Women's Wellbeing

What Women's Wellbeing does

Women's Wellbeing is a privately-held, single-location women's health general practice based in Greenslopes, Brisbane (Queensland, Australia), founded in 2003 by Dr Judith Reddrop. It serves women across Brisbane and South East Queensland through a team of seven female GPs, offering comprehensive general practice services with a special focus on women's health across the life span—from puberty, contraception and antenatal care through cervical screening, menstrual concerns, sexual health, menopause management, mental health, chronic disease, and medical termination of pregnancy (MTOP). The practice is registered as a MyMedicare participating practice and augments its GP services with allied health offerings (pelvic floor physiotherapy, dietitian services) and on-site QML Pathology.

The practice operates on Best Practice clinical software with role-based access control, and has integrated electronic prescribing (eTP), My Health Record (Shared Health Summary and Event Summary), Medicare/DVA claiming, and patient-facing online booking and analytics platforms including AutoMed Systems, Health Engine, and Cubiko. AI scribe tooling (Heidi Health and Lyrebird Health) is used during consultations to capture audio and auto-generate clinical notes, with audio stored in Australia and destroyed post-transcription. Home visits are available for regular patients within reasonable distance, and telehealth is offered at parity with in-person fees (Medicare rebate only if the patient has attended the clinic within the prior 12 months). Standard opening hours span Monday-Friday with alternate Saturday mornings.

Revenue is generated through direct-to-consumer private billing: new-patient consultations are priced at $302-$395 AUD with Medicare rebates of $128-$208 and out-of-pocket of $167-$187; return consultations range from $108 (6-20 min) to $271 (>40 min). Procedures (IUD insertion $389, Implanon insertion $225, MTOP $450, Implanon changeover $278.88) and allied health room rentals provide additional revenue. No external funding, institutional ownership, M&A activity, or secondary transactions are disclosed; the practice operates as an independent private group practice.

Name

Women's Wellbeing

Legal name

Women's Wellbeing

Website

https://womenswellbeing.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Women's Wellbeing is a private, single-location Brisbane general practice founded in 2003, staffed by seven female GPs who deliver comprehensive women's healthcare—from contraception and antenatal care to menopause and mental health—to women across Brisbane and South East Queensland.

Ownership category

akta.pro rank

Product category

Women's Health General Practice

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Menopause & Midlife Women’s Health (HLAKAJAH)

akta.pro secondary industry

Menopause & Midlife Women’s Health Telehealth (HRT management, symptom care) (HLALAHAI)

Keywords

• Women's health services
• General practice
• Antenatal shared care
• Contraception services
• Menopause management

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consultation Fees: Private billing practice with consultation fees ranging from $302-$395 for new patients and $108-$271 for return consultations depending on duration. Medicare rebates apply for eligible patients.
2. Medical Procedures: Procedures including IUD insertion ($389), Implanon insertion ($225), Medical Termination of Pregnancy ($450), and skin procedures. Additional charges may apply for treatment room fees.
3. Telehealth Consultations: Telehealth consultations charged at same rate as face-to-face. Medicare rebate applicable only if patient has visited clinic in last 12 months.
4. Allied Health Services: Pelvic floor physiotherapy and dietitian services available on-site. Pathology services via QML Pathology clinic next door.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Women's Wellbeing is a private women's health general practice in Greenslopes, Brisbane, providing GP consultations and women's health services delivered by a team of seven female doctors. The practice offers contraception, antenatal/shared care, menopause management, mental health care, and skin and cosmetic medicine under a private billing fee-for-service model. The clinic has operated continuously since its founding in 2003 and serves individual women patients across Brisbane.

