Roche AV Pro
Roche AV Pro is a UK-based AV systems integrator (operating under Julian Roche Associates, est. 1973) delivering design, installation, and managed services to higher education, corporate, and public sector clients, with emerging product lines in AIoT-enabled smart campus, OLED holograms, and immersive audio.
- Company typePrivate
- Founded1973
- HeadquartersElland, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Roche AV Pro does
Roche AV Pro operates as the AV systems integration division of Julian Roche Associates, a UK private limited company founded in 1973 and headquartered in Elland, West Yorkshire. With over 50 years of operating history, the company provides end-to-end audio-visual services spanning consultancy and design, project management, installation, systems integration, and managed services. The business holds ISO 9001 and ISO 14001 certifications, CHAS accreditation, and approved supplier status on UK higher education procurement frameworks including CPC, NEUPC, LUPC, and NWUPC.
The product portfolio spans integrated AV systems for higher education (lecture capture, smart classrooms, digital signage, control rooms), corporate and public sector installations, and emerging technology offerings including Smart Campus (AIoT-enabled video monitoring, lidar-based dynamic walls, facial recognition sign-in, radar-triggered capture), OLED hologram displays, and Dolby Atmos immersive audio environments. Revenue is generated through three streams: AV equipment sales (hardware procurement and resale), professional services on time-and-materials project work, and recurring managed services. Distribution occurs via direct enterprise engagement, e-commerce, and procurement frameworks.
Primary customer segments are UK higher education institutions, corporate clients, and public sector bodies. Named customers include the University of Bradford, Manchester Metropolitan University, Nottingham Trent University, University of Chester, University of Salford, University of Sunderland, the Science Museum, and Huddersfield Town AFC. Recent major projects include multi-million pound university estate contracts (Bradford £1m, Sunderland £1.3m) and a Bloomberg Trading Suite installation at Manchester Metropolitan University scheduled for 2026.
Roche AV Pro firmographics
Firmographics- Name
- Roche AV Pro
- Legal name
- Julian Roche Associates
- Website
- https://rocheavpro.co.uk
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roche AV Pro is a UK-based AV systems integrator (operating under Julian Roche Associates, est. 1973) delivering design, installation, and managed services to higher education, corporate, and public sector clients, with emerging product lines in AIoT-enabled smart campus, OLED holograms, and immersive audio.
- Ownership category
- akta.pro rank
Roche AV Pro industry classification
Industry- Product category
- Audio-Visual Systems Integration
- akta.pro primary industry
- Classroom AV Systems Integration (Projectors, Displays, Sound, Control) (EDAEAHAC)
- akta.pro secondary industries
- Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL), AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ)
Keywords
Where Roche AV Pro is headquartered
LocationHeadquarters
- HQ city
- Elland
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Roche AV Pro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- AV Equipment Sales: Sale of AV equipment including displays, LED walls, interactive screens, audio systems, and accessories. They supply thousands of SKUs across all major brands and models.
- Professional Services: Consultancy & design, project management, AV installation & systems integration, and managed services. Fees are set on a time and material basis with deposits required.
- Managed Services: Ongoing support including regular maintenance, updates, and troubleshooting to ensure AV systems continue to perform at their best after installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Time and materials pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Roche AV Pro product offering
Product offeringCore offering
Roche AV Pro supplies, designs, installs, and integrates audio-visual systems for education, corporate, and public sector clients across the UK. Core services span consultancy and design, dedicated project management, AV installation and systems integration, and ongoing managed services, complemented by an online shop selling AV equipment and accessories.
Product overview
Roche AV Pro is an established AV integration company (operating since 1973) offering comprehensive audio-visual solutions as a services-based portfolio rather than a unified software product. The core offerings include Consultancy & Design, Project Management, AV Installation & Systems Integration, and Managed Services, supported by three solution verticals: Education Solutions (for schools, colleges, universities, and Multi Academy Trusts), Corporate & Public Sector Solutions, and Emerging Technologies (including smart campus, immersive experiences, XR/VR, and simulation). Specialist solutions include Bloomberg Trading Suites with live financial data integration, Dolby Atmos cinema installations, Igloo immersive spaces, LED wall installations, video walls, and collaboration spaces. The company also operates an online shop for AV product supply. These services are delivered through partnerships with technology brands including SMART Technologies, Crestron, Sharp/NEC, Hikvision, WolfVision, Clevertouch, Sennheiser, and others, with solutions ranging from single-room installations to multi-site campus-wide deployments.
Differentiator
Problem solved
Functional benefit
Products and services
- LED Wall Solutions End-to-end LED wall design, supply, installation, and commissioning for student hubs, cafés, atriums, reception areas, and large lecture theatres, including a 9.6-metre flagship installation. Sold to education, corporate, and public sector clients.
