THT
THT is a Colombia-founded, multilatina HR technology company that delivers psychometric talent assessment, recruitment, training, and consulting services built on its proprietary DISC-based Colors Method, serving enterprise, SMB, educational, and HR-professional clients across 19+ countries in Latin America, the US, and Spain.
- Company typePrivate
- Founded2003
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What THT does
THT — The Talent System is a Colombia-headquartered multilatina HR technology and services company founded in 2003 by Juan David Gómez, a Harvard-trained practitioner, that applies a proprietary DISC-derived methodology called the Colors Method (Método de los Colores) to predict, select, develop, and align human behavior in organizations. The company operates an integrated suite spanning the Colors Platform for personality assessment, the THT Jobs self-serve recruitment platform, the THT Smart hiring dashboard, and the Analyzer AI tool, supported by more than 300 psychometric assessments covering over 100 variables including colors, values, intelligence, workplace competencies, leadership, English proficiency, digital skills, motivations, emotional intelligence, vocational passion, and gamified executive-function measures (Neurogame).
Commercially, THT runs seven operational units that generate revenue across multiple models: THT Jobs (annual enterprise subscriptions), Brain Hunter (per-engagement executive search delivering 3 candidates in 7 days), Color Consulting (organizational consulting engagements), Salesmart and Training Up (customized professional-services training programs of 8–40 hours), Talentracker (education-sector subscriptions for vocational guidance), and IIOB (multi-cohort certification programs producing 600+ certified Colors Method specialists). GTM is hybrid — enterprise field sales for larger clients, a 'Cazadoras' concierge model to support mid-market recruitment, and self-serve SaaS (app.tht.company, companyjobs.tht.company) for SMB and individual users. Distribution is supported by a multi-channel content engine including a blog, podcast, webinars, TikTok, LinkedIn, and the published book 'El Lenguaje de los Colores' sold via Amazon.
Operationally, THT is a remote-first company with approximately 180 employees and active presence in 19+ countries across Latin America plus the United States and Spain, serving enterprise HR teams, SMB/mid-market companies, educational institutions, and individual HR professionals. The company is founder-owned and privately held, holds ISO 27001 and ISO 9001 certifications (Bureau Veritas), and states compliance with International Test Commission standards for psychometric test design and validation.
THT firmographics
Firmographics- Name
- THT
- Legal name
- THT – The Talent System
- Website
- https://tht.company
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- THT is a Colombia-founded, multilatina HR technology company that delivers psychometric talent assessment, recruitment, training, and consulting services built on its proprietary DISC-based Colors Method, serving enterprise, SMB, educational, and HR-professional clients across 19+ countries in Latin America, the US, and Spain.
- Ownership category
- akta.pro rank
THT industry classification
Industry- Product category
- Talent Management Software
- NAICS
- Professional, Scientific, and Technical Services (54)
- SIC
- Services-Employment Agencies (7361), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Pre-Employment Screening & Aptitude Testing (BPACAMAA)
- akta.pro secondary industries
- Cognitive Ability & General Intelligence Testing (BPACAMAB), Skills & Job-Specific Competency Testing (Hard Skills) (BPACAMAD), Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD), Career Assessment & Skills Profiling (Assessments for Transition) (BPACAOAG), Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK), Psychometric, Aptitude & Cognitive Ability Test Content (EDAGADAK)
Keywords
Where THT is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices21 records
Markets served
THT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Psychometric Testing Services: THT provides standardized psychometric tests for talent selection, development, and alignment. Tests include DISC/Colors, Values, Intelligence, 36 Workplace Competencies, Sales Capacity, Leadership Level, English (CEFR), Digital Competencies, Life Purpose, Motivations, Emotional Intelligence, Neurogame, Learning Styles, Vocational Passion, and more. Revenue is generated per test administered or through subscription access to the platform.
- Executive Search (Brain Hunter): Specialized personnel selection service presenting 3 candidates in 7 days with 200+ candidate aspects analyzed in 24 hours. Includes job fit alignment, cultural alignment, and manager alignment recommendations. Operates on a per-search/fee basis.
- HR Consulting (Color Consulting): Organizational talent consulting including benchmarking, organizational climate, 360° competencies, culture, career plans, High Potential identification, and leadership profiles. Billed as consulting engagements.
- Sales Training (Salesmart): Customized sales training programs designed to the specific characteristics and economic sector of each company, incorporating the Colors Method and Smart Flags methodology.
- Soft Skills Training (Training Up): Formation and development programs lasting 8 to 40 hours, addressing soft skills such as teamwork, leadership, communication, conflict management, emotional intelligence, and decision-making. Offered as programs and custom workshops.
- Certification Program (IIOB): Certification course for specialists in the Colors Method based on DISC. Participants learn to interpret behavioral profiles and apply the methodology in HR processes, leadership, coaching, and professional development.
- Education Solutions (Talentracker): Platform for educational institutions to guide students in career discovery, reduce dropout rates, and strengthen vocational orientation. Includes tests for colors, vocational passion, learning styles, life purpose, and English proficiency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise recruitment platform with full psychometric suite and AI tools |
| Other | Multi-year contract | Soft skills training programs (Training Up) |
| One time/ perpetual license | Multi-year contract | Colors Method Specialist Certification (IIOB) |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
THT product offering
Product offeringCore offering
THT provides a comprehensive talent management ecosystem built around the proprietary Colors Method (a DISC-based behavioral classification system), delivering 300+ psychometric assessment tools across 17+ test categories including personality, intelligence, leadership, emotional intelligence, and vocational passion. The company offers recruitment platforms (THT Jobs, THT Smart with AI Analyzer), executive search (Brain Hunter), organizational consulting (Color Consulting), soft skills training (Training Up), sales methodology (Salesmart), student career guidance (Talentracker), and professional certification (IIOB).
Product overview
THT (The Talent System) is a multi-Latin human resources technology company offering a comprehensive talent management ecosystem built around the Colors Method (a DISC-based personality classification system). The core offering includes the Colors Platform for personality assessment, THT Jobs for recruitment management, and THT Smart as an intelligent hiring dashboard with AI capabilities. The portfolio spans multiple specialized units: THT Brain Hunter (executive search), THT Training Up (soft skills training), THT Color Consulting (HR consulting), THT Salesmart (sales methodology), and THT Talentracker (educational career guidance). The company provides 17+ psychometric tests including DISC/Colors, Values, Intelligence, 36 Competencies, Leadership, English, Digital Skills, Life Purpose, Motivations, Emotional Intelligence, Neurogame (gamified), Learning Styles, Vocational Passion, Engineer tests, and Knowledge assessments. Additional offerings include IIOB certification programs, the El Lenguaje de los Colores book and podcast, THT Analytics for organizational research, and tools like Analyzer AI, Skillmaster, and Nine Box. The platform is available in Spanish, Portuguese, and English across 19+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- THT Jobs: Intelligent recruitment platform for faster and data-driven hiring using color profiles.
- THT Training Up
- THT Brain Hunter
- THT Color Consulting
- THT Salesmart
- THT Talentracker
- IIOB (International Institute of Organizational Behavior)
- THT Smart
- Analyzer
- THT Analytics
- El Lenguaje de los Colores
Products and services
- THT Jobs
Quantifiable outcome
- Hire in 7 days on average
- +5 more outcomes
Companies that use THT
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
THT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature8 records
THT partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Bureau VeritascoreBureau Veritas provides ISO 27001 and ISO 9001 certification services to THT, validating THT's information security management and quality management systems. This partnership serves as a key credibility signal for enterprise clients concerned about data protection and service quality standards.
- International Test Commission (ITC)coreTHT's psychometric tests comply with ITC guidelines and standards for test design, validation, and ethical application in psychometrics. ITC is a global body establishing professional standards for test development and use.
- Servicio Público de Empleo (Colombia)coreTHT is linked to the network of employment service providers, authorized by the Unidad Administrativa Especial del Servicio Público de Empleo according to Resolution No. 0421/2025. This formal authorization enables THT to operate as an official employment service provider in Colombia.
- AmazonminorAmazon serves as the retail distribution channel for THT's book 'El Lenguaje de los Colores' by Juan David Gómez, making the methodology accessible to individual buyers and professionals globally.
Scale indicators19 records
Recent moves7 records
Expansion highlights6 records
THT competitors and assessment
Company assessmentDirect peers
- TestGorilla: Self-serve skills and psychometric pre-employment testing platform serving SMB and mid-market — directly comparable to THT Jobs' PLG/SMB channel.
- SHL: Global leader in psychometric and talent assessment, offering DISC-based and broader cognitive/personality tests for selection and development — directly comparable to THT's Colors Method platform and enterprise customer base.
- Thomas International: Provider of behavioral and psychometric assessments (DISC, PPA, GIA) used for selection and development — a direct methodology peer to THT's DISC-based Colors Method.
- Hogan Assessments: Enterprise-focused personality assessment provider used for selection, leadership development, and coaching — comparable to THT Color Consulting and THT's leadership-level test.
- Plum: AI-driven talent assessment platform using behavioral and cognitive data for hiring and development — a comparable AI-augmented assessment peer to THT Smart + Analyzer.
- Mercer Mettl: Online psychometric and skills assessment platform for hiring and development across multiple verticals; comparable to THT Jobs + Test suite combination and its SMB-to-enterprise GTM.
- Pymetrics: AI-based behavioral assessment platform using gamified neuroscience-inspired tasks — comparable to THT Neurogame gamified assessment and AI Analyzer capability.
Broad incumbents
- Korn Ferry: Global organizational consulting firm with a major talent assessment and executive search practice — broad incumbent comparable to THT Brain Hunter + Color Consulting at enterprise scale.
- Aon Assessment Solutions: Global consulting and talent assessment arm of Aon offering enterprise psychometric solutions — a broad incumbent offering overlapping DISC and competency testing as part of a much larger portfolio.
Emerging players
- Evalart: LATAM-headquartered online psychometric and cognitive assessment vendor — an emerging regional player with overlapping competency and personality test offerings targeting similar Spanish-speaking enterprise buyers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
THT social profiles
Digital presenceTHT compliance and trust
Trust signalCompliance2 records
THT financial estimates
Financial estimateRevenue estimate
Valuation estimate
THT leadership team
Management profileNumber of profiles
Profiles6 records
THT subsidiaries and ownership
Company hierarchySubsidiaries7 records
THT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THT
What does THT do?
THT provides a comprehensive talent management ecosystem built around the proprietary Colors Method (a DISC-based behavioral classification system), delivering 300+ psychometric assessment tools across 17+ test categories including personality, intelligence, leadership, emotional intelligence, and vocational passion. The company offers recruitment platforms (THT Jobs, THT Smart with AI Analyzer), executive search (Brain Hunter), organizational consulting (Color Consulting), soft skills training (Training Up), sales methodology (Salesmart), student career guidance (Talentracker), and professional certification (IIOB).
Is THT a public or private company?
THT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was THT founded?
THT was founded in 2003. It employs 11 to 50 people.
Where is THT based?
THT is headquartered in Bogotá, Colombia, in the Latin America region.
How does THT make money?
Seven revenue lines are on record. Psychometric Testing Services are the primary driver. The others are executive Search (Brain Hunter), HR Consulting (Color Consulting), sales Training (Salesmart), soft Skills Training (Training Up), certification Program (IIOB) and education Solutions (Talentracker).
Who are THT's main competitors?
Direct peers on record are TestGorilla, SHL, Thomas International, Hogan Assessments, Plum, Mercer Mettl and Pymetrics. Broad incumbents are Korn Ferry and Aon Assessment Solutions. Evalart is listed as an emerging player.
Does THT have an API?
No public API is recorded for THT.
What industry is THT in?
THT's product category is Talent Management Software. Its primary akta.pro industry code is BPACAMAA, Pre-Employment Screening & Aptitude Testing, with a secondary code of BPACAMAB, Cognitive Ability & General Intelligence Testing. Its NAICS code is 54 and its SIC code is 7361.