Women In Financial Services

What Women In Financial Services does

WIFS (Women In Financial Services) is a Dutch non-profit association (vereniging) founded in 2009 and headquartered in Utrecht, with the stated mission of achieving 50/50 gender balance in the Dutch financial services industry. The organization operates as a membership-based community platform serving female professionals working in Dutch banks, pension funds, insurance companies, asset managers, investment firms, and other financial institutions, as well as male allies and corporate diversity programs. It is governed by a volunteer board drawn from senior leaders at major Dutch financial institutions.

WIFS's product portfolio centers on flagship recognition and event IP, including the annual Top 50 Women in Sustainable Finance list (compiled annually since 2021, with 160+ nominations for the 2026 edition), the Allyship Awards launched in January 2026 (first ceremony held March 4, 2026 at MN in The Hague), the Dive In Festival (where WIFS is Netherlands country lead), and the Accelerate 50/50 research initiative in partnership with Deloitte producing annual empirical reports on executive board gender composition. Professional development programs include a multi-cohort Mentorship Program, a Leadership Program priced at €3,500 ex VAT per participant, and Executive Lunches for C-suite attendees. Content distribution is supported by a podcast series, monthly In Practice articles, and a newsletter. The technology footprint is a basic membership website (wifs.nl), member portal, and mobile app — there is no proprietary AI/ML, data platform, or differentiated technology layer.

Revenue is generated through four subscription and program-fee streams: individual memberships at €100/year (pro-rated to €50 after July 1); corporate memberships across three tiers (Corporate, Mid Corporate, SMEs) with fixed fees plus per-employee supplements; event fees of €75 for non-members; and the Leadership Program at €3,500 ex VAT. The organization runs entirely on volunteers — no paid headcount is disclosed — with the board consisting of senior financial sector professionals (Chantal Korteweg, formerly Director Inclusive Banking at ABN AMRO, is Chair; Indra Frishert of Dazure is Vice Chair; Henk Jansen is Treasurer and the first male board member). Distribution and visibility are anchored by a deep institutional event-host rotation across the Dutch financial sector, with partners including De Nederlandsche Bank, Achmea, PGGM, a.s.r., ING, Rabobank, Van Lanschot Kempen, Triodos Bank, plus international firms Goldman Sachs and Capital Group.

Name

Women In Financial Services

Legal name

WIFS (Women In Financial Services)

Website

https://wifs.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

WIFS is a Dutch non-profit association advancing 50/50 gender balance in the financial sector through membership programs, the Top 50 Women in Sustainable Finance list, Allyship Awards, Dive In Festival, mentorship and leadership programs, and Deloitte's Accelerate 50/50 research.

Ownership category

akta.pro rank

Product category

Professional Association & Diversity Advocacy Services

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

akta.pro secondary industry

Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)

Keywords

• Professional association services
• Women in finance networking
• Leadership development programs
• Gender diversity advocacy
• Corporate membership programs

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Membership Fees: Annual membership fee of €100 per person, with pro-rated €50 fee for joining after July 1. Direct debit payment method.
2. Corporate Membership Fees: Three tiers of corporate membership (Corporate, Mid corporate, SMEs) with fixed annual fee plus supplement based on number of registered employees.
3. Event Fees: Non-members can attend events for €75. The leadership program costs €3,500 ex VAT (€3,250 early bird).
4. Leadership Program: Leadership program investment is €3,500 ex VAT for journey including three follow-up sessions. Early bird price €3,250 ex VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

WIFS is a Dutch non-profit association (vereniging) that operates a membership-based community platform for women professionals and organizations in the Dutch financial sector, working toward 50/50 gender balance in financial services leadership. It sells individual memberships (€100/year) and three-tier corporate memberships, and delivers its impact through flagship recognition programs (annual Top 50 Women in Sustainable Finance list, Allyship Awards), a joint research initiative with Deloitte (Accelerate 50/50), professional development programs (Mentorship Program, Leadership Program), and a calendar of networking events including Executive Lunches and the Dive In Festival.

