Sounder
Sounder (声德) is a Shenzhen-based Bluetooth audio manufacturer founded in 2012 that designs and produces bone conduction headphones, TWS earbuds, bone conduction hearing aids, and Bluetooth speakers under its own brand and via OEM/ODM services for other audio brands.
- Company typePrivate
- Founded2012
- HeadquartersShenzhen, China
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sounder does
Sounder (声德) is a Shenzhen-based Bluetooth audio product manufacturer founded in 2012 that designs, develops, and produces consumer audio devices with a specialization in bone conduction technology. The company operates three factories totaling more than 8,000 square meters with 13 production lines and a stated daily capacity of 10,000 units, supported by 300+ employees including approximately 20 in-house product designers and acoustic engineers with more than 10 years of industry experience. Sounder positions itself as one of the few Chinese manufacturers with proprietary bone conduction transducer R&D and associated patents.
The company's product portfolio spans bone conduction headphones (X4S, X5, X6, X14, X15, X16 series), the XSLEEP bone conduction sleep speaker, airhive TWS earbuds, bone conduction hearing aids, and Bluetooth speakers. It generates revenue through a dual-channel model: selling its own branded products directly to consumers via JD.com, Taobao, Pinduoduo, and Amazon, and providing OEM/ODM manufacturing services to domestic and international audio brands. The R&D team claims the capacity to develop approximately three new products per month, indicating a high-throughput product development cadence relative to company size.
Sounder firmographics
Firmographics- Name
- Sounder
- Legal name
- Soundertech.com
- Website
- https://sounder.cc
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sounder (声德) is a Shenzhen-based Bluetooth audio manufacturer founded in 2012 that designs and produces bone conduction headphones, TWS earbuds, bone conduction hearing aids, and Bluetooth speakers under its own brand and via OEM/ODM services for other audio brands.
- Ownership category
- akta.pro rank
Sounder industry classification
Industry- Product category
- Consumer Audio Electronics
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband) (CRACANAD)
- akta.pro secondary industries
- True Wireless Earbuds (TWS) (CRACANAA), Bluetooth & Portable Speakers (CRACANAE), Microphones, Headsets & Audio Input Devices (HDACAFAH)
Keywords
Where Sounder is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Sounder business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Sale of bone conduction headphones, TWS Bluetooth earphones, Bluetooth speakers, bone conduction hearing aids, and bone conduction sleep speakers to consumers and brands
- OEM/ODM Manufacturing Services: Provides original design manufacturing and original equipment manufacturing services to domestic and international major brands
Go-to-market motion1 record
Distribution channels5 records
Marketing channels1 record
Sounder product offering
Product offeringCore offering
Sounder (声德) designs, develops, and manufactures bone conduction headphones (X4S, X5, X6, X14, X15, X16 series), TWS Bluetooth earbuds (airhive brand), Bluetooth speakers, bone conduction hearing aids, and bone conduction sleep speakers. The company also provides OEM/ODM services to domestic and international consumer electronics brands, leveraging proprietary bone conduction vibrator R&D and patents as its core technological differentiator.
Product overview
SOUNDER/声德 is a professional Bluetooth audio research, development, and manufacturing company established in 2012, specializing in bone conduction technology products and Bluetooth audio devices. The company offers a portfolio of bone conduction headphones (X4S, X5, X6, X14, X15, X16 series), bone conduction sleep audio devices (XSLEEP), bone conduction hearing aids, TWS Bluetooth earbuds (including airhive brand), and Bluetooth speakers. The product lineup is centered on bone conduction technology as the company's core differentiator, with additional offerings in the broader Bluetooth audio category. SOUNDER positions itself as one of the few domestic companies in China with proprietary bone conduction transducer R&D capabilities and patents.
Differentiator
Problem solved
Functional benefit
Products and services
- X4S Bone Conduction Headphones (X4S骨传导耳机) Bone conduction headphones that transmit sound through bone vibrations, allowing users to hear audio while remaining aware of their surroundings.
- X5 Bone Conduction Headphones (X5骨传导耳机) Full waterproof bone conduction Bluetooth headphones designed for sports and outdoor activities with water resistance.
- X6 Bone Conduction Headphones (X6骨传导耳机) Bone conduction headphones for safe listening during exercise, allowing environmental awareness.
- X14 Bone Conduction Headphones (X14骨传导耳机) Bone conduction headphones with open-ear design for situational awareness during use.
- X15 Bone Conduction Headphones (X15骨传导耳机) Bone conduction headphones in the X-series product line.
- X16 Bone Conduction Headphones (X16骨传导耳机) Bone conduction headphones in the X-series product line.
