Optimus GPS Tracking
Optimus GPS Tracking is a Florida-based, privately held provider of consumer and small-business GPS tracking devices — portable, hardwired, OBD, solar, and dashcam form factors — sold direct-to-consumer via its Shopify storefront and paired with a monthly-subscription cloud platform for real-time location, geofencing, and fleet/asset monitoring.
- Company typePrivate
- Founded2016
- HeadquartersSunrise, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Optimus GPS Tracking does
Optimus GPS Tracking, legally Optimus GPS Tracking Corp and doing business as Churpse GPS Tracking, is a privately held, Florida-headquartered (Sunrise) provider of consumer and small-business GPS tracking hardware paired with a proprietary subscription software platform. Founded in 2016, the company sells five core hardware form factors — battery-operated portable trackers (Optimus 3.0 and 2.0), hardwired vehicle trackers (GB100M and GV75 waterproof), an OBD-II plug-in tracker, a solar-powered LTE Cat M1 tracker (GL601MG) with a claimed 10-year autonomous battery, and a combined GPS/dashcam device (DG2) with live streaming — through its own Shopify-powered e-commerce storefront (optimustracker.com). Devices rely on GPS for positioning and LTE cellular networks for report transmission, are FCC, PTCRB, and/or CE certified, and connect to the cloud-based Optimus Tracker Platform (optimustracking.com and pro.optimustracking.com) accessible via iOS, Android, and web browsers, with features including real-time location, geofencing, speeding alerts, motion/tamper detection, historical playback up to one year, and Google Maps integration.
The business model combines one-time hardware sales with recurring monthly subscriptions priced from $12.95 to $59.95 depending on device type and data tier, with prepay discounts of 5–20% and a cancel-anytime, no-contract structure. Go-to-market is product-led and direct-to-consumer: customers purchase devices online, activate via the Pro portal, and self-manage subscriptions. Marketing is concentrated in owned digital channels (SEO, Google Ads, Meta pixel, content/blog, email newsletter, and organic social on Facebook, Twitter, Instagram, and YouTube), with a separate "Optimus for Business" pitch targeting SMB fleet operators, rental fleets (including Turo hosts), and asset-intensive small businesses. Distribution is exclusively direct (no retail, no resellers), geographic reach is overwhelmingly US-only with one SKU extending to Canada, and the management team is not publicly disclosed.
Optimus GPS Tracking firmographics
Firmographics- Name
- Optimus GPS Tracking
- Legal name
- Optimus GPS Tracking Corp
- Website
- https://optimustracker.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Optimus GPS Tracking is a Florida-based, privately held provider of consumer and small-business GPS tracking devices — portable, hardwired, OBD, solar, and dashcam form factors — sold direct-to-consumer via its Shopify storefront and paired with a monthly-subscription cloud platform for real-time location, geofencing, and fleet/asset monitoring.
- Ownership category
- akta.pro rank
Optimus GPS Tracking industry classification
Industry- Product category
- GPS Tracking Hardware
- NAICS
- Telecommunications Resellers (517121)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- GPS Fleet Tracking & Mapping (TLABAJAA)
Keywords
Where Optimus GPS Tracking is headquartered
LocationHeadquarters
- HQ city
- Sunrise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Optimus GPS Tracking business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations
Revenue model
- Hardware Device Sales: One-time purchase of GPS tracking devices and accessories (dash cams, magnetic cases, cables). Devices sold include OBD port trackers, hardwired trackers, battery-operated trackers, solar-powered trackers, and dash cams with varying price points.
