MetAlert

What MetAlert does

MetAlert Inc. (OTC: MLRT), formerly GTX Corp, is a wearable technology company that designs, patents, and distributes GPS-based tracking and safety devices. Founded in 2002 and public since 2008, the company is headquartered in Los Angeles, CA, and reports a portfolio of more than 85 patents. Its product line spans GPS SmartSole (a wearable tracking insole for at-risk individuals), GunAlert (a smart firearm safety device that grew out of the Level 2 Security acquisition), If It Moves (a motion-sensing wearable), Mini GPS Tracker, RoomMate (a 3D infrared fall-detection device), and NFC Tags for authentication and tracking applications.

The company operates a subscription-based business model centered on its monitoring portal, which charges recurring fees tied to cellular connectivity and alert services. Revenue is generated across B2B, B2C, and government channels, with named relationships including the US Air Force, Navy, Army, USDA, and VA, alongside enterprise, healthcare, education, and consumer customers. Distribution extends across all 50 US states and 35+ countries, supported by GSA Schedule procurement credentials, a TEAL Communications eSIM partnership for global connectivity, and an emerging retail channel through American Rounds.

The acquisition of Level 2 Security LLC in 2023 broadened the platform into firearm safety and adjacent smart-security verticals, while the Hero Philanthropic Marketplace subsidiary addresses humanitarian giving. Strategic partnerships with the American Legion's Be The One initiative and Walk the Talk America position the company within the veteran mental health and responsible firearm ownership narratives. Leadership is led by founder/CEO Patrick Bertagna, alongside COO Louis Rosenbaum and CFO Alex McKean. The competitive moat rests on patent depth, first-mover status in wearable GPS, multi-channel distribution, and recurring-subscription economics rather than scale advantages.

Name

MetAlert

Legal name

MetAlert Inc.

Website

https://metalert.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

MetAlert Inc. (OTC: MLRT) is a wearable GPS tracking and safety-device company serving government, healthcare, consumer, and enterprise customers through patented products including GPS SmartSole, GunAlert, and RoomMate fall detection, distributed across 35+ countries on a subscription model.

Ownership category

akta.pro rank

Product category

GPS Tracking & IoT Monitoring

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Elder Care, Wellness & Home Health IoT (Fall Detection, Medical Alerts, Sleep/Wellness Sensors) (HSAPAQAJ)

akta.pro secondary industries

At-Home Medical Alert Sensors & Smart Home Safety Integrations (HSAHAHAJ), Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ), Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)

Keywords

• GPS wearable tracking
• IoT monitoring platform
• Fall detection systems
• Firearm safety tracking
• Asset tracking devices

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. GPS Device Hardware Sales: Sale of GPS tracking devices including GPS SmartSole, GunAlert, If It Moves asset tracker, Mini GPS tracker, and accessories. One-time hardware purchase model with optional wholesale and affiliate programs.
2. Monitoring Service Subscriptions: Cellular connectivity and monitoring service plans requiring activation fees and recurring subscription fees. Reporting intervals and pricing vary by plan tier. Services required for all GPS devices to transmit location data.
3. Government Military Contracts: US Military Government contracting for human and asset tracking technology. Includes Navy, US Air Force, Army, U.S.D.A., Veterans Administration, and other government agencies.
4. Licensing and White Labeling: Enterprise licensing of monitoring portal platform, white labeling for business partners, and technology licensing of GPS tracking solutions.
5. RoomMate Rental/Leasing: RoomMate fall detection system offered as rent ($129/month, month-to-month after 6 months), lease ($99/month for 36 months), or purchase options for enterprise customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

MetAlert designs, manufactures, and sells proprietary GPS tracking hardware devices (GPS SmartSole insoles, GunAlert firearm lock, If It Moves asset tracker, Mini GPS Take-Along tracker) and an IoT monitoring platform with cellular connectivity for real-time location tracking. The company also offers the RoomMate wall-mounted 3D infrared fall-detection system for senior care, NFC digital identifier tags for enterprise use, and distributes Kajeet educational Wi-Fi products (SmartBus, SmartSpot) via the Hero Philanthropic Marketplace. Every GPS device requires a recurring subscription-based monitoring service plan for cellular data transmission and platform access.

Product overview

MetAlert offers a unified platform-plus-devices portfolio centered on GPS-based tracking, asset monitoring, and health/safety IoT solutions. The core MetAlert Monitoring Portal serves as the central platform, integrating all tracking devices — GPS SmartSole (wearable insoles for wanderers), GunAlert (firearm safety + motion/GPS tracker), If It Moves (general asset tracker), Mini GPS Take-Along Tracker, RoomMate (wall-mounted 3D infrared fall detection), and NFC Tags — into a single online map and mobile app. The company also operates the Level 2 Security subsidiary (GunAlert brand) and distributes Kajeet educational WiFi solutions (SmartBus, SmartSpot) via the Hero Philanthropic Marketplace. All devices use cellular/GPS/NFC/BLE connectivity and require subscription-based monitoring service plans.

