What Digital Dining does

Heartland Payment Systems, LLC operates as a wholly-owned subsidiary of Global Payments Inc. (NYSE: GPN) and functions as the SMB-facing POS and payments brand for the parent. The company delivers a cloud-based point-of-sale platform paired with versatile hardware options, complemented by a Payments+ suite that encompasses payment processing, online payments, accounts receivable automation, financial services (capital lending, instant deposit, gift and loyalty), billing, and invoicing. Additional modules include Terminal+, Mobile POS, Mobile Pay, and Payroll+ (operated under Heartland Payroll Solutions, Inc., NMLS# 1799654), with a Developer Portal at developer.heartlandpaymentsystems.com enabling ISV and partner integrations.

The business model combines transaction-based revenue from payment processing, hardware sales on POS deployments, and subscription/recurring revenue across financial services and payroll. Pricing is quote-based with monthly billing and is tiered across four card-volume bands (under $100K, $100K-$10M, $10M-$50M, over $50M). Go-to-market is sales-led with a multi-channel distribution network spanning direct enterprise sales, POS dealer resellers, independent agents and ISOs, financial institution partnerships, ISV/developer partners, and industry associations. Heartland is a registered ISO of PNC Bank, N.A. and Deutsche Bank Trust Company Americas, providing the regulated banking rails for merchant acquiring.

The customer base spans small business, midsize, and enterprise tiers across restaurant, retail, and service verticals in the United States. Named customers include enterprise logos such as Taco Bell, Panera Bread, Burger King, Whataburger, Carrols, and Marathon Petroleum, alongside SMB references like Bun Mee, Timoti's, Townie's Pizzeria, Blue Jam Cafe, Auto Spa, Boomerang Diner, and ADEP. The company emphasizes people-powered, US-based customer support with calls answered in 30 seconds on average, hands-on onboarding, and fair, transparent rates as core differentiators against larger acquirers. Heartland is currently transitioning its brand identity to the Global Payments parent, consolidating positioning under the public company while maintaining the existing operating model.

Name

Digital Dining

Legal name

Heartland Payment Systems, LLC

Website

https://digitaldining.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartland Payment Systems, LLC, a Global Payments subsidiary, provides cloud-based POS, payment processing, payroll, and financial services to SMB, midsize, and enterprise retail, restaurant, and service businesses across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Payment Processing: Transaction-based revenue from payment processing services including credit card processing, accepting various payment methods
2. Point of Sale Solutions: POS software and hardware sales for retail, restaurant, and service businesses
3. Financial Services: Additional financial services including lending, capital, gift cards, loyalty programs, and billing/invoicing

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The company sells cloud-based point of sale software paired with hardware options for retail, restaurant, and service businesses, supported by the Payments+ platform that delivers payment processing, online payments, accounts receivable automation, financial services (lending, gift and loyalty, surcharge programs), billing, and invoicing. The portfolio extends to Payroll+, Mobile POS, Mobile Pay, Terminal+, and a Developer Portal for partner integrations.

Product overview

Heartland, a Global Payments company (NYSE: GPN), operates as a unified platform-plus-modules architecture offering point-of-sale, payments, and payroll solutions. The core offering consists of Point of Sale (POS) software paired with hardware options, complemented by the Payments+ platform encompassing payment processing, online payments, accounts receivable automation, financial services, and invoicing. Additional modules include Payroll+, Bill Pay, Gift and Loyalty, and Capital lending services. The product portfolio serves small businesses through enterprise organizations across retail, restaurant, and service industries. Heartland also provides a Developer Portal (developer.heartlandpaymentsystems.com) enabling third-party integrations and partner-built solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Heartland: Small Business POS and Payments brand under Global Payments
• Payments+
• Terminal+
• Mobile POS
• Mobile Pay
• Payroll+
• Heartland Payroll Solutions, Inc.