Product overview

WIFS is a networking and advocacy association for gender equality in the financial sector, offering a platform for balanced leadership through programs including the annual Top 50 Women in Sustainable Finance, Dive In Festival, Allyship Awards, Accelerate 50/50 research reports, and professional development programs (Mentorship Program and Leadership Program). The association provides personal and corporate membership tiers giving access to events, workshops, executive networking, and content series including a podcast and In Practice articles. WIFS operates entirely on volunteers and membership fees, with no technical product offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Top 50 Women in Sustainable Finance: Annual list highlighting female leaders in the Netherlands committed to sustainability within the financial sector, compiled since 2021
• Accelerate 50/50
• Allyship Awards
• Mentor Program
• Leadership Program

Products and services

• Personal Membership Individual membership offering access to WIFS annual conferences, workshops, networking events, company visits, and discounts on mentoring and leadership programs; annual fee €100 (pro-rated €50 after July 1).
• Corporate Membership Three-tier organizational membership (Corporate, Mid Corporate, SMEs) with a fixed annual fee plus a supplement per registered employee, enabling financial institutions to support the 50/50 mission and provide employees access to WIFS events and network.
• Top 50 Women in Sustainable Finance Annual recognition program compiled by a jury of industry professionals that spotlights 50 female leaders in the Netherlands making visible and impactful contributions to sustainability in the financial sector; includes an annual launch event hosted by a partner financial institution.
• Allyship Awards Recognition awards for leaders and organizations demonstrating active allyship and measurable commitment to inclusion in the Dutch financial sector, comprising the Inclusive Leadership Award and Inclusive Workfloor Award.
• Accelerate 50/50 Research Research collaboration with Deloitte examining progress and challenges in achieving gender balance in the Dutch financial services industry, producing annual research reports with event launches.
• Mentorship Program Program pairing experienced female professionals with mentees to support career growth through group sessions and individual mentoring relationships for women in the Dutch financial sector.
• Leadership Program Multi-month paid program for changemakers seeking to develop female leadership qualities, including a residential journey and follow-up sessions, focused on balancing feminine and masculine qualities in leadership; 10-14 participants per cohort.
• Dive In Festival International festival focused on diversity and inclusion in the financial sector for which WIFS serves as Netherlands country lead, organizing virtual and in-person events around themes like brave cultures and allyship.
• Executive Lunches Intimate executive-level gatherings bringing together C-suite leaders from the Dutch financial sector for discussions on inclusion and the future of finance.

Quantifiable outcome

• 7% increase in women on executive boards within the financial sector according to Accelerate 50/50 research
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• AchmeacoreStrategic or Co-development Partner · 29 September 2026Achmea hosts the Top 50 Women in Sustainable Finance 2026 launch event on September 29, 2026 in Zeist. WIFS partners with Achmea for this flagship annual event.
• RabobankcoreStrategic or Co-development Partner · 18 May 2026Rabobank Intermediair hosted the first WIFS Intermediair Event in May 2026, marking their new corporate membership and focus on connecting professionals.
• MNcoreStrategic or Co-development Partner · 4 March 2026MN hosted the first WIFS Allyship Awards ceremony in March 2026, recognizing leaders and organizations promoting inclusion in the financial sector.
• a.s.r.coreStrategic or Co-development Partner · 30 September 2025a.s.r. hosted the Top 50 Women in Sustainable Finance 2025 launch event, demonstrating their commitment to diversity and sustainable finance.
• Capital GroupcoreStrategic or Co-development Partner · 4 June 2025Capital Group co-hosted an event with WIFS on Disability, Representation and Support in June 2025. They also hosted the Top 50 Alumni Event in May 2026. The partnership focuses on inclusive leadership and bringing together financial sector professionals.
• De Nederlandsche BankcoreStrategic or Co-development Partner · 12 May 2025DNB hosted the Accelerating 50/50 event in May 2025 and the jury meeting for Top 50 Women in Sustainable Finance 2025, supporting WIFS initiatives.
• PGGMcoreStrategic or Co-development Partner · 25 September 2024PGGM hosted the Dive In festival and Top 50 Women in Sustainable Finance 2024 launch event, showing support for gender diversity in sustainable finance.
• DeloittecoreStrategic or Co-development Partner · 8 March 2024WIFS and Deloitte collaborate on the Accelerate 50/50 research initiative, producing annual reports on gender balance in the financial sector. The partnership includes joint research, report launches, and events.
• Athora NederlandminorStrategic or Co-development Partner · 1 March 2024Athora Nederland hosted the Accelerate 50/50 report launch event in March 2024.
• De VolksbankcoreStrategic or Co-development Partner · 27 September 2023De Volksbank hosted the Dive In festival 2023 main event and the Top 50 Women in Sustainable Finance 2023 launch, supporting WIFS mission.
• Goldman SachscoreStrategic or Co-development Partner · 8 March 2023Goldman Sachs hosted the Accelerate 50/50 launch event in March 2023, demonstrating leadership support for gender equality in finance.
• SER (Sociaal-Economische Raad)coreStrategic or Co-development Partner · 8 March 2023WIFS collaborates with the SER on the Accelerate 50/50 research, providing data and insights on gender equality in the financial sector.
• INGcoreStrategic or Co-development Partner · 14 December 2022ING hosted the WIFS year-end celebration and ALV in December 2022, supporting the WIFS community.
• Nyenrode Business UniversiteitminorStrategic or Co-development Partner · 10 November 2022Nyenrode hosted the ceremony where Petri Hofsté received her Officer in the Order of Orange-Nassau award, with multiple diversity organizations in attendance.
• Van Lanschot KempencoreStrategic or Co-development Partner · 28 September 2022Van Lanschot Kempen hosted the Dive In festival 2022 event, demonstrating their commitment to diversity and inclusion in the financial sector.
• The Wire GroupminorStrategic or Co-development Partner · 20 June 2022The Wire Group hosted the Top 50 Women in Sustainable Finance 2022 networking meeting, providing their venue for the community gathering.
• New Financial ForumminorStrategic or Co-development Partner · 21 September 2021New Financial Forum collaborates with WIFS on the DiveIn festival Netherlands, an international diversity event.
• DazureminorStrategic or Co-development Partner · 21 September 2021Dazure collaborates with WIFS on the Positive Finance Afternoon as part of the DiveIn festival activities.
• Triodos BankcoreStrategic or Co-development PartnerTriodos hosted the International Women's Day 2022 event where WIFS launched the Top 50 Women in Sustainable Finance initiative. Their sustainable focus aligns with WIFS mission.
• uniQityminorGTM or Marketing PartneruniQity partners with WIFS on the PowerTrip Java & Bali program, offering travel experiences for members.
• Partnership AcademyminorGTM or Marketing PartnerPartnership Academy collaborates with WIFS on the Young Professional Program, supporting professional development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• European Women in Finance: Pan-European network supporting women in financial services across multiple European countries. Geographic rather than national scope, comparable membership/networking model to WIFS, and a potential collaborator or competitor for European expansion.

Direct peers

• Level 20: Non-profit organization aimed at increasing the representation of women in senior roles in private equity and venture capital. Same membership/community drive model as WIFS, though focused on the alternatives industry.
• 100 Women in Finance: Global non-profit membership organization for women in the finance industry, offering networking, education, and philanthropy programs. Direct functional peer to WIFS, though operating at global scale rather than Dutch national scope.
• Women in ETFs: Global non-profit organization supporting the advancement of women in the ETF industry through networking, education, and philanthropy. Closely comparable membership association model focused on a specific corner of financial services.
• 30% Club: UK-founded business-led campaign group focused on achieving at least 30% female representation on FTSE-100 and other major-company boards. Shares WIFS's mission of gender balance in senior leadership and works with corporate CEOs/chairs on diversity targets.
• Financial Women's Association: One of the oldest US-based membership organizations for women in finance, offering networking, education, leadership programs, and recognition awards. Highly comparable program portfolio to WIFS (membership, leadership, recognition), differentiated by US focus and longer history.
• Women's Bond Club: NYC-based membership organization for women in fixed-income and capital markets, running networking events, mentoring, and recognition programs. Closely comparable model to WIFS, focused on a specific financial subsector (debt capital markets) rather than Dutch financial services broadly.

Broad incumbents

• Catalyst: Global non-profit focused on advancing women in the workplace through research, consulting, and corporate partnerships. Operates at much larger scale and across all industries, but shares WIFS's research-and-advocacy model (e.g., comparable to Accelerate 50/50).
• AnitaB.org: Global non-profit focused on advancing women in technology, with programs that intersect with the financial sector's tech workforce. Same mission/membership model as WIFS, but addresses a different industry and a wider pipeline challenge.

Others

• Deloitte Women in Financial Services: Deloitte's industry practice program focused on gender diversity in financial services, including research reports and advisory work. Direct research partner of WIFS through Accelerate 50/50, and a potential competitor for corporate DEI consulting budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/wifsnl
• LinkedInlinkedin.com/company/women-in-financial-services-wifs-netherlands/?viewAsMember=true
• Instagraminstagram.com/wifs.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women In Financial Services