- Monthly/Annual Subscription Services: Recurring subscription fees for GPS tracking platform access. Plans range from $12.95 to $59.95 per month depending on device type and data allowance. Dashcam plans include 1GB to 5GB of remote video download capability. Discounts offered for quarterly (5%), bi-annual (10%), and annual (15-20%) pre-payment. Cancel anytime with no long-term contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GB100 Hardwired GPS Tracker - $12.95/month |
| Subscription | Monthly | GV75 Waterproof Wired Tracker - Price not publicly disclosed |
| Subscription | Monthly | Optimus 3.0 Battery Tracker - $19.95/month |
| Subscription | Monthly | Optimus 2.0 Bundle with Magnetic Case - Price not publicly disclosed |
| Subscription | Monthly | OBD Port GPS Tracker - $12.95/month |
| Subscription | Monthly | GL601MG Solar Tracker - $12.95/month |
| Subscription | Monthly | DG2 DashCam GPS Tracker - $179.95 device + subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Optimus GPS Tracking product offering
Product offeringCore offering
Optimus GPS Tracking sells GPS tracking hardware devices (portable, hardwired, OBD plug-in, solar-powered, and dashcam-combined units) bundled with a cloud-based tracking platform accessed via mobile app and web browser. Customers purchase devices outright and subscribe to monthly tracking plans that deliver real-time location, geofencing, alerts, and historical route data for vehicles, assets, fleets, and people. The offering targets both small business fleet operators and individual consumers through a self-serve online store with optional phone-based business pricing.
Product overview
Optimus GPS Tracking, operated by Churpse GPS Tracking, offers a portfolio of GPS tracking hardware products paired with a cloud-based SaaS platform (Optimus Tracker Platform). The product lineup spans four primary tracker form factors: battery-operated portable trackers (Optimus 3.0, Optimus 2.0), hardwired/wired trackers (GB100M, GV75), OBD plug-in trackers, and a solar-powered tracker (GL601MG). A combined GPS + dashcam product (DG2) rounds out the hardware range. All devices are managed through the Optimus Tracker Platform (optimustracking.com for standard trackers, pro.optimustracking.com for Pro and Dash Cam users), accessible via iOS/Android apps and desktop browser. Accessories include magnetic cases for the Optimus 3.0.
Differentiator
Problem solved
Functional benefit
Brands
- Optimus Tracker: GPS tracking platform for standard tracker users
- Optimus Pro
Products and services
- Optimus Tracker Platform Cloud-based SaaS platform accessible via web browser and iOS/Android mobile apps that provides real-time GPS tracking, geofencing alerts, historical tracking data (up to 1 year), and live video streaming for connected Optimus GPS and dashcam devices. Standard user access via optimustracking.com; professional and dashcam user access via pro.optimustracking.com.
- DG2 DashCam GPS Tracker
- Optimus 3.0 GPS Tracker with Heavy Duty Magnetic Case
- Optimus 3.0 Portable GPS Tracker
- Optimus GB100M Easy Install Hardwired GPS Tracker
- Car Easy Plug-in OBD Port GPS Tracker
- GV75 Waterproof Wired GPS Tracker
- Optimus GL601MG Solar GPS Tracker
- Optimus 2.0 Bundle with Waterproof Twin Magnet Case
- Magnetic Case for Optimus 3.0
Quantifiable outcome
- Up to 10 years battery life with solar-powered GL601MG tracker
- +3 more outcomes
Companies that use Optimus GPS Tracking
Customer profileSegments3 records
Ideal customer profiles3 records
Optimus GPS Tracking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
Optimus GPS Tracking partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StripecorePayment processing service provider for order checkout. Payments are independently processed through Stripe. See Stripe Privacy Policy for payment data handling.
- Google (Analytics, Ads, Maps)coreGoogle Analytics for website traffic analysis, Google Ads for advertising, Google Maps for GPS tracking platform map display with Live Traffic and Street View integration.
- ShopifycoreE-commerce platform powering the optimustracker.com online store. Services designed for users and data in the United States with web servers and internal systems located within the US.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Optimus GPS Tracking competitors and assessment
Company assessmentDirect peers
- Tracki: Sells compact portable GPS trackers with worldwide LTE/cellular coverage and subscription pricing. Direct comparable in form factor, subscription bundling, and SMB/consumer target audience.
