Celly Health
Celly Health is a physician-led national healthcare network offering hybrid primary care, specialty services, and telehealth across 7 Centers of Excellence and all 50 states + D.C., serving individual patients, employers, and speech therapy clients via DPC memberships, fee-for-service visits, and tiered employer programs.
- Company typePrivate
- Founded-
- HeadquartersTraverse City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Celly Health does
Celly Health is a physician-led national healthcare network headquartered in Traverse City, Michigan, founded by Dr. Shawn Cole. The company operates a hybrid care delivery model combining a HIPAA-compliant telehealth platform — available in all 50 states and D.C. — with 7 physical Centers of Excellence across Michigan, Florida, Texas, and Hawaii, plus two announced satellite clinics in Grand Rapids, MI and Orlando, FL. The service portfolio spans primary care, weight management (including GLP-1 management), Long COVID recovery, Lyme and tick-borne illness, allergy/immunology, diabetic education, speech therapy, aesthetic/laser services, workplace/occupational health, and men's and women's health, supported by a nationwide lab partner network and a Traverse City Innovation Center that develops 25+ multi-disciplinary clinical protocols.
The underlying technology stack consists primarily of third-party integrations rather than proprietary infrastructure: Elation EMR for clinical documentation and patient portal, FullScript for prescription and supplement fulfillment (with Strive Pharmacy handling dispensing), HIPAA-compliant Zoom for virtual speech therapy, and Usio for PCI-DSS compliant payment processing. The only significant proprietary technology is Dr. Bruce Patterson's patented molecular and in-situ cell-based diagnostic method, originally developed for HIV-1 and now applied to cancer, immuno-oncology, and infectious disease diagnostics via subsidiary IncellDx.
The business model blends multiple revenue streams: subscription-based Direct Primary Care memberships (Celly Membership at $149/month, Concierge at $499/month, with a Family tier at $249/month), fee-for-service visits ($185 single consultation), tiered employer group programs ($69-$89 per employee per month for 5-1,000+ employees), national lab and diagnostic panel sales ($99-$460), aesthetic and laser services with per-session and package pricing, and virtual speech therapy at ~$18/session with insurance. The company accepts Aetna, Blue Cross Blue Shield, UnitedHealthcare, Cigna, Optum, and Priority Health, alongside self-pay, HSA, FSA, and HRA payment options. Customer segments span individual consumers (DTC), employers (B2B occupational health), and speech therapy clients, served through direct scheduling, enterprise account managers, and online self-service.
Celly Health firmographics
Firmographics- Name
- Celly Health
- Legal name
- Celly Health, Inc.
- Website
- https://cellyhealth.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Celly Health is a physician-led national healthcare network offering hybrid primary care, specialty services, and telehealth across 7 Centers of Excellence and all 50 states + D.C., serving individual patients, employers, and speech therapy clients via DPC memberships, fee-for-service visits, and tiered employer programs.
- Ownership category
- akta.pro rank
Celly Health industry classification
Industry- Product category
- Direct Primary Care
- NAICS
- Ambulatory Health Care Services (621), All Other Outpatient Care Centers (621498), Other Ambulatory Health Care Services (6219), Offices of Other Health Practitioners (6213), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
- akta.pro secondary industries
- DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)
Keywords
Where Celly Health is headquartered
LocationHeadquarters
- HQ city
- Traverse City
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Celly Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Direct Primary Care Memberships: Subscription-based membership model providing unlimited access to primary care. Celly Membership at $149/month includes unlimited in-person/virtual visits, annual labs, priority scheduling. Concierge Membership at $499/month adds same-day appointments, direct MD phone line, executive wellness panel.
- Fee-for-Service Visits: Single consultations at $185 for one-time visits. Additional per-visit pricing for specific services including primary care ($150-$500), weight management ($300-$4,500+), lab services ($50-$2,000+), aesthetic services ($150-$5,000+), Long COVID ($399-$8,000+).
- Lab Services and Diagnostic Panels: Basic Wellness Panel from $99, Comprehensive Metabolic Panel from $179, Hormone Panel from $219, Executive Wellness Panel from $369, Weight Management Labs from $149, Long COVID Cytokine Panel at $460. At-home collection kits and nationwide draw site network.
- Aesthetic and Laser Services: Laser hair removal and tattoo removal services with per-session and package pricing. Members receive 15% discount. Tattoo removal priced by square inch ($64-$425 per treatment). No insurance coverage for aesthetic services.
- Speech Therapy Services: Virtual speech therapy with average $18/session through insurance coverage. Cash-pay sliding scale from $75-$175 per 30-minute session. Employer-sponsored plans with sliding scale. HSA/FSA/HRA accepted.