Products and services

• Point of Sale (POS) Cloud-based point of sale software paired with versatile hardware options, built for in-store operations of retail, restaurant, and service businesses and designed to scale with business growth.
• Terminal+ Advanced point-of-sale terminal solution offering feature-rich terminal hardware for in-store business transactions.
• Mobile POS Handheld point-of-sale solution that lets businesses take payments anywhere in the store, providing in-store mobility and flexibility.
• Mobile Pay Mobile payment acceptance solution that allows businesses to accept payments on-the-go via mobile devices.
• Payments+ Comprehensive payments platform encompassing payment processing, online payments, accounts receivable automation, financial services, billing, and invoicing for merchants.
• Online Payments E-commerce payment solution enabling businesses to accept payments through their website, supporting various online transaction methods.
• Payment Processing Payment processing service for accepting credit cards, EMV chip cards, gift cards, mobile wallets, and other payment methods with fast, secure, and reliable transactions and fair, transparent rates.
• Accounts Receivable Automation Automated solution for managing accounts receivable that streamlines collecting payments from customers.
• Financial Services Suite of merchant financial services including Capital lending, Instant Deposit, Surcharge programs, and Gift and Loyalty programs.
• Payments Manager+ (Invoicing) Invoicing solution that enables businesses to create, send, and manage invoices for payment collection.
• Bill Pay Bill payment solution that allows businesses to accept and process bill payments from customers.
• Payroll+ Payroll solution for managing employee compensation, tax calculations, and payroll processing, operated by Heartland Payroll Solutions, Inc. (NMLS# 1799654).
• Restaurant POS Point of sale system designed for restaurant operations, supporting order management, table service, and restaurant-specific workflows.
• Retail POS Point of sale solution tailored for retail businesses, enabling merchandise management, inventory tracking, and customer transactions in physical stores.
• Developer Portal API and developer resources that enable partners and software providers to build integrations with the company's payment and POS solutions.

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered major, minor and flagship.

• POS DealersmajorChannel Partner/ Reseller/ DistributorNetwork of point-of-sale dealers who resell Heartland POS and payment solutions to businesses across retail, restaurant, and service industries.
• Agents and ISOsmajorChannel Partner/ Reseller/ DistributorIndependent sales organizations and agents who sell Heartland payment processing services to small and medium businesses.
• Software Providers / ISVsmajorTechnology or IntegrationSoftware providers and independent software vendors who integrate Heartland payment processing into their applications through APIs and developer tools.
• Financial InstitutionsmajorChannel Partner/ Reseller/ DistributorBanks and financial institutions that partner with Heartland to offer payment processing solutions to their business customers.
• Developer PartnersmajorTechnology or IntegrationDeveloper ecosystem with dedicated developer portal (developer.heartlandpaymentsystems.com) for building integrations and payment applications.
• AssociationsminorGTM or Marketing PartnerIndustry and trade associations that partner with Heartland for member benefits and promotional programs.
• Global Payments Inc.flagshipStrategic or Co-development PartnerHeartland is transitioning to the Global Payments brand. Global Payments Inc. (NYSE: GPN) is the parent company providing the underlying infrastructure and brand identity for Heartland's POS and payment solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TouchBistro: iPad-based POS system purpose-built for independent restaurants. Directly comparable to Digital Dining in core restaurant POS functionality and SMB independent-restaurant target customer.
• Positouch: Restaurant POS software for full-service restaurants. Comparable to Digital Dining as a focused restaurant POS specialist serving independent and chain restaurants.
• Lightspeed Restaurant: Cloud-based POS for restaurants, retail, and hospitality. Comparable as a restaurant-focused POS competitor with similar SMB target market and POS-plus-payments offering.
• Toast: Cloud-native restaurant POS and integrated payments platform serving independent restaurants and chains. Directly comparable to Digital Dining as a specialized restaurant POS provider, though materially larger and better capitalized.
• Revel Systems: Cloud-based iPad POS for restaurants and retail. Comparable to Digital Dining as an SMB-focused POS provider serving restaurants with integrated payments.

Broad incumbents

• Clover (Fiserv): POS and payments platform from Fiserv serving restaurants, retail, and services. Comparable to Digital Dining as an SMB POS and payment processing solution with restaurant vertical exposure.
• Oracle Micros: Enterprise restaurant POS from Oracle Hospitality. Comparable in restaurant POS capability but targeting enterprise and chain hospitality rather than independents.
• Square (Block): Broad payments and POS platform with significant restaurant vertical presence. Comparable as a payments-integrated POS provider serving small restaurants, though operating across many verticals beyond restaurant.
• NCR Aloha: Enterprise restaurant POS system from NCR. Comparable to Digital Dining in restaurant POS functionality, though primarily serves larger chains and enterprise hospitality accounts.

Emerging players

• eZee Absolute: Cloud-based hotel and restaurant POS and management software. Comparable as a restaurant POS provider, though often serving different geographic markets and segments.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks3 records

Key highlights4 records

Customer concentration

• Xx.com/digital_dining
• Facebookfacebook.com/ddpos
• LinkedInlinkedin.com/company/menusoft-systems

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Dining