les huilettes

Name

les huilettes

Legal name

LAB ESSENTIEL SAS

Website

https://leshuilettes.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Natural and Organic Skincare Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Professional Skincare & Facial Treatments (CRABALAF), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Natural skincare products
• Organic facial serums
• Aromatherapy cosmetics
• Essential oil blends
• Anti-aging beauty care

Headquarters

HQ city

Suresnes

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct E-commerce Product Sales: The primary revenue stream is direct-to-consumer sales of cosmetic products (serums, balms, oils, mist, masks, soaps, infusions) through the company's owned e-commerce website. Prices range from €8 to €59 for products, with in-cabin professional treatments at €60–€80. The company sells internationally with free shipping in France from €45 and 24-hour dispatch.
2. Professional In-Cabin Beauty Treatments: Revenue from face and body spa treatments offered at the Suresnes (92) cabin location. Treatments include Face Cabin 45min at €60 and body treatments at €80. Bookings are managed via Calendly. This is a professional/pro-only offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Les Huilettes designs, formulates, and sells a range of active oil-based natural and organic cosmetic products — including facial serums (DAY, NIGHT, SENSITIVE), the MIST radiance mist, Universal Cream, Eye Contour, Face Mask, Body Oil, SOS Balm, soaps, Gommage Détox, and ingestible wellness infusions. All products are created in-house at the LABESSENTIEL laboratory in Suresnes, France, certified COSMOS ORGANIC by Ecocert Greenlife, and distributed primarily direct-to-consumer through leshuilettes.com with in-person cabin spa treatments at Suresnes.

Product overview

Les Huilettes is a French natural cosmetics brand specializing in active oil-based skincare products powered by 100% natural and organic ingredients. The portfolio includes serums (DAY for imperfections, NIGHT for anti-aging, SENSITIVE for reactive skin), facial treatments (MIST mist, CREAM emulsion, Cleanser), body care (BODY oil, SOS Balm), masks, soaps, eye treatments, and professional cabin treatments. Additionally, the brand offers food supplements through infusions (Belle Peau, Lâcher-prise) developed in partnership with Infuse. Products are organized into beauty routines (Day, Night, Sensitive, Body) and certified COSMOS Organic by Ecocert Greenlife. All formulations are created in-house at LABESSENTIEL laboratory in Suresnes, France.

Differentiator

Problem solved

Functional benefit

Brands

• LABESSENTIEL: In-house laboratory operated by the company in Suresnes, France, where Les Huilettes skincare products are developed and manufactured.

Products and services

• Facial Cleanser (Cleanse) A cleansing oil that reveals radiance, formulated for dry, normal, and mixed skin types, including sensitive and mistreated skins. Sold at €29 for 50ml.
• Anti-stress Radiance Mist (MIST) Facial treatment mist providing triple anti-stress protection (water, oxidative, cellular) that hydrates and adds radiance to all skin types. Priced at €26 for 50ml. Awarded Victoires de la Beauté 2024-2025.
• Anti-imperfection Serum (DAY) Correcting and protective day serum-in-oil for clear skin that smooths skin texture with retinol-like action, delivering an even, radiant complexion for hormonal-related imperfections and dull skin. Priced at €35 for 15ml.
• Anti-ageing Serum (NIGHT) Regenerating night serum for smoother, firmer, and radiant skin, combining well-aging efficacy with lâcher-prise (letting-go) relaxation benefits. Priced at €39 for 15ml.
• Universal Emulsion (CREAM) Nourishing and plumping cream for sensitive and reactive skin that hydrates and nourishes dehydrated skins; can be used alone or mixed with the NIGHT serum. Priced at €32 for 50ml.
• Soothing Serum (SENSITIVE) Oil-in-serum that soothes and softens all skin types, particularly reactive skins; addresses redness, rosacea, and damaged skin. Free from essential oils and suitable for pregnancy and breastfeeding. Priced at €35 for 30ml.
• Eye Contour (EYES) 3-in-1 roll-on eye contour treatment providing global action against puffiness, dark circles, and fine lines; restores a luminous, refreshed look. Priced at €30 for 5ml.
• Face Mask (MASK) Purifying and detoxifying mask that rebalances skin microbiota, refreshes and purifies without drying, addressing imperfections, dilated pores, and dull complexion. Priced at €35 for 50ml.
• Gommage Détox Detox scrub for face and body made from Sugarcane for light exfoliation; detoxifies skin and leaves complexion radiant. Priced at €35.
• SOS Balm (RESCUE) All-in-one nourishing and soothing balm for body, face, and lips that nourishes, moisturizes, repairs, and relieves sores on very dry and damaged skins and small scars. Priced at €20 for 25g.
• Body Oil (BODY) Nourishing and revitalizing body oil for a tonic effect on dry skin needing nutrition and tired legs lacking firmness; leaves skin softer and more toned. Priced at €35 for 95ml.
• Extra-gentle Soap Organic surgras soap that cleanses and respects the most delicate and sensitive skins, including skin damaged by frequent and aggressive washing. Priced at €8.00–€10.00 for 120g.
• Purifying Liquid Soap Purifying and exfoliating liquid soap designed for hands subjected to frequent washing; leaves skin clean and soft.
• In-cabin Face or Body Spa Treatment (Suresnes) Professional face or body cabin treatment at the Suresnes (92) location combining deep manual massage with breathing techniques and Kobido-inspired protocols; personalized with Night, Day, or Sensitive serums to restore elasticity and tone. Priced at €60 (45 min) and €80 (80 min).
• Infusion Belle Peau Organic wellness infusion developed in collaboration with Infuse, targeting skin detox and a Belle Peau (beautiful skin) blend for dull complexion and imperfections; made in France with 100% Bio ingredients.
• Infusion Lâcher-prise Organic relaxation and sleep-supporting infusion developed with Infuse, containing Marjoram, Melissa, Chamomile, and Orange; promotes relaxation and restful sleep. Priced at €6 for 15g box and €15 for 50g pouch.
• Sleeping Routine (bundle) Complete nighttime beauty routine bundle combining the NIGHT serum with sleep-supporting rituals for comprehensive evening skincare. Priced at €59.

