Scott Marketing & Consulting Group

What Scott Marketing & Consulting Group does

Scott Marketing & Consulting Group is a Texas-based marketing and consulting firm founded in 2018 that exclusively serves the senior living and healthcare sectors. The company operates from San Antonio, Texas, as a privately held LLC with 1-10 employees under the leadership of founder Sandra Scott, who previously served as VP of Sales & Marketing for three Continuing Care Retirement Communities (CCRCs) managing $52 million in combined annual revenue. Named clients and testimonial sources include Samuel Vesa, Aspen Valley Senior Homes, Silver Belle Assisted Living, Will Haus Living, and Branch and Olive AL, indicating a distributed SMB customer base across the United States.

The firm offers a vertically integrated suite of marketing services including GEO (Generative Engine Optimization), SEO, website design and development, content development, branding and creative content, sales and marketing coaching, and digital marketing and social media management. Its GEO offering represents a forward-looking capability designed to help senior care providers secure visibility on emerging AI search platforms such as ChatGPT and Google AI. The company leverages third-party tools including Stripe, WooCommerce, Kit, AccessiBe, and Google Analytics to deliver and monetize services.

The business operates on a custom-quote, professional services model with no preset packages, and new engagements are initiated through a free 20-minute consultation. Its target customer segments include senior living communities, home health agencies, residential care homes, healthcare providers serving seniors, and skilled nursing and rehabilitation facilities. The firm's reputational profile includes the 2023 Residential Assisted Living Association Innovator of the Year award and the 2025 First Page Sage Top GEO Agency designation.

Name

Scott Marketing & Consulting Group

Legal name

Scott Marketing and Consulting Group®, LLC

Website

https://scottgroup.consulting

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Scott Marketing & Consulting Group is a San Antonio-based marketing consultancy founded in 2018 that provides SEO, GEO, website design, content development, and sales coaching exclusively for senior living and healthcare providers across the United States.

Ownership category

akta.pro rank

Product category

Senior Care Marketing Consulting

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

Keywords

• Senior living marketing
• Healthcare marketing consulting
• GEO optimization services
• Website design services
• Sales coaching consulting

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Consulting Services: Custom marketing consulting engagements for senior living and healthcare providers. Services include website design, SEO/GEO optimization, content development, branding, digital marketing, and sales coaching. Pricing is quote-based based on client needs and budget.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Scott Marketing & Consulting Group delivers marketing consulting services exclusively to small and midsize senior living and healthcare providers. Its service portfolio spans GEO (Generative Engine Optimization), SEO, website design and development, content development, branding and creative content, digital marketing and social media, and hospitality-based sales and marketing coaching. Engagements are custom-built with quote-based pricing, beginning with a free 20-minute consultation conducted directly by founder Sandra Scott.

Product overview

Scott Marketing & Consulting Group is a senior care-focused marketing consulting firm offering a unified suite of services built around AI-optimized marketing strategies. The core portfolio centers on GEO (Generative Engine Optimization) for AI search visibility, complemented by traditional SEO, Website Design & Development, Content Development, Sales & Marketing Coaching, Branding & Creative Content, and Digital Marketing & Social Media services. The company specializes exclusively in serving senior living communities (Independent Living, Assisted Living, Memory Care, Skilled Nursing), healthcare providers, residential care homes, and home health agencies across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• GEO (Generative Engine Optimization) AI search optimization service that helps senior care facilities get recommended by generative AI tools such as ChatGPT and Google AI. Complements traditional SEO by positioning clients in AI-generated conversations when families ask questions about memory care, assisted living, and other senior care options.
• SEO (Search Engine Optimization) Traditional search engine optimization for Google visibility, including keyword strategy, on-page and off-page SEO, local SEO optimization, and Google Business Profile management for senior living and healthcare providers.
• Website Design & Development Professional website development for senior living and healthcare providers, producing modern, conversion-optimized sites built for families and referral sources with responsive design and accessibility features.
• Content Development Educational content creation that answers questions families ask AI tools, positioning senior care clients as trusted experts. Includes blog writing, articles, and authoritative content for SEO and GEO optimization.
• Sales & Marketing Coaching Hospitality-based sales training for senior living and healthcare marketing and admissions teams, including CRM training, consumer persona development, and sales process optimization built from real senior living operational experience.
• Branding & Creative Content Brand identity development and creative content creation for senior care facilities, including visual branding, professional photography guidance, and brand storytelling.
• Digital Marketing & Social Media Social media marketing and digital advertising services for senior care providers, including targeted ads on social platforms, online reputation management, and virtual tour development.

Quantifiable outcome

• 20-40% increase in qualified inquiries for clients
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature2 records

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• SageAge Strategies: SageAge Strategies is a marketing agency specializing in senior living and 50+ consumers, offering digital marketing, branding, and lead generation. It competes directly with Scott Marketing & Consulting Group for senior living community clients with similar service offerings around SEO and digital strategy.
• GlynnDevins: GlynnDevins is a marketing agency focused exclusively on senior living communities, providing research, branding, digital marketing, and sales enablement services. It is the most well-established direct peer to Scott Marketing & Consulting Group in the senior living marketing niche, competing for the same mid-market operator clients.
• Catalyst Healthcare Marketing: Catalyst Healthcare Marketing is a healthcare-focused agency providing strategy, digital marketing, and creative services to providers and senior care organizations. Direct overlap with Scott Marketing & Consulting Group's healthcare provider serving seniors segment and digital marketing offering.
• J. Harrison & Associates: J. Harrison is a sales training and consulting firm specializing in senior living, focused on occupancy and sales performance improvement. Direct peer to Scott Marketing & Consulting Group's hospitality-based sales coaching offering, often engaging the same mid-market operator buyers.
• Bluespire Marketing: Bluespire (now part of Grady Britton / Sundog) is a marketing agency with senior living and healthcare practices offering digital marketing, branding, and lead generation. Comparable to Scott Marketing & Consulting Group in serving the same operator buyer profile with integrated marketing services.
• Creation Agency: Creation Agency is a senior care-focused marketing agency serving senior living, skilled nursing, and home health providers with branding, digital marketing, and consulting services. Comparable to Scott Marketing & Consulting Group in vertical focus, mid-market target, and integrated service portfolio.
• Scripted Idea: Scripted Idea is a senior care marketing agency offering SEO, paid media, website design, and content services to assisted living and memory care operators. Direct overlap with Scott Marketing & Consulting Group's mid-market senior living SEO and website design services.
• The Beck Group: The Beck Group is a marketing agency serving senior living, healthcare, and financial services with research-driven branding and sales enablement. Comparable to Scott Marketing & Consulting Group in vertical depth in senior living and overlapping consulting-plus-creative service mix.

Emerging players

• First Page Sage: First Page Sage is a thought leadership SEO and emerging GEO agency that recognized Scott Marketing & Consulting Group as a Top GEO Agency (2025). As an emerging competitor in the same GEO category, it represents a peer building authority in AI search optimization for niche verticals.

Broad incumbents

• Ogilvy Health: Ogilvy Health is the health-focused arm of Ogilvy, providing full-service advertising, branding, and consulting to healthcare and life sciences clients globally. A broad incumbent whose healthcare provider work competes for senior-adjacent marketing budgets that Scott Marketing & Consulting Group also addresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TheSMCG
• LinkedInlinkedin.com/company/scott-marketing-consulting-group
• Xx.com/thesmcg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scott Marketing & Consulting Group