Product overview

Women's Wellbeing is a general practice for women that operates as a single-location healthcare clinic offering general practice services with a special focus on women's health. The practice provides a comprehensive range of core healthcare services including contraception, antenatal care, cervical screening, menstrual concerns management, breast checks, sexual health, menopause treatment, mental health services, chronic disease management, and acne management. Additional services include medical termination of pregnancy (MTOP), skin cancer checks, on-site pathology (QML), repeat prescriptions and referrals, telehealth consultations, and home visits. The practice also offers allied health services including pelvic floor physiotherapy and dietetics through visiting practitioners. The clinic uses AI-assisted scribes (Heidi Health, Lyrebird Health) for clinical documentation and integrates with online booking platforms (AutoMed, Health Engine, Cubiko), clinical software (Best Practice), My Health Record, electronic prescribing, and Medicare/DVA claiming systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Health General Practice Consultations Core GP consultation service for women, delivered by a team of female doctors at the Greenslopes clinic, covering general practice and women's health concerns.
• Contraception Services Contraception advice and management consultations provided to women patients as part of the clinic's women's health services.
• Antenatal and Shared Care Antenatal and shared obstetric care provided to pregnant women in conjunction with hospital maternity services, delivered by the practice's female doctors.
• Menopause Management Consultations and management plans for perimenopausal and postmenopausal women, provided within the clinic's women's health service.
• Mental Health Support Mental health consultations provided to women patients by the clinic's female doctors.
• Skin and Cosmetic Medicine Skin and cosmetic medicine consultations and treatments delivered to women patients by the practice's doctors.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MyMedicarecoreStrategic or Co-development PartnerAustralian Government initiative designed to enhance the relationship between patients, their GP and healthcare team. Women's Wellbeing is registered as a MyMedicare participating practice, allowing patients to register for free to formalize their connection with the practice.
• QML PathologycoreTechnology or IntegrationOn-site QML Pathology clinic located next door to Women's Wellbeing. Patients can access pathology services without separate appointments - just bring request form along.
• Hello Home DoctorminorChannel Partner/ Reseller/ DistributorAfter-hours medical services provider for patients when Women's Wellbeing is closed. Available by calling 134 100 for after-hours appointments.
• Heidi HealthcoreTechnology or IntegrationAI scribe technology provider for clinical note-taking during consultations. Audio recordings generate clinical notes; data stored in Australia, audio files destroyed after transcription.
• Lyrebird HealthcoreTechnology or IntegrationAI scribe technology provider for clinical note-taking during consultations. Uses audio recording to generate clinical notes. Data stored in Australia, audio files destroyed after transcription.
• AutoMed SystemscoreTechnology or IntegrationOnline appointment booking platform. Personal information collected through website runs directly through AutoMed and is electronically stored into practice software.
• Best PracticecoreTechnology or IntegrationClinical software used for document automation, creating referrals, and managing patient health records. Secure system with role-based access control.
• Ramsay HealthminorStrategic or Co-development PartnerRamsay Health supported the initial establishment of Women's Wellbeing at Greenslopes Private Hospital in 2003. The practice has since relocated but acknowledges Ramsay's early support.
• Karen James (Pelvic Floor Physiotherapist)coreOthersPelvic floor physiotherapist providing services at Women's Wellbeing. Specializes in ante/post natal care, pre/post gynaecology surgery patients, and women with urinary/faecal incontinence, prolapse, urgency, frequency.
• Bronwyn Beamish (New Life Nutrition - Dietitian)coreOthersAccredited Practising Dietitian providing nutrition services at the practice via room rental. Specializes in diet and nutrition counseling.
• TIS (Translating and Interpreting Service)minorStrategic or Co-development PartnerInterpreter service arranged by the practice for patients with language barriers. Also arranges interpreters through NABS (National Auslan Interpreter Service) for deaf patients.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Evernow: US telehealth platform providing menopause care including HRT prescriptions, symptom management, and ongoing specialist consultations. Comparable as a virtual-first women's midlife health provider competing for the same menopause patient demographic.
• Melbourne Women's Clinic: Australian specialist women's health clinic providing contraception, menopause management, and reproductive health services in a private billing model. Comparable as a directly competing Australian women's health specialist clinic with similar service offering and pricing approach.
• Midi Health: US-based virtual care clinic specializing in menopause and perimenopause care for women, offering HRT management and symptom treatment via telehealth. Directly comparable to Women's Wellbeing's menopause treatment service line and emerging as a digital-first competitor in the same clinical specialty.

Broad incumbents

• ForHealth Group: One of Australia's largest GP clinic networks (formerly IPN Medical Centres) operating bulk-billing and private billing practices nationally. Comparable as a broader Australian primary care incumbent, though operating at much larger scale and broader scope than the women's health focus.
• Family Planning Australia: Established Australian provider of reproductive and sexual health services including contraception, MTOP, and women's health clinics across NSW. Comparable as a broader women's reproductive health provider with overlapping service categories including contraception and MTOP.
• Jean Hailes for Women's Health: Australia's leading non-profit women's health organization providing clinical services, education, and research across women's health topics including menopause. Comparable as an established women's health provider in Australia, though operating at larger scale and as a not-for-profit.
• Maven Clinic: US-based virtual women's and family health platform covering fertility, pregnancy, postpartum, and menopause. Comparable as a comprehensive women's health virtual care provider with broader lifecycle coverage similar to Women's Wellbeing's service breadth.

Others

• Ramsay Health Care: Major Australian private hospital operator that supported the founding of Women's Wellbeing at Greenslopes Private Hospital in 2003. Relevant as an ecosystem partner and broader Australian private healthcare incumbent where the practice could potentially scale via partnership or acquisition.

Emerging players

• Kin Fertility: Australian digital women's health company offering contraception consultations, prescriptions, and reproductive health services via telehealth. Comparable as an emerging women's health player targeting the same Australian demographic with a digital-first delivery model.
• Youly: Australian telehealth platform providing women's health services including contraception, menopause, and sexual health consultations. Comparable as an emerging Australian women's health virtual care provider addressing similar patient needs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/womenswellgreenslopes
• LinkedInlinkedin.com/company/womens-wellbeing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Wellbeing