AtlantaFashionWeek

What AtlantaFashionWeek does

Atlanta Fashion Week (ATLFW) is a fashion discovery platform owned and produced by RAGTRADE ATLANTA, LLC and headquartered in Atlanta, GA. Founded in 2006 and led by founder Angela Watts, the platform positions itself at the intersection of fashion, art, music, and culture, with a stated mission of celebrating diversity, innovation, and creativity. ATLFW serves four primary stakeholder groups: emerging fashion designers (the core customer, with a minimum three-year business requirement), brand sponsors (BMW, adidas Originals, Bloomingdale's, Clinique, IKEA, DIOR, Rémy Martin), fashion-forward consumers and influencers, and press/media. The current form of the event under RAGTRADE ATLANTA launched in 2022 at Underground Atlanta in partnership with Microsoft.

The company's core offerings are organized around three experiential products at Atlantic Station—ATLFW: The Shows (runway presentations), ATLFW: The Shops (retail pop-ups), and ATLFW: The Talks (panels and workshops)—alongside the ATLFW x Bloomingdale's Retail Incubator program, a three-month luxury retail placement with a revenue-share model and a trunk show number pathway to nationwide Bloomingdale's expansion. Sub-brands include The Next Wave Influencer Program, the Independent digital talk series (in partnership with the City of Atlanta Mayor's Office of Cultural Affairs), and a juried Designer Application Process. The technology stack is described as an event management and fashion discovery platform with no disclosed APIs, SDKs, proprietary software, or AI capabilities. The company has 11-50 employees and operates as a private LLC with no institutional investment disclosed.

ATLFW generates revenue through four streams: ticket sales for runway shows (2025 sold out), brand sponsorship deals, revenue share from the Bloomingdale's Retail Incubator, and one-time designer participation fees for runway shows and fashion presentations. Distribution runs through annual flagship events, the Bloomingdale's Lenox Square retail placement, pop-up shops at Atlantic Station, and brand partner activations. Geographic reach is primarily Southeast USA with international designer participation, and the Bloomingdale's trunk show system provides a national retail expansion pathway for graduated designers. The company currently has no mobile app, no disclosed AI/ML capabilities, and no patents or trademarks.

Name

AtlantaFashionWeek

Legal name

RAGTRADE ATLANTA, LLC

Website

https://atlantafashionweek.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlanta Fashion Week (ATLFW) is a fashion discovery platform owned by RAGTRADE ATLANTA, connecting emerging designers with retail placement at Bloomingdale's Lenox Square, brand sponsors, and consumer audiences through annual runway events at Atlantic Station and year-round programming.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Event Tickets: Revenue generated from selling tickets to runway shows, fashion presentations, and related fashion week events. ATLFW 2025 achieved sold-out shows.
2. Brand Sponsorships: Partnerships with brands like BMW (Official Automotive Partner), adidas Originals (Sportswear partner), Clinique (Skincare partner), IKEA (Furniture partner), and Rémy Martin generate revenue through sponsored activations, brand experiences, and exclusive partnership arrangements.
3. Retail Incubator Program: Three-month program providing designers with retail presence at Bloomingdale's Lenox Square. Uses a clear revenue-share model between Bloomingdale's, Atlanta Fashion Week, and each designer. Designers receive real-time sales insights and a Bloomingdale's trunk show number for nationwide expansion.
4. Designer Participation Fees: Designers selected to participate in ATLFW runway shows and fashion presentations pay a participation fee. The fee covers event production, venue access, and platform exposure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Atlanta Fashion Week (ATLFW) is a fashion discovery platform that hosts annual runway shows, retail pop-ups, and industry panels at Atlanta venues, paired with a multi-month Retail Incubator program at Bloomingdale's Lenox Square. The platform connects emerging fashion designers with consumers, retail buyers, and brand partners through curated experiential events and retail placement opportunities. ATLFW is owned and produced by RAGTRADE ATLANTA, LLC.

Product overview

Atlanta Fashion Week (ATLFW) is a fashion discovery and launch platform produced by RAGTRADE ATLANTA, positioned at the intersection of fashion, art, music, and culture. The platform operates multiple interconnected offerings: three core experiential products at Atlantic Station—The Shows (runway presentations), The Shops (retail pop-ups), and The Talks (panels and workshops)—alongside the ATLFW x Bloomingdale's Retail Incubator Program providing emerging designers with luxury retail placement and expansion pathways. Supporting programs include The Next Wave Influencer Program, the Independent Digital Talk Series in partnership with the City of Atlanta, and the Designer Application Process for juried participation. Brand partnerships with BMW, adidas Originals, Bloomingdale's, and others provide commercial infrastructure and cross-promotional opportunities for participating designers.

