Terminus South

What Terminus South does

Terminus South is a privately held, founder-owned government relations firm headquartered in Atlanta, Georgia, that provides policy, procurement, budget, legislation, regulation, and outreach services to clients operating in the State of Georgia. The firm was founded by Jason Broce, whose 22-plus years of experience includes in-house government relations roles at Children's Healthcare of Atlanta and the Georgia Health Care Association, lending the practice deep relationships across the state's legislative, regulatory, and procurement ecosystems.

The firm is organized around six discrete service modules — policy, procurement, budget, legislation, regulation, and outreach — that allow clients to engage Terminus South on either a full-stack or point-of-need basis. Its disclosed client base is concentrated in Georgia's healthcare sector, including the Georgia Health Care Association (GHCA), AHS, and Aveanna Healthcare, with additional stated service to labor organizations and private-sector businesses in the state. The firm reports 11-50 employees and operates without disclosed institutional backing, external funding, or technology platform, making it a pure professional services practice.

The business model is a traditional consulting and lobbying retainer structure: clients pay for ongoing government relations engagement in front of Georgia state government, with revenue tied to the number and size of active engagements. There is no disclosed pricing model, contract structure, ARR, or revenue figure in the available data, and the firm has not announced any acquisitions, partnerships, funding events, or geographic expansion outside Georgia.

Name

Terminus South

Legal name

Terminus South

Website

https://terminussouth.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Terminus South is a privately held Atlanta-based government relations firm founded by Jason Broce that provides policy, procurement, budget, legislative, regulatory, and outreach services to healthcare providers, labor organizations, and private-sector businesses operating in the State of Georgia.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Government Relations Consulting Services: Professional services revenue generated through government relations consulting engagements. Services include policy advocacy, procurement facilitation, legislative coalition building, budget advisory, and regulatory guidance for clients navigating Georgia state and local government. Revenue is derived from client engagements rather than standardized product pricing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Terminus South is a privately held government relations firm based in Atlanta, Georgia that provides lobbying and advocacy services to private-sector clients seeking to influence or navigate state and local government under the Georgia Gold Dome. The firm delivers six interconnected service modules — Policy, Procurement, Budget, Legislation, Regulation, and Outreach — leveraging founder Jason Broce's 22+ years of relationships with legislative leadership, committee chairs, and members, with particular expertise in appropriations, healthcare, labor, and public safety.

Product overview

Terminus South is a government relations firm offering a unified suite of lobbying and advocacy services. The firm provides six interconnected service modules: Policy (campaign policy advising and medical/labor policy advocacy), Procurement (government contract advisory), Budget (state and local budget advisory), Legislation (coalition building for legislative passage), Regulation (regulatory advocacy), and Outreach (connecting business leaders with policymakers). These services are delivered by founder Jason Broce and staff, leveraging over twenty-two years of Georgia government relations experience in appropriations, healthcare, labor, and public safety.

Differentiator

Problem solved

Functional benefit

Products and services

• Policy Services

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Mehlman Consulting: Federal and state lobbying firm concentrated on healthcare policy — directly comparable to Terminus South's healthcare-heavy client mix and appropriations focus.
• Cornerstone Government Affairs: Mid-sized bipartisan government affairs firm providing federal and state-level lobbying, appropriations, and procurement support — directly comparable in operating model and policy verticals to Terminus South.
• Capitol Counsel: Bipartisan federal and state government relations firm with deep expertise in healthcare, labor, and tax — directly comparable in service mix and client verticals.
• Forbes Tate Partners: Bipartisan government affairs and strategic communications firm with a strong state-level lobbying practice and healthcare client base — directly comparable in service mix and vertical focus.
• The Southern Group: Atlanta-headquartered, bipartisan government affairs firm offering legislative lobbying, procurement, and regulatory advocacy across Georgia and other Southeastern states — directly overlapping Terminus South's Gold Dome service model.

Broad incumbents

• Brownstein Hyatt Farber Schreck: Large national law firm with one of the most extensive federal and state lobbying practices in the U.S., covering healthcare, labor, and appropriations — competes for high-stakes multi-state policy work similar to Terminus South's verticals.
• BGR Group: Bipartisan government relations and public affairs firm operating at federal and state levels with healthcare, tax, and trade expertise — competes for the type of large-issue advocacy engagements Terminus South delivers.
• McGuire Woods Consulting: Government relations subsidiary of McGuire Woods law firm providing multi-state lobbying, public affairs, and procurement support across healthcare, energy, and infrastructure — a broader incumbent with adjacent service lines to Terminus South.
• Troutman Pepper Strategies: Government relations and lobbying practice of national law firm Troutman Pepper Locke, offering state and federal advocacy across healthcare, financial services, and energy — competes for the same healthcare and labor clients Terminus South serves.
• Akin Gump Strauss Hauer & Feld: Global law firm with a sizeable federal and state government relations practice covering healthcare, labor, and appropriations — overlaps meaningfully with Terminus South's vertical and service footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terminus South