Poultry Times

What Poultry Times does

Poultry Times is a privately held U.S. trade publication serving the poultry and egg industry, operating as a trade name (d/b/a The Poultry Times) of Morris Multimedia, Inc., a Georgia-based media company. Founded in 1954 and headquartered in Gainesville, Georgia — a region central to U.S. poultry production — the publication has functioned as a long-running industry news outlet for more than 70 years, with a small staff of 1–10 employees. Its editorial coverage spans associations and federations, business, housing and production, processing, regulatory, technology, transportation and logistics, education, environmental sustainability, health and safety, and feed and nutrition.

The company's product portfolio includes a core online publication, an E-Edition digital format, a daily Poultry Report email newsletter, The Coop Scoop blog, and a Video Features multimedia series. The underlying technology is a website-based digital media platform built on Web Publisher PRO, with HubSpot integrated for payment processing and CTA tracking, and Evvnt integrated for industry event promotion. Content is distributed through the website, an e-edition, and a broad social presence (Facebook, Instagram, LinkedIn, Twitter, VKontakte, YouTube), supplemented by self-service site forms for classifieds, subscriptions, and news submissions.

Poultry Times monetizes primarily through digital display advertising and print/digital subscriptions, with additional revenue from sponsored content and event promotion services. Its target customer base is horizontal across the poultry value chain — producers and growers, allied equipment and service providers, processors and integrators, industry associations, and academic and research institutions — making it a niche B2B media property rather than a single-segment specialist.

Name

Poultry Times

Legal name

Morris Multimedia, Inc.

Website

https://poultrytimes.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

Poultry Times is a long-standing U.S. trade publication and digital media platform serving the poultry and egg industry. Operating under Morris Multimedia, Inc. from Gainesville, Georgia, it delivers industry news, a daily newsletter, e-edition, video, and blog content to producers, processors, allied suppliers, associations, and researchers.

Ownership category

akta.pro rank

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Advertising: The site generates revenue through advertising, with display ad placements on pages including banner ads. The privacy policy indicates reliance on advertisers as primary revenue source.
2. Print and Digital Subscriptions: The site offers subscription services including e-edition access and delivers a daily Poultry Report via email to registered subscribers.

Distribution channels4 records

Marketing channels10 records

Core offering

Poultry Times is a B2B trade publication covering the U.S. poultry and egg industry through a website, e-edition digital magazine, daily Poultry Report email newsletter, blog (The Coop Scoop), video features, and event coverage. Its editorial scope spans business, housing & production, processing, regulatory, technology, transportation & logistics, health & safety, feed & nutrition, associations & federations, education, and environmental sustainability. Revenue is generated primarily through digital advertising (display banners, sponsored content) and subscriptions to the e-edition and Poultry Report newsletter.

Product overview

Poultry Times is a unified trade publication offering a core print/digital news product covering the poultry and egg industry. The portfolio includes the main publication, an E-Edition digital format, daily Poultry Report newsletter, The Coop Scoop blog, and Video Features multimedia content. The publication also provides self-service tools via Site Forms for subscription management, classified advertising, and news submissions, plus event promotion services through Evvnt integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Poultry Times Publication Industry trade publication providing news coverage of the poultry and egg sector, including business, health & safety, regulatory, technology, processing, housing & production, transportation & logistics, associations, education, and market developments through online articles and industry headlines. Serves poultry producers, processors, integrators, allied suppliers, associations, and academic readers.
• E-Edition Digital edition of the Poultry Times publication, providing online access to the print magazine format for subscribers.
• Poultry Report Daily email newsletter delivering poultry industry news and updates to subscribers.
• Video Features Video content series featuring industry topics, company profiles, and event coverage for poultry industry professionals.
• Display Advertising & Sponsored Content Digital advertising offering for allied businesses, including display banner ads on the publication and branded sponsored content sections. Targeted at equipment manufacturers, service providers, and technology vendors selling into the poultry industry.
• Industry Events Listing & Promotion Event listing and promotion service for poultry industry events, including a 'Promote Your Event' service integrated with the Evvnt event platform.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• Morris Multimedia, Inc.coreOthersPoultry Times is operated by Morris Multimedia, Inc., d/b/a The Poultry Times, which owns and manages the publication's website and business operations.

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Poultry Site: Digital-first poultry industry news site covering global production, processing, and markets. Direct competitor to poultrytimes.com for online readership and digital advertising in the same vertical.
• Egg Industry (Magazine): Egg Industry is a trade publication covering egg production, a sub-vertical Poultry Times also covers via its poultry + egg industry editorial scope. Comparable niche trade media business model and overlapping advertiser base.
• National Hog Farmer: National Hog Farmer is a trade publication for the US swine industry, structurally analogous to Poultry Times in niche livestock trade media. Comparable revenue model (advertising + subscriptions) and comparable audience of producers, processors, and allied suppliers.
• Sosland Publishing (Meat+Poultry): Sosland Publishing's Meat+Poultry title covers poultry processing, business, and regulation in the US, overlapping heavily with Poultry Times' processor/integrator segment. It is a long-running trade title serving the same buyer personas (plant operators, executives at processors).
• WATT Global Media: WATT Global Media publishes WATTPoultry and related titles covering the global poultry industry. It is the most direct peer to Poultry Times in terms of vertical focus (poultry trade media) and serves the same producer/processor/association audience with overlapping editorial coverage.
• Hoard's Dairyman: Hoard's Dairyman is a long-established trade publication serving dairy producers, comparable to Poultry Times in being a multi-decade niche trade media business focused on a single livestock vertical. Strong analog for business model and audience structure.
• Feedstuffs (Feedstuffs Magazine / Informa): Feedstuffs covers animal agriculture including poultry feed, nutrition, and producer business news — overlapping with Poultry Times' feed & nutrition, business, and regulatory coverage. Comparable trade media business model serving adjacent buyer segments in animal agriculture.

Broad incumbents

• Farm Journal Media: Farm Journal is a large, well-capitalized US agriculture media company covering row crops, livestock, and poultry. It overlaps with Poultry Times on agricultural producer audiences and competes for poultry-adjacent advertiser dollars at a larger scale.

Emerging players

• Agri-Pulse Communications: Agri-Pulse is a digital-first agriculture policy and business news outlet covering regulatory and policy matters relevant to Poultry Times' regulatory and association coverage. Partial competitor for regulatory-policy reader attention and agribusiness advertising.

Others

• Morris Multimedia, Inc. Morris Multimedia is the parent company of Poultry Times and operates a portfolio of community and trade media properties. Included as a corporate-level adjacent for ecosystem/parent context rather than a market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PoultryTimes
• Facebookfacebook.com/poultrytimes
• LinkedInlinkedin.com/company/poultrytimes-ga
• Instagraminstagram.com/poultrytimesga

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poultry Times