Field Theory

What Field Theory does

Field Theory, operating under Minnesota Hemp Farms, Inc., is a Hastings, Minnesota-based food ingredients company founded in 2016 by third-generation farmer John Strohfus, who became Minnesota's first legal hemp grower. The company operates a hybrid B2B/B2C model spanning three revenue streams: (1) bulk wholesale ingredients — hempseed, hemp oil, hemp protein powder, and specialty grains (buckwheat, Kernza, oats, rye, sorghum, sunflower, wheat) in conventional and organic grades, sold to global food manufacturers and ingredient suppliers in quantities ranging from 50 lb bags to truckloads; (2) private label manufacturing for direct-to-consumer national brands; and (3) direct-to-consumer retail packaged goods (hemp hearts, protein powder, hempseed oil, roasted hemp seeds) and upcycled baking mixes sold via its Shopify storefront and on hundreds of US grocery shelves. Named enterprise customers include Simple Mills under a Regenerative Agriculture Direct Trade Sunflower Program partnership.

Field Theory's proprietary technology centers on pregelatinized functional flours — precooked, drum- or spray-dried flours (oat, sorghum, Kernza, red bean) that gelatinize starches for cold-water thickening without heat activation — and on upcycled ingredient processing powered by NETZRO, which converts brewers' grain (a brewery byproduct) into functional flour used in its upcycled pancake and chocolate muffin mixes. Its competitive positioning rests on regenerative-agriculture sourcing verified under the Soil Carbon Initiative (Regenified) and Regenerative Organic Certified programs, FDA Food Grade manufacturing meeting GMP, SQF, and FSSC22000 standards, and a Direct Trade grower network that provides supply-chain traceability and product diversification. The company is founder-controlled with no disclosed institutional funding and operates with 1-10 employees, scaling primarily through contract manufacturing, grower partnerships, and enterprise distribution rather than internal headcount expansion.

Name

Field Theory

Legal name

Field Theory Foods (operated by Minnesota Hemp Farms, Inc.)

Website

https://fieldtheoryfoods.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Field Theory is a Minnesota-based food ingredients company that supplies regeneratively-grown bulk hemp, specialty grains, and pregelatinized functional flours to global food manufacturers, while selling branded hemp and upcycled baking products direct-to-consumer and through US grocery retail.

Ownership category

akta.pro rank

Product category

Specialty Food Ingredients

NAICS

Food Manufacturing (311), Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000), Bakery Products (2050)

akta.pro primary industry

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)

akta.pro secondary industry

Plant-Based & Alternative Proteins (Packaged) (CRADAAAH)

Keywords

• Hemp food ingredients
• Specialty grain flours
• Upcycled food products
• Regenerative agriculture ingredients
• Private label manufacturing

Headquarters

HQ city

Hastings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail CPG Products: Direct-to-consumer sales of packaged hemp foods including hemp hearts, protein powders, hempseed oil, and baking mixes through e-commerce storefront.
2. Bulk Ingredients Wholesale: Wholesale supply of hemp and specialty grain ingredients (buckwheat, kernza, oats, sorghum, rye, sunflowers, wheat) to food manufacturers, ingredient suppliers, and brands. Available in conventional and organic options with flexible quantities from bag to truckload.
3. Private Label Manufacturing: Private labeling services for food manufacturers and direct-to-consumer national brands requiring custom branded hemp and specialty grain products.
4. Pregel Functional Flours: Sale of pregelatinized specialty flours (oat, sorghum, kernza, red bean) to food processors for use as clean-label functional ingredients in various applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Field Theory is a food ingredients company that manufactures and sells regeneratively grown hemp-based products, specialty grain ingredients (buckwheat, Kernza, oats, rye, sorghum, wheat, sunflower), pregelatinized functional flours, puffed grains, and upcycled baking mixes. It serves both B2B customers (food manufacturers, ingredient suppliers, private label brands) via bulk wholesale and private label, and B2C consumers via a direct-to-consumer e-commerce storefront and grocery retail.

