Werribee Park Golf Club

What Werribee Park Golf Club does

Werribee Park Golf Club operates an 18-hole championship golf course at 350 K Road, Werribee South, Victoria, Australia, founded in 1976 and designed by Kevin Hartley. The club serves two primary customer groups: 500+ subscription members across 7-day, 6-day, 5-day, pensioner, student, and junior tiers (priced $560-$1,845 annually for the March 2025 - February 2026 year), and walk-in green fee players paying $38-$60 per round, supplemented by cart hire, driving range buckets, PGA professional lessons (with FlightScope radar technology), corporate events, clubhouse functions, and local business sponsorships.

The underlying technology footprint is modest and conventional for the sector: MiClub software powers online tee-time bookings and member management; FlightScope radar is used for swing analysis during premium coaching sessions; and the club participates in Golf Link, the national Australian handicapping network covering 1,200+ clubs. There is no proprietary platform, no disclosed API, no mobile app, and no AI/ML capability. Operational technology is centred on a 220-metre driving range with 12 hitting bays, fully watered fairways, and a clubhouse with a 65-inch screen for functions.

Revenue mechanics are a hybrid of recurring subscriptions (memberships), usage-based fees (green fees, driving range, cart hire), professional services (lessons, events), and advertising/sponsorship. Distribution is predominantly direct-to-consumer through the physical course and the MiClub booking portal, with secondary acquisition via Instagram, Facebook, an eNews mailing list, and tourism cross-traffic from co-located attractions including Mansion Hotel & Spa, Werribee Open Range Zoo, and Shadowfax Winery. Membership applications require board approval, indicating a member-controlled governance structure.

Name

Werribee Park Golf Club

Legal name

Werribee Park Golf Club

Website

https://werribeeparkgolf.com.au

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Werribee Park Golf Club operates an 18-hole championship golf course in Werribee South, Victoria, Australia, serving 500+ members and public green fee players with memberships, PGA lessons, driving range, corporate events, clubhouse functions, and local business sponsorships.

Ownership category

akta.pro rank

Product category

Golf Club Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Golf course operations
• Club memberships
• Golf instruction
• Driving range facilities
• Corporate golf events

Headquarters

HQ city

Werribee South

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees: Revenue from green fee players playing 9 or 18 holes on weekdays or weekends. Cart hire is also available.
2. Golf Membership: Annual membership fees with various tiers including 7-day, 6-day, and 5-day options. Also includes pensioner, student, and junior discounted rates. Monthly payment plans available via direct debit.
3. Golf Lessons: Private lessons offered by PGA professionals Marke Miller and Nathan Kungl. Individual lessons (30 or 60 minutes) and lesson packages (5 lessons get 6th free). On-course playing lessons (3-hole or 9-hole) available.
4. Driving Range: Revenue from golf ball buckets (mini, small, medium, large) at different price points for members and non-members. Golf club hire also available.
5. Cart Hire: Golf cart rental at $27 for 9 holes and $45 for 18 holes.
6. Clubhouse Functions and Events: Clubhouse facilities available for conferences and special occasions. Food and beverages supplied by The View restaurant with lounge area overlooking the 18th green.
7. Sponsorships and Advertising: Sponsorship and advertising opportunities targeting over 500 members and growing green fee player demographic.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Werribee Park Golf Club operates an 18-hole championship golf course in Werribee South, Victoria, designed by Kevin Hartley. It sells tiered annual memberships, public green-fee rounds, driving range buckets, PGA professional golf lessons using FlightScope radar, cart hire, and corporate golf and clubhouse event packages, with online tee-time bookings handled through MiClub software.