Differentiator

Problem solved

Functional benefit

Brands

• ATLFW x Bloomingdale's Retail Incubator: A three-month retail incubator program providing designers with showroom presence inside Bloomingdale's Lenox Square, in-store activations, and sales insights.
• The Next Wave Influencer Program
• Independent

Products and services

• ATLFW: The Shows Curated runway presentations showcasing emerging and established fashion designers, held during the annual Atlanta Fashion Week at Atlantic Station. Targeted at press, fashion buyers, influencers, and cultural tastemakers.
• ATLFW: The Shops Independent designer and artist-led brand retail showcase at Atlantic Station, featuring exclusive product drops and pop-up shopping experiences allowing attendees to shop directly from rising talent during Atlanta Fashion Week.
• ATLFW: The Talks Panels, workshops, and brand activations at Atlantic Station that bring together cultural leaders, creative entrepreneurs, and brand partners to explore intersections of fashion, beauty, identity, and innovation.
• ATLFW x Bloomingdale's Retail Incubator Program A three-month retail program providing emerging designers with dedicated showroom presence inside Bloomingdale's Lenox Square, in-store activations, real-time sales insights, and a Bloomingdale's trunk show number for nationwide expansion. Operates on a revenue-share model between Bloomingdale's, ATLFW, and each designer.
• The Next Wave Influencer Program An influencer engagement program announced by RAGTRADE Atlanta and Atlanta Fashion Week to involve influencers and creative community members in fashion week events, panels, and brand activations.
• Independent Digital Talk Series A digital talk series produced in partnership with the City of Atlanta Mayor's Office of Cultural Affairs, celebrating independent fashion designers and creatives through storytelling and candid conversations broadcast on the OCA podcast platform 'For the Culture', with co-branded content across ATLFW and OCA digital channels.

Quantifiable outcome

• Over $50,000 in sales generated for emerging designers at ATLFW x Bloomingdale's Pop Up Show in November 2023
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• CliniqueminorGTM or Marketing Partner · 8 October 2025Clinique participated as a brand partner with an activation centered on skincare education and wellness, featuring live product sampling and consultations offering guests an immersive beauty experience.
• IKEAminorGTM or Marketing Partner · 8 October 2025IKEA participated as the Official Furniture Partner with an IKEA Lounge featuring Stockholm 2025, blending Scandinavian design with Southern cool during ATLFW 2025.
• Atlantic StationcoreGTM or Marketing Partner · 8 October 2025Atlantic Station serves as the official venue for ATLFW 2025, celebrating its 20th anniversary. ATLFW activates three storefronts: ATLFW: The Shows, ATLFW: The Shops, and ATLFW: The Talks, transforming the center into a live fashion ecosystem.
• DIORminorGTM or Marketing Partner · 8 October 2025Bloomingdale's x DIOR Experience at ATLFW 2025 bridged retail luxury and fashion week glamour.
• Rémy MartinminorGTM or Marketing Partner · 8 October 2025Rémy Martin x Illy's Espresso Your Style activation during ATLFW, blending cognac brand presence with espresso experiences and fashion celebration.
• CandleporiumminorGTM or Marketing Partner · 8 October 2025Candleporium Fragrance House presented Noted, The Official Sensory Lounge of ATLFW, offering sensory experiences through scent and design.
• FACE (Fashion, Arts, Culture & Education)minorGTM or Marketing Partner · 8 October 2025Listed as a partner for ATLFW 2025, contributing to the creative economy elevation alongside other partners.
• Fulton County Arts & CultureminorGTM or Marketing Partner · 8 October 2025Partner providing support and proclamation declaring October 2-5, 2025 as 'Atlanta Fashion Week' in Fulton County.
• The Elaine Sterling InstituteminorGTM or Marketing Partner · 8 October 2025Listed as a partner contributing to the creative economy through ATLFW 2025.
• The Whitaker GroupminorOthers · 8 October 2025James Whitner, Founder and Owner of The Whitaker Group (A Ma Maniére, Social Status, APB), received the 2025 Fashion Visionary Award during Opening Night Celebration.
• City of Atlanta Mayor's Office of Cultural AffairscoreStrategic or Co-development Partner · 5 September 2025OCA and ATLFW announced 'Independent,' a new digital talk series celebrating independent fashion designers and creatives. The series debuts on OCA's new podcast platform, For the Culture, featuring candid conversations with designers from ATLFW's 2025 lineup. The initiative delivers co-branded content across both platforms ensuring year-round engagement.
• BMWcoreStrategic or Co-development Partner · 3 June 2025BMW serves as the Official Automotive Partner through an exclusive two-year agreement with the Atlanta Area BMW Dealers. The partnership celebrates the intersection of fashion, craftsmanship, and forward-thinking design with premium lifestyle integrations. In 2025, BMW will engage Atlanta's creative community through elevated, invitation-only experiences and a dynamic campaign leading up to ATLFW. At ATLFW 2025, BMW will unveil a premium brand experience bridging design, lifestyle, and mobility. In 2026, the partnership will include mobile activations and immersive experiences culminating in exclusive moments celebrating emerging talent.
• adidas OriginalscoreStrategic or Co-development Partner · 1 January 2025adidas Originals serves as the Sportswear, Footwear & Accessories Partner and brings the 'From Campus to the Runway' HBCU Fellowship to ATLFW 2025. The partnership focuses on the history of Atlanta through fashion, art, and music while hosting influencer-led talks exploring how HBCUs shape global culture and creative expression.
• RAGTRADE ATLANTAcoreOthers · 1 January 2025RAGTRADE ATLANTA is the parent company and official producer of Atlanta Fashion Week. It is a community-focused creative and event production agency supporting fashion design talent through business opportunities like brand collaborations, wholesale representation, and retail incubators.
• 10 Squared AgencyminorGTM or Marketing Partner · 1 January 202510 Squared Agency serves as the communications team and agency of record for ATLFW, handling press inquiries and media relations.
• Bloomingdale'scoreChannel Partner/ Reseller/ Distributor · 20 September 2023Bloomingdale's Lenox Square serves as the Exclusive Retail Partner, providing emerging fashion designers with unprecedented access, exposure, and opportunities to grow through Bloomingdale's big box retail platform. The partnership includes the Retail Incubator program offering designers dedicated showroom presence, in-store activations, real-time sales insights, and access to Bloomingdale's expansion pathway. The initial pop-up generated over $50,000 in sales for emerging designers.
• Underground AtlantaminorGTM or Marketing Partner · 6 September 2023Historic venue partnership for ATLFW 2022 and 2023 events. Underground Atlanta has become known for cultural experiences and brand activations, serving as Atlanta's new art district.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Informa Markets (MAGIC, PROJECT, Coterie): Operates major fashion trade events including MAGIC, PROJECT, and Coterie, focused on emerging brand discovery and wholesale buyer placement. Comparable as a fashion-discovery and retail-placement platform, though at much larger scale and as trade shows rather than consumer-facing runway weeks.
• British Fashion Council (London Fashion Week): Industry body that operates London Fashion Week. Comparable as an established fashion week operator with designer pipelines, sponsor relationships, and government/cultural engagement.
• Camera Nazionale della Moda Italiana (Milan Fashion Week): Operates Milan Fashion Week with runway shows, designer pipelines, and brand sponsorships. Comparable fashion week operator at established global scale.
• Fédération de la Haute Couture et de la Mode (Paris Fashion Week): Operates Paris Fashion Week, the global benchmark for designer discovery. Comparable event-platform model with runway shows and brand partnerships at much larger scale.

Direct peers

• Miami Fashion Week: Regional US fashion week platform with runway shows and designer showcases. Comparable in scale, format, and emerging-designer focus to ATLFW.
• Copenhagen Fashion Week: Independent fashion week platform focused on emerging designers and sustainability. Comparable as a curated, designer-discovery-focused event platform at similar scale to ATLFW.
• LA Fashion Week: Los Angeles-based fashion week platform with runway programming and designer showcases. Comparable as a US regional fashion week competing for designers, sponsors, and press.
• IMG Fashion (New York Fashion Week): IMG, part of Endeavor, operates New York Fashion Week, the largest US fashion week platform. Directly comparable as a designer-discovery runway platform with sponsor and retail partnerships.

Others

• Fashion Group International (FGI): Global fashion industry organization hosting events, awards, and educational programming. Comparable as a non-event fashion industry platform supporting designer development and brand engagement.
• Council of Fashion Designers of America (CFDA): US fashion industry organization supporting designers through awards, education, and policy. Comparable as an ecosystem enabler for emerging US designers rather than a direct event competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/atlfw
• Facebookfacebook.com/atlfw
• LinkedInlinkedin.com/company/atlantafashionweek
• Instagraminstagram.com/atlfw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AtlantaFashionWeek