- Employer/Workplace Health Programs: Group/employer pricing tiers: Foundation (5-50 employees) at $89/month, Growth (51-250) at $79/month, Enterprise (251-1,000) at $69/month, Strategic (1,000+) at custom pricing. Services include DOT physicals, drug testing, workers' comp, pre-employment screenings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Celly Membership - Comprehensive primary care access |
| Subscription | Monthly | Concierge Membership - Executive-level healthcare |
| One time/ perpetual license | Pay-as-you-go | Single Consultation - One-time visit |
| One time/ perpetual license | Pay-as-you-go | At-Home Lab Kit - Diagnostic testing |
| One time/ perpetual license | Pay-as-you-go | Long COVID Screening - Comprehensive evaluation |
| Subscription | Monthly | Individual Membership - Unlimited visits model |
| Subscription | Monthly | Family Membership - Multi-person coverage |
| Unit Pricing | Pay-as-you-go | Lab Panels - Various diagnostic tests |
| Usage-based | Pay-as-you-go | Speech Therapy - Virtual sessions |
| Unit Pricing | Pay-as-you-go | Laser Hair Removal - Per session pricing |
| Subscription | Monthly | Employer Group Plans - Workplace health programs |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Celly Health product offering
Product offeringCore offering
Celly Health is a physician-led national healthcare network delivering primary care, specialty services, and chronic disease management through a hybrid model of telehealth visits (available in all 50 states + D.C.) and 7 in-person Centers of Excellence. Core offerings include Direct Primary Care memberships ($149-$499/month), Long COVID recovery, weight management, Lyme and tick-borne illness care, allergy/immunology, lab services, and virtual speech therapy. The company also runs B2B employer workplace health programs covering DOT physicals, drug testing, and workers' compensation.
Product overview
Celly Health is a physician-led national healthcare network offering a comprehensive platform combining telehealth and in-person care across 7 Centers of Excellence. The core platform integrates Primary Care, Weight Management, Lab Services, Long COVID Recovery, Lyme & Tick-Borne Illness, Allergy & Immunology, Diabetic Education, Women's Health, Men's Health, Behavioral Health, Aesthetic & Laser, Workplace Health, Sports Physicals, and Speech Therapy services. The company operates sub-brands including Celly DPC (membership-based Direct Primary Care at $149-$499/month), Celly Speech (virtual speech therapy via Zoom across 47 states), and Celly Mobile Dialysis (acute mobile dialysis in FL/TX). An Innovation Center in Traverse City drives clinical research, while wellness tools (BMI, TDEE, calorie calculators) and nationwide lab networks extend the platform's reach. Services are available in-person at Centers of Excellence and virtually across all 50 states + D.C.
Differentiator
Problem solved
Functional benefit
Products and services
- Celly DPC (Direct Primary Care) Membership
- Primary Care
- Weight Management
- Lab Services
- Long COVID Recovery
- Lyme & Tick-Borne Illness Program
- Allergy & Immunology
- Diabetic Education
- Aesthetic & Laser Services
- Workplace Health / Employer Programs
- Sports / Camp Physicals
- Celly Speech (Virtual Speech Therapy)
- Women's Health
- Men's Health
- Behavioral Health
- Celly Mobile Dialysis
Quantifiable outcome
- 90% patient improvement for seasonal allergy treatment
- +4 more outcomes
Companies that use Celly Health
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Celly Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Celly Health partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered regional, core, strategic and local.
- Sanford, Florida Healthcare FacilitiesregionalCelty Mobile Dialysis announced grand opening in Sanford, Florida (March 2026). Provides acute dialysis services in mobile setting across contracted healthcare facilities. RNs deliver treatments in hospitals and clinical environments.
- FullScriptcoreFullScript serves as Celly Health's prescription fulfillment and supplement partner. Patients access supplements and prescriptions through us.fullscript.com/welcome/cellyhealth/store-start. FullScript handles prescription delivery through Strive Pharmacy Inc (Tampa, FL).
- HealthBio-AI / Chronic COVID Treatment CentercoreVanessa Muñoz leads nursing operations for a global platform serving over 10,000 patients with chronic inflammatory disease. Collaborates on FDA-approved Phase 2B/3 clinical trial. Dr. Bruce Patterson serves in this ecosystem. Celly Health Innovation Center protocols inform treatment approaches.
- Elation EMRcoreElation serves as Celly Health's electronic medical records system. Patients access records through the Elation Patient Portal at app.elationemr.com/patients. Providers use Elation for clinical documentation and patient management.
- National/Enterprise Healthcare PartnersstrategicCo-branded delivery options for health tech companies, national payer networks, and enterprise organizations. Includes outcome reporting, quality oversight, and compliance management. Network of referring clinicians receive structured after-visit documentation.
