Yurt Hideaway
Yurt Hideaway is a privately held boutique glamping business operating a single authentic Mongolian yurt on Victoria's Mornington Peninsula, serving couples and solo travelers seeking private romantic getaways and wellness retreats via direct bookings and Airbnb/Riparide.
- Company typePrivate
- Founded-
- HeadquartersMornington, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Yurt Hideaway does
Yurt Hideaway is a privately held boutique glamping accommodation business operating a single authentic 6-metre Mongolian yurt at 49 Leonard Street, Tootgarook, on the Mornington Peninsula, Victoria, Australia. The yurt is handmade in Mongolia from traditional materials (timber, sinew, horse hair rope, woollen felt, cotton, canvas) and is equipped with modern amenities including a separate bathroom, outdoor kitchenette, heating/cooling, WiFi, and 5KW solar PV grid-connect power. Founded around 2018 (ABN 93 242 796 830, Short Stay Rental registration STRA1113/18), the business is run by host Kelly and targets couples seeking romantic getaways and solo travelers pursuing wellness retreats.
The core product is private nightly accommodation at $320/night ($340 peak, 25 Dec – 27 Jan), with length-of-stay discounts of 12% (3–6 nights) and 20% (7+ nights). Revenue is augmented by two bundled travel packages — the Peninsula Hot Springs Glamping package (from $570) and the Secret Picnic Adventure package ($850–$900) — and by a menu of optional add-ons including private yoga classes, couples massage, breakfast boxes, sparkling wine, flowers, and late checkout. A secondary offering is the Workshop & Wellness Space Hire, a geodesic dome venue available to yoga teachers, coaches, and creatives.
The go-to-market is direct-to-consumer via the yurthideaway.com.au website (Stripe payments, Superhog identity verification, Tawk.to live chat), supplemented by third-party listings on Airbnb (6+ years, 4.97 stars) and Riparide (100% recommended). The property holds a 91% score on Ecotourism Australia's Strive 4 Sustainability Scorecard and operates a one-tree-per-booking planting program with Fifteen Trees. Distribution is domestic-only, with no app, no public financials, no institutional funding, and a single physical revenue-generating asset.
Yurt Hideaway firmographics
Firmographics- Name
- Yurt Hideaway
- Legal name
- Yurt Hideaway (ABN: 93 242 796 830)
- Website
- https://yurthideaway.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yurt Hideaway is a privately held boutique glamping business operating a single authentic Mongolian yurt on Victoria's Mornington Peninsula, serving couples and solo travelers seeking private romantic getaways and wellness retreats via direct bookings and Airbnb/Riparide.
- Ownership category
- akta.pro rank
Yurt Hideaway industry classification
Industry- Product category
- Boutique Glamping Accommodation
- NAICS
- Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Yurts, Tipis & Nomadic Tents (THAMADAD)
- akta.pro secondary industry
- Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI)
Keywords
Where Yurt Hideaway is headquartered
LocationHeadquarters
- HQ city
- Mornington
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Yurt Hideaway business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Short-term Accommodation: Nightly rental of private Mongolian yurt glamping accommodation. Standard rate $320/night, peak rate $340/night (25 Dec - 27 Jan). Includes length-of-stay discounts: 12% off for 3-6 nights, 20% off for 7+ nights. Two-night minimum on Friday, Saturday and peak periods. Revenue is recurring per stay with direct booking via website.
- Bespoke Travel Packages: Curated packages combining accommodation with local experiences. Hot Springs Glamping package starts at $570 for 1-2 nights for two people. Secret Picnic Adventure package (2 nights, weekday) costs $850, weekend $900. Packages include partner-provided services like hot springs passes and guided adventures.
- Additional Services (Extras): Optional add-ons booked with accommodation: Private Yoga Class ($120), 2x Peninsula Hot Springs Passes ($160), Breakfast Box ($60), Sparkling Wine ($30), Couples Massage ($310-$620), Secret Picnic Adventure ($180), Grazing Box ($65), Flowers ($180), Beach Towel Hire ($20), Late Checkout ($50), Celebration Cake (price varies). These are per-booking upsells that enhance the base accommodation purchase.