- Consultancy and Design Free consultative AV design service helping organizations identify the right technology, layouts, and configurations for their spaces, users, and budgets.
- Project Management Dedicated Project Managers oversee AV integration projects from initiation through completion, managing timelines, budgets, supplier coordination, and on-site delivery.
- AV Installation and Systems Integration In-house engineering team delivers physical installation, control system programming, and systems integration to ensure seamless connectivity and optimal functionality of AV estates.
- Managed Services Ongoing post-installation support including regular maintenance, software/firmware updates, and troubleshooting to keep AV systems performing optimally throughout their lifecycle.
- Smart Campus Solutions AIoT-powered campus-wide solution including 24/7 video monitoring, car park management, access control, emergency calling, AR monitoring, and occupancy detection across campus perimeter to lecture theatres.
- Next Level AV Experiences Innovative AV experiences including OLED hologram transmission, transparent displays, e-concierge, interactive book readers, touch-free lidar-based interactions, AR magazine experiences, dynamic smart walls, 360-degree immersive spaces, and simulation rigs (F1 and golf).
- Bloomberg Trading Suite AV Integration Specialist university trading suite AV design with Crestron AV-over-IP distribution, multi-screen trading walls, USB-C docking, dual Bloomberg-enabled workstations, live market data, trading simulations, and bespoke vertical LED stock ticker systems.
- Dolby Atmos Cinema Solutions Cinema-grade AV installations including 4K RGB laser projection (e.g. Christie CP4415-RGB), micro-perforated screens, Dolby Atmos immersive surround sound, and Crestron control systems for universities and specialist venues.
- Igloo Immersive Spaces Custom-built 360-degree immersive rooms using wall and floor projection mapping, powered by Igloo Core Engine software, for experiential learning, healthcare simulation, corporate training, and entertainment.
- Roche AV Pro Online Shop Online storefront selling AV products including displays, LED walls, interactive screens, audio systems, and accessories across thousands of SKUs, accepting credit cards, bank transfers, and official purchase orders with free standard UK mainland delivery.
Quantifiable outcome
- Delivered 9.6m LED wall installation in flagship lecture theatre
- +3 more outcomes
Companies that use Roche AV Pro
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Roche AV Pro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature7 records
Roche AV Pro partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- SMART TechnologiescoreStrategic technology partner for interactive displays. Roche supplies and installs SMART MX and RX series interactive displays with cloud-based management and NFC login capabilities. Featured in Barnsley College SYIoT project with 20+ displays installed.
- LoxitcorePartner for AV furniture solutions including Loxit Control media lecterns. Used in Barnsley College SYIoT project providing standardized lectern infrastructure across teaching spaces with integrated AV control and cable management.
- CrestroncoreTechnology partner for AV-over-IP platforms, control systems, and touch panels. Featured in Bloomberg Trading Suite project winning Best Content Application at Crestron Integration Awards 2026. Long-standing partnership across multiple projects.
- HikvisioncoreLED technology partner providing cost-effective and sustainable LED walls. Delivered 9.6m LED wall at University of Bradford and multiple installations. Winner of Hikvision Smart Classroom Pioneer 2025 award.
- Sharp/NECcoreLED and display technology partner. Provided 162-inch NEC LED-E018i-162 display wall for Nottingham Trent University Belgrave Postgraduate Centre with 10-year lifecycle promise.
- WolfVisioncoreWireless collaboration and Cynap technology partner. Delivered vSolution MATRIX and Cynap Pro systems enabling hybrid learning and wireless presentation at University of Bradford and University of Salford.
- ExtroncoreAV distribution and control partner. Provided NAV AV-over-IP systems for campus-wide signal distribution and DSP audio processing. Featured in University of Bradford and Salford projects.
- NowSignagecoreDigital signage platform partner. Implemented 100+ screen network across University of Chester campuses enabling student communication, wayfinding, and event streaming.
- Igloo VisioncoreImmersive technology partner for 360-degree projection spaces. Delivered immersive rooms at Barnsley College and University of Sunderland for experiential learning across various subjects.
- TOP-TECcoreAV furniture partner for bespoke lecterns and media storage solutions. Developed Next Gen Lectern for University of Salford collaboration spaces with accessibility-focused design.
- Sharp/NECcoreDisplay technology partner for Bloomberg Trading Suite. Provided 75-inch M751 and 86-inch M861 professional displays for multi-screen trading walls.
- SennheisercoreAudio technology partner for microphones and ceiling microphones. TCC2 ceiling microphones and SpeechLine wireless systems used across University of Bradford and Salford projects.
- ChristiecoreCinema projection partner. CP4415-RGB 4K DLP Cinema Projector deployed at University of Sunderland David Puttnam Media Centre.