- Vyncs: OBD-II plug-in GPS tracker sold through e-commerce with annual subscription plans. Highly comparable in device category, target use cases (family safety, fleet, teen/elderly monitoring), and pricing tiers.
- LandAirSea Systems: Direct competitor offering GPS tracking devices for vehicles, assets, and fleets via a similar DTC e-commerce model with monthly subscription plans. Highly comparable product portfolio, pricing structure, and target SMB/consumer segments.
- Bouncie: OBD-II connected car GPS tracker with monthly subscription, vehicle health, and driving behavior insights. Comparable product type, subscription model, and SMB/family target market.
- BrickHouse Security: Sells GPS vehicle and asset trackers alongside broader security/surveillance products via DTC and B2B channels. Overlaps directly on GPS tracking hardware, subscription plans, and SMB/fleet customer base.
- Spytec GPS: Direct-to-consumer GPS tracker brand offering portable and hardwired devices with monthly subscription plans. Comparable product mix, e-commerce-led GTM, and SMB/consumer positioning.
Broad incumbents
- Geotab: Established fleet telematics incumbent offering GPS vehicle tracking, ELD compliance, and analytics primarily to enterprise fleets. Overlaps with Optimus on GPS fleet tracking but targets much larger customers via a partner/reseller channel.
- Samsara: Large-scale connected operations platform serving enterprise fleets with GPS tracking, telematics, video-based safety, and asset monitoring. Competes with Optimus in fleet tracking but at enterprise scale with a much broader software suite.
- Verizon Connect: Major telematics provider offering GPS fleet tracking, asset tracking, and fleet management software to SMB and enterprise customers. Broad incumbent competing for the same SMB fleet budgets Optimus targets.
- Garmin (fleet/automotive segment): Large connected-device company with GPS navigation and fleet/asset tracking hardware and services. Adjacent comparable because of overlap in GPS hardware form factors and consumer/vehicle positioning, though Garmin spans many product categories beyond fleet telematics.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Optimus GPS Tracking social profiles
Digital presenceOptimus GPS Tracking compliance and trust
Trust signalCompliance4 records
Optimus GPS Tracking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optimus GPS Tracking leadership team
Management profileNumber of profiles
Optimus GPS Tracking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optimus GPS Tracking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optimus GPS Tracking
What does Optimus GPS Tracking do?
Optimus GPS Tracking sells GPS tracking hardware devices (portable, hardwired, OBD plug-in, solar-powered, and dashcam-combined units) bundled with a cloud-based tracking platform accessed via mobile app and web browser. Customers purchase devices outright and subscribe to monthly tracking plans that deliver real-time location, geofencing, alerts, and historical route data for vehicles, assets, fleets, and people. The offering targets both small business fleet operators and individual consumers through a self-serve online store with optional phone-based business pricing.
Is Optimus GPS Tracking a public or private company?
Optimus GPS Tracking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Optimus GPS Tracking founded?
Optimus GPS Tracking was founded in 2016. It employs 1 to 10 people.
Where is Optimus GPS Tracking based?
Optimus GPS Tracking is headquartered in Sunrise, United States, in the North America region.
How does Optimus GPS Tracking make money?
Two revenue lines are on record. Hardware Device Sales are the primary driver. The others are monthly/Annual Subscription Services.
Who are Optimus GPS Tracking's main competitors?
Direct peers on record are Tracki, Vyncs, LandAirSea Systems, Bouncie, BrickHouse Security and Spytec GPS. Broad incumbents are Geotab, Samsara, Verizon Connect and Garmin (fleet/automotive segment).
Does Optimus GPS Tracking have an API?
No public API is recorded for Optimus GPS Tracking.
What industry is Optimus GPS Tracking in?
Optimus GPS Tracking's product category is GPS Tracking Hardware. Its primary akta.pro industry code is TLABAJAA, GPS Fleet Tracking & Mapping. Its NAICS code is 517121 and its SIC code is 3576.