- Workshop & Wellness Space Hire: Geodesic dome studio available for hire to wellness facilitators, coaches, and creatives. Offers hourly, half-day and full-day bookings for yoga, meditation, breathwork sessions, coaching, workshops, and content creation. Booked directly via enquiry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard accommodation rate |
| Unit Pricing | Pay-as-you-go | Peak season accommodation rate |
| Subscription | Pay-as-you-go | Extended stay discount |
| Unit Pricing | Pay-as-you-go | Hot Springs Glamping Package |
| Unit Pricing | Pay-as-you-go | Secret Picnic Adventure Package |
| Unit Pricing | Pay-as-you-go | Add-on services (Extras) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Yurt Hideaway product offering
Product offeringCore offering
Yurt Hideaway operates a single boutique glamping accommodation property in Tootgarook on the Mornington Peninsula, Victoria, Australia, centred on a genuine 6-metre handmade Mongolian yurt. The business rents the private yurt (sleeping two adults) on a nightly short-term basis, with optional bundled travel packages (Peninsula Hot Springs Glamping, Secret Picnic Adventure) and add-on extras (yoga, massage, breakfast boxes, sparkling wine). A separate geodesic dome workshop venue is also offered for hire to wellness facilitators and creatives.
Product overview
Yurt Hideaway is a boutique glamping accommodation business offering a single unique stay experience centered around a genuine 6-metre Mongolian yurt. The core product is the private yurt accommodation with modern amenities including a separate bathroom and outdoor kitchenette. The business offers value-added through two themed travel packages (Peninsula Hot Springs Package and Secret Picnic Adventure Package) that bundle accommodation with curated local experiences from partner providers. Additional revenue comes from optional extras including wellness services (yoga, massage), activity passes (hot springs), and hospitality items (breakfast, wine). A secondary offering is the Workshop & Wellness Space Hire, a geodesic dome venue available for third-party facilitators to host small group sessions. All offerings are coordinated through a centralized booking system with integrated payment processing.
Differentiator
Problem solved
Functional benefit
Products and services
- Yurt Hideaway Glamping Accommodation Private boutique glamping stay in a 6-metre handmade Mongolian yurt on the Mornington Peninsula, sleeping two adults, with private garden, outdoor kitchenette, modern bathroom, heating, WiFi, and contactless self-check-in. Targets couples and solo travellers seeking a romantic or wellness retreat.
- Peninsula Hot Springs Glamping Package
Quantifiable outcome
- 91% on Ecotourism Australia's Strive 4 Sustainability Scorecard
- +4 more outcomes
Companies that use Yurt Hideaway
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Yurt Hideaway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Yurt Hideaway partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Peninsula Hot SpringscoreYurt Hideaway partners with Peninsula Hot Springs to offer bundled glamping + hot springs packages. The partnership provides guests with 2 passes to the thermal springs as part of accommodation packages, with bookings arranged on guests' behalf. The hot springs is a 5-minute drive from Yurt Hideaway, making it a natural complement to the accommodation experience.
- Wild Adventures MelbournecoreCollaboration with local eco-tourism operator for the Secret Picnic Adventure package. Wild Adventures Melbourne provides guided routes and coordinates for secluded bushwalking and picnic locations. The package combines accommodation with self-guided adventure experiences featuring no-waste reusable picnic packs.
- Fifteen TreesminorEnvironmental partnership through which Yurt Hideaway plants one native tree for each booking made. Supports regeneration of Mornington Peninsula land and wildlife corridors, including local koala populations.
- MP KoalasminorLocal environmental organization supported through the Fifteen Trees tree planting program. Yurt Hideaway's owners volunteer at MP Koalas' tree planting days.
- DenuminorMelbourne-based natural handmade bathroom products supplier. Provides large refillable containers of shampoo, conditioner, and body wash, eliminating small single-use plastic packaging.
- Madura TeaminorAustralian tea supplier providing fair trade hot chocolate and sweeteners for guest amenity kits.
- Urban BrewminorQuality ethically sourced coffee supplied in compostable pods for the guest kitchenette.
- Who Gives a CrapminorCertified B Corporation providing bamboo bathroom and kitchen paper products as part of eco-friendly amenity program.
- Seedling SoleminorSupplier of natural, biodegradable slippers for guest use during stay.
- HealthPackminorSupplier of compostable shower caps and sanitary bags for guest amenities.
- Natures Wellness MassageminorRecommended massage service provider offering couples massage as an add-on extra for guests. Therapists Anna and Sue provide therapeutic, restorative, and invigorating couples massage.
- Alex (Yoga Instructor)minorPrivate yoga instructor conducting classes at Yurt Hideaway during guest stays. Classes include traditional yogic practices of asana, pranayama, and yoga nidra, tailored to guest capabilities.