- DolbycoreAudio technology partner. Dolby Atmos and CP950A processor deployed at University of Sunderland cinema for immersive 360-degree surround sound.
- International Broadcast Consultancy LtdminorConsultancy partner for cinema design. Damian Orritt led design consultation for University of Sunderland Dolby Atmos cinema project.
- Design AV Europe LtdminorAV design and implementation partner. David Girdlestone led delivery of University of Sunderland cinema project.
- Crescent Purchasing ConsortiumcoreProcurement framework partner enabling access to education sector clients. Longest-serving AV supplier on the framework and winner of Supplier of the Year at 2025 CPC Supplier Excellence Awards.
- NEUPCcoreProcurement framework partner. University of Bradford and Nottingham Trent University projects delivered through NEUPC framework.
- LUPCminorProcurement framework partner. Science Museum Engineers gallery AV hardware supplied through LUPC framework.
- NWUPCcoreProcurement framework partner. Manchester Metropolitan University Bloomberg Trading Suite delivered through NWUPC framework.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Roche AV Pro competitors and assessment
Company assessmentBroad incumbents
- AVI-SPL: Largest global AV systems integrator offering design, deployment and managed services across corporate, education and public sector. A broad incumbent competitor on multi-site enterprise and higher-education AV programmes.
- Diversified: Global AV/IT integration firm with strong UK and EMEA presence serving enterprise, education and public-sector clients. Competes with Roche for large multi-site AV estates and managed services contracts.
- Midwich: UK-listed specialist AV distributor with a broad vendor portfolio spanning displays, projection and unified communications. Acts as a channel incumbent that Roche both buys from and competes against for downstream integration work.
Direct peers
- Kinly: Major UK and global AV systems integrator (formed from the merger of AVM Impact and Marex AV) serving education, corporate and public-sector clients. Direct competitor to Roche on university framework tenders, Bloomberg trading suites and large-scale AV estates.
- CDEC: UK AV integrator with a particularly strong higher-education and further-education customer base, active on multiple procurement frameworks. Competes head-to-head with Roche for university AV rollouts and interactive display deployments.
- Imagine AV: Boutique UK AV systems integrator serving education, corporate and public-sector clients with design, installation and support services. Comparable mid-sized UK competitor bidding for similar framework and project work.
- SFL Group: UK AV integrator and rental provider supplying AV design, installation and event services to education, corporate and live-event customers. Comparable to Roche on managed AV services and university AV rollouts.
- Pioneer Group: UK AV integrator focused on corporate, education and public-sector projects with a similar consultative, project-managed delivery model. Competes with Roche for university and corporate AV framework business.
- AV2000: UK AV integrator delivering design, supply, installation and managed services to corporate, education and public-sector clients. Overlaps with Roche on end-to-end AV integration tenders and multi-site rollouts.
- Visual Systems (VSS): UK AV systems integrator delivering design, installation and managed services to education, corporate and public-sector clients. Overlaps with Roche on LED wall, projection and collaboration-space projects across UK universities and colleges.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roche AV Pro social profiles
Digital presenceRoche AV Pro compliance and trust
Trust signalCompliance3 records
Roche AV Pro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roche AV Pro leadership team
Management profileNumber of profiles
Profiles3 records
Roche AV Pro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roche AV Pro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roche AV Pro
What does Roche AV Pro do?
Roche AV Pro supplies, designs, installs, and integrates audio-visual systems for education, corporate, and public sector clients across the UK. Core services span consultancy and design, dedicated project management, AV installation and systems integration, and ongoing managed services, complemented by an online shop selling AV equipment and accessories.
Is Roche AV Pro a public or private company?
Roche AV Pro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roche AV Pro founded?
Roche AV Pro was founded in 1973. It employs 11 to 50 people.
Where is Roche AV Pro based?
Roche AV Pro is headquartered in Elland, United Kingdom, in the Europe region.
How does Roche AV Pro make money?
Three revenue lines are on record. AV Equipment Sales are the primary driver. The others are professional Services and managed Services.
Who are Roche AV Pro's main competitors?
Broad incumbents on record are AVI-SPL, Diversified and Midwich. Direct peers are Kinly, CDEC, Imagine AV, SFL Group, Pioneer Group, AV2000 and Visual Systems (VSS).
Does Roche AV Pro have an API?
No public API is recorded for Roche AV Pro.
What industry is Roche AV Pro in?
Roche AV Pro's product category is Audio-Visual Systems Integration. Its primary akta.pro industry code is EDAEAHAC, Classroom AV Systems Integration (Projectors, Displays, Sound, Control), with a secondary code of CRACAEAL, Commercial/Pro AV & Home Theater (Prosumer) Retail.