What StudioPass does

StudioPass is a private, for-profit software company headquartered in Hamburg, Germany, founded in 2013. According to its firmographic profile, it builds AI-driven management software for fitness studios alongside a mobile booking application, addressing studio operators' needs for member administration, scheduling, and customer-facing booking workflows. The company's public web property is studiopass.de, indicating a German-language market focus, and it operates with a 1-10 employee footprint led by founder and CEO Eric Vigod and CTO Jerome Mohanan.

The product surface consists of two integrated components: a back-office studio management software layer and a consumer-facing mobile booking app. The 'AI-driven' descriptor in the company positioning suggests some level of algorithmic optimization in core workflows (e.g., scheduling, recommendations, or member management), though no proprietary models, data assets, or AI-specific technical disclosures are present in the available data. The firm's revenue model is not disclosed; no pricing tiers, customer lists, integrations, or GTM motion details are available in the input.

The most material data limitation is the absence of any operational, financial, or commercial corroboration beyond the firmographic fields and the leadership listing. The detailed company record provides no funding history, customer logos, product roadmap, partnerships, certifications, M&A activity, or geographic footprint details. One external source surfaced (a nicsell.com domain registration/auction page for studiopass.de) is unrelated to company operations and provides no business signal. Investors should treat the company as data-thin: the public surface is consistent with a small, founder-led SaaS in the German fitness-studio vertical, but claims of scale, AI depth, or market traction are not currently substantiated by the available evidence.

Name

StudioPass

Website

https://studiopass.de

Company type

Private

Founded year

2013

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Core offering

StudioPass provides AI-driven management software for fitness studios along with a mobile booking application. The platform enables fitness studio operators to run their business operations, manage bookings, and serve members through a dedicated mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• StudioPass Management Software

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Mariana Tek: Boutique fitness studio operating system with branded apps, scheduling, and analytics. Highly comparable vertical SaaS product targeting independent fitness studios.
• ClubReady: Club and studio management platform with member apps, billing, and scheduling for fitness studios. Direct overlap with StudioPass's core offering of management software plus mobile access.
• Glofox: Gym and fitness studio management software with a member-facing booking app. Closely comparable product surface (management software + mobile booking) targeting boutique fitness studios.
• Pike13: Studio management software for boutique fitness and wellness businesses with online booking and client management. Direct comparable on the studio-management software axis.

Broad incumbents

• Mindbody: Market-leading wellness and fitness business management platform with booking, payments, and marketing tools. Directly comparable as it serves the same fitness studio customer base with an integrated management + booking software stack.
• Vagaro: Salon, spa, and fitness business management platform with a consumer-facing booking app. Comparable end-user booking-app plus merchant software model, albeit across a broader vertical.
• WellnessLiving: All-in-one business management for fitness, wellness, and salon studios, including booking, payments, and a branded app. Comparable as a broader SaaS incumbent serving fitness studio operators.

Regional players

• Resamania: France-based management software for fitness clubs and studios with a member app. Comparable product offering primarily serving French-speaking European markets rather than competing directly in DACH.

Emerging players

• Booksy: Appointment booking app and business management software for beauty, wellness, and fitness service providers. Comparable mobile-booking-first approach for service-based businesses.
• Acuity Scheduling: Online appointment scheduling software with a Squarespace-built consumer booking flow used by independent fitness instructors and small studios. Adjacent comparable on the booking-layer side rather than full fitness studio OS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/StudioPassDE
• Facebookfacebook.com/studiopass-953231408092398
• LinkedInlinkedin.com/company/studiopass

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StudioPass