- TirtylminorZero waste cleaning product supplier supporting Yurt Hideaway's behind-the-scenes sustainability practices.
- Go For ZerominorZero waste cleaning product supplier supporting Yurt Hideaway's behind-the-scenes sustainability practices.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Yurt Hideaway competitors and assessment
Company assessmentDirect peers
- Nightfall Camp: Luxury wilderness glamping camp in Queensland's Scenic Rim offering small-scale, high-end tented accommodation for couples. Closely comparable business model: low unit count, premium nightly rates, experiential positioning, direct and OTA distribution.
- Halls Gap Lakeside Tourist Park: Victorian tourist park offering cabins and glamping-style accommodation in the Grampians. Comparable small-scale, family-operated regional tourism business with similar sustainability and nature-experience positioning.
- Paperbark Camp: Boutique glamping property in Jervis Bay, NSW offering luxury tented accommodation with on-site dining, similar in scale and positioning to Yurt Hideaway's premium eco-lodging targeting couples and short-stay leisure travelers.
Emerging players
- Tiny Away: Australian network of tiny homes and unique short-stay rentals across regional Australia. Competes for the same 'unique boutique stay' traveler demand and uses a similar small-footprint, experience-led model.
- Unyoked: Australian off-grid cabin and unique stay operator. Targets similar eco-conscious couples and solo travelers seeking digital-detox experiences, with comparable brand positioning around privacy, nature, and design-led accommodation.
Broad incumbents
- Jackalope Hotel: Design-led luxury hotel on the Mornington Peninsula. Competes for the same high-end romantic getaway and wine-region traveler, with significantly larger infrastructure and broader amenity offering.
- Lancemore Group: Victorian boutique hotel and event group operating several premium heritage properties. Operates in the same Mornington/Victorian premium leisure segment with broader portfolio scale and corporate infrastructure.
Regional players
- Alba Thermal Springs: Day-spa thermal springs on the Mornington Peninsula, directly competing for the same wellness-tourism visitors. Functions as both a competitor for guest day-spend and a potential partner for bundled packages similar to the Peninsula Hot Springs arrangement.
Others
- Peninsula Hot Springs: Australia's largest natural thermal mineral springs, located 5 minutes from Yurt Hideaway. Already a strategic package partner; also functions as an anchor destination whose visitor traffic feeds Yurt Hideaway demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Yurt Hideaway social profiles
Digital presenceYurt Hideaway compliance and trust
Trust signalCompliance3 records
Yurt Hideaway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yurt Hideaway leadership team
Management profileNumber of profiles
Profiles1 record
Yurt Hideaway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yurt Hideaway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yurt Hideaway
What does Yurt Hideaway do?
Yurt Hideaway operates a single boutique glamping accommodation property in Tootgarook on the Mornington Peninsula, Victoria, Australia, centred on a genuine 6-metre handmade Mongolian yurt. The business rents the private yurt (sleeping two adults) on a nightly short-term basis, with optional bundled travel packages (Peninsula Hot Springs Glamping, Secret Picnic Adventure) and add-on extras (yoga, massage, breakfast boxes, sparkling wine). A separate geodesic dome workshop venue is also offered for hire to wellness facilitators and creatives.
Is Yurt Hideaway a public or private company?
Yurt Hideaway is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yurt Hideaway founded?
Yurt Hideaway was founded in -1. It employs 1 to 10 people.
Where is Yurt Hideaway based?
Yurt Hideaway is headquartered in Mornington, Australia, in the Oceania region.
How does Yurt Hideaway make money?
Four revenue lines are on record. Short-term Accommodation is the primary driver. The others are bespoke Travel Packages, additional Services (Extras) and workshop & Wellness Space Hire.
Who are Yurt Hideaway's main competitors?
Direct peers on record are Nightfall Camp, Halls Gap Lakeside Tourist Park and Paperbark Camp. Emerging players are Tiny Away and Unyoked. Broad incumbents are Jackalope Hotel and Lancemore Group. Alba Thermal Springs is listed as a regional player. Peninsula Hot Springs is listed as an others.
Does Yurt Hideaway have an API?
No public API is recorded for Yurt Hideaway.
What industry is Yurt Hideaway in?
Yurt Hideaway's product category is Boutique Glamping Accommodation. Its primary akta.pro industry code is THAMADAD, Yurts, Tipis & Nomadic Tents, with a secondary code of THAJALAI, Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing). Its NAICS code is 72119 and its SIC code is 7000.