Quantifiable outcome

• MIST (Anti-Stress Mist): +40% immediate hydration, -60% dark spot reduction, -50% free radical reduction from pollution
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Infuse (Géraldine & Nathalie, Pharmacists Herborists)coreStrategic or Co-development PartnerCollaboration with Infuse, a Montpellier-based duo of pharmacist-herborists (Géraldine and Nathalie), to create exclusive wellness infusions. The 'Lâcher-prise' (Let Go) infusion was co-developed combining aromatherapy expertise with Les Huilettes' wellness positioning. Ingredients are 100% Bio, sourced from French producers.
• 1% for the PlanetminorOthersLes Huilettes participates in the 1% for the Planet initiative, committing to environmental actions throughout the year, including reforestation efforts in France. The brand communicates this commitment on product pages as part of its eco-responsibility messaging.
• Crédit Agricole (e-transactions)minorOthersCredit Agricultural's e-transactions service serves as the primary payment service provider, handling secure online payment processing (3D Secure, SSL protocol). The company states it does not have access to customer banking data.
• Payplug & PayPalminorOthersAdditional payment processors for secure online transactions alongside the primary Credit Agricole e-transactions service.
• Ecocert Greenlife (COSMOS Standard)coreOthersCertification body for COSMOS ORGANIC certification. Products are certified natural organic cosmetics according to the COSMOS standard (exceptions: extra-gentle soap and purifying liquid soap).
• Emmanuel (Sea Buckthorn Producer, Alpes de Haute Provence)minorOthersEmmanuel is a Doctor of Biology and passionate farmer who has cultivated sea buckthorn in the Alpes de Haute Provence since 1999 at 1,250m altitude. His sea buckthorn is featured in the SENSITIVE serum. He is one of few French sea buckthorn producers.
• Alexandra (Olive Oil Producer, Gordes)minorOthersOlive oil producer in Gordes, France. Olive oil is used in multiple Les Huilettes formulations for its hydrolipidic film restoration properties.
• Charles (Italian Helichrysum Producer, Corsica)minorOthersProducer of Italian Helichrysum grown in Corsica. Helichrysum is a key ingredient in the NIGHT anti-aging serum for its exceptional action on skin tissues.
• Distillers Duffez (Cypress Essential Oil)minorOthersFamily-owned distillers with expertise in aromatherapy and global/local approach — from Cypress tree harvesting to essential oil extraction. Produces cypress essential oil used in Les Huilettes products for its decongestant properties.
• Rosier Family (Cade Wood Producer)minorOthersMulti-generational family producers of cade wood with aromatherapy expertise. Supplies cade wood ingredient to Les Huilettes for its therapeutic properties.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Typology: French DTC skincare brand with minimalist, ingredient-led positioning. Comparable in French DTC model, clean formulations, and content-driven marketing, though targets a younger, more male-inclusive audience.
• Pai Skincare: British certified organic skincare brand focused on sensitive skin. Comparable in certified organic positioning, DTC-led model, and clean brand story, though primarily targets the UK and EU English-speaking markets.

Direct peers

• Absolution: French organic and natural cosmetics brand with a similar boutique scale, COSMOS-certified positioning, and DTC-plus-spa distribution model. Closest comparably sized direct peer in the French organic skincare niche.
• Caudalie: French natural skincare brand built on vinotherapy and botanical actives. Comparable in DTC positioning, French heritage, clean formulations, and targeting of consumers seeking efficacy-driven natural skincare.
• Tata Harper: Luxury non-toxic, organic skincare brand with in-house farm-based formulation. Comparable in vertical integration, premium natural positioning, and DTC-led distribution, though skews toward the US market.
• Nuxe: French natural-origin beauty brand with hero facial oils, serums and body care. Closely comparable product portfolio (oils, serums, body care), DTC and pharmacy distribution, and premium positioning.
• Melvita: French pioneer of organic and natural cosmetics (founded 1982, now owned by L'Occitane). Direct competitor in certified organic skincare, body care, and ingredient-led beauty with similar price positioning and French-DTC channel mix.

Broad incumbents

• L'Occitane en Provence: Global natural beauty group with French botanical heritage. Overlaps in ingredient-led storytelling, organic/clean positioning, and same-vertical product portfolio (face, body, oils), but operates at vastly larger scale and global distribution.
• Dr. Hauschka: Established natural and organic skincare brand with rhythmic, plant-based formulations. Comparable in organic certification and botanical ingredient focus, but operates at significantly larger global scale and in more channels.
• Avène: Pierre Fabre dermo-cosmetic brand built around sensitive and reactive skin. Comparable in clinical positioning, dermatological testing, and focus on sensitive-skin concerns targeted by Les Huilettes' SENSITIVE line, but at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/leshuilettes
• LinkedInlinkedin.com/company/leshuilettes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about les huilettes