- XSLEEP Bone Conduction Sleep Speaker (XSLEEP骨传导睡梦宝) Bone conduction sleep audio device designed for listening to audio while falling asleep without disturbing others.
- airhive True Wireless Earbuds (airhive真无线耳机) True wireless Bluetooth earbuds (TWS) offering cord-free audio experience.
- Bone Conduction Hearing Aids (骨传导助听器) Hearing assistance devices utilizing bone conduction technology for individuals with hearing impairments.
- Bluetooth Speakers (蓝牙音响) Bluetooth-enabled audio speakers for wireless music playback.
- OEM/ODM Manufacturing Services Original Design Manufacturing (ODM) and Original Equipment Manufacturing (OEM) services for Bluetooth audio products, including bone conduction headphones and TWS earbuds, provided to domestic and international major brands.
Companies that use Sounder
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Sounder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sounder partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- JD.comcoreMajor Chinese e-commerce platform listed as a distribution and cooperation link for Sounder products
- TaobaocoreChinese e-commerce marketplace listed as a distribution and cooperation link for Sounder products
- PinduoduocoreChinese social commerce platform listed as a distribution and cooperation link for Sounder products
- AmazoncoreGlobal marketplace listed as a distribution and cooperation link for international distribution of Sounder products
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Sounder competitors and assessment
Company assessmentDirect peers
- Naenrn: Bone conduction headphone brand operating with similar OEM/ODM manufacturing model and consumer-channel distribution. Comparable product mix and target market to Sounder.
- Mojawa: Emerging bone conduction headphone brand targeting sports and outdoor use cases. Directly comparable product offering with similar go-to-market through Amazon and online channels.
- SoundPEATS: Chinese TWS and Bluetooth audio brand with strong Amazon presence and similar price-point positioning. Comparable as a direct peer in budget-to-mid TWS Bluetooth earbuds.
- Tayogo: Bone conduction headphone maker with comparable sports/outdoor positioning and Amazon-led distribution. A direct peer in the bone-conduction consumer segment.
- Vidonn: Chinese bone conduction headphone brand with similar Shenzhen manufacturing roots and sports-focused positioning. Comparable as a direct competitor in the bone conduction consumer segment.
- QCY: Chinese TWS earbuds brand with similar Shenzhen manufacturing base, OEM/ODM heritage, and Amazon plus JD/Taobao distribution. Closely comparable on TWS Bluetooth earbuds product line.
- Shokz: Global leader in bone conduction headphones (formerly AfterShokz). Most directly comparable to Sounder because both focus on bone conduction audio as a primary differentiator and target sports, outdoor, and workplace-safety use cases.
Broad incumbents
- Edifier: Major Chinese audio equipment manufacturer covering speakers, headphones, and TWS with global distribution. Comparable as a broad incumbent in Bluetooth speakers and consumer headphones.
- 1MORE: Established Chinese consumer audio brand with proprietary R&D and global retail presence. Comparable as a broad incumbent in Bluetooth headphones and TWS earbuds.
- Anker (Soundcore): Major Chinese consumer audio brand spanning TWS, headphones, and speakers with global distribution. Broad incumbent competitor that overlaps with Sounder's Bluetooth speakers and TWS categories at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sounder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sounder leadership team
Management profileNumber of profiles
Sounder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sounder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sounder
What does Sounder do?
Sounder (声德) designs, develops, and manufactures bone conduction headphones (X4S, X5, X6, X14, X15, X16 series), TWS Bluetooth earbuds (airhive brand), Bluetooth speakers, bone conduction hearing aids, and bone conduction sleep speakers. The company also provides OEM/ODM services to domestic and international consumer electronics brands, leveraging proprietary bone conduction vibrator R&D and patents as its core technological differentiator.
Is Sounder a public or private company?
Sounder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sounder founded?
Sounder was founded in 2012. It employs 51 to 100 people.
Where is Sounder based?
Sounder is headquartered in Shenzhen, China, in the Asia region.
How does Sounder make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are OEM/ODM Manufacturing Services.
Who are Sounder's main competitors?
Direct peers on record are Naenrn, Mojawa, SoundPEATS, Tayogo, Vidonn, QCY and Shokz. Broad incumbents are Edifier, 1MORE and Anker (Soundcore).
Does Sounder have an API?
No public API is recorded for Sounder.
What industry is Sounder in?
Sounder's product category is Consumer Audio Electronics. Its primary akta.pro industry code is CRACANAD, Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband), with a secondary code of CRACANAA, True Wireless Earbuds (TWS). Its NAICS code is 334310 and its SIC code is 3651.