Red Pixel Marketing

What Red Pixel Marketing does

Red Pixel Marketing is a privately held, full-service marketing agency headquartered in Midland, Texas, serving primarily regional businesses and non-profit organizations in the West Texas / Midland-Odessa (Permian Basin) market. Founded around 2004 and led by founder Jose Gaona — an award-winning journalist with nearly 20 years of field experience — the firm employs between 1 and 10 people and has operated in the region for approximately 15 years. Its only publicly named partner/client is Classic Honda of Midland, and it does not disclose revenue, customer counts, or ownership structure.

The firm delivers services across three integrated lines: Digital Services (audience- and geo-targeted display/video ads, social media advertising, OTT TV, YouTube, SEM, PPC, business listing and reputation management, SEO, retargeted mail, and IP-targeted advertising); Full Service Marketing (social media management, media buying, market research, content creation, branding, graphic and web design, video production, photography, and copywriting); and Public Relations (crisis management, crisis management planning, external communications training, and leadership training). The firm brands its approach as 'tradigital' — combining traditional broadcast with modern digital tactics. There is no proprietary technology platform, no mobile application, and no public API; the firm delivers services directly through its small team rather than through a software product.

The business operates on a professional services revenue model with quote-based, customized pricing determined through client consultation. Go-to-market is sales-led and relationship-driven, with outreach via phone (432-894-2484), email ([email protected]), and an online contact form, targeting mid-market regional businesses and non-profits. The firm has no disclosed funding history, no institutional investors, no acquisitions or divestitures, and no public certifications or patents. Content marketing (blog, Facebook) functions as the primary top-of-funnel channel.

Name

Red Pixel Marketing

Legal name

Red Pixel Marketing

Website

https://redpixelmarketing.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Pixel Marketing is a Midland, Texas-based, privately held full-service marketing agency offering digital marketing, traditional marketing, and public relations services to regional businesses and non-profits in the West Texas / Permian Basin market.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

Video/CTV/OTT Media Buying (MPAAABAE), Brand Advertising (Broadcast/Online Commercials) (MPADAEAA)

Keywords

• Digital marketing services
• Public relations services
• Crisis management consulting
• Social media management
• Media buying services

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services: Full-service marketing agency providing digital marketing, traditional marketing, and public relations services to regional businesses in West Texas. Revenue generated through professional service engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Red Pixel Marketing is a full-service regional marketing agency providing digital marketing, full-service marketing, and public relations services to businesses in the West Texas/Midland-Odessa area. Its offerings cover display/video ads, social media advertising, OTT TV, SEM/PPC, SEO, media buying, web design, video production, branding, and crisis communications under a 'tradigital' approach that combines traditional and digital channels.

Product overview

Red Pixel Marketing is a full-service marketing agency offering three integrated service lines: Digital Services (audience-targeted and geo-targeted display/video ads, social media advertising, OTT TV, YouTube, search engine marketing, PPC, business listing management, reputation management, SEO, retargeted mail campaigns, and IP targeted advertising), Full Service Marketing (social media management, web content management, media buying, market research, content creation, branding, graphic design, web design, strategic planning, corporate video, copywriting, photography, video production, and media post analysis), and Public Relations (crisis management, crisis management plans, external communications training, and leadership training). The company operates a 'tradigital' approach combining traditional and digital advertising strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Services Digital marketing solutions including audience-targeted and geo-targeted display and video ads, social media advertising, OTT TV advertising, YouTube advertising, search engine marketing, pay-per-click, business listing management, reputation management, search engine optimization, retargeted mail campaigns, and IP targeted advertising. Sold as an integrated digital package to regional West Texas businesses seeking to launch or expand online marketing campaigns.
• Full Service Marketing Comprehensive marketing services covering social media management, web content management, media buying, market research, content creation, branding, graphic design, web design, strategic planning, corporate video, copywriting, photography, video production, and media post analysis. Delivered end-to-end to regional businesses of all sizes — 'no project is too large or too small' — under a tradigital approach combining traditional and digital tactics.
• Public Relations Public relations services led by founder Jose Gaona, including temporary crisis management, crisis management plans, external communications training dealing with crisis management and the media, and leadership training. Targeted at regional businesses that need senior-led crisis communications, media coaching, and story placement rather than ongoing marketing execution.

Quantifiable outcome

• Built the most followed Facebook page in West Texas

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Classic Honda of MidlandminorOthersFeatured partner displayed on the company partners page with logo showcase linking to classic honda of midland website. Nature of partnership appears to be client/agency relationship.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Ogilvy: Global advertising, PR, and communications agency with full-service creative, media, and PR capabilities. Comparable to Red Pixel's full-service tradigital model, but operating at vastly larger scale across global enterprise clients and offering the same digital + traditional + PR service stack.
• LocaliQ: USA Today Network's digital marketing solutions brand offering lead generation, SEO, and paid media for SMBs and regional advertisers across the U.S. Comparable to Red Pixel as a competitor for the same regional small-and-mid-business marketing budgets, but operating at much larger scale.

Direct peers

• 9thWonder: Houston-based independent full-service advertising agency with brand strategy, media, digital, and PR capabilities. Comparable to Red Pixel as a Texas-based full-service agency combining traditional and digital marketing for regional clients.
• Cardinal Digital Marketing: Atlanta-based performance digital marketing agency specializing in paid media, SEO, and programmatic for multi-location and mid-market brands. Comparable to Red Pixel's digital services line in terms of mid-market focus and paid-media buying emphasis.
• Fruition: Denver-based digital marketing agency offering SEO, paid media, web design, and content services. Comparable to Red Pixel as a similarly sized digital agency combining paid acquisition, content, and web design for regional and mid-market clients.
• The Tombras Group: Knoxville-based independent full-service advertising agency offering integrated creative, media, digital, and PR services to regional and national clients. Highly comparable to Red Pixel as a similarly sized integrated agency with a regional anchor and full-service tradigital model.
• The James Agency: Orlando-based integrated marketing, advertising, and PR agency serving consumer, B2B, and non-profit clients. Comparable to Red Pixel's mix of digital, traditional, and PR services for a regional mid-market client base.
• Hanapin Marketing: Indianapolis-based digital marketing agency specializing in paid search, paid social, and programmatic media buying. Comparable to Red Pixel's paid-media and programmatic services for mid-market clients seeking performance-driven campaigns.
• Lewis Communications: Birmingham-based integrated marketing agency providing advertising, digital, public relations, and media services. Comparable to Red Pixel as a mid-sized regional full-service agency serving business-to-business and consumer clients across multiple channels.

Emerging players

• Levitate: PR and content-focused agency with social media management capabilities serving regional and mid-market clients. Comparable to Red Pixel's PR service line, particularly the crisis management and external communications offerings led by Jose Gaona.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/RedPixelMarket
• Facebookfacebook.com/redpixelmarketing
• LinkedInlinkedin.com/company/red-pixel-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Pixel Marketing