- State-Level Health Systems and NetworksregionalMulti-site care coordination frameworks for health systems, physician groups, and payers operating within defined state markets. State-specific regulatory and compliance alignment with cross-coverage and refer/follow support.
- Local Community Health OrganizationslocalCommunity-anchored partnerships for Traverse City and Northern Michigan put accessible evidence-based clinical care within reach. Includes community health organization alignment, local referral network integration, co-branded patient access programming, and region-specific care coordination.
- National Lab Partner NetworkcoreNationwide lab partner network providing diagnostic testing across all 50 states. At-home collection kits, local draw sites, comprehensive diagnostic panels including Long COVID cytokine panels, allergy testing, and standard lab work.
- Insurance Carriers (Aetna, Blue Cross Blue Shield, UnitedHealthcare, Cigna, Optum, Priority Health)strategicCelly Health accepts most major insurance plans and PPOs. Contracted with Aetna, Blue Cross Blue Shield, UnitedHealthcare, Cigna, Optum, and Priority Health. Celly DPC available as separate offering. Coverage verification provided before treatment.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Celly Health competitors and assessment
Company assessmentDirect peers
- MDVIP: National concierge/DPC network of physicians with subscription-based primary care. Directly comparable on DPC subscription model ($149–$499/month tiering) and employer-aligned wellness services.
- One Medical: Membership-based hybrid primary care combining in-office clinics with 24/7 virtual care across major U.S. metros. Acquired by Amazon in 2023; comparable hybrid DPC + telehealth model with employer contracts.
- Galileo Health: Multi-specialty virtual and in-home primary care with strong employer and value-based care orientation; comparable hybrid platform serving both DTC and enterprise segments.
- Forward Health: Tech-forward membership primary care combining in-person clinics with continuous health monitoring and app-based care. Similar hybrid model targeting affluent self-pay consumers.
- Crossover Health: Employer-sponsored onsite and virtual primary care with national contracts. Directly competes in the employer health programs segment with similar B2B recurring revenue model.
- Eden Health: Hybrid virtual + in-person primary care sold primarily through employers, blending primary care, mental health, and care navigation. Comparable enterprise-employer hybrid care model.
Broad incumbents
- Oak Street Health: Value-based primary care network operating physical clinics with focus on Medicare-eligible seniors. Acquired by CVS Health in 2023; comparable in operating physical primary care centers with a multi-state footprint.
- Hims & Hers Health: Public, scaled direct-to-consumer virtual primary care and telehealth platform with national reach and subscription model. Comparable DTC virtual care economics and consumer brand orientation, though broader in scope.
Emerging players
- Everlywell: Direct-to-consumer at-home lab testing and telehealth consultations. Comparable on nationwide diagnostic lab panels ($99–$460) and virtual follow-up provider services.
- Talkiatry: Virtual psychiatry and behavioral health platform with national insurance coverage. Comparable on virtual behavioral health delivery and insurance-contracted specialist model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Celly Health social profiles
Digital presenceCelly Health compliance and trust
Trust signalCompliance3 records
Celly Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Celly Health leadership team
Management profileNumber of profiles
Profiles11 records
Celly Health subsidiaries and ownership
Company hierarchySubsidiaries10 records
Celly Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Celly Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Celly Health
What does Celly Health do?
Celly Health is a physician-led national healthcare network delivering primary care, specialty services, and chronic disease management through a hybrid model of telehealth visits (available in all 50 states + D.C.) and 7 in-person Centers of Excellence. Core offerings include Direct Primary Care memberships ($149-$499/month), Long COVID recovery, weight management, Lyme and tick-borne illness care, allergy/immunology, lab services, and virtual speech therapy. The company also runs B2B employer workplace health programs covering DOT physicals, drug testing, and workers' compensation.
Is Celly Health a public or private company?
Celly Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Celly Health founded?
Celly Health was founded in -1. It employs 1 to 10 people.
Where is Celly Health based?
Celly Health is headquartered in Traverse City, United States, in the North America region.
How does Celly Health make money?
Six revenue lines are on record. Direct Primary Care Memberships are the primary driver. The others are fee-for-Service Visits, lab Services and Diagnostic Panels, aesthetic and Laser Services, speech Therapy Services and employer/Workplace Health Programs.
Who are Celly Health's main competitors?
Direct peers on record are MDVIP, One Medical, Galileo Health, Forward Health, Crossover Health and Eden Health. Broad incumbents are Oak Street Health and Hims & Hers Health. Emerging players are Everlywell and Talkiatry.
Does Celly Health have an API?
No public API is recorded for Celly Health.
What industry is Celly Health in?
Celly Health's product category is Direct Primary Care. Its primary akta.pro industry code is HLALAAAA, Primary Care & General Medicine Virtual Care, with a secondary code of HLALAIAA, DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription). Its NAICS code is 621 and its SIC code is 8011.