Differentiator

Problem solved

Functional benefit

Brands

• GPS SmartSole: World's first invisible wearable GPS tracking device embedded in orthotic insoles for tracking individuals with Alzheimer's, dementia, autism, and traumatic brain injury
• GunAlert
• RoomMate
• Smart Locator App
• SafetyNet
• Hero Philanthropic Marketplace
• If It Moves
• Mini GPS Take-Along Tracker
• NFC Solutions

Products and services

• GPS SmartSole A GPS-enabled wearable tracking device embedded in an orthotic insole for discreet, unobtrusive tracking of individuals prone to wandering due to Alzheimer's, dementia, autism, or traumatic brain injury. Integrates into the MetAlert Monitoring Portal for real-time location monitoring.
• GunAlert Motion Sense Tracker An all-in-one firearm safety combination lock integrating a steel cable lock, sensitive motion detector, and GPS/Cellular tracker to alert owners when a firearm is moved and aid in theft recovery. Patented technology under the Level 2 Security subsidiary.
• If It Moves - Motion Sense Tracker A clip-on, motion-sensitive GPS tracker for monitoring and protecting high-value assets, tools, equipment, and other valuables with real-time alerts and location tracking via the MetAlert Monitoring Portal.
• Mini GPS Take-Along Tracker A pocket-sized, waterproof GPS tracking device designed to attach to keychains or lanyards for portable location tracking of people or valuables, reporting to the MetAlert Monitoring Portal and Smart Locator App.
• RoomMate Infrared Monitoring System A wall-mounted 3D infrared sensor-based automated monitoring system for fall detection and prevention in senior care. Requires no wearables or daily charging; alerts include anonymized image/sound and two-way communication. Available for rent ($129/month), lease ($99/month over 36 months), or purchase.
• NFC Digital Identifier Tags Postage-sized NFC tags that can be embedded in labels, tags, or wearables to trigger smartphone responses such as navigating to a URL, logging waypoints, or providing real-time shipment status, used for product authentication, consumer engagement, inventory/shipment management, and temperature sensing in supply chains.
• MetAlert Monitoring Portal A proprietary IoT enterprise monitoring platform providing real-time GPS tracking via online map interface, geozone boundary alerts, reporting/analytics, and multi-device management. Accessible via web login or the Smart Locator App. Offered as a hosted service, licensed solution, or custom deployment; includes a pull API for platform integration.
• Smart Locator App A free smartphone companion app for the MetAlert ecosystem, enabling users to monitor and manage GPS tracking devices and receive real-time location alerts and supervision on the go (iOS and Android).
• SmartBus Router (Kajeet) A ruggedized 5G router with a portable kit featuring Sentinel content filtering (CIPA compliant) and access to the Sentinel management platform. Includes 1 year of unlimited data and supports up to 65 students. Distributed by MetAlert via the Hero Philanthropic Marketplace.
• SmartSpot Portable Wi-Fi Hotspot (Kajeet) A portable Wi-Fi hotspot providing secure, safe Wi-Fi using multi-carrier cellular connectivity with built-in Sentinel CIPA-compliant filtering and 1 year of unlimited data, distributed via the Hero Philanthropic Marketplace for educational connectivity programs.

Quantifiable outcome

• 4,500+ RoomMate installations globally resulting in substantial reduction in falls and hip fractures among residents/patients
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor, core and regional.

