority and sole shareholder of NuPlace Ltd. The council initiates regeneration projects and partners with NuPlace, Lovell, and Wrekin Housing Group to deliver housing developments aligned with the council's Housing Strategy.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• whg (Walsall Housing Group): Midlands-based housing association and direct partner delivering 39 homes at Snedshill Phase 2 alongside NuPlace. Comparable as a regional housing association and landlord operating across the West Midlands with affordable and shared ownership housing models.
• Wrekin Housing Group: Strategic development partner of NuPlace at Wild Walk (186 affordable homes) operating a £170m programme delivering 1,400 new homes across Telford & Wrekin. Directly comparable as a regional housing association building and managing residential property in the same geography with similar mixed-tenure model.
• Get Living: UK build-to-rent operator with major purpose-built residential rental schemes (East Village, Elephant Central). Comparable as a large-scale operator of whole-home private rental developments, though at much larger scale and concentrated in London rather than a regional focus.

Broad incumbents

• Orbit Group: Large UK housing association with 47,000+ homes providing affordable and private rental housing. Comparable as a residential landlord and developer operating across the Midlands and southern England with overlapping geographic footprint to NuPlace.
• Hyde Group: Large UK housing association with over 50,000 homes across London and the South East. Comparable as a residential landlord and developer of mixed-tenure housing including private rented homes, though at significantly larger scale.
• Peabody: One of the UK's largest housing associations with over 66,000 homes and a growing build-to-rent presence. Comparable as a large-scale residential landlord and developer, though operating at national scale across London and the South East rather than regional focus.
• Notting Hill Genesis: Major UK housing association with 66,000+ homes across London and surrounding regions. Comparable as a residential landlord and developer with similar mixed-tenure delivery model including private rent, though at much greater scale.
• L&Q: Major UK housing association and residential landlord with over 110,000 homes. Comparable as a large-scale residential rental provider and developer with shared ownership, affordable, and private rental offerings across London and southern regions.
• Clarion Housing Group: Largest UK housing association with 125,000+ homes, providing affordable and private rental housing. Comparable as a major residential landlord and developer, though operating at significantly larger national scale than NuPlace.
• A2Dominion: UK residential housing provider with 38,000+ homes for private rent, shared ownership, and affordable housing. Comparable as a market rent and affordable housing operator across London and southern England.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nuplaceTelford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuPlace