10 Squared

What 10 Squared does

10 Squared is a boutique creative public relations and experiential marketing agency headquartered in Atlanta, Georgia, serving fashion, hospitality, TV/Film, music, and government/non-profit clients across the United States. Founded by Angela Watts, who also serves as Founder & Creative Director, the agency operates with a 1-10 person team and provides four core service lines: PR and Media Strategy (editorial storytelling, press releases, crisis management, media monitoring), Experiential Marketing Campaigns (brand activations, event execution, VIP/influencer curation), Celebrity and Influencer Collaborations (talent procurement, red carpet integration, gifting/seeding), and Integrated Marketing and Brand Partnerships (cross-industry collaborations, sponsorship activations). No proprietary technology platform supports delivery; the offering is purely professional services grounded in human-driven cultural insight, long-standing media relationships cultivated since 2006, and on-the-ground event execution.

The agency's revenue model is project-based professional services engagements priced through quotes tailored to campaign scope, with no public pricing transparency. Customer acquisition occurs through consultative direct outreach anchored at [email protected], leveraging founder-led networking and brand-equity positioning rather than demand-gen marketing. Notable client engagements include HBO's Game of Thrones Season 4 (activations at Sundance and NBA All-Star Weekend), Hartsfield-Jackson Atlanta International Airport's ATL Skypointe (145MM+ media impressions), Atlanta Fashion Week (60+ national media placements, BMW sponsorship renewal), W Hotel Buckhead, and the Rocket Community Fund/NBEC/Goodwill Homeownership Wealth Initiative. Founder Angela Watts's overlapping leadership of Atlanta Fashion Week creates a structural client pipeline.

The agency shows no technology moat, no scalable product, and limited headcount, making it a people-and-relationships business more akin to a high-end consulting boutique than a venture-scalable firm. Operating geographies span the U.S. Southeast and nationally with documented campaign work in New York, Washington D.C., Chicago, and multiple tour markets. The company is privately held with no disclosed funding and is led by Angela Watts (Founder & Creative Director) and India Hollis (Account Director).

Name

10 Squared

Legal name

10 Squared

Website

https://10squaredagency.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

10 Squared is a boutique Atlanta-based creative PR and experiential marketing agency founded by Angela Watts, serving fashion, hospitality, TV/Film, music, and government clients with editorial campaigns, celebrity partnerships, and brand activations across the United States.

Ownership category

akta.pro rank

Product category

Public Relations & Experiential Marketing Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Event PR & Communications Support (BPAFADAO), Digital PR & Social Media Communications (MPAAADAJ), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Public relations services
• Experiential marketing agency
• Influencer marketing services
• Brand partnership campaigns
• Event management services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. PR and Media Strategy Services: Full-service public relations including editorial storytelling, press releases, thought leadership positioning, crisis management, content production, and media monitoring for fashion, hospitality, and entertainment clients.
2. Experiential Marketing Campaigns: Design and execution of brand experiences, experiential activations, event management, VIP/influencer guest curation, and red carpet curation for high-profile events and brand launches.
3. Celebrity and Influencer Collaborations: Talent procurement, partnerships, red carpet integration, social media amplification, and gifting/seeding programs for brands seeking celebrity endorsement and influencer marketing.
4. Integrated Marketing and Brand Partnerships: Strategic brand alignment, cross-industry collaborations, and sponsorship activations connecting brands with cultural moments and audiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

10 Squared is a boutique creative PR and experiential marketing agency that designs and executes integrated campaigns combining editorial storytelling, celebrity and influencer partnerships, brand activations, event production, and media relations. The agency serves fashion brands, hospitality companies, TV/film networks, entertainment promoters, and select government/nonprofit organizations, translating cultural insights into campaigns that generate measurable media coverage, audience engagement, and brand visibility.

Product overview

10 Squared is a PR and Experiential Marketing Agency that provides integrated marketing services across PR/Socials/Events, Event Marketing, Influencer Strategy, and Integrated Marketing. The agency's service portfolio is organized into four main areas: Public Relations/Media Strategy (editorial storytelling, press releases, crisis management), Celebrity & Influencer Collaborations (talent procurement, red carpet integration), Brand Experiences & Events (experiential activations, VIP curation), and Brand Partnerships & Sponsorships. The company specializes in fashion, hospitality, and TV/Film verticals, and is headquartered in Atlanta, GA.

Differentiator

Problem solved

Functional benefit

Products and services

• PR, Socials & Events Comprehensive public relations services including editorial storytelling, press releases, media kit development, thought leadership positioning, crisis management, and social media strategy for campaigns targeted at fashion, hospitality, TV/Film, and entertainment clients.
• Event Marketing Experiential marketing and event execution services including brand activations, event PR, media outreach, and on-site event management for high-profile activations such as tour stops, hotel launches, and festival activations.
• Influencer Strategy Influencer marketing services including talent procurement, red carpet integration, social media amplification, gifting, and seeding programs designed to convert celebrity and influencer endorsements into measurable brand outcomes.
• Integrated Marketing Full-service integrated marketing campaigns combining PR, experiential, influencer, and brand partnership strategies across multiple channels, delivered as end-to-end campaign engagements.
• Celebrity & Influencer Collaborations Talent procurement and partnership services including red carpet integration, high-profile event appearances, and celebrity-driven brand activations for fashion, hospitality, and entertainment clients.
• Brand Experiences & Events Experiential activations and event production services including VIP guest curation, red carpet management, and immersive brand experiences for high-visibility campaigns and launches.
• Brand Partnerships & Sponsorships Strategic brand alignment and sponsorship activation services including cross-industry collaborations and sponsor integration for clients seeking to connect with cultural moments and audiences.

Quantifiable outcome

• 145MM+ media impressions generated for ATL Skypointe campaign
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Atlanta Fashion WeekcoreStrategic or Co-development PartnerAngela Watts, founder of 10 Squared, is also the founder of Atlanta Fashion Week. The agency leads PR programs for Atlanta Fashion Week, which in 2024 attracted two global brands to its runway, garnered 60+ national media placements, and secured BMW sponsorship renewal.
• CWK NetworkmajorStrategic or Co-development Partner10 Squared led national communications strategy for the 'Defining US: Children at the Crossroads of Change' documentary, executing multi-faceted publicity campaigns including trailer debut, press junkets, influencer screenings, community engagement initiatives, and media relations.
• Rocket Community FundmajorStrategic or Co-development Partner10 Squared led media strategy for the Homeownership Wealth Initiative, a pilot program with Rocket Community Fund, National Black Empowerment Council, and Goodwill of North Georgia to help 600 Atlanta residents achieve homeownership and build generational wealth.
• National Black Empowerment Council (NBEC)majorStrategic or Co-development PartnerPartnership with NBEC on Homeownership Wealth Initiative targeting economic mobility and racial homeownership gap reduction through financial education and homeownership resources.
• Goodwill of North GeorgiamajorStrategic or Co-development PartnerCollaborated on Homeownership Wealth Initiative providing financial education, budgeting guidance, credit improvement, mortgage pre-approval, and homebuying strategies to 600 participants.
• W Hotel AtlantamajorStrategic or Co-development Partner10 Squared executed launch campaign for W Hotel Buckhead's 'What She Said' signature program, including social strategy, content calendar, guest list curation, and sold-out launch event with 125+ key influential guests.
• We Are Live EntertainmentcoreStrategic or Co-development PartnerOngoing partnership for Legendz of the Streetz Tour media relations. 10 Squared's press campaign increased ticket sales by 35% immediately following announcement, secured 100+ press hits across Billboard, Complex Magazine, Vibe, and High Snobiety.
• HBO (Game of Thrones)coreStrategic or Co-development Partner10 Squared played pivotal role in Game of Thrones Season 4 promotion, delivering strategic media engagement and high-impact event execution including activations at Sundance Film Festival and NBA All-Star Weekend.
• Hartsfield-Jackson Atlanta International AirportmajorStrategic or Co-development Partner10 Squared developed and executed experiential marketing and PR campaign for ATL Skypointe, the award-winning program highlighting airport shopping, dining, and exploration options. Campaign generated 145MM+ media impressions.
• Atlanta HawksmajorStrategic or Co-development PartnerPartnership between Atlanta Fashion Week and Atlanta Hawks to select Honor Roll Clothing for limited-edition apparel collaboration inspired by team PEACH City Edition uniforms.
• Neiman MarcusminorStrategic or Co-development PartnerNeiman Marcus sponsored NBAF's Fine Art + Fashion benefit event honoring Ruth E. Carter and Shanequa Gay. 10 Squared handled media relations for the event.
• Southern Hospitality Event GroupminorStrategic or Co-development Partner10 Squared provided media relations support for 'Marry We' mass wedding ceremony event organized by Southern Hospitality Event Group, officiated by Atlanta Mayor Andre Dickens.
• Rich Life FoundationminorStrategic or Co-development Partner10 Squared handled PR for Rich Life Foundation's 2nd Annual Fundraising Gala supporting youth empowerment through entrepreneurship, financial literacy, and health and wellness initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• M Booth: Independently held PR and brand storytelling agency serving consumer, lifestyle, entertainment, and hospitality brands. Most directly comparable as a creative, culture-led PR firm mixing earned media, influencer, and experiential work for the same verticals 10 Squared targets.
• MKG: Independent experiential marketing and creative agency focused on brand experiences and cultural activations. Directly comparable on the experiential/activations arm of 10 Squared's service portfolio, including high-profile event execution.
• Sparks: Experiential marketing and brand experience agency within the Cheil network. Directly comparable on the experiential activations, live events, and brand experience execution capabilities that anchor 10 Squared's experiential marketing offering.
• Derris: Independent communications and brand strategy agency serving consumer, lifestyle, fashion, and hospitality clients. Comparable as a boutique-to-mid-sized culture-led PR firm with an integrated earned-media + influencer + partnerships model.
• AMP3 Public Relations: Boutique PR firm serving fashion, beauty, lifestyle, and entertainment brands. Comparable as a similarly sized specialist agency with overlapping fashion/beauty/entertainment client base and event-driven campaign approach.
• BerlinRosen: Mid-size independent PR and communications firm with strong cultural, entertainment, and consumer brand practices. Comparable as a culturally fluent boutique-to-mid-sized agency executing narrative-driven campaigns across entertainment, lifestyle, and cause-driven clients.
• 5W Public Relations: Independently held PR agency with dedicated consumer lifestyle, entertainment, and fashion practices. Directly comparable as a full-service PR firm competing for similar fashion, hospitality, and entertainment brand budgets.
• The Lede Company: Entertainment and celebrity-focused PR and strategic communications firm. Directly comparable given 10 Squared's emphasis on celebrity talent booking, red carpet curation, and entertainment/entertainment-adjacent brand activations.
• Factory PR: Boutique PR and communications agency serving fashion, lifestyle, and consumer brands. Comparable as a similarly scaled specialist fashion/lifestyle PR firm competing for the same mid-market brand budgets.

Broad incumbents

• Edelman: Global PR and communications holding company with dedicated fashion, entertainment, and lifestyle practices. Comparable as an end-to-end PR/communications provider serving the same fashion, hospitality, and TV/Film verticals as 10 Squared, but at vastly greater scale and geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/10squaredagency
• Instagraminstagram.com/10squaredagency
• Facebookfacebook.com/10Squaredagency
• LinkedInlinkedin.com/company/10squared

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10 Squared