• Hero Philanthropic MarketplaceminorGTM or Marketing Partner · 21 November 2025Hero app community - philanthropic marketplace. WTTA joined Hero allowing donors to purchase items from wishlists including GunAlert and mental health resources.
• American Rounds, LLCcoreStrategic or Co-development Partner · 4 March 2025Texas-based smart automated ammo retail dispenser with AI technology, card scanning and facial recognition. MetAlert received initial purchase order for GunAlerts to be sold through American Rounds machines. Partnership supports responsible gun ownership and gun safety. American Rounds operates in Texas, Oklahoma, Colorado, Alabama with expansion plans.
• The American Legion / Be The OnecoreStrategic or Co-development Partner · 8 January 2025Largest US veterans organization with 1.6+ million members. Collaboration agreement to support suicide prevention mission among veterans and service members. GunAlert to be incorporated in programs centered around mitigating negative outcomes from firearms and supporting mental health educational programs.
• Walk the Talk America (WTTA)coreStrategic or Co-development Partner · 22 August 2024Pro-2A nonprofit bridging gap between mental health and responsible firearm ownership. MetAlert collaboration agreement. WTTA provides gun safety information kits dispensed with GunAlert products.
• Skyangel SecurityregionalChannel Partner/ Reseller/ Distributor · 15 August 2024Mexico City-based security company dedicated to top-tier security solutions across North and Central America. 200+ security agents operating 24/7, servicing 850+ corporate clients including Mabe and DHL Supply Chain. Initial order of GPS SmartSoles for security market expansion.
• European Distribution Partners (Spain, Portugal, Netherlands)regionalChannel Partner/ Reseller/ Distributor · 15 August 2024Ongoing evaluation trials for GPS SmartSoles in Spain, Portugal and Netherlands since beginning of year.
• TEALcoreTechnology or Integration · 8 August 2024Advanced connectivity solutions and secure communication protocol for GunAlert platform. TEAL's patented, GSMA certified eSIM technology connects compatible devices onto any data network worldwide with flexibility to remotely switch between networks.
• GLOBAL SEGURIDAD S.A (Ecuador)regionalChannel Partner/ Reseller/ Distributor · 7 December 2023Security company providing security and monitoring services to VIPs and high-profile people vulnerable to kidnapping in Ecuador.
• FISIO Technology (Ecuador)regionalChannel Partner/ Reseller/ Distributor · 7 December 2023Company dedicated to long-term health and well-being for patients with Alzheimer's or related dementia in Ecuador.
• Kajeet (Hero Distributor)minorChannel Partner/ Reseller/ Distributor · 1 January 2023MetAlert is official Hero distributor for Kajeet products including SmartSpot portable Wi-Fi hotspot and SmartBus router with Sentinel filtering. Serves school connectivity programs.
• Pod Group (ENO ONE eSIM)coreTechnology or Integration · 2 November 2022Selected Pod Group's ENO ONE IoT SIM cards and advanced connectivity solutions for SmartSole platform. Provides global connectivity for wearable medical monitoring devices.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Apple: Apple AirTag, Find My network and Apple Watch fall detection represent a broad incumbent encroaching on MetAlert's GPS tracking and fall-detection markets with massive consumer reach and minimal incremental device cost.
• Samsara: Samsara is a leading IoT platform for fleet and asset tracking with connected hardware — comparable to MetAlert's enterprise If It Moves asset tracking and Monitoring Portal SaaS business, though at much larger enterprise scale.

Direct peers

• Tracki: Tracki sells subscription-based GPS tracking devices for people, vehicles, and assets globally — competing head-to-head with MetAlert's Mini GPS Take-Along, If It Moves asset tracker, and SmartSole product lines.
• Jiobit (Life360): Jiobit makes small cellular GPS trackers for kids, seniors and pets with a companion subscription app — directly competing with MetAlert's Mini GPS Take-Along Tracker and GPS SmartSole for the vulnerable-individual tracking use case.
• AngelSense: Direct competitor in wearable GPS tracking designed specifically for individuals with autism, dementia, and other cognitive conditions who are prone to wandering — overlapping directly with MetAlert's GPS SmartSole use case and caregiver target customer.
• Tile (Life360): Tile provides consumer Bluetooth-based item and asset tracking; overlaps with MetAlert's If It Moves and NFC tag asset-tracking segments in the consumer market, though Tile is Bluetooth-network rather than cellular-GPS based.
• Optimus Tracker: Optimus Tracker offers subscription GPS tracking hardware and a GPS Tracking Platform for fleets, assets and individuals — directly comparable to MetAlert's GPS device portfolio and Monitoring Portal offering.
• Lively (Best Buy Health): Lively sells senior-focused medical alert systems, cellular GPS devices and connected health services — directly competing with MetAlert's RoomMate fall-detection and GPS SmartSole senior-care offerings.
• Medical Guardian: Medical Guardian provides personal emergency response systems and GPS-enabled medical alert devices for seniors — overlapping with MetAlert's GPS SmartSole senior wandering and emergency-alert use cases.

Emerging players

• CarePredict: CarePredict builds AI-powered wearables and sensors for autonomous elderly health monitoring and fall detection — overlapping with MetAlert's RoomMate fall-prevention and senior-care IoT strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/metalertinc
• YouTubeyoutube.com/channel/UCUlYP1WQoLdKkDzwhGkx40Q
• Facebookfacebook.com/metalertinc
• LinkedInlinkedin.com/company/metalertinc
• Instagraminstagram.com/metalert/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MetAlert