Product overview

Field Theory is a food ingredients company offering a diversified portfolio of hemp-based products, specialty grain ingredients, pregel functional flours, and puffed grains. The product portfolio centers on three main categories: (1) Hemp consumer products including hemp hearts, protein powders, hempseed oils, and roasted hemp seeds available in both conventional and organic varieties; (2) Retail baking mixes including upcycled pancake and chocolate muffin mixes made with brewers' grain; and (3) Wholesale specialty ingredients spanning multiple grain types including buckwheat, Kernza, oats, rye, sorghum, sunflowers, and wheat in various formats (flour, groats, seeds, oils, and pregelatinized functional flours). The company also offers puffed grain products for food manufacturers. All products emphasize regenerative agriculture sourcing, non-GMO verification, and clean-label ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Field Theory Hemp Foods: Consumer packaged hemp products including hemp hearts, hemp protein powder, and hempseed oil
• Field Theory Upcycled Foods

Products and services

• Field Theory Hemp Hearts Raw shelled hemp seeds (hulled hempseed) that are a source of plant-based protein, Omega 3, Omega 6, and iron. Available in 8 oz, 16 oz, and 5 lb sizes. Sold to health-conscious consumers through the Shopify storefront and grocery retail.
• Field Theory Organic Hemp Hearts USDA Organic raw shelled hemp seeds with Omega 6 (8g) and Omega 3 (3g) per serving, an excellent source of protein and iron. Available in 8 oz and 5 lb sizes.
• Field Theory Hemp 50 Protein Powder 100% pure hemp protein powder providing 15g of protein per 30g serving. Designed for smoothies and recipes requiring a plant-based protein boost. Available in 16 oz.
• Field Theory Organic Hemp 50 Protein Powder USDA Organic 100% pure hemp protein powder with 15g of protein per 30g serving for plant-based protein smoothies and recipes. Available in 16 oz.
• Field Theory Hempseed Oil Cold-pressed and unrefined hempseed oil containing the ideal 3:1 omega-6 to omega-3 ratio, with Super Omega-3 (SDA) and Super Omega-6 (GLA). Contains less than 0.3% THC. Available in 8 oz.
• Field Theory Organic Hempseed Oil Organic cold-pressed and unrefined hempseed oil with ideal 3:1 omega-6 to omega-3 ratio and Super Omega-3 (SDA) and Super Omega-6 (GLA). Available in 8 oz.
• Field Theory Roasted Hemp Seeds Roasted shelled hemp seeds for healthy snacking, salads, yogurt, smoothies, or recipe enhancement. Available in 8 oz.
• Field Theory Organic Roasted Hemp Seeds Organic roasted shelled hemp seeds for healthy snacking with Omega 6 (8g) and Omega 3 (3g) per serving. Available in 8 oz.
• Field Theory Upcycled Pancake Mix Pancake mix made with upcycled brewers' grain, custom milled whole wheat flour, and plant-based hemp protein. Contains 7g of plant protein and 6g of fiber per serving. 12 oz package. Sold to health-conscious consumers via DTC and grocery retail.
• Field Theory Upcycled Chocolate Muffin Mix Chocolate muffin mix featuring upcycled brewers' grain flour, whole wheat flour, and hemp protein. Contains 7g of fiber per serving. 14 oz package.
• Pregelatinized Functional Flours (Oat, Sorghum, Kernza, Red Bean) Precooked and dried flours (via drum drying, spray drying, or extrusion) that gelatinize starches for instant thickening in cold water without heat activation. Available in oat, sorghum, kernza, and red bean varieties. Manufactured in FDA Food Grade facilities meeting GMP, SQF and FSSC22000 standards. Sold as bulk ingredients to food processors.
• Buckwheat Flour, Groats, and Seeds Gluten-free, nutrient-rich buckwheat products (flour, groats, and seeds) sourced from regenerative agriculture growers. High in fiber, protein, magnesium, manganese, and antioxidants including rutin. Sold to food manufacturers and consumers.
• Kernza Flour Perennial grain flour derived from intermediate wheatgrass with deep roots for sustainability. Nutty and slightly sweet flavor. Rich in fiber, protein, and antioxidants. Sold as bulk ingredient and via storefront.
• Oat Flour, Groats, Quick Oats, and Rolled Oat Flakes Finely ground, whole, and rolled oat products retaining nutritional benefits including beta-glucan fiber, vitamins, and minerals. Sold to food manufacturers and consumers.
• Rye Flour and Whole Grain Rye Flour milled from rye grains with distinctive earthy, slightly sour flavor and dense texture, and whole grain rye high in fiber, B vitamins, manganese, phosphorus, magnesium, and iron.
• Wheat Flour and Whole Grain Wheat Flour derived from wheat grains in various types, and whole grain wheat (bran, germ, endosperm) high in carbohydrates, fiber, B vitamins, magnesium, phosphorus, iron, and selenium.
• White Sorghum Flour Versatile gluten-free flour made from white sorghum grain with light color, mild flavor, and smooth texture. Rich in dietary fiber, protein, iron, calcium, and antioxidants.
• Sunflower Kernels, Seeds, and Oil Edible seeds and oil from sunflower heads. Sunflower oil has a high smoke point (440°F/225°C), rich in vitamin E, low in saturated fats. Kernels and seeds used in snacks, salads, baking, granola, and health supplements. Supplied to Simple Mills under the Regenerative Agriculture Direct Trade Sunflower Program.
• Puffed Grains (Buckwheat, Kernza, Oats, Sorghum) Whole buckwheat, Kernza, oat, and sorghum groats heated under pressure until they expand into light, crunchy grains. Naturally gluten-free where applicable, high in protein and fiber, with mild nutty flavor. Sold to food manufacturers and consumers.
• Private Label Hemp and Specialty Grain Manufacturing Private labeling service for food manufacturers and direct-to-consumer national brands requiring custom branded hemp and specialty grain products. Flexible quantities from bag to truckload, manufactured in FDA Food Grade facilities meeting GMP, SQF and FSSC22000 standards.

