Wasser Bath Singapore

What Wasser Bath Singapore does

WasserBath Pte Ltd, operating as Wasser Bath Singapore, is a privately held Singapore-based retailer of modern sanitary ware, bathroom and kitchen fixtures, outdoor jacuzzis, digital security products, and related home accessories. The company serves primarily Singapore residential homeowners undertaking bathroom renovations, kitchen upgrades, and outdoor spa installations, with a secondary commercial segment including hotels and similar establishments requiring bathroom and kitchen fixtures. It operates a single physical showroom at 469 Balestier Road, Singapore 329841, supported by an e-commerce website at wasserbath.com and WhatsApp Business for direct sales consultation.

The product portfolio spans bathroom fixtures (intelligent/smart toilet bowls and seats with automatic covers and rimless designs, ceramic wares, basin mixers, bathtubs, showerheads, stainless steel bathroom cabinets, and 86+ bathroom accessories in chrome, gold, gun black, satin gold, and black brass finishes), kitchen products (nano honeycomb kitchen sinks, taps, hobs, hoods, and chimney hoods), outdoor jacuzzis in 2-, 3-, 4-, and 6-person capacities with hydrotherapy jets, LED lighting, and Bluetooth control, Yale digital door locks and digital safes, ceiling fans from multiple brands (Fanco, EcoAire, Efenz, Acon, Alaska, Bestar, Decco, Samaire), Angel and Orlant laundry hangers, and an interior lighting line (ceiling, magnetic track, pendant, spot, and wall lights). Underlying technology is largely third-party sourced through brand partnerships (Yale, TOTO, multiple ceiling fan OEMs) combined with connected-device features in higher-end SKUs.

Revenue is generated exclusively through one-time hardware sales on a quote-based pricing model with no publicly listed prices and no recurring revenue streams. Marketing channels include the company website and educational blog content, Instagram, WhatsApp Business, the physical showroom, and a 2024 earned-media feature on RenovAID Season 11 (Channel 5, Episodes 1 & 2). The company is independently owned, with no disclosed external investment, parent company, subsidiary relationships, patents, trademarks, or third-party certifications.

Name

Wasser Bath Singapore

Legal name

WasserBath Pte Ltd

Website

https://wasserbath.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

WasserBath Pte Ltd is a Singapore-based retailer of sanitary ware, kitchen fixtures, smart toilets, outdoor jacuzzis, and home accessories, serving residential homeowners and commercial establishments through a physical showroom at 469 Balestier Road and an e-commerce website.

Ownership category

akta.pro rank

Product category

Sanitary Ware and Bathroom Fixtures Retail

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industries

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)

Keywords

• Bathroom fixtures
• Sanitary ware retail
• Kitchen fittings
• Smart toilet bowls
• Outdoor jacuzzis

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Sanitary Ware and Bathroom Products: Revenue generated from selling bathroom fixtures including toilet bowls, ceramic wares, bathroom faucets, bathroom cabinets, bathtubs, intelligent toilets, showerheads, and bathroom accessories. Products are sold as one-time purchases with no recurring revenue model.
2. Kitchen Fixtures: Revenue from kitchen products including hobs, hoods, kitchen taps, kitchen sinks, and chimney hoods. Both residential and commercial applications.
3. Outdoor Jacuzzi Sales: Sale of outdoor jacuzzis/hot tubs in various capacities (2, 3, 4, and 6 persons) with hydrotherapy features.
4. Digital Security Products: Sale of Yale digital locks and digital safes for residential and commercial security applications.
5. Home Environment Products: Revenue from ceiling fans (various brands including Fanco, EcoAire, Efenz, Acon, Alaska, Bestar, Decco, Samaire) and laundry hangers (Angel, Orlant brands).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

WasserBath Pte Ltd is a Singapore-based retailer of sanitary ware and kitchen fixtures, operating a physical showroom at 469 Balestier Road and an e-commerce website. The company sells a comprehensive range of bathroom products (intelligent toilet bowls and seats, ceramic wares, basin mixers, bathroom faucets, bathroom cabinets, bathtubs, showerheads, and 86+ bathroom accessories), kitchen products (sinks, taps, hobs, hoods, chimney hoods), outdoor jacuzzis in 2-6 person capacities with hydrotherapy features, ceiling fans from multiple brands, laundry hangers, lighting fixtures, and Yale digital locks and safes.