Product overview

Werribee Park Golf Club operates as a golf course and club management operation offering an 18-hole championship golf course as its core product, supplemented by private golf lessons with PGA professionals using FlightScope technology, a driving range with 12 hitting bays, various membership tiers, public green fee play, corporate golf events, and an online tee time booking system powered by MiClub.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole championship golf course established in 1976, designed by Kevin Hartley, featuring views of the Werribee River and Red Cliffs, fully watered fairways, strategic bunkers, and lateral water hazards, playable year-round due to free-draining alluvial soils.
• Membership Programs Annual membership tiers (7-day, 6-day, 5-day, pensioner, student, and junior) providing unlimited access, competition entry priority, Golf Link handicap registration, and monthly direct-debit payment options.
• Green Fee Play Public pay-as-you-go tee times for 9 or 18 holes on weekdays and weekends, with optional cart hire and discounted rates for member guests and under-16s.
• Driving Range 220-metre practice facility with 12 hitting bays, a practice bunker and chipping area, open daily from first light; ball buckets (mini, small, medium, large) priced differently for members and non-members, plus club hire.
• Private Golf Lessons Individual and on-course playing lessons delivered by PGA professionals Marke Miller and Nathan Kungl, with 30- and 60-minute sessions using FlightScope radar for swing analysis, plus 5-lesson packages (6th lesson free).
• Corporate Golf Events and Clubhouse Functions Corporate golf packages and clubhouse hire for conferences and special occasions, including a 65-inch television screen, food and beverages from The View restaurant, and a lounge overlooking the 18th green.
• Sponsorship and Advertising Sponsorship and on-course advertising opportunities aimed at businesses seeking exposure to the club's 500+ members and growing green-fee player demographic.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• A & G PengellyminorOthersFamily owned and operated earth moving business established since 1966. They tender for large and small contracts and have plant available for hire. Proud partner of Werribee Park Golf Club.
• Durante ElectricalminorOthersElectrical contracting business servicing commercial and residential needs. Proud partner of Werribee Park Golf Club.
• Eagle FuelsminorOthersProvides refuelling and lubricant solutions to customers in a variety of industries, delivering the highest level of service. Proud partner of Werribee Park Golf Club.
• Hodges Real EstateminorOthersFocused on building strong and enduring relationships in the communities where it operates, accruing deep knowledge of local buyers, sellers and investors. Proud partner of Werribee Park Golf Club.
• Roderick InsuranceminorOthersLocally owned, family business operating from offices in Geelong and Werribee. Led by Managing Director Keith Roderick who has been operating the business since 1986. Proud partner of Werribee Park Golf Club.
• Snap Printing LavertonminorOthersOne-stop destination for all things print and design, providing professional and personalized service. Franchise Owner Rod Harrington. Proud partner of Werribee Park Golf Club.
• The View RestaurantcoreStrategic or Co-development PartnerRestaurant supplier of food and beverages for the Werribee Park Golf Club clubhouse. Provides catering for events, special occasions, and daily dining with lounge area overlooking the 18th green.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Southern Golf Club: Members-owned 18-hole golf club in Melbourne's south-eastern suburbs. Closely comparable suburban Victorian golf club with membership tiers, green-fee play, clubhouse functions, and competitions — operating at a similar price and scale band.
• Sandhurst Club: Multi-course private golf club in Melbourne's south-east offering 18-hole courses, driving range, PGA coaching, memberships, and corporate events. Most directly comparable peer: similar mid-tier membership pricing, suburban Victorian catchment, multi-revenue stream model, and range/lesson facilities.
• Peninsula Kingswood Country Golf Club: Large Melbourne private golf and country club formed from merger, operating multiple 18-hole courses plus extensive clubhouse and event facilities. Comparable membership tiers, coaching, and corporate hospitality, but at greater scale and higher price point.
• Woodlands Golf Club: Members-owned 18-hole golf club in Melbourne's south-eastern suburbs operating multiple membership tiers, competition golf, driving range, and clubhouse functions. Direct comparable at a similar suburban Victorian scale and pricing band.
• Riverside Golf Club: Victorian golf club operating along the Maribyrnong River — comparable riverside/landscape positioning, 18-hole course, membership model, and function venue offering to Werribee Park.

Broad incumbents

• Yarra Yarra Golf Club: Established private golf club in Melbourne's south-east with championship pedigree. Comparable membership-based golf and country club model with corporate events and clubhouse, but higher prestige tier and longer waiting lists than Werribee Park.
• Victoria Golf Club: Historic Sandbelt private club in Cheltenham, Victoria. Comparable 18-hole championship course with strong member and clubhouse operations, but positioned as a premium private club versus Werribee Park's value/mid-tier positioning.
• Kingston Heath Golf Club: Top-ranked Sandbelt private golf club in Melbourne's south-east. Comparable membership-based golf and country club model with championship course, clubhouse, and reciprocal access, but at a substantially more prestigious and exclusive tier.
• Royal Melbourne Golf Club: Australia's premier private golf club, also located in Victoria. Comparable as a high-end 18-hole golf and country club operation offering memberships, championships, and clubhouse facilities, but operating at a significantly higher prestige and price tier than Werribee Park.

Regional players

• Cheltenham Golf Club: Members-owned 18-hole golf club in Cheltenham, Melbourne. Comparable suburban Victorian golf club with membership tiers, green-fee play, and clubhouse offerings — similar operating profile in an adjacent Melbourne catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/werribeegolf
• Facebookfacebook.com/WerribeeParkGolfClub
• Instagraminstagram.com/werribee_park_golf_club
• LinkedInlinkedin.com/company/werribee-park-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werribee Park Golf Club