Quantifiable outcome

• 10% food waste reduction per unit
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Simple MillscoreStrategic or Co-development PartnerRegenerative Agriculture Direct Trade Sunflower Program partnership. Field Theory supplies sunflower ingredients to Simple Mills as part of their mission-driven brand network. Featured in Simple Mills video discussing the regenerative agriculture partnership.
• NETZROcoreTechnology or IntegrationProprietary technology partnership for upcycled ingredient processing. NETZRO powers the system used to process upcycled brewers' grain into functional flour for Field Theory's upcycled pancake mix and chocolate muffin mix products.
• Soil Carbon InitiativeminorOthersField Theory participates in the Soil Carbon Initiative (Soil Climate Initiative) verification program, bringing some of the first Regenerative Verified products to market.
• Regenerative Organic CertifiedminorOthersField Theory products are verified under the Regenerative Organic Certified program, an industry certification for regenerative agriculture practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nutiva: Nutiva markets organic hempseed products (hemp hearts, oil, protein) alongside coconut, chia, and flax under a plant-based superfoods banner. It competes directly with Field Theory's retail CPG hemp line and pursues a similar organic, non-GMO, regenerative-sourcing positioning.
• King Arthur Baking Company: King Arthur is a premium flour and baking brand with a growing specialty grain portfolio (whole wheat, rye, gluten-free). It is comparable to Field Theory in the wholesale flour and baking mix space and competes for the same health-conscious, premium grocery shopper.
• Manitoba Harvest: Manitoba Harvest is one of the largest hemp food companies globally, selling hemp hearts, protein powder, oil, and seeds. It is the closest direct competitor to Field Theory's hemp consumer and bulk-ingredient business, serving overlapping retail and B2B channels with comparable product formats.
• Bob's Red Mill: Bob's Red Mill is a leading specialty grain and flour manufacturer offering gluten-free, whole grain, and ancient grain flours (buckwheat, sorghum, oats, rye, Kernza-adjacent categories). It is a direct comparable to Field Theory's specialty grain flour and pregelatinized ingredient business across retail and foodservice.
• Navitas Organics: Navitas Organics sells organic plant-based superfood powders and seeds including hemp protein and hemp hearts. It is comparable to Field Theory's consumer packaged hemp line on product format, certifications (organic, non-GMO), and natural foods retail placement.
• Hodgson Mill: Hodgson Mill produces specialty flours, baking mixes, and whole grains including gluten-free, ancient grain, and whole wheat lines. It competes with Field Theory in specialty grain flours and baking mixes through grocery retail and foodservice channels.
• BetterBody Foods: BetterBody Foods produces organic specialty oils, seeds, and pantry staples (including hemp products and ancient grains). It competes with Field Theory in bulk and retail distribution of plant-based specialty ingredients, particularly in natural and specialty grocery.

Emerging players

• Ancient Harvest: Ancient Harvest specializes in ancient and gluten-free grain products (quinoa, polenta, pasta) in retail and foodservice. It is comparable to Field Theory's gluten-free specialty grain flour positioning and competes for similar natural and specialty-channel shelf space.
• Pipcorn Snacks: Pipcorn is a specialty grain snack brand using heirloom corn and other regeneratively-sourced grains, with both DTC and grocery distribution. It is comparable to Field Theory's regenerative-agriculture positioning and demonstrates an emerging playbook for specialty grains at retail.

Broad incumbents

• Cascadian Farm: Cascadian Farm (owned by General Mills) is a broad incumbent in organic cereals, grains, and frozen produce with deep retail penetration. It is comparable as a much larger incumbent competing for the same health-conscious consumer purchasing organic, regenerative, and specialty grain products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fieldtheoryhemp
• LinkedInlinkedin.com/company/fieldtheory

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field Theory