Product overview

Wasser Bath Singapore is a modern sanitary ware and bathroom fixtures retailer offering a comprehensive product portfolio. The core offering centers on bathroom products including smart/intelligent toilet bowls, ceramic wares, bathroom faucets/taps, bathroom cabinets, bathtubs, and extensive bathroom accessories (86+ items). The company also offers kitchen products (sinks, taps, hobs, hoods), outdoor jacuzzis (2-6 person capacity with hydrotherapy features), ceiling fans, laundry hangers, and Yale digital locks/safes. Featured product lines include the WTH-8018 counter top basin series, Beste/Recto/Freude basin mixers, and TOTO toilet bowls with rimless and WaterSense-certified water-efficient technology. The product ecosystem serves both residential and commercial bathroom and kitchen needs across Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• Intelligent Toilet Bowls and Seats Smart toilet bowls and seat covers available in automatic and manual variants with advanced hygiene features, including rimless and WaterSense-certified water-efficient technology. Targeted at homeowners seeking modern, hygienic bathroom upgrades.
• Ceramic Wares (Toilet Bowls, Basins, Counter Top Basins) Ceramic bathroom fixtures including toilet bowls, bathroom sinks, and counter top basins in various color and design variants. For residential and commercial bathroom installations.
• Bathroom Faucets, Taps and Basin Mixers Comprehensive range of bathroom taps including single-lever basin mixers (tall, standard, waterfall designs), bath and shower mixers, bib taps, conceal mixers, and floor standing mixers. For residential and commercial bathroom installations.
• Bathroom Cabinets Stainless steel basin cabinets for bathroom storage solutions. For residential bathroom installations.
• Bathtubs Built-in and standalone bathtubs for residential and commercial bathroom installations.
• Showerheads Rain shower sets and various showerhead options for bathroom installations. For residential and commercial use.
• Bathroom Accessories Comprehensive range of 86+ bathroom accessories including towel racks, towel bars, soap holders, tumbler holders, toilet paper holders, robe hooks, glass shelves, and corner baskets available in multiple finishes (chrome, gold, gun black, satin gold, black brass). For residential and commercial installations including hotels.
• Kitchen Sinks Kitchen sinks including nano honeycomb finish sinks, undermount, and various mounting styles for residential and commercial kitchen installations.
• Kitchen Taps Kitchen sink taps including cold taps and mixer taps for kitchen use in residential and commercial settings.
• Hobs, Hoods and Chimney Hoods Kitchen ventilation solutions including hobs, hoods, and chimney hoods for residential and commercial kitchen applications.
• Outdoor Jacuzzi Outdoor jacuzzi spas available in 2, 3, 4, and 6-person capacities equipped with hydrotherapy jets, LED lighting, Bluetooth control system, wall-mounted speakers, shoulder and neck massages, independent filtration systems, and 100% no-leaking plumbing. For residential outdoor spa installations.
• Lighting Products Interior lighting solutions including ceiling lights, magnetic track lights, pendant lights, spot lights, and wall lights for residential and commercial spaces.
• Ceiling Fans Ceiling fans from multiple brands including Acon, Alaska, Bestar, Decco, EcoAire, Efenz, Fanco, and Samaire for residential use.
• Laundry Hangers Indoor and outdoor laundry drying solutions including Angel and Orlant laundry hanger systems for residential use.
• Yale Digital Locks and Safes Yale digital door locks and digital safes for residential and commercial security applications.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights7 records

Direct peers

• ASSA ABLOY / Yale Singapore: ASSA ABLOY, through its Yale brand, is the underlying manufacturer of the digital locks and safes WasserBath resells. Comparable on the digital lock product line specifically, and represents both a supplier partner and a potential channel conflict as Yale also sells direct.
• HipVan: HipVan is a Singapore-headquartered online home retailer offering furniture, lighting, and home furnishings with showroom and e-commerce hybrid distribution. Comparable to WasserBath's online-to-showroom funnel, multi-category assortment, and Singapore homeowner target market.
• TOTO (Asia Pacific): TOTO is a global sanitary ware manufacturer and the dominant premium toilet brand in Singapore, where it sells intelligent toilets, washlets, and ceramic bathroom fixtures - directly overlapping with WasserBath's smart toilet bowl and ceramic ware offerings to Singapore residential and commercial customers.
• Niro Ceramic Group: Niro Ceramic is a major Southeast Asian distributor of tiles, sanitary ware, and kitchen fittings with showroom presence in Singapore. Comparable as a multi-brand sanitary ware retailer serving the same homeowner renovation buying journey, though broader in scale and tile-heavy.

Broad incumbents

• Villeroy & Boch Singapore: Premium European brand offering ceramic sanitary ware, bathtubs, and bathroom furniture in Singapore through authorized dealers. Competes for the higher-end bathroom renovation segment that WasserBath targets with its intelligent toilets and jacuzzi offerings.
• American Standard (LIXIL): American Standard, part of LIXIL, is a global sanitary ware and kitchen fittings brand with established Singapore distribution. Competes in toilet bowls, faucets, and shower offerings targeting both residential and commercial projects in the same Singapore market.
• Hansgrohe Singapore: Hansgrohe is a premium German brand of bathroom faucets, showers, and fittings with authorized dealer presence in Singapore. Directly competes in the same basin mixers, showerheads, and bath/shower mixers product categories that anchor WasserBath's bathroom tap line.
• Duravit Singapore: Duravit is a German bathroom ceramics manufacturer with Singapore distribution covering toilets, basins, bathtubs, and wellness products. Comparable assortment overlap to WasserBath's bathtub and ceramic ware categories, particularly for premium residential projects.
• Kohler Singapore: Kohler is a global incumbent in kitchen and bath fixtures with an authorized dealer showroom network in Singapore selling faucets, tubs, intelligent toilets, and kitchen sinks. It competes for the same renovation-driven homeowner and developer projects, but at much broader global scale.

Others

• Crutchfield Lighting / Robin Lighting Singapore: Robin Lighting is a Singapore lighting retailer offering ceiling lights, track lights, pendants, and related fixtures. Comparable on the lighting sub-category that WasserBath also carries, and an example of a specialist retailer competing for the same renovation-driven lighting purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wasserbath
• LinkedInlinkedin.com/company/wasserbath-